Everybody knows that social media is one of the best marketing tools you have at your disposal. It’s very cost effective and you can reach a lot of people with relatively little input. However, a lot of people underestimate just how difficult it is and have an ‘if I build it, they will come’ mentality toward it. But you’re not going to get anywhere if you’re just randomly posting on there every day, it’s a lot more complicated than that. If you’re struggling to build momentum with your social media marketing and your posts just aren’t connecting, you could be making one of these big mistakes.
You Don’t Understand Your Target Market
Different demographics respond to different things so it’s important that you have a good understanding of who your target market is and what makes them tick. If you’re trying to target the older generation, you’re not going to have much success posting memes on Twitter all day. One of the best ways to really understand who your customers are is to use master data management. First off, what is master data management? Whenever you interact with a customer in any way, you store data about them. But that data is spread across all sorts of different channels. Some of it is in emails, some on social media, some on your sales and marketing software, and some in your accounting figures. Drawing any conclusions from that data can be hard, but master data management helps you to bring all of that disparate data together so you can see real trends. By using that master data you can see what your customer’s buying habits are, which posts they respond to best, and when they’re likely to be active online. Once you know all of that, it’s far easier to create posts that will actually connect with them.
You’re Posting At The Wrong Time
This is a simple mistake that a lot of people make. There is so much information on a social media feed so you need to make sure that your posts go live when your target market is online so they don’t get lost in the noise. If you’re posting at the wrong time, it doesn’t matter about the content because nobody is seeing it anyway. That’s why you need to use scheduling tools to make sure that your posts are landing at the right time. You can use the research that you’ve done through master data to work out when the best time is.
You Aren’t Offering Anything
If all of your posts are just links to your product page, people are soon going to get bored and unfollow you. If you want people to engage, you need to offer them something. Content marketing is great for this because you’re giving people valuable information without the expectation of a purchase. This builds trust between you and the customer and shows them that you’re a trusted leader in your industry. It doesn’t have to be content, a lot of successful social media campaigns run on the strength of their personality, but you have to offer something outside of blanket marketing posts.
If you’re making any of these mistakes, you’re going to have a hard time getting people to engage with your social media posts.