5 Signs You Need to Update Your Website


Does your website have a high bounce rate? If you have a solid SEO strategy or paid ads in place but web users are still choosing to leave your site to visit your competitors, it might be time to update your website. There is a strong focus on user experience online and if your website is slow to load or difficult to navigate this could put potential customers off. It could also be that your site isn’t consistent with your branding or vision anymore. The good news is there are plenty of ways you can optimise your site to boost your conversion rates. Here are five signs you need to make some changes.

Lack of brand consistency

Your website is essential for brand establishment and if its design or content doesn’t reflect your brand, this may confuse potential customers. Brand consistency is vital in order to boost your online presence. Your branding theme and colours need to be the same in other marketing material as well, including ads, social media, and email marketing. A web design agency will be able to help you improve your branding.

Poor user experience

Google is releasing a new algorithm based heavily on page experience. This relates to how easy it is for users to find the information they’re looking for, with minimal glitches and clear site navigation. It’s crucial to optimise your website for user experience with a customer-centric approach. Perhaps your layout could be clearer, or you could include stronger calls to action.

Slow load speeds

An important part of user experience is load speed. Unfortunately, modern web users have limited patience and will only wait a couple of seconds. If your site loads too slowly, you may lose potential customers to your competitors. There are several ways you can increase page speed and improve the customer experience. You may need to trim the fat in your coding or remove weightier files.

Outdated design

If it’s been a while since you’ve added new content to your website it might be time for an upgrade. A web design company will be able to assist in bringing your website into the 21st century. There are plenty of new trends and imaging techniques you can experiment with to give your site more pazazz. Here are 5 pro tips for an effective website to help you improve your design.

Incompatible with mobile use

The majority of web searches, leading to purchases and subscriptions, are done on smartphones these days. If you’re experiencing a high bounce rate you may need to improve mobile app experience. For example, if your site loads slowly and users end up accidentally clicking on the wrong buttons they may get frustrated. You can change the format of your website so that it’s more compatible with mobiles and other devices. Optimise your site for voice recognition as well so it can be used through devices such as Alexa and Echo. This will definitely boost user experience and you can get ahead of your competitors.