A Content Management System In 4 Easy Steps
There are lots of things which are important for bloggers, but a CMS is right at the top of the list. Without a Content Management System, there is no way to create, edit and tweak your posts. Plus, it’s tough to integrate SEO and other marketing strategies too. CMS’s have taken over the industry and you don’t want to be left behind.
Picking the right one is essential, as you can see. However, like all things in the technological era, it’s not straightforward due to the amount of choice. Type in “Best CMS for Blog” and you’ll get thousands if not millions of hits. Trying to find one within the results is akin to searching for a needle in a haystack.
The trick is to narrow the search by breaking down the essential features. If a management system has all of the following, then it’s probably going to be a perfect fit. Here’s what to consider that will ensure you’re content with your content management system.
Blogs compete with other platforms by using search engine optimisation. The correct keywords and phrases will propel the content, and the site, to new levels. Therefore, the CMS has to be SEO friendly. It might seem out of touch for a system not to be in this day and age, yet the signs aren’t obvious. For example, URL links. They should be easy to read and avoid using lengthy, complex code. Anything which doesn’t is going to hurt the strategy.
Then, there is the story behind the story. Metadata has become very powerful because it’s a subtle way to rank with search engines. Systems that don’t allow you to use tags and permalinks and descriptions are a no-go. Finally, consider the extensions. SEO plugins are excellent because they integrate content and make it accessible.
Let’s face it – it’s easier for the platform to manage your SEO than to do it yourself.
Features have never been as ever-present as they are today, which is a massive plus. Being able to mix different elements is a surefire way to create a quality post and put it out to the world. Plus, it allows people from other areas of the Web to see it and share it with their friends, causing it to go viral. Everything sounds fine until you realise some operating systems don’t integrate seamlessly.
Typically, a high-quality CMS will incorporate as many platforms as possible. WordPress and its preferred hosts tend to use everything from Magento to PayPal to Cube Cart. Always check to see what the CMS has to offer before signing a deal. One way to avoid any nasty surprises is to choose a host which is recommended. Bluehost.com web hosting is designed to work with WP and that means there are hardly any glitches.
Don’t forget about analytics software either as you’ll need to track your data.
Blogs are essentially websites with lots of sensitive information. Unlike most sites, they don’t come with a green lock in the top left-hand corner which signifies an encrypted connection. Instead, they are a bit slack regarding security, and hackers target them as a result. Some do it for data – eCommerce sites have credit card info – and others do it to mess with you.
The first port of call is to use secure passwords and to change them regularly. This lifehacker.com post recommends doing it every one and six months. Some don’t leave it that long, switching up codes every fourteen days. Also, never hand them out to anyone you don’t know or trust. Next, consider the plug-ins and their security. Are they safe or do they have a terrible safety record?
Finally, sanction updates when prompted. Old versions of the program don’t have the same features and that makes them a liability.
Reading the advice above might make you think you need to splash out for a CMS. By paying the big bucks, you won’t have to worry about security and being SEO friendly as it will all come within the price. And, that’s true to a point (as long as it isn’t a scam).
However, you should never overpay because it will force you into debt. Once the books are in the red, it’s tricky to get it back into the black again. Before long, the credit card bills and loan repayments will start to add up and force the blog to close.
As a rule, start small and work your way up once you secure the funding.
Because there are too many to choose from, a guide like this one is always a good place to start.