Having an idea for a business and setting it in motion is all good and well, but when you’re operating online – either exclusively or in part – then you’ll need to know much more than just about your company’s products and services. The online world has its own rules when it comes to code of conduct and etiquette, and if you’re not aware of/following them, then you’ll be making things extra difficult for yourself! Below, we look at four aspects of the internet you’ll need to keep in mind when it comes to the online presence of your home business — they can make a big difference to the overall success of your company!
The Importance of Style
Everyone makes snap judgements, every single day. While people try to overcome those judgements when it comes to other humans, there’s no such courtesy extended to websites — and with some justification. If your website looks like it’s been rushed, or is overly dated, or is just confusing, then your customers will have doubts about your legitimacy. Don’t give them any reason not to trust you — make sure your site looks good and is easy to navigate, and all they’ll see if your awesome products and services.
How To Be Seen
You’d like to think that if you built a high-quality site, then people would visit. Alas, this isn’t the case. There’s no shortage of alternative websites internet users can visit, no matter what your theme is. To make them visit yours, you need to make sure they see it. Working with an SEO agency is almost as important as your content and other website details — they’ll help to nudge you towards the top of the search engine results page; the higher up you are, the greater the chance that a Google searcher will visit your site. Don’t downplay the importance of internet exposure — it’s critical to your success.
What Annoys Internet Users
There are sites out there that get most things correct, yet which people quickly end up hating — and it’s for the stupidest reason, too. The website annoys the visitor. Things like invasive pop-up ads, autoplay videos (especially those with sound), and manipulative language are enough to make a website visitor move their cursor to the ‘X’ button. There are merits to having all of these aforementioned things on your website, but they’re very often more trouble than they’re worth. Don’t annoy your visitors!
You Can Measure Everything
It can feel like you’re walking blind when you run a website, but this isn’t true. In many cases, you have all the answers you’ll need right in front of you. You can measure all aspects of your website, including from where they came (Google, Facebook, etc.), which pages they visited, and so on. This can all push you towards figuring out the type of content that your visitors like. With that information, you can curate your website to meet the needs and interests of your visitors, and get rid of the rest.