As much as we might wish, no magic spell can bloom our businesses overnight. Startups demand motivation, dedication, and lots of time to trek to progress. There’s one element that can boost growth though and it’s called blogging. It can help drive more audience to your business site and boost your conversion rates. At the same time, it can craft a personality for your venture and increase your engagement with potential clients.
53% of the digital marketers commend the role that blogging plays in growing a business. Hard to swallow? Check out Hubspot that offers sales, marketing, CRM, and customer services software. It runs an incredible blog that provides informative posts and gets 4.5 million average views every month.
Let’s walk you through some significant benefits of business blogging:
In the present times, nobody wants to do business with lifeless scarecrows. Customers want to learn more about the people at the helm of things. The CEO of Modify Watches, Aaron Schwartz explains, “We work hard to make sure people think of our business as comprised of a group of real individuals, and not some soulless enterprise.”
To this end, the company uses blogging to express its personality. As you write blog posts for your business, you develop a slow but significant voice for your startup. Plus, blogs mirror your business values. Have a look at Gap Inc.’s blog. Their blog reflects the brand’s personality by showing its vision and values.
The content that you write for your blogs gives you an ample opportunity to insert a keyword into it. Keywords are the phrases or queries that people type into the search bar. These are the fundamental pillars of search engine optimization (SEO), as they bait clients for you.
With the use of a keyword, there are increased chances that the search engine will rank your business blog high. Consequently, more people can find your initiative. Research reveals that brands with blogs tend to 434% higher indexed pages. Therefore, blogging is a cost-effective approach to driving organic traffic to your business. Plus, keyword-enriched blogs enhance your search engine visibility.
You can share your blog posts on your social media channels too. These posts can multiply your exposure as well, as people love sharing informative blog content. 94% of the folks share blog posts on numerous social media platforms. Hence, blogging helps you with your initiative’s social media marketing.
Customers just don’t make a beeline to a business unless they have worked with it before and are fully satisfied. Instead, before shopping for something or availing a service, customers conduct thorough research. Reports confirm that 81% of the people research online before purchasing something.
You can use this pre-shopping behavior to your use. Update your blog with long posts that solve customers’ problems. For instance, if you sell accessories online, you can always write blogs about hot accessory trends or how-to styling guides.
Blogging gives you a chance to engage with potential and existing customers. You can leave questions at the end of the post and interact with people as they leave comments under your post. These also serve as an excellent means to get feedback from your customers.
What’s more is that you can provide a call to action (CTA) button at the end of each post. A CTA delivers clients a simple and direct path to connect with you to get your product or service. Therefore, blogging assists in generating more leads.
Summing up, blogging is a useful tool to boost your business. Regular blogging drives more audience to your website, works wonders for your SEO, increases your leads and conversion rate, and allows you to interact with your clients. It gives your initiative a voice and establishes you as an authority in your niche too.
WordPress is an efficient platform for managing content for your business. It powers around 14.7% of the world’s top 100 websites with 17 new posts published every second. It has a market share of about 60%. On top of it, WordPress is the fastest growing content management system (CMS).
If you’re a WordPress user, you’re probably beaming with pride right now for deciding to use this tool for your e-business. There’s more to this tool though. You can easily empower your platform with the help of plugins that drive up its efficiency.
In this regard, here are some of the best WordPress plugins that you can use to ante up your business’s game:
This is an exclusive plugin for WordPress users. Running a business without the numbers is like building a house on a weak foundation. You need to know the statistics which give a picture of the customers visiting your site. JetPack does the math for you. It keeps track of your visitors, daily users, traffic, tools, and the like.
The plugin allows you to customize your website as per your taste. It also provides security features for your site. It is an excellent tool for image optimization, traffic growth, website appearance, performance, and security. JetPack creates sitemaps too so that your website can be indexed easily by search engines.
Your business will never make it to the right audience without the help of search engine optimization (SEO). It’s the key to bringing your website into other people’s attention. Companies spent $65 billion on SEO in 2016. So, it isn’t something to be taken lightly. To this end, Yoast SEO is an all-important tool to add to your business arsenal.
The plugin aligns all the SEO-related actions under the post that you write. With this plugin installed, you can add keywords, fix your URL for better browser visibility, craft a catchy meta description, and so on. It is also useful in helping you determine your content’s readability, which further strengthens your search engine ranking.
A Google report highlights that business websites that provide sufficient contact information are considered trustworthy. The takeaway is that you need to provide your visitors and users with a substantial amount of contact information.
A good means to this end is the WPForms plugin. It is beginner-friendly content form tool for your website. The tool allows you to create contact forms, order forms, email subscription forms, payment forms, and other online forms with only a few clicks.
It’s common knowledge that cybercrime is on the rise. The damages that it costs are estimated to reach a pointer of $6 trillion by the year 2021. Save yourself from the trouble of security infringement with the help of Sucuri.
This WordPress plugin is dedicated to shielding your website from hackers and blackmailers. It gives you complete control of your site. The plugin allows you to augment your existing security measures too. With Sucuri, your site will be protected against brute force attacks, DDoS, malware threats, and XXS attacks. You can also take post-hack security action with this tool.
BackupBuddy is your partner in times of distress. It is a crucial crisis prevention weapon, which protects you in the case of data loss. The fact of the matter is that data loss, server malfunction, hardware failure, data breach, and hackers are not mythical matters. These are very real, which is where this tool comes into the picture.
BackupBuddy is easy to use. It backs up your business site on numerous remote locations like cloud storage, your computer, FTP server, and the like. You can preserve significant customer data with the help of this plugin. Furthermore, you can schedule backups, so you don’t have to worry about running the backup operations by memory.
There are tons of WordPress plugins that you can use to harness the full potential of this CMS for your business. In this context, these listed tools help you with some of the most basic functions that form the backbone of an online business.