You care deeply about your employees. While you may be the driving force and the vision behind your enterprise, you’re always sure to give your employees their due. Quite simply, you don’t know where your business would be without them. Your ideas, passion and sheer strength of will may have caused your business to rise up from out of nowhere to become the successful enterprise that it is today but it’s their inventiveness, creativity, hard work, passion, people skills and wholehearted willingness to invest themselves in your brand have been what’s helped it to go from strength to strength. As such, you want the best for them. You don’t want to be the kind of boss who’s an appalling micromanager, taking their responsibilities out of their hands and leaving their skills to atrophy. Likewise, you don’t want to be the kind of boss who sends their employees into potentially worrying situations unprepared.
A good entrepreneur understands the value of nurturing and supporting their employees. But while this is easy on the premises, it’s a little harder when sending employees out on the road. Even confident drivers can get skittish when it comes to using their vehicles for professional purposes. Fear not, here are some ways in which you can ensure that they feel safe and protected and thus are able to give you their all on the road.
Training is the single most way of driving professional standards and maintaining the quality you associate with your brand. But if you treat training as a “one and done” exercise, don’t be surprised if your employees’ skills start to erode over time or they lapse into bad habits.
The right ongoing training can ensure that your employees know exactly how to conduct themselves on the road and what to do in the event of an incident or an issue with their vehicle.
Many roadbound employees worry that their employer will through them under the proverbial bus if they are involved in a collision, even if they are not at fault. You can demonstrate your commitment to them in instances like this by ensuring that they have proper legal representation to help them pursue justice. See more from Winer, McKenna, Burritt & Tillis. This will empower them and give them confidence without compromising their driving standards.
Technology can be enormously helpful in empowering employees on the road. Telematics and GPS solutions can allow them to calculate safe routes and manage their time effectively while dash cams can help them to demonstrate that they are using the skills with which you imbue them and help them to defend themselves when involved in an incident.
If you have the trust and respect of your employees, it may simply be empowering and helpful for them to have a direct line to you personally should they need your help, advice or counsel. Needless to say, if you offer them this, it’s your responsibility to ensure that you can be reached on that number at all times.
Ever wished you could pinpoint exactly who your ideal customers were? That you could understand what they really want, how to help them solve their most pressing problems, and market your business to appeal to them? Well, that’s exactly what buyer personas can help you do! Follow She Hustles Inc’s guide to improve your marketing today!
A buyer persona is basically a fictional representation of your ideal customer, based on real data and educated speculation. Personas generally include information about who your target customer types are, where they tend to be located, what they’re looking for, challenges they face, solutions they seek, other brands they like, and more. Knowing your target customers is a vital first step in marketing your brand and getting sales. And that’s where buyer personas come in.
In fact, a whopping 71% of companies with documented buyer personas beat their revenue and lead goals.
Not bad, right?
The process of gathering the information needed to make a buyer persona is an excellent way to get familiar with your customer base. As a result, you’ll be able to create content that your customers actually want to see, reach them on the social media sites they spend the most time on, and even improve your products/services to meet their needs.
Don’t let the marketing jargon put you off. Creating buyer personas is actually a pretty simple process. You’re basically just looking at your existing customers/ideal customers and making a list of important common traits they share. Who are they? What do they do for a living? What do they need? -List their common challenges and needs. What do they want? -List out the goals they tend to have and how your product/service can help them.
Maybe your online nutrition planning service can help them get healthy despite a busy schedule?
Or your social media management business could help them expand their audience without forcing them to learn the ins and outs of new platforms.
Remember, every customer segment values different things when buying, so make sure you’re not marketing your product’s low cost to a customer who cares more about quality or prestige (or vice versa).
Write out the common objections you hear when they’re deciding whether or not to purchase your product/service. Doing this will help you create content and marketing that overcomes those objections.
What do they look for in a brand? List similar brands your customer base tends to trust and buy from.
This information will eventually help you highlight what your brand can offer.
When gathering answers to these questions, the specific path you take will depend on whether you have existing customers or not.
To better understand your target customer, dig into Google Analytics and Facebook Audience Insights. These two tools can help you uncover:
Age, education, gender, relationship status
Devices used online
Your target audience’s favourite pages
Don’t worry about segmenting this information into similar types yet. For now, just focus on gathering as much relevant data as possible.
Try a survey; get
No worries! You can still get the
Two ideas you can try right now:
Do competitor research
Competitor research tools like Alexa or Quantcast can help you get an in-depth view of the types of customers you should be targeting. Just type in the URL of your main competitor’s site to see visitor information like browsing location, sites visited before that site, visitor gender, education level, keywords used, and more.
Follow your completion on social media
Finding out what kind of audience your competitors have on social media is a great way to determine who your ideal customers are and what they’re looking for. Look at their followers’ pages for background on age, location, and profession.
Pay attention to the kinds of posts they respond to most from your competitors, as well as their comments and questions. You’ll find plenty of psychographic information here to fill out your personas with.
Now that you’ve done the research, it’s time to start fleshing out your personas.
Give your personas names and make educated guesses based on the data you’ve gathered. If the majority of your target customers have kids and
If they follow certain fashion influencers on social media, you can guess that on-trend brands and products will appeal to them. Obviously, you don’t want to get carried away and make stuff up. But it’s very important that you use the data to make informed assumptions about who your customer is.
Remember those social media comments you looked at earlier? Well, take a couple of the most common ones and add them to your persona template under the “quote” section. This will remind you of what your target customers are saying online.
Keep in mind that as you interact with your customers/audience, you’ll learn more about them. Maybe some of the assumptions you made will turn out to be false. That’s absolutely fine. Buyer personas are meant to change over time to reflect your understanding of your customer base.
And finally, keep your finished personas in mind as you create content and marketing for your business.
You’ll be surprised by how much more focused and effective your content is when you’re trying to reach certain types of people rather than just a nameless “audience” out there.
Now, more than ever, customers want to feel that the brands they buy from “get them”. Generic content and broad marketing simply won’t do the trick any longer. Luckily, buyer personas are an easy-to-create but powerful tool to help you identify and truly understand your primary customers. Try creating a few of your own to start seeing the benefits to your business now.
Have you created personas for your business yet? If not, what’s holding you back? Share your experiences in the comments below!
Are you a mumpreneur. Mumpreneurs are on the rise and there’s a good reason why. Let’s face it as mothers we have a tough job. I don’t care what anyway says it’s tough, once you’ve made it through the first 3 months of being a zombie, the real fun begins!
Now don’t get me wrong, I love being a mum. It’s literally the best thing that’s ever happened to me and once I became a mum I felt I’d found my purpose in this world. But good god I’ve been tired for 11 years!! But my career is important to me and I want to show my children what hard work looks like. This is why I’ve become a Mumpreneur!
We learn skills that are essential for business as a mum. If you’ve ever negotiated with a toddler then you will fully appreciate that your negotiation skills need to be on point. You will develop more patience than you realised was possible. You have seen your child struggling to learn something and adapted your technique to teach them another way.
We do our best to assert leadership skills…. eye rolls and a sigh!
You now understand responsibility and assertiveness, the need to adapt and learn to raise your child to be the best version of themselves.
And it’s my belief that this is why many mums make excellent businesswomen. There are so many valuable skills that translate into running your own business.
I know first-hand mums are often discriminated against in the workplace. Often we’re seen as a lesser species not as a capable as the menfolk or people that aren’t parents. Actually, it’s my belief we’re just as capable, if not more. If you’ve ever negotiated a difficult meeting on 2 hours sleep and not just two hours sleep but pacing up and down with an angry baby that’s refusing to sleep and you’ve still made a success out of that meeting, in my eyes you rule!!
If you’ve had time off to raise your babies, it’s seen as a negative on your CV. How? How is this? It’s our main purpose in life to bring in the next generation, was that person viewing your CV not raised by someone? Maternity leave can set your career back years. It doesn’t seem right to me.
You have to consider what’s right for you and your family. For me personally, I needed a few different things. I like freedom over my schedule as I like to make all the various assemblies, concerts and events at school. I like to drop them off and collect them from school. This also reduces the childcare needs of course.
For me personally, I like to work from home ideally, but one step further, I like the ability to work remotely. I like to be able to pack up my laptop and work from anywhere with WiFi. More often than not this is just my sister’s house or my nans. But to me, dropping the kids off, then going sitting with my grandparents for the day until the kids need collecting is great. I get to do my work but keep them company at the same time.
Obviously, for others, remote work means travelling the world, which is simply amazing, but with my two bambinos, travelling long-term isn’t an option really.
You need to consider what business would work for you. If you have clients that require your services in person, you will have a degree of control over your schedule, but it may be dictated by the busy times in your industry and your client’s needs. For example, Personal Trainers tend to be busier in evenings and weekends. This isn’t ideal for me around the kids.
As a mumpreneur, you may prefer to work with people. It might be for sociable reasons. But having run businesses that serviced clients in person, I knew when I started She Hustles Inc I needed a business that was entirely online.
You may think your skills mean you need to offer services in person, but more often than not you can turn this around. In the example of personal trainers, you could offer online services. If this isn’t an option could you offer courses in your area of expertise? For example, if you can sew, often a course that teaches people these skills, how to make a particular design for example.
There are so many options for mums to start their own business and grow it to support their family. It’s the best thing I’ve ever done! Work out your options and don’t look back. If you need ongoing tips check out our social media channels – Facebook and Instagram.
If you want more focused support for growing your business you could consider our membership which gives you monthly support to grow your business.
You can also drop a comment below if you need help or want to tell us about your experiences!
“I own and operate a memorial sewing product company that specializes in custom, personalized items made from the clothing or blankets of a loved one that passed away or items from fabric that memorializes your loved one.
My Sewing Needle is my business name and I offer custom, personalized memorial sewing products and business coaching for those who want to start or grow their own memorial sewing business.
Memorial Sewing Products include:
“I re-opened in 2016. I have been sewing and an entrepreneur since 7 years old. From 2006-2016 I owned and operated a marketing and publicity virtual assistant business while offering sewing services privately.”
“I schedule my family and friends first, then I schedule my daily exercise, time with God, and my business. I work 9-12 hours per day, 7 days a week. By planning my month out in advance (my sales goals, my speaking gigs, my vacation days, etc) I can take a few days off in a row without having to play “catch up”.”
“No, however, my husband purchased me a new sewing machine from WalMart because my last one was worked to its death. So, I could say yes, I needed the money for a new sewing machine.”
“No, this business was not difficult to start. The biggest challenge was sharing pictures of the completed items because most have been made and ordered for Christmas gifts which means my customers do not want to share the products with their family and friends open them. I overcame this by making a few as gifts for my family members and they began to share and show with others.”
“No, this business is not difficult to run once you know what you ‘don’t know’. There are many things that must be in place before jumping into the memorial sewing business, which is why I now offering coaching.”
“Yes, I am expanding into a nonprofit and also publishing a book.”
“No, I’ve been a business owner for over 30 years, I have since conquered the ‘evil voice of doubt’.”
“Yes, seek advice from an experienced business coach that already ‘walks the walk, and talks the talk’ when it comes to this very specific business. Do not think you know everything about everything, because rules, laws, regulations, and technology change on a daily basis. It’s helpful to have a few business owners on your side as you start or grow your memorial sewing business.”
Instagram – @my_sewing_needle
Website – http://www.mysewingneedle.com
Email – firstname.lastname@example.org
Despite starting the day in good spirits, we often end up plummeting down a hole of lessening productivity as the day progresses. A survey reveals that around 75% of the employers report that two plus hours of efficient work are lost daily. Procrastination tends to work hard to tip the balance in its favour, making it difficult to complete work.
The signboard that reads productivity tends to lead to two roads. One includes dedicating more hours to your work schedule and the second entails efficient working. Since all that work and no play make Jack a dull boy, it’s safer to stick to the second option. We believe at She Hustles Inc that you have to attain a balance between work and personal life. Therefore, making the most of your precious work hours with a boost in productiveness is a good option.
Here is an in-depth look at some simple yet useful tips and tricks to enhance your productivity:
Crafting goals is an essential step to ante up your productivity game. The chief aspect concerning making and pursuing goals, however, pertains to setting realistic goals. Drafting unrealistic goals puts excess pressure on you. In a frenzy to achieve more, you tend to achieve less in the light of exceptionally high expectations from yourself. Moreover, unrealistic goals negatively impact your mental health. Therefore, start with spelling out achievable aims.
There is no denying that stress is a culprit that you don’t want in your progress picture. But setting up self-imposed deadlines and chasing them can help you focus more. In the other way around case, we tend to become lazy by assuming that there’s lots of time at our disposal. This wastes a lot of time. You will be pleased to see how productive you can be by competing with the ticking arms of the clock.
Keep track of your time as a means to accomplishing deadlines and goals. Most of us think that we have an accurate idea of the time being spent on a particular task. However, research indicates that only 17% of people can keep a precise estimate of time. Therefore, you can try to keep a better eye on the clock, set alarms for yourself if you work solo or seek assistance from tools such as Rescue Time.
Productivity does not equate to consistent, round the clock work. It translates into more work done in a short period. Constant work tends to drain your energy, which sips your productivity levels. Regular breaks are antidotes that refresh your energy levels as well as prevent your productiveness from derailing. A study backs this too. It confirms that the key to maintaining performance throughout long tasks is to punctuate them with short breaks. It highlights that the flip side declines performance and focus.
Planning each day the night before is a game changer. Take out 15 minutes before heading to bed and jot down your work plans for the next day. It is critical to write down your plans and ideas. Such a tip can also be taken from Richard Branson’s book. The founder of the Virgin Group says, “Write down every single idea you have. No idea is too small, and no idea is too big.” He further adds, “Make a list of small, manageable tasks to complete every day. Cut your day up into chunks, and you’ll get lots more done.”
Summing up, these tips can help you stay on a productive track and accomplish more. Making goals, pre-planning your day, tracking your time, and setting deadlines can assist you to reach your optimal potential. Include regular breaks into this equation, and you’ll have complete tasks under your belt in no time.
Let us know in the comments if you have any great tips for productivity! You can contact us here!
“Salon and spa”
“I schedule everything in my appointment book, down to office hours, girls nights, family time, grocery shopping, etc. I set my business hours for me personally and stick to them. I take every Tuesday and every other Saturday off. It’s all about organization for me :)”
” I took out a small loan that I could pay back very quickly and did everything else as I had the income, instead of doing everything right off the bat. “
“Not at all. The scariest part is the risk you’re taking! You just have to make your plan and go for it! And then put in the work it takes to be successful. It’s not easy and I think that’s where a lot of small business owners go wrong. Be ready to work more hours than you’re paid for! But in the end, it’s all definitely worth it!”
“For me, it’s difficult not to get overwhelmed. I work behind the chair, write paychecks, pay bills, run all of the social media and marketing for the salon, run the girls schedules, and dealing with that in itself when someone calls in etc, there’s a lot that I didn’t think about before opening a business. As far as overcoming this, I am just now to the point (5 years in) to be able to delegate some things. I am paying someone a few hours a week (someone, I trust, just wanting some extra fun money) to pay bills, run the email marketing, write checks, etc. I can then work more behind the chair making more money After paying someone else to do it, than if I did it myself “
“I am currently in the process of rebranding and remodelling which was my goal from the beginning. We have expanded our building as well so once that is done my main focus is to keep my girls busy and help them continue to build their clientele!”
“I could come up with a million things if I would have known what I know now, but I have a successful business with multiple stylists, a massage therapist, and nail technician and we are all like a big family. I would maybe interview a little differently but I have learned a lot since opening my business at 23 years old and it wouldn’t be what it is now if I changed anything :)”
“Absolutely! I think it’s human of us to worry that we may fail. Especially in a small town with multiple other competing salons, I Worry about my other stylists and keeping their books full, but that’s where the hard work part comes in. You have to keep up with your social media platforms and market your business to stay on top. “
“Make sure you have a solid business plan and have the time and will to put in the work it will take. Talk to other business owners in your area and pick their brain! And lastly, have fun! This is your baby and you’re the boss! You have to enjoy what you do to be successful! “
Facebook – Facebook.com/bladessalon
Instagram – @bladessalonstc
Website – https://www.bladessalonstc.com/
Email – email@example.com
Arranging to collaborate with other businesses is a really good idea because you have your products exposed to each other audiences, this means you expand your reach. Often it can be more than that, with you sharing and supporting their normal posts and vice versa, it can really increase your brand reputation.
So how do you go about collaborating as a small business? You may feel unconfident about approaching other businesses or just unsure where to start.
Find another business that your customers would shop with, but that sells different items to you. Their items should be complementary to yours. For example, if you sell handmade baby clothes, collaborating with a handmade teether business is perfect. If you are a mummy blogger, collaborating with anything child related could work from clothes through to food through to household products and items.
It is certainly easier if you have a product you can swap with them. Bloggers and service providers will need to show what they can bring to the table. Bloggers will need to show that they have a good sized captive audience that makes it worth the other business giving you free stuff.
Once you’ve located a business you’d like to collaborate with, message them and say you would like to work with them. You could suggest doing a product swap so you have their product in your pictures and vice versa.
If you are not having much luck with option one, then you may need to invest a little. So you could look at items you already own or you could buy new items. Then when you post tag them in and refer to them. Hint – go with the type of item you want to receive for free! Let’s say you go on a lot of holidays as a family, and you’re a mum blogger. You want to be posting amazing pictures from your hotel, tagging them in and raving about them in the post. Or you could tag a fashion label you always wear or always put your children in. You could tag your favourite place on a day out, your favourite cafe or restaurant. Once your feed is big enough, you should find by tagging the right people you get freebies also!!
If you don’t have existing material then buy it. If you wanted to collaborate with a teether company, then buy a teether or two from them and regularly use them in your pictures. Tag them and give a little review in your post in a natural way.
“Little Sandra is loving the sunshine today and thank God for these teethers from @teethercompany keeping us sane whilst she’s teething. I’m passionate about shopping handmade and natural products and I love these! Anyone else’s little ones teething?”
You’ll notice there’s more to my caption that meets the eye! It’s telling a story, giving a review, working a collab and encouraging engagement! Boom! Read more about captions here!
Post like this a few times and the teething company will be happy to work with you. Try to select a company that’s roughly the same as you in terms of stats for the most success. Shooting for a bigger business would seem better, but they’re less likely to collaborate so it can be a waste of time.
The bigger you get, the better your collabs can be. Check out our new marketing membership for consistent growth for your business.
Here’s little Sebastion and Tizzy brand repping!
Search out brands and businesses looking for collaborations. There are a few easy ways to do this. You can search on Facebook just using terms like “collaborators needed”. Or try searching for “brand rep required”.
Brand repping is a good way to go on Instagram also. You can put yourself forward a rep in return for free or discounted goods. You need to make sure your feed is good and you post pictures already that they would easily slot into, so start thinking about this now if you don’t already so you have an established feed.
On Instagram, you can search collaborators, brand reps, or have a good look at hashtags used in your niche. There tends to be certain hashtags dependant on your niche that indicates people are up for a collab. You can also use sites like Collabfinder to locate businesses. But my best advice is to get lost in Insta or the book of Face and have a good look round your niche at who’s offering what.
The benefits of collaborations are huge, you will find you always have support from the other business and the benefit of their audience and marketing efforts!
As you may have seen we’ve been running the #maymarketingchallenge, which has been getting some great results for businesses and blogs. Every day is a different challenge so you can still take part – see this page on the website.
In fact, I’ve had so much good feedback from it, I’ve decided to launch a more in-depth monthly service where I lay down a marketing strategy for your business or blog, and all you have to do is follow the plan.
Maybe your blog is amazing with content that is simply a must read, or your handmade products are crafted to perfection. Maybe your services have been practised and honed so clients refuse to ever leave you!!
BUT… marketing… in particular social media marketing…what do you post? And when? What hashtags should you use? What kind of image? How do you keep on brand? How do you even brand?
No matter how amazing your blog, product or services are, if you aren’t putting it in front of your perfect audience your business won’t reach its true potential!
The monthly subscription will do two things, first, it’ll teach strategies that actually work that I have refined and practised over and over. Secondly, it’ll give you a full plan and tools to manage that month which gives you back valuable time to do more of what you love and takes the stress out of marketing for you!
It launches 1st June 2018 and will cost £20 per month, and you have a chance to get 6 months for free!!
I promise I’ve not had too much wine! I’m giving away £120 of marketing, that will take care of your marketing for 6 months!!
All you need to do to enter is come up with a name for the monthly subscription service! The best name I receive wins 6 months free marketing!
Okay, so you have 8 points. But think of it this way. You’re sat there to write your next blog post. You are brimming with ideas. Start with the body of your post, sometimes I write the intro last because it’s easier to explain what you’re going into after you’ve written it! But just have that keyword in mind and use it throughout and in sub-headings. Write your intro with the keyword. Get yourself a catchy headline with the keyword in it. Add a few pictures and put the alt description in there and then using the keyword. Lastly finish the meta description, SEO title and slug and chuck a few tags on. It’s not extra work, it’s just optimising the work you are doing.
If you are looking for more tips and professional help with your search engine strategy check out The Search Marketing Shop. They have offered me help and advice that’s been really useful!
If you have found this useful please do drop me a comment, follow on social media for more tips or contact me here!
The next tool I recommend is Tailwind. There are many different schedulers such as Buffer and Hootsuite, but I particularly like Tailwind. I have found I get the best results from it. It’s very intuitive and I find the statistics really helpful to work out what pins are working. It pins to separate boards and spreads out the pins, so I spend a few hours creating pins on Canva, then upload them to Tailwind, get the captions on and links. Remember to get the keywords in your captions and ensure you get them on your group boards. By getting them across different boards you will find you can do about a months worth of scheduling in a few hours!
Again Tailwind offers a free trial (which again I do not profit from) so even if you just use the free trial to make your life easier for a few days and to give your Pinterest a boost, it’s better than nothing!
Using both of these will make life much easier and give your Pinterest a much-needed boost. Pinterest is an amazing long-term solution to traffic as those pins are long-lived and just keep getting repinned! Remember to make attractive pins, consider using a free service such as Canva.
If you have found this guide useful please drop us a comment below or sign up to get even more tools here!
Twitter, Facebook, Instagram… the list goes on! It can become very overwhelming having to manage so many social media platforms when running a business/blog. The trick is to understand each platform and use them correctly. Here are 5 Tips that will definitely help generate traffic and kind of set the tone of how Twitter is played.
Don’t forget to constantly look for ways to improve overall. That can be in the way marketing has been managed or lack of networking. Or even restructuring and coming back extra strong when it’s ready. The market is so saturated on any social media platform, including Twitter. Having a unique brand and logo that has a consistent theme will grab viewers attention and begin to create a loyal audience.
The distinction between Twitter and other social media platforms is the limit set to what can be posted. Tweets with characters under 100 are the easiest to get noticed and generate organic engagement. Make sure the tweet gets to the point and does not beat around the bush. Include videos, pictures, gifs, memes, links to create a Tweet that grabs someone’s attention.
For example a potential tweet we would use for our blog would be,
| Check out fellow blogger @shehustlesinc #SheHustlesInc |
| May Challenge is HERE! #SheHustlesInc |
Part of engaging in the Twitter consistently is participating in the platform by Retweeting others tweets, mentioning them in responses or ideas or promoting their blog/business/product. The more engagement put out, the more engagement reciprocated.
I’ve discussed the importance of engaging with the audience before and Twitter is no different. Not only is Twitter designed to generate real-time conversations, but it also allows everyone the opportunity to brand and market their business. Hashtags are the best thing to use in a Tweet. Make sure the hashtags used are consistent with the theme of your business/blog/product. Try to make the hashtag unique, yet easy to find.
For example a potential tweet we would use for our blog would be,
The Tweet not only requires the reader to answer a question, but it also has the potential to drive that reader to the website and join the May Challenge, or at least subscribe. Along with having a good hashtag, make sure to research Trending hashtags and topics in order to stay up to date with the audience.
Tying everything together will be engagement & Consistency. No matter how much work is put in or rule and tips followed, if there is not enough engagement consistently with the audience, the audience will slowly be lost. Engage with readers and put in the effort to be genuine and take constructive criticism well because, without the audience, there is no traffic, there are no views. Being consistent will show determination and the passion that exists for the business/blog/product to make it successful.
If you found this useful drop us a comment below or contact us here!
Instagram stories, love them or hate them they will help your social media account grow and encourage engagement. If like me you don’t particularly like being in front of the camera you may have been shying away from doing them. Never fear She Hustles Inc is here to help you use Instagram Stories to your full advantage!
You can post a “story” to your profile, this can be videos or pictures, and people can see it for 24 hours, or you can have it featured permanently on your feed.
It’s very much like Snapchat, but on Instagram. The videos don’t appear on your feed (unless featured), and you can also share it to your Facebook stories directly from Instagram.
Instagram stories should help with engagement and growth when used correctly. Apparently using Instagram stories can help you beat the new algorithm. It is thought that the interaction with your story let Instagram know you are achieving engagement, and even if it doesn’t get your post into your followers feeds, at least your story will be at the top of their page!
I really like stories for adding more personality to your brand. You could show behind the scenes content. Often our feeds are polished to perfection, but on your Instagram stories you can show the authenticity of your brand and take your followers on a journey.
It’s a really nice way to collaborate with other brands as well. According to Social Media Examiner, taking over someone’s stories for the day is a great way to use stories. Or you could do a collaboration with someone. Keep in mind you want to be offering value to your followers and enticing potential followers.
Why not tag people in the story to engage with followers?
Okay so how do we make a story that’s not going to fall flat on its face? If you have nothing interesting to post, my advice is to think engagement. Go with a poll, ask a question, give a call to action. By inviting your followers to do something, you’re going to get that engagement you want on your social media accounts, but you’re going to give them something interesting to think about. Just posting a picture of your pizza is not exactly going to create a buzz is it.
Again with stories we can tag people and locations, so take full advantage of this. It doesn’t cost anything and could mean new people engaging with you over a familiar location for example or following you because of it.
You can use hashtags in the post, obviously not all thirty! But one or two hashtags won’t hurt!
Have a play with the different video features and text overlays to snaz up your post.
Remember Coco Chanel always said – take off the last accessory you put on!
I’d love to hear how Stories have helped your brand or if you found this useful! Drop me a comment below! Or get in touch!
You’ve prepped your Instagram account to perfection, you are ready to embrace your Instagram followers, you are ready to watch those notifications explode, you’re ready to engage. The traffic to your website is going to make it crash. You hit that “share” button, and you sit back and wait. 24 hours later, 3 likes, no new follows and no traffic to your site. You wonder what’s gone wrong? Where are the hoards you were so ready to engage with?
The cold reality is you may not have been #instaworthy, or you’ve not used the right hashtags or even hashtags at all.
This guide will help you to produce quality content to attract the right people to your business or blog on Instagram.
It’s really important your overall Instagram is cohesive. It must link to your brand and business. Think about it, if you are a hairdresser, and you want to attract people to your business you should be posting pictures of beautiful hair. It doesn’t have to be hair you’ve done, you can post inspiration, you can share other’s content, but you want to show what quality of hairstyles you believe in. If you posted about your pet dog, why on earth would anyone follow you to find out more or seek out information on hair? It amazes me how many people treat their business account as a personal one and post irrelevant images to their brand!
The feed should be colour coordinated, even if that is using all bright colours or just shades of blue for example.
When you post always ensure you are “on brand”.
Here are some examples of great cohesive Instagram feeds.
It’s not just about pulling the feed together overall. The individual picture matters. It needs to say open me, it needs to appeal to your audience. Scroll through your feed or through search results and you will see what I mean. What posts are you drawn to? Notice how some posts you stop and look at and want to read more, others you scroll on past. Search for images within your niche and see what appeals to you. Don’t directly copy these, but work it in a similar way.
Images need to be clear. No one will click on a poor quality image. I really recommend free stock websites such as Pixabay, Unsplash and Pexels. Pixistock has beautiful images and you get several free ones each month. You could also use Canva to create beautiful images that are #instaworthy.
You have a beautifully curated feed, you’re ready to post a stunning eye-catching image, now it’s time to draw your audience in with your caption. Captions that are more “real” tend to get more engagement. People can identify with it, or you’re answering a question they have or clarifying something. You are offering VALUE! These can be short or long, mix it up. Don’t think your words have to directly correspond to your picture, for example, a nice picture of scenery posted with a caption that contains a motivational quote and details about why you are posting it can work very well.
I scroll through search results to engage with my followers (read more about engaging with your prospective followers here) and I like to comment on posts. Sometimes I literally can’t comment. The caption is so boring and offers so little I can’t think of anything to reply that won’t sound like one of the spambot replies!
Ask a question, try to get your followers involved. Just make sure they feel a pull to comment because engagement is Instagram currency.
Tags are a highly unused method to supercharge your posts. Tag a location every time. Whether it’s where you are, or your country or where the picture is taken, just always put a location in. Obviously, if you are a local business it should be the area you are based in to really boost local traffic. If you are an online business it’s still worth using the location tag as you can come up in searches so why miss the opportunity!
You should also try to tag people. You could tag accounts that might feature you, you could tag products you are using, you could tag people you are with or people who might be interested in your post. This pulls you into their feed, it’s a networking or promotional opportunity, and they may reciprocate.
Some people don’t like to share the Instagram post with their other social media channels as they feel like people should have different content on each of the channels. To an extent I agree with this, however, depending on your time constraints it’s difficult. I don’t necessarily have time to post on all my social media channels for The Female Entrepreneur Hub several times a day! So I do share on Facebook and Twitter. However, I tend to top up the other accounts with their own content in addition.
You can use up to 30 hashtags on Instagram. This is across your caption and your comments (made by you). If you try to post more it won’t publish the comment. If you notice your image has gone on but the not the comment it’s likely this is why. You can put your comments in your post or in the comments. A lot of people use full stops to push them further down the comment so they are not as much of an eyesore. Another way to get around this is to post the picture then comment on it with your hashtags. It will pull you into the results just the same.
My advice is to use all thirty, particularly whilst you’re trying to maximise growth. You don’t want to go too high level with your hashtags. Instagram hashtags such as #motivation will mean your post falls in with literally millions of other posts and this isn’t going to help you. Much better to use more specific hashtags. So for The Female Entrepreneur Hub, I use hashtags such as #femaleentrepreneur or #workfromhome. It just narrows down your audience to people you really want to target. You want to aim to get in the top 9 pictures for that hashtag search.
I like to use hashtag generator such as Leetags (available on Android and iPhone)
Now you have posted your content you should start to see some likes and comments coming in. Hopefully, in time you will start to see some engaged comments. At first, you may just get spambot comments. You should still reply to these! I thank them for their comment. Use 4 words or more. Why? Because Instagram sees this as engagement and pushes your post further up the ranking for that hashtag.
By following these tips it should give you premium quality content for your Instagram feed and help attract the right followers for your business or niche. Get in touch or comment below if you have any questions or enjoyed this post!!
Instagram is a shop window for your store. No matter what you sell or do! It’s where prospective customers/visitors see at a glance what you’re about and whether they want to look at what you offer any further.
It has to look interesting and appealing at a glance.
Your branding has to be upfront and apparent.
On top of that, did you know that you can set certain things up so you can be found in searches? It’s Instagram SEO! No no no – don’t run away! I know SEO stuff sucks and boggles the brain at the best of times, but I’m going to give you the bare basic facts. You can set these up once and really that’s you done! I promise to keep it no frills and easy.
This is what I want you to do to get your Instagram marketing ready
If you don’t already have an Instagram account, it’s not too late! If you want to try an Instagram account for your business, give it a go. I personally find Instagram the easiest platform to market on, It’s way simpler than Facebook, and I find I can get engagement much easier. Set yourself up an account and then turn it into a business account in settings by linking it to your Facebook page.
This is going to give you lots more stats and options. If you advertise products in your posts you can tag them. (To do this you add products to your Facebook page shop and they automatically pull through to Instagram.) You’re going to get important stats like when you get the most engagement with your posts.
So now you have your business account. There are no silly rules like on Facebook about changing your name. I want you to consider two things; your name (e.g. The Female Entrepreneur Hub) and your username (e.g. @the_female_entrepreneur_hub) on the profile.
If you can get something in here that is searchable for your business this will help you be found. So, for example, my name is easy to do this with, I want to appeal to Female Entrepreneurs… “The Female Entrepreneur Hub” covers this pretty well!
What if your business is called “wags and tails” because you look after dogs?! It’s not very searchable, so consider something like “Wags and Tails Dog Walkers” and “@wags_and_tails_dog_walkers. When people search “dog walkers” this should get you on the list.
Like Google, you start lower down and work your way up using engagement and growth strategies, but at least you’re on the list!
Okay onto the bio. You can now use hashtags in the bio which will also pull you into search results. The bio needs to be what you offer the person. You might think it’s about you. It’s not! Sorry! The bio needs to tell the person why you are good for them, what you can offer them, why should they follow you? Try to answer this in your bio. Finish with one or two hashtags that are predominantly your niche.
Ensure you’ve added a link to your website. You can change this link as often as you need. You may want to direct them to specific pages or posts at specific times and with certain promotions. Test the link to make sure it works.
Looking at the images now on your account. Look at your Instagram feed first. Does it reflect your brand? Is it cohesive? My “The Female Entrepreneur Hub” Instagram has a mix of different pictures, but it follows a pattern. You will only get certain types of pictures. I’m never in them (I hate having my picture taken!). If people are expecting pictures of travel, if you start posting pictures of your dog, it’s not why they followed you and chances are a few will unfollow. Are the colours cohesive and tied into your brand? You can see in the grid below how colours and images can be different but still on brand. Go back over your account and delete any posts that ruin the flow of your feed.
Now, look at your profile picture. Your options are your logo or an image that personifies your brand. This absolutely must be cohesive with your brand.
By following these five tips you will ensure the basics are taken care of with your Instagram account. You will attract followers as they have a clear view of who you are and what your brand offers. You will gain more Instagram followers and this is essential for establishing yourself as a brand leader.
Starting a business is hard no matter how what. It’s especially hard though as an entrepreneur that may be doing it all on their own (as most of us are). Focus, determination, micro and macro goals, a good support system, and strategic planning will get you far, but there are other strategies or skills that for sure need to be implemented in order for the business/blog/product can be successful and reach its full potential. Take a look at these tips we think are important at The Female Entrepreneur Hub and think about how they can be incorporated successfully into your business in order to take it to another level. Remember, restructuring and changing and doing it all over again is part of the process. Practice makes almost perfect and perfect practice makes perfect!
One of the most important topics to wrap our heads around is research. It is fundamental to how well almost anything else related to our business or blog does in the market. Make sure to properly and thoroughly research the market you intend to target, research other similar products that are out in the market, research other startups that you can relate to, research the originality of your product/brand, etc. They key is to research and be prepared with information so the surprises can be minimized and not hit in the middle of a launch.
The BRAND HAS TO BE STRONG. There’s a saying that “we eat with our eyes first”. Meaning we digest and process what we see before we even start reading or become interested; your brand has to be appealing along with consistency with its message and content, the brand has to be protected from copyright, and the brand has to represent the owner and what it’s intention to sell is.
Once a strong brand is established, NETWORKING has to occur. Meaning to reach out to as many people as appropriately possible;
Which brings me to the last part, MARKETING. Without proper marketing, the business/product/blog will not thrive. Post on social media, do giveaways, encourage engagement with the audience and earn their trust. Market Market MARKET the business/blog/product. Be descriptive about what it offers and the benefits that come along with it.
Why not join in with our May Marketing Challenge for some new ideas! Just ten minutes a day to grow your business!
Being genuine will help you grow a rapport with your audience and earn their trust. It’s important that these relationships are built in order for the business/product/blog to grow. If someone loves something, they will talk about it all day, the same thing when someone doesn’t like something. Consumer behaviours must be used to our advantage and understand that our audience/consumers are also human and want not only truth but quality.
Be accountable for all your actions or lack of actions. If the work is not being dedicated to the business/product/blog, once again, it will not thrive nor grow. Begin by being consistently accountable for how time is managed, how tasks are prioritized and accomplished, for the relationships that aren’t watered, etc. Use a planner to stay on track and visually see to then map out how to be the most efficient and productive.
Finally, although money is super important, many of us started without making a dime in this business, but once you become an entrepreneur money is a must in order to make a lot of things happen and happen successfully. Be very very aware of income, expenses, and budgets set up. The more familiar with “the books” of your business and how it runs, everything else is icing on the cake. Little slip ups can have the most detrimental impact. By planning and staying organized, many of these slip ups can be avoided. In the planner, write out all incomes and expenses and how they need to be managed. Prioritize, prioritize, prioritize!
SCROLL TO THE BOTTOM OF PAGE TO SEE THE CHALLENGE FOR EACH DAY AS IT’S RELEASED!
Marketing is essential for any business, however with the sheer quantity (and quality) of the information available, you can easily get overwhelmed! You can get so bogged down in reading and trying to work out what to do, you don’t actually spend your time wisely implementing thorough marketing strategies.
The May Marketing Challenge is going to cut through the noise and every day you will have a challenge to complete, that won’t take longer than ten minutes!
You can expect to
I’m not going to give you crazy promises that you’ll gain 1000 followers in day! I can tell you gaining followers that aren’t engaged or interested in your content is pointless. They offer nothing and are unlikely to convert to readers or customers. You need to stop wasting your time on methods that gain you followers that offer no value!! With my methods, you’ll learn the basics for gaining followers actually interested in your niche or business. We’ll do it on a small scale for the challenge, but you can upscale it to grow your followers as you have time! You can use these strategies ongoing.
We’re taking a “little and often” approach across four platforms – Facebook, Instagram, Twitter, Pinterest. I would advise doing a little every day. We’re going to spread our time over the different platforms to give you a lot of ideas in May, however, once the marketing challenge is complete I would suggest picking one platform and focussing on that, even if that’s for a week at a time. You may even just have a preference for just one platform. But I would advise keeping doing little and often!
The challenge officially starts on the 1st May, however, you can join at any time, just get stuck in!! You will find the challenge posts on our Facebook, Instagram and Twitter account every morning!
On certain challenges set by the May Marketing Challenge, you will need various resources and links. You can find these here! They will appear as required for each post and remain on here!
DAY 3 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions
DAY 4 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions
DAY 5 CHALLENGE INSTRUCTIONS – add a story to your feed today!
DAY 6 CHALLENGE INSTRUCTIONS – ensure Twitter account is on brand and post 5 Tweets throughout the day
DAY 7 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 8 CHALLENGE INSTRUCTIONS – automate your strategy
DAY 9 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 10 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 11 CHALLENGE INSTRUCTIONS – supercharge SEO – write with intention. Go back over old posts and make sure you have hit all the points.
DAY 12 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 13 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 14 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 15 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 16 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 17 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 18 CHALLENGE INSTRUCTIONS – GDPR proof yourself!
DAY 19 CHALLENGE INSTRUCTIONS – Collaborations!
Hello! So today we’re going to look at Instagram. Many dismiss Instagram as a low value source of traffic, but I’m here to tell you they are wrong my friend!!
How do I know this? Because I have a side hustle that makes me money consistently that we only really use Instagram to market!
Instagram is a gold mine – IF you have engaged followers that are interested in your content. For this reason doing follow trains and buying likes and followers is not going to work!! If they are following just because they want you as number in their follow list, it’s kind of pointless, they’re unlikely to engage with you, and even more unlikely to bring any revenue to your website. People then get discouraged thinking Instagram is rubbish and not for them, but it’s just because they went about getting their audience the wrong way.
That said I do have some theories about follower level influencing followers… read on!
You are going to focus on a few things. Firstly you need to be posting high quality content. This means eye catching, clear images. You need to consider if the images look cohesive together in your overall feed. Is the post going to make someone want to read the caption? People may even unfollow if you suddenly start posting content you didn’t previously! You don’t need to be in the post if you don’t want to be. You could repost other people’s content, you could post inspiration, you could just post your products.
You need to aim to trend in the top 9 posts of what your audience are searching, this is how you are going to be seen. It’s the equivalent of the first page of Google. Hashtags can be a tricky territory. You most definitely need to use them. Hashtags are like SEO on Instagram it’s how you are found. The other error is using really popular hashtags as there are literally millions of posts with the same hashtag and you get lost and end up with auto spam comments constantly and not proper engagement. You can use up to 30 hashtags – use them all!! Jennstrends.com offers some useful information on getting your post to the top of search results.
This means engaging with current followers by replying to comments. It also means reaching out to accounts that would be perfect followers for your account. The way to find these accounts is to search a hashtag you would use for your business, then find a post, and either comment on their posts, or look to the followers of that post to see who is engaging. Go to their feed and engage with them. When engaging try to write 4 or more words as Instagram seems to think this makes for more genuine engagement. Chances are if it is genuine, it could well be more than 4 words!
Think of this like a micro blog post. Think of giving value here, asking questions, it needs to be interesting content. Don’t share the same info over and over! Try to remain on the theme of your blog/business for example parenting, or travel. If your feed is about dog walking, people don’t want to all of a sudden hear what you had for tea… it’s not your audience!!
This is really powerful way to increase visibility. You can location tag or tag people. The location tag doesn’t need to be where you are, it could be where the image in the post is. You can tag people who are relevant to the post, for example what you are wearing, the tourism board for where you are, the product you are using. Or you can tag people you work with or feature accounts. Make sure you tag location and accounts.
Spend 10 minutes per day interacting with other people who use hashtags that are relevant to your niche. Engage with them, drop comments, follow them.
It’s better to have targeted followers rather a general audience. These are more likely to convert to customers. Instagram is very good for getting engaged followers. What I would say is that as your account grows, you will find your rate at picking up followers increases also increases. Think about it if you only have 200 followers, people may not see you as a big business or industry leader, if you have 10k plus, it’s going to look like you are a business that can be trusted. The good news is as you grow it will get easier to pick up followers.
Use your keywords in your name and username, these are searchable. Your bio should be more about your customer than yourself. This should make your Instagram profile come up in search results.
Following these 8 tips should lead you to a vastly increased specific audience. Remember to just be consistent, try to engage for ten minutes per day.
I’d love to follow you on Instagram – send me your username here or drop your Instagram username or link in comments below!
Traffic is the very air we breath as business owners. It’s absolutely key to get the visitors through the online door. But how do we get the visitors to our online shop window? We have to use all the tools available to us to ensure we drive traffic to our websites. Then our words can do the talking. Check out this post on headlines (These 9 amazing headline tricks will make you have more traffic to your blog) to make sure the traffic then converts and clicks on your links.
Read on to find out how to grow your traffic starting from now.
Quantity and quality is a very fine and difficult balance. The ideal is plenty of top quality content. What often becomes the case is that there is pressure to produce quantity so quality slips, or vice versa. Producing content that people genuinely want to read and engage with will be picked up by various places. Search engines such as Google will notice and they will reward you by placing you higher in search results. The same will be true for social media. This will drive traffic. If you can have a post go “viral”, you’ve hit jackpot! I’ve written more about the balance of quality and quantity here.
Keywords are search engine currency. However SEO has changed somewhat over the years. They are much cleverer and it’s really important to ensure the article has a good readability factor. Don’t just try and cram it full of keywords, you won’t be rewarded for it by the search engines and it won’t be enjoyable for visitors to read. This means less subscriptions and less repeat visits.
Tags are another quick and easy way to drive traffic to your posts. They don’t take long to put in and it’s a nice way to get relevant key words attached to your article. You can also put the keywords in the image alt text. This means if people search the images using those keywords, your image will pop up.
Including links and trackbacks within your website and posts is a good way to drive traffic. It can be noticed by who ever you tag which can be reciprocated driving visitors your way.
Google also rewards this, they like the links between sites. Try to make sure you include at least one outbound link in every post.
Including a blogroll is such an easy way to put a list of links to other blogs. As above this linking could be reciprocated and it will be rewarded by Google.
Where it is appropriate you can visit other blogs and comment leaving your website address in your comment. I sometimes find this a bit difficult, it can feel a bit rude! it’s helpful if it’s not quite your genre, so for example if I was on a beauty blog, and someone asked a question about traffic (random I know) but I’d feel like answering that wouldn’t step on the toes of the original blogger. Some people might be more blatant, but I would be deleting any comments like that on my blog, so it could be a waste of time doing to others!! Where you can drop your link, Google will pick up on this as well, so you indirectly benefit.
StumbleUpon and Digg are great sites to share your best content with for an easy traffic boost. Consider these as well as Facebook, Twitter, Instagram and Pinterest. My advice is generally to focus on one platform at a time, don’t spread yourself too thinly and ruin the entire approach.
Forums and online groups are an excellent source of traffic. You can share your link, your expertise, people that you engage with won’t just support you directly, but they may recommend you and drive even more traffic to you.
Engagement, engagement, engagement!! So important across all your social media and also on comments that are put on your posts. As always this is two fold. Your visitors will appreciate it, and then return to your website, and the search engines like this repeat behaviour and engagement, pushing you further up the search results.
It’s always worth having Google crawl your website and pick up your sitemap. For the analytics alone it’s helpful, but it will help with Google ranking you as well. As I’ve said 3,427 times Google ranking = traffic! Sign up for Google analytics here.
RSS feed will notify people interested in your content to your posts. It’s a good idea to include a way for people to sign up for the RSS feed to not miss any traffic this way.
Guest blogging is an amazing way to expand your reach. The bigger the blog you can land a guest spot for the better, use their valuable traffic and divert it your way!
Use the 13 tips above to maximise the traffic to your website. It’s essential to use multiple methods to gain traffic as if any source fails (for example if Goggle changes it’s algorithm) you still have the other methods to rely on. I particularly recommend Pinterest for long term traffic strategies. There are a few tools in our free 25 resources for bloggers to earn money in their sleep guide also which includes resources to grow traffic. Hint the majority of the 25 resources are free!
What has worked for you to get traffic to your website? Comment below or contact me here.
Here at The Female Entrepreneur Hub we have seen everything from a headline that is dull as dish water through to headlines clearly aimed at shoe horning in as many keywords as possible.
Dull as dishwater headline – “I might go out tonight”
Unless you’re the Queen, or Oprah, chances are no one cares. Sorry. Not sorry.
Keyword stuffed headline – “Beefy beef is tonight’s beef dinner in a dish named Beef Beef dinner”
Don’t ask, my mind only thought of beef as I was writing this….
Neither are any good!
The reason? No one is going to click on them.
The debate has raged whether a headline should entice a person to click or whether it should satisfy SEO and rank in Google. Why do people think you can’t have both?
Google only wants one thing – engagement, engagement, engagement. How can you get this engagement? By getting people to see your content (SEO) and getting them to click on it (clickbait). You see you need both for a truly effective headline strategy.
1. Get the keyword in the headline – once is fine. Google at least can find your content then. You’ll notice when you use a search engine, the word you search is usually in the title of the results it brings up. Ideally you want the keyword at the beginning of the headline, but don’t compromise the readability to achieve this.
2. Bear in mind Google is smart. You don’t need to have your keywords next to each other, Google will work it out. So for example if my keywords were “coach” and “London”, it would be okay to have a headline that reads “An experienced coach in London” – the “in” won’t compromise results.
3. Be controversial but not inflammatory. For example, “This is why all personal trainers are crap!” Make sure you can back this statement up with facts!
4. Make something “outstanding”, “killer”, “incredible”! Much needed clickbait fodder.
5. Add big numbers when you can. For example, “How Tailwind increased my traffic by 300%”.
6. People love lists – 5 simple trick… 20 incredible ways to…
7. Use “this is why” or “will make you”. These have been proven headline gold. See this research below from Digg.com.
8. Bear in mind you have the option for two headlines. You have the title that you know and love, then you the title that appears at the top of your article in the <h1> tags. If you use WordPress, you can use Yoast to do this.
9. Use Coschedule for help. You enter your headline and it will help you formulate it and improve on it. It gives handy suggestions on words to improves and length etc. Best of all it’s totally free. That’s why I included it in my 25 resources you can’t live without as a blogger list. You can find other resources as useful as this on the list! I really like to enter my headlines and try to beat the score, then once I get a green score I’ll use that headline.
We have created this handy image for you to save or pin to refer to when you write your next headline!
By using these 9 tips to formulate your headlines you should see far more clicks and traffic to your social media and website. Get in touch and let me know if any of these strategies worked for you. You can email me directly at Hannah@www.shehustlesinc.com.
Maybe you are waiting for your long-term business to start making an income? Maybe you have two businesses you love doing and don’t want to give up on either? Maybe your businesses just escalated?! But in actual fact, it can be a good idea to have multiple income streams.
I have several businesses. As well as running The Female Entrepreneur Hub, I’m also a freelance writer (Lancashire Freelancer) and I run an Etsy business with my sister (Blossom and Oak). As you can imagine this takes some juggling, especially with a 4-year-old son and an 11-year-old daughter! Why do I do it? The Etsy business is just a small side income, however, it’s taught me a lot and I love running it with my sister. I also adore making the clothes for babies, so I find it really fun. I write as I enjoy the research and the writing and it’s a useful and high paid income stream. Then I have The Female Entrepreneur Hub which is my passion! I do it for the love more than the money, but I’d love it to be my long-term business and plan to launch products and services through the website!
Multiple income streams mean multiple sources of money coming into your bank. This can mean even if once income drops you still have the other income streams, so whilst it’s less, you do at least still have some income! Clearly, this is better than no income!
Chances are each business isn’t a full-time business, as if you are juggling a few businesses, your time is clearly split. This can be a good thing as you can push any of your businesses when you see the potential. You could take on someone to help, you could simply dedicate more time, but either way, you can invest in the business more to create more income.
The problem with having multiple businesses is there is likely to be a lot of work and you will feel split and pulled between each business. You need to be really mindful and organised to keep on top of everyday tasks. Making sure each business has a schedule that works with the others is essential.
You may feel so spread that you don’t give your best to each business. It would be better to manage two businesses that you can give 90% to each, rather than 5 businesses that you only give 40% to as any business that isn’t tended to is likely to flounder.
If you are employed and run a self-employed business as well, tax can be slightly more complicated and you’ll need to be aware of how much of your allowance you have used.
Passive income is really key in this. If you can build a business that generates passive income it allows you time to work on other ventures. Passive income is where the business generates income without you really having to do too much. For example, you may have created an e-book or course. This may have taken you 1 month, but then that product sells for the next 2 years. You don’t have to do anything as your system is automated through a program such as MailChimp. The customer signs up via email, they pay via a payment system (such as PayPal) and MailChimp will automatically send the e-book for you. Other than the original creation you get to sit back and earn money whilst you sleep or holiday!
You sell 100 courses (about 2 per week), each course retails at £200 = £20,000!!
And that’s just one income stream. Add multiple courses and affiliate marketing into this and you’re looking at maybe 5 times this income!
In conclusion, multiple income streams can be a very good idea, just ensure it doesn’t get too much and the businesses begin to fail and your health becomes impacted.
If you would like to know what resources could help you manage multiple businesses, get a free copy of my 25 resources that will help you manage several businesses (and the resources are mostly free!). Get your copy here!
I love to speak to readers about their experiences, get in touch if you have any questions about starting or running a business!