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4 Ways A Physical Store Is Better Than An Online Site

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Modern entrepreneurs opt for contemporary ways to run a business. For the most part, this means opening an eCommerce and selling products and services online. Without an office space or multiple employees, it’s an excellent method to cut expensive costs and turn a profit. 

However, owning an eCommerce company doesn’t have to be the only option for entrepreneurs. Investing in a physical store continues to be a viable and lucrative method for success. Although it might not sound correct on the face of it, it’s undeniably true if you delve deeper.

Here are the reasons why a physical store is better than an online business.

Custom Specifications

Websites are designed to catch the eye and shift units, but stores are built on this premise too. And, it’s a feature which helps them to succeed where an online shop might fail. Why? It’s because custom specifications ensure the company revolves around an efficient and productive layout and structure. Whether it’s Perfect Practice and healthcare solutions or Oakwoods for retailers, there’s a solution for your specific requirements. Web design is important, but it’s becoming less so thanks to general themes from the likes of WordPress and Wix.

Security

Once upon a time, it would have been unthinkable to say that a physical store would be more secure than a website. Today, however, it’s often the case as eCommerce sites don’t take safety seriously. Hackers can target your platform and steal sensitive data, undoing all of your hard work in the process. What’s more, it’s not as if you can insure your data. Stores are different as the majority of them come with fully-fitted safety measures, from shutters to alarm systems. Plus, you can add seemingly small features that have a massive impact. Outdoor lighting is one such installation that does wonders concerning thieves and burglars.

Customer Preference

Sales for eCommerce sites are on the rise and show no signs of stopping, yet that doesn’t mean they are prefered. Sure, the accessibility and ease factors play significant roles in consumer decisions. However, customers are fickle and flirt with several online stores for the best deals. Progressive Grocer points out that this is different with bricks and mortar shops. In 12 months, 99% of people will use a physical store, while the high street is prefered four out of five times for popular shopping methods. The stats say that a store is what the customers want, and it’s essential to give it to them. 

An eCommerce Site Is Integratable

Take all the best points of an eCommerce site and what do you have? You have features that are instantly integratable regardless of your business type. With a website, it’s straightforward to funnel online browsers to your store to bump up sales. And, you can offer them the things that they enjoy concerning an eCommerce experience. Therefore, it makes more sense to open a store and use eCommerce tools to supplement your business model.

When customers enjoy shopping in person and it’s more secure, a physical store is well worth considering even if an eCommerce site is more popular.

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