If you want your business to be open to everyone, there are some concrete steps that you will need to take to actually make that happen. It’s something that more business owners should be trying to do because no decent person wants certain groups of people to feel unwelcome, burdensome or simply not catered for when they interact with your business. Here are some helpful ideas that’ll make your business open to everyone in no time.
Make Equality of Opportunity a Core Value
It should be possible for everyone and anyone to work for your company and ultimately rise through the ranks there. It’s essential to offer equality of opportunity these days, and it should definitely be a core value of your business going forward. It will show the world that you really are serious about equality and giving everyone a fair crack of the whip. It’s not even difficult to get right.
Improve the Access to the Building
Access to the building is clearly going to be another big issue because if some people can’t even get into your store or whatever type of business you’re running, they’re going to feel excluded and understandably so. You should take steps to get around any access issues that may be present with things like lifts and ramps for wheelchair users. Those small changes will have a big impact on many people.
Build Trust in the Local Community
Building trust in your local community is definitely a good thing to do when you want to show people that you’re serious about being inclusive and truly catering to everyone. Hold events, do things for charity and generally engage with the local community. It will show people that your business is doing things differently from most of the other ones out there.
Ensure Your Signs Can be Read by Everyone
In retail businesses, signs can be used for all sorts of things, from decoration to important product information. Even restrooms need to be signed so that people know which one to enter. You should also make sure that you use Braille Signs for these things because otherwise, visually impaired customers might not be able to use your business in the way they should be able to.
Be More Communicative and Transparent
Simply being transparent and open about your business and the way it’s run can actually be a really good way to get the public to trust you and to believe you when you say that your business is open to everyone. Being more communicative and clear on what your stances are on important issues can also help to build that confidence too. So give this a try.
For your business to be run in the most ethical and responsible way, you need to be open to everyone out there. No business should discriminate, and this isn’t just about good morals. You will sell to more people and increase your reach if you make an effort to be inclusive, so it’ll help your sales figures too.
Many businesses believe they can have a website, launch a service or a product and boomshackalacka they will generate sales and sell out immediately. Unfortunately, reality soon sets in and they realise it’s not that simple. The orders didn’t come flooding in as expected.
The online marketplace can be lucrative. You can make a killing. Or you can disappear in an over-saturated marketplace. There are many ways to draw the traffic to your site, but after you’ve done that, the work doesn’t stop. You need to then use strategies to convert that traffic you have spent time and energy building to much-needed sales.
1. Don’t be a pushy sales person – remember these are people with actual feelings!
Treat people as individuals. People with feelings. They don’t want to have a product or service forced on them repeatedly. You need to offer them value. Value related to your product or service. Lots of lovely value. They will recognise your business for providing value in and around this topic and they will look to you when they need something more.
Then when it comes to the product or service itself, remember to tell your potential customer how they will feel if they buy this service. What will they gain?
2. Don’t just advertise the product directly and expect sales
Create a funnel. Even a simple one. Have them sign up for a freebie first. A freebie that offers great value and has something to do with your product or service. The people who have signed up are considered “warm traffic”. You can then begin the process of introducing your service or product to these clients. These are clients who have already seen the value you bring!
3. Ultimately you are likely to need to ask for sales
You don’t have to be pushy, but you may need to go into uncomfortable territory to close the sale. After you have given your freebies, your value, it will come to a point where you need to put your product in front of the customer and ask if they would like it. This can be verbally or in writing, maybe via email, but some statistics show that 80% of sales in businesses were the ones where the business requested the sale. Where it was pursued.
If you would like help generating more sales for your business, why not book a consultation with Hannah to discover simple tweaks to get more customers and income today.
Social media marketing is huge. It’s a fantastic way to grow your business and build an audience, and everyone from bloggers with small followings to international businesses are using it. But, as time goes on, social media is changing. In the early days, Facebook was a way to keep in touch with your friends and family. It was fun and nothing more. Now, social media is a massive part of our lives. When we apply for a job, our prospective employers check out our feeds to gauge what kind of person we are, and how reliable and professional we might be. Even those of us that don’t use social media for business are trying to keep things a little more guarded and sharing much less than we might once have done. But, is there still room for fun in your social media marketing? And can that fun help your business to grow?
Keep it Real
While we want to show that we’re professional and competent, fun is crucial. One of the main benefits of social media is that it gives you a chance to keep things real. To show the people behind the brand, and to highlight your morals and beliefs. If we were all professional and just used social media to advertise, every brand or business profile would be the same.
People trust other people, much more than they trust brands, logos, business plans, adverts and corporate speak. Having a little fun with your social media feeds, by sharing fun content, pictures and videos and by using emojis, polls and lives, you have a great chance to show the personality behind your business and to build trusting relationships with your followers.
Again, people trust people. So, get other, real people sharing posts about you on their social media feeds. Then, share their post with a retweet, regram or comment. The best example of this is a fashion outlet or designer sharing a photo someone has tagged them in featuring their outfits. Your fans will love it. They’ll feel part of your brand, and like you care about their opinions and ideas. You could also be boosting their followings, which everyone loves.
Behind the Scenes Videos
Instagram and Facebook both give you the option to go live, or to share videos which will vanish after 24 hours. These are great places to get real and have some fun. Your main profile can still look polished and professional, but your stories can be more relaxed and less scripted. Film some behind the scenes videos of the inner workings of your company. Take a photo behind the scenes of a photo shoot, to show what’s really going on, be funny, be bold and let your followers in.
Social media shouldn’t all be about sharing your content and advertising your brand. It should be about building your relationships. Fun videos and engaging posts will help, but you also need to speak with people. Offer advice, answer questions, share other people’s posts and viral videos and engage with your audience. These relationships build trust and boost sales.
The millionaire mindset is a much-coveted phrase to describe the difference between how successful people think, use their time, and interact with the world.
There’s a huge difference between the way millionaires think compared to the majority of people that are on the financial treadmill of being employed in a conventional job. One of the key determinants is that of delayed gratification, as many entrepreneurs will invest their resources into long-term assets; meaning they are trading short-term gratification for long-term reward.
Today, we live in a society where most people want instant gratification. Indeed, many online stores are now having to offer same-day delivery, as people are becoming so impatient they want things right away, and this is the same with all aspects of life and business.
The millionaire mindset is one of careful calculation, for instance, they will invest a considerable amount of time and money in promoting their business through billboard signs (which you can read more about here), but would be reluctant to waste money on a fancy meal, if they are just starting out.
Here are three ways to think more like a millionaire:
Those with the millionaire mindset understand the importance of having big dreams, in life, as it’s just as possible to achieve a big dream as it is a small dream – it just tends to require a little more effort and action.
ENVISION A PROSPEROUS FUTURE
Many highly successful people talk about the importance of affirmations and having tools such as vision boards to keep them on track – and not just their conscious mind, but their subconscious too.
Vision boards help you connect with what you want, and the fact they are visual is very helpful as your subconscious mind tends to think in pictures rather than words – meaning the more images you show it of what you want, and the more you think about what you want, the more able your subconscious mind is to get to work at creating the results you want in life.
A common misconception among people that don’t have much money is that you need lots of money in order to invest, but this isn’t the case – investing is a practice, and most financially successful people put a percentage of their income into investing; for instance, many people will siphon of 10-20% of their salary to go into investments.
Therefore, if you are earning $100 a week, or $100,000, the principle remains the same – it’s just the amount that’s different. There’s an idea that if you aren’t able to save 10% of $100 then you won’t be able to save 10% of $100,000 either. The point is, that investing is a practice, a mindset, and a strategy of wealth generating. It’s a habit.
That’s the main difference between the “rich and poor” – people with less money have a tendency to spend money, almost instantly, in order to derive pleasure and/or gain comfort in the immediate term… whereas wealthy people tend to invest their money and develop long-term assets; thus trading short-term pleasure for long-term stability.
You may be wondering what the difference between a Business Strategist and a Business Coach is. They both should help with the direction of your business, they both should achieve progress, they are both services you should use if you are feeling overwhelmed, frustrated and lost in your business! Both services are specifically for people in business.
Using a business coach or a business strategist should save you money and time for your business. They will get you where you need to be in a much faster time. Before you know it, your business will be elevated to the next level, with your dream business in sight!
However, using the wrong one may still leave you feeling lost, so you may well be wondering what the difference is!
So go on, what is the difference between a Business Strategist and a Business Coach?
There will always be a degree of crossover between the roles. In fact, there are coaches who are actually strategists and vice versa, simply because they’ve labelled themselves as a Business Strategist when they’re actually a Business Coach.
Which is kinda scary as they should know exactly what they do right!!
The most simple way to look at it is as follows;
A Business Strategist will offer structure, guidance, strategies and tips for your BUSINESS.
A Business Coach will offer structure, guidance, strategies and tips for YOU!
Let’s look at this in more detail;
What exactly does a Business Strategist do?
During a Business Strategy Consultation, your business will be analysed, and your specific problems addressed. You can examine marketing, sales, getting more customers and followers, product and service development, time management, staffing, legal issues and much more. After working with a Business Strategist you should feel like you have a plan of action for your business to hit your goals. You should feel educated to proceed forward with your business and take it to the next level.
What exactly does a Business Coach do?
A coach will assess you! They should bring out the best in you so that you may serve your business better. They will look at your motivations through to your passions and purposes, and translate this into your business and brand.
They may also look at issues like mindset, motivation, confidence, limitations… that kind of thing!
So which would suit you and your business best?
Maybe you need both a Business Strategist and a Business Coach! I can’t tell you that. If you only want to hire one, I’d say the best thing to think about is where the bulk of the problems lie. If you want your business to succeed, you want to put goals in place, you’re happy to work for new customers, consider a strategist who will help drive the business forward.
If you feel that you are holding your business back, as you are feeling unmotivated, or distracted then consider a coach.
It does not matter if yours is an online business or a physical store, there are some things that will make customers leave without buying what they wanted, and these are things that can be prevented with some effort and perhaps extra training for your employees.
There are millions of online businesses and if yours does not come up to scratch the viewers will soon move on. It is said you have 5 seconds at the most for them to be attracted enough to stay on your site, so what things should you be avoiding?
Your site not being responsive to all digital devices as consumers expect to see the same thing whether they are looking on their PC or their smartphone.
Ignoring any questions. The best way is to have live chat so they can get instant answers. If they find it hard to contact someone, they will move to a site where they can get the answers they are after. FAQ’s are rarely the solution, either because people have not got the time to trawl through them, or their own question doesn’t appear.
Not delivering what you promise. If your goods or service are not as good as your website says, they will not be a repeat customer and are likely to tell of their experience on social media. People tend to do this more with bad experiences than they do good ones.
Not being user-friendly is probably the biggest mistake of all. If your site is difficult to use they will soon move elsewhere.
Just these fours things can lose you a lot of business without you even realising that potential customers are lost. The safest way to prevent this happening is to use the services of a professional like Darren Langley web designer, who will already know of all these pitfalls and will ensure they do not occur. Yes, it will cost you more in the short-term to hire a pro, but in the long-term, it will make you more money!
One of the worst things any physical business can do is keep customers waiting to be served longer than they expect. Consumers do know they sometimes have to wait their turn and are prepared for this, but not if it is going to take too long or they think other people are being given priority over them. They will soon put the goods they had in their hand back, and you can say goodbye to another sale.
Surly staff will put people off buying anything and can be a huge problem if someone is asking for help. We all have off days, but your employees should not show that on the shop floor. Service with a smile is an old cliché, but one that still needs to be adhered to today.
Unclear signage and pricing will stop people from buying a product, as they do not want to get to the checkout and find it costs more than they thought. Do not be misleading about any special deals either, as consumers appreciate honesty.
There is no doubt many other reasons why people have not bought from you, but all you can do it try to stop some of the most common reasons happens, and hope that you find out about the others so you can correct those as well.
What do you get from a Business Strategy Consultation?
Do you have a dream of where you’d like your business to be in 1 year? 5 years? 10 years even? Do you know how you are going to get your business to that dream business? I mean do you have concrete plan to execute month by month? With realistic goals and targets? Do you know the help you can get? What services you could use? What free options are available? Who you could network with?
How you could make more money by doing less?
That’s where a business strategist can help. We look at where you are now, and where you want to be. Using my network and experience I help you set goals, explore new ideas, and maximise your business’s potential. Typically my services will see your customer list grow.
My business strategy consultation help you get your business from where you are now, to your dream business as quickly as possible.
How am I qualified as a Business Strategy Consultant?
Whilst I do hold a diploma in business, I have to say my knowledge comes from over ten years of running various businesses. I have managed all sorts of businesses from dog walking, through to personal training, through to freelance writing! I have served local customers in person, I have served people on the other side of the world online. I have worked with animals, children and adults! I had businesses before Instagram even existed!
And all of them were a success.
The only reason I don’t have those businesses now is because I created a better business. When I say better, I realised what I wanted in life. Where I wanted to direct myself, how I wanted to live. I stopped having work or businesses that dictated my life to me and reversed it. I now have a business that I love and fits my lifestyle and I want to share everything I learned with you!
In the current digital climate, it does not matter whether you run a consultancy firm or you have a coffee shop, you are going to be using technology in some capacity. Technology gives us the ability to do more and achieve more. It allows us to speed up our work processes and to make more intelligent decisions. However, it is only going to do this if we choose the right technology to use, and we use it properly. In fact, technology can end up being a hindrance if this is not the case, meaning it will hold you back and stop you from reaching your full business potential. With that being said, read on to discover more about some of the most common mistakes that businesses make when it comes to technology so that you can avoid making the same errors.
Not using the right technology – There is only one place to begin, and this is with using the incorrect software in your business. This is something that many businesses all around the world are doing, without even realising it. Just because a particular tool or gadget has good reviews online or is used by your competitors does not mean that it is going to be right for your business. In order to find software that is truly going to help you to improve your processes andwork more efficiently, you always need to begin by assessing your business need. You need to take the time to truly understand your current operations. Where are you wasting too much time at the moment? Where do you need to improve your organisation? Where do you need to improve your processes and make better decisions? You really need to understand the pain points at your business, and then you need to look for technology that can assist you with this, rather than worrying about what other businesses are doing or the sort of tech that they are using.
Trying to do everything in-house – Another mistake that a lot of companies make is trying to handle all of their tech commitments in-house. This is especially the case for start-ups who are looking to save money. However, handling everything in-house can actually have the opposite impact. When you consider how massive tech requirements are for businesses today, handling everything in-house can be too much of a large commitment, especially when you consider the security side of things. After all, if you do not have experience in data and cybersecurity, are you really going to take the risk of handling all of this in-house? This would be a monumental risk to take, and one that is definitely not worth it. If you were to become the victim of a data breach, this could spell the end of your business. Not only would you face massive fines and fraud losses, but you would have a damaged reputation that would be difficult to fix too. Another service that is most definitely worth outsourcing is small business IT support. You can find out more atwww.InfoTech.co.uk. By doing this, you will always have the reassurance of knowing you have a team of pros available 24/7 should you run into any problems. This is pivotal for businesses of all nature. After all, if your software was to shut down for the day or your website was to go offline, for example, what would you do? Would this stem your business progress? Would this mean that you missed out on opportunities? For most companies, this would be the case. If that were to happen, you would then suffer from every minute you spent offline. IT support specialists would ensure the issue would be rectified at the earliest opportunity, especially if you opted for 24-hour support. Can you say the same if you were to handle this in-house?
Not giving security the attention it deserves – This is another massive mistake that businesses make today, and it was something that was touched upon in the earlier paragraph regarding outsourcing your security issues. Nevertheless, this is something you still need to do with an extreme amount of care. Furthermore, you need to make sure that you update software whenever you are prompted to. Failure to do this is an easy route in for hackers. Not only this, but you need to make sure that all of your employees are educated on security. They need to know why it is important and how it impacts their role and actions. This is because the vast majority of security breaches stem from employee errors.
Always going for the cheapest solution – Yes, you want to save money. However, this does not mean that you should base your purchasing decisions on price alone. There is denying that IT is going tocost you. Nevertheless, it can also bring a lot of value to your company and even save you money if you choose with care. If you follow the advice that was provided regarding choosing the right tech for your company, you should benefit from solutions that are actually going to save you money.
Overlooking the importance of training – Skipping the training phase is a big mistake. You have spent all of this money on new technology, so why fall at the final hurdle by failing to invest in training too? Head tohttps://www.cio.com/article/3281388/it-skills-training/8-free-online-course-sites-for-growing-your-tech-skills.html for some more information on the different courses that are available to help people advance their tech skills. You are only going to make the most of the equipment and software you have invested in if your employees know how to use it properly. If they are don’t, you may as well be throwing your money away.
Failing to plan ahead – The final error that a lot of businesses make is approaching the tech side of things without any plan. You have, no doubt, heard the well known saying that if you fail to plan, you plan to fail. This is something that applies to all areas of your business, technology included. Not only do you need to plan what sort of tech you need in the beginning, but you need to assess future requirements too, and you need to continue to do so. You also need to make sure that you have a maintenance schedule in place as well.
Hopefully, you now have a better understanding regarding some of the most common technology sins that businesses of all nature are guilty of making today. If you are currently making one of the errors that have been discussed above, you may now be feeling a bit worried. Rather than fretting, you simply need to take some action. Follow the advice that has been provided so that you can rectify the issues sooner rather than later. You will be surprised by how much of a positive impact this has on your company, both now and in the future.
Your brand is everything and it encapsulates every single aspect of your business that can be seen from the outside world, from your online presence to the internal processes that are witnessed by clients. But, when we are coming up with new and exciting ways to communicate ourselves further afield, we can sometimes lose track of our authenticity. Authenticity is what will give you that extra edge over your competitors. In many ways, it’s a given that you should be as authentic as possible, but we sometimes don’t follow this modus operandi. So by making your business brand as authentic as possible, what simple processes can you undertake?
Crafting A Detailed Blueprint (And Sticking To It)
If you have felt your way through the branding process, and you’ve been (luckily) successful so far, creating a blueprint that should be adhered to in every manner may have fallen by the wayside. When drafting a blueprint to follow, it’s not just the business marketing that benefits, it’s every procedure from within the business. It creates a personality, an ethos for you to follow. And once you’ve got this right, this can impact every part of the business, from your website, to how you present your product. Once you know exactly what you want out of your imagery, it’s far easier to go to product labelling services, marketing agencies, or your clients, with a more comprehensive and confident approach in how to undertake your call to action.
Asking For Feedback
On the other hand, if you are going through the process blindly, or you have a plan of attack, but it doesn’t seem to be generating the results you hoped for, it’s time to reach out to the people that buy your products and use your services. Feedback from the customer is something that should form an integral part of evaluating your processes, which is why you should craft a questionnaire or a method of asking feedback that encourages open and honest criticism. It’s the only way you can heal and grow, and likewise, you can do the same from within the business. Just be prepared for that smile to be wiped off your face.
Go Back To The Drawing Board If Necessary
And if everything is not going according to plan, there is nothing wrong with starting again from scratch. Maybe your business plan wasn’t as detailed as you thought, or there is something wrong in how you generate ideas or maybe you were too busy chasing the money rather than the actual important aspects. Once you get to the core of what your business brand is, you’ll discover your identity. And once you’ve done this, it makes every other process easier, but it will encourage more custom because they have more of a trust in who you are and what you do.
Authenticity needs to be the through line in every product, promotion, and personality you present. Once you’ve achieved this, you would be surprised as to how easy everything else can fall into place. Once it is nailed, and you will make life a lot easier for yourself and provide that integrity you’ve been searching for.
If you are building a company and growing your business at the same time, there are some inevitable changes you will need to deal with. As your business needs change, you will need to revise your costs and budget, so you can accommodate the needs of your new customers, react to the changes in your market, and remain competitive. If you haven’t looked at your operating, growth, and marketing budget for a while, it might be time to revisit your financial plans and adjust them accordingly. Below you will find a few tips on where to look for things to improve and save money on.
Your Employee Productivity
One of the areas many companies fail to monitor is employee productivity. If you are used to people come and go as they please, you might be paying them more than they produce. It is important to find a way to calculate the value per employee, and the cost of your human resources as a whole. If you are paying your employees an hourly wage, and it takes them two or three client meetings to get the contract, you will have to work out the cost of acquiring new clients and see whether there is an easier and cheaper way of following up leads instead of paying travel costs and monthly wages. There are plenty of employee productivity management and monitoring tools available for small business owners.
If you are in the growth stage, chances are that you are spending a lot of time and money trying to penetrate new markets. In case you are still using the manual methods to post on social media and update your site, send out marketing materials, chances are that you can save money and time by automating your small business marketing. You can schedule posts, get reports on the best performing marketing campaigns, and measure your online marketing conversions as well as customer engagement. Instead of shooting in the dark, you will have to get a system up and running that gives you a snapshot of all your results, so you can adjust your strategy accordingly.
Running an office can be costly, You will need to pay the rent or lease on your office, and make sure that your employees have all the tools they need to do their job. You can save a lot of money on office supplies if you do your research or delegate the task to an employee who will compare the prices. Small savings such as finding a reliable and cheap supplier for Brother printer ink and cartridges can go a long way. By cutting your expenditures by hundreds of dollars here and there, you will be able to invest in innovation and technology that will make your business more effective and help you provide more value for your clients.
Training and Development
Knowledgeable employees are the foundation of your brand’s reputation. It is important that you provide them with the right training and support, so they can do their work more effectively. However, you don’t have to buy expensive customer service training programs to empower your staff. There are plenty of free and low cost corporate online courses, allowing your staff to study when it is convenient, without impacting the performance of your business. You don’t have to give your staff travel allowances and a full day off, and still keep their knowledge and skills up to date.
You might even be able to automate your customer service to make the life of your staff and your clients easier. If you are growing your business, chances are that you will have to respond to an increasing number of customer queries and orders. If you don’t automate some of the processes, chances are that your employees will become overwhelmed. Instead of just giving your customers one way to contact your company, set up an online chat and a Facebook page where you can address their queries in real time. This will save you money and improve your customer service at the same time.
If you have hired a web designer when you started your business, chances are that your site is outdated and needs an update. If you signed up for a monthly package and are not getting a timely response, or your web developer cannot implement the marketing automation tools you need for your growing and changing business, chances are that you are just wasting money. Try to implement some shopping card or customer relationship management system and automated marketing tools, so your website works for you and not the other way round.
If you are paying a monthly fee for accessing a business software that doesn’t suit your business needs any more, you are also wasting time and money. You should get in touch with a professional software developer who will put a flexible system in place for your business that will improve your efficiency and your workflow. You can save money long term if you have your own custom-made company software that takes care of finances, employee management, orders, invoicing, and administration as well. Make sure that you are able to create custom reports on the system, so you can see what needs changing in your business from time to time.
If there is one task most people hate completing, it is bookkeeping and accounting. It is hard to get the motivation to sit down with a pile of invoices, a calculator, and a spreadsheet and work out the income and expenditure for the month. There is, however, a much simpler way of doing it. You can automate your invoicing and accounting by using online tools and apps. One of the main benefits of using these tools is that you will always know where you stand financially, without having to give your accountant a call and trying to explain which data you are interested in.
Every now and then we need to look at the budget of our business to determine whether it is possible to improve the efficiency, the workflow, and profits while making savings long term.
The freelancing industry is very crowded, no matter if you are involved in marketing, copywriting, web design, or graphics. You will have to compete with loads of people who have similar skills and prices. Once you are confident that you are able to provide more value for your customers and differentiate yourself in the marketplace, you might start thinking about creating your own marketing agency. The sad truth is that you will have to compete with established firms and brands, and you will be likely to start off as a small fish. If you are serious about getting your company set up, you will need to create a detailed plan. Below you will find a few tips on how to fund and found your own marketing agency and move from freelancing to running a business.
Research Your Competition
If you thought that being a freelancer is challenging, you haven’t’ tried to enter the one where marketing agencies are competing against each other for customers big or small. You will have to find a point of differentiation so you can convince your target market that your offer is better, cheaper, or more valuable than other agencies. It might be a good idea to get quotes in or create a spreadsheet of the different packages of marketing agencies so you can find a gap in the market and penetrate it easier.
Create a Mission and Vision Statement
When funding any company, it is important that you see clearly about what you would like to achieve and how you can help your customers. Creating a mission and vision statement is more challenging than you would think. It needs to cover not only your personal views and values, but also the common points with your customers. If you are starting a marketing agency that guarantees results, or offer free trials, maybe work with customers to develop their own campaigns instead of using cookie-cutter solutions, you have to include this in your mission and vision statement.
Create Irresistible Offers
Once you know what you would like to offer to your customers and how to stand out, it is important that you start working on your own marketing strategy. Start with creating multiple customer personas and tailor your offers to their specific needs. You will have the option to specialize in small businesses, one particular industry, or create an offer for multiple markets. It is important that you research your market and find out more about different customers’ marketing budget, so you can create affordable offers and a great value for money.
Provide Free Trials to Gain Trust
Sometimes you will have to give your customers some allowances, and offering a free trial or service will help you build trust and get your unique messages across. If there are loads of similar companies in your region, you might be able to stand out by offering a money back guarantee or a free trial. No business owner wants to spend more on marketing than necessary, so you have to be prepared to provide discounts. Another great idea for entering the market and getting your first customers is to reward your first customers with a discount if they recommend other customers to your new agency.
Work with People on a One-on-one Basis
While online shopping is growing every year, an increasing number of people like sitting down or talking on the phone with people they trust with their business. You will have plenty of time in the beginning to connect with your customers and offer one-on-one coaching and discussions. This will help you achieve better results through working with your customers and not just for them. As a result, you will get a proven track record and positive feedback and publicity, which will help you increase your brand value.
Learn to Create and Customize Sales Funnels
If you are an SEO expert, a freelance copywriter, or a web developer, chances are that you have so far only seen one or two sides of the industry, and you will have to update your knowledge to serve your marketing clients. If you are not familiar with pay per click, Google Analytics, or other tools, it is time to enroll in a training course. It is also crucial that you can effectively build sales funnels and custom marketing automation plans, so you don’t have to spend more time on creating a customer strategy than necessary.
Learn How to Demonstrate Ideas and Strategies
It is also important that you create marketing material and presentations that help your clients understand your strategy and plans. You might create your own templates using Canva or share your ideas through Google Suite. However, sometimes it is necessary to catch up with customers in person, and you will need to create custom reports and updates. You will need to create folders and portfolios, so you can demonstrate your offers to visual learners.
Create a Cost Prediction and Budget
It is also crucial that you budget for your startup and take into consideration every running and startup cost, to make sure that you can afford to create the type of agency you want. If you need help with financial planning and software implementation, you should talk to a startup coach, so you don’t have to guess the total cost. List every cost and shop around to get the cheapest and most reliable suppliers of office equipment and stationery. Before you choose the printers and computers, consider the running costs. Simply search for the prices of hp envy 4524 ink to find out how much printing will cost you per week or month.
Hire the Right People
Selecting people who share your views on marketing and have the same approach as you towards customer service will help you build a strong brand. It is also a good idea to choose people who have diverse skill sets, so they can do some of the work that you are not familiar with. You might want to create various departments or responsibilities within the new agency, with one employee being responsible for managing clients, and another working on web design or PPC marketing. Make sure that your employees are willing to and able to communicate and collaborate with you and each other.
One of the benefits of running a company instead of being a freelancer is that you can improve your services and productivity by taking advantage of the skills of your employees. It is important that you are not tied up with the administration or answering the phone. Focus on the tasks that will take your business further and delegate the rest. Keep control of the strategy and planning, but develop independent employees by delegating certain projects and assigning different customers to one individual who follows up their campaign from start to finish.
Invest In Your Branding
It is important that you brand your new company effectively. Try to join a networking event in your area, or join a group online to connect with like-minded people and establish yourself as an expert by providing advice and recommendation. Remember that you have to give before you take, and the best way of creating positive brand associations is helping people out. Once you have created reciprocity, you will be able to pitch them with your offers, as they will trust you enough to consider your services. Collaborating with other businesses will open your horizons and help you connect with potential partners or get recommendations.
Establish Yourself as an Expert
Apart from creating an agency and focusing on creating consistent brand messages, you will also have to pay attention to the personal branding of you as a founder of the agency. You need to work with companies and manage the operations, create processes and frameworks for your employees without micromanaging the different tasks. It is important that you train and coach your new employees to do the work in a way you would, without supervision. You might want to make them your personal brand extension, so you can focus on the long-term strategy.
Manage Your Reputation and Seek Feedback
After starting your marketing agency, it is important that you will manage your reputation and monitor customer feedback. Chances are that you will not get everything right the first time, and that is the reason you have to keep an eye on what your customers have to say about the service they received and the communication. Once you have a business website, it is important that you collect feedback and testimonials so you can showcase your results to people who are just considering using your new agency.
Starting an agency and leaving the lifestyle of a freelancer will mean a lot of changes. You will need to improve your management and human resources skills to make sure that you can manage your clients, take care of the marketing, strategy, and build a strong brand at the same time. Do your research, create a unique selling proposition, and build your brand reputation gradually to successfully penetrate a competitive market.
I would like to share with you 5 tips I have picked up to get yourself into a millionaire mindset in order to move forward in your business and get what you deserve in life. We all want success right?
1. Get Crystal Clear On Your Vision
What do you want from life? What does your business actually offer people? Who is your dream client? These are all the things you need to be so crystal clear on. This way when you go to post or speak to your dream client you are able to word this in such a way so that the person feels like you are speaking directly to them. You will also be super clear on your vision and goals.
2. Get up an hour earlier.
I have recently been doing this following a talk I heard by Mel Robbins and implementing the 5 Second Rule. Counting back from 5,4,3,2,1 and jumping out of bed. I have also started to do this before making decisions and before speaking when I am not in the best frame of mind or is something annoys me. It really works and sets you up for the day.
3. Make a list every night for the next day.
Pick 5 things you need to do in order to move your business forward at night ready for the morning. This gives you a clear intention so you don’t get stuck scrolling on Facebook when you have tasks to be getting on with. Plus it is only 5 things which isn’t overwhelming, but that is 5 things you get can get done with ease and then by the end of the week you have completed 35 tasks. Amazing!
4. Change what you are listening to.
I have changed what I listen to why I work. I know listen to motivational speeches or audio self-development books. This way I am learning why I work the way I do, and this is what anyone who is successful does. They feed their mind with success and inspiration constantly.
5. Every day write down your goal as if it has happened.
If it is I am a Diamond Leader, I am A New York Times best seller, I Earn £100,000 a year write it down every day as if it happens. This is the Law of Attraction, you are writing it, seeing it, and believing it. Our words become reality, our thoughts become reality over time it will become TRUE.
Why not start these tips this week and let us know if you start to see a change in yourself and your business?
Instagram has become more than just a picture sharing platform. With stories and IGTv, and more people than ever using the platform, your Insta is more than just a feed. It’s as important as your website home page. And there is one Instagram trend that is sure to position you as an expert in your niche. This trend will get you noticed, get you followers and give you the Insta-fame you crave.
This particular Instagram trend works for businesses of any size, Instagram influencers and even personal brand accounts. You might even start seeing your friends doing it.
So go on – what’s the Instagram trend I need to know?
Boost. That’s it. Boost. Instagram in 2018 is all about the boosted post. You want more likes? More engagement? You want to be seen as the top dog in your niche? You need to boost.
Right now if your friends boosted that post of them sat in that coffee shop, you might wonder what’s going on, but this is set to become the norm on the platform. It’s a sure fire way of being seen.
You’re going to need to convert
I’m not talking religion here, or even from iPhone to android, I’m talking business accounts. If you want to use advertising services on Insta you need to convert to a business account. This gives you lots of extra little titbits like analytics on your accounts and individual posts. You might not be happy to know that this also means your pictures are shown to fewer people. Yes, that’s right, you won’t automatically appear in all your follower’s feeds. In fact, the more followers you get, the less likely you will be to be seen!
Yep gutted. That Insta-fame comes with a cost right!
And the cost is boosting that post! The surefire way to get you back in feeds and search results.
Why use a boost
I need a boost at many points in the day, from coffee in the morning, to being dragged to the gym by my gym buddy. This is a little social media boost to get your post and account seen by a target audience. It’s going to become integral to your growth on Instagram, and an Instagram trend that will be seen as the norm for businesses in 2018. It’s the one way to beat the dreaded algorithm.
Microsoft word is one of those tools which you have likely been using since go were a little child making up stories, and it is a tool which has grown up with us to make for a useful application for many different uses. Here are some of the things you need to know to be an expert on word this year.
A lot of the time when you are making a piece of writing it can look a little bit boring and dull. For a simple solution to this, you can go onto borders and add either a border around your title, an important quote or add a border to the entire page. Doing this can turn a boring looking report into something fresh and fun and it will make your life much easier.
When you are writing up an important piece of work you will want to make sure that you always use your best grammar. You can use a company like Wise Owl Training to help you master word, and you can utilise the grammar checker to ensure that you always make sense when speaking on paper. It can be far too easy to write how we speak, however, this won’t always work grammatically.
The thesaurus can become your new best friend when you want to write an important piece of content and impress your peers. However be careful how much you use this tool because you could run the risk of sounding like Joey in that Friends episode. Try and use the thesaurus for words you always use in content and you can hopefully open up your vocabulary and find some new ones to use.
Unless you want to spend the rest of your life using times new roman for EVERYTHING… you will want to start getting familiar with different fonts and styles. For example you can use different fonts for different purposes and they all have a certain character which suits your situation. The biggest no no would be to use comic sans for anything which is remotely serious… or anything at all really.
Hyperlinks can be useful when you are creating documents because you can end your social media details to a piece, send a link to an important piece of information or simply link back to your website. You can insert links by right clicking the word, scrolling to hyperlink and inserting a website. It is simple but can be an effective way to make your content stand out.
One of the great features which has been added onto word in the last few years is themes. No longer do you have to design a CV or covering letter blind, because there are hundreds of helpful templates on word just waiting for you to use them. You can use these to your advantage and create some unique and clever content which will both look and feel amazing.
When businesses operate in physical spaces, they have observation on their side. If customers don’t like their displays, it soon becomes clear. The looks on customers faces will give the game away. If not, staff may overhear customer grumbles. And, your business can adjust according to recurrent issues. Things couldn’t be more different when it comes to your website, though. Whether your business is 100% ecommerce, or you have an online store, you’ll find customers silent. Sure, they’ll leave comments for lousy service. But, they’re less likely to tell you what they think of your website as a whole. Still, that’s not to say they aren’t giving a sign. As Boyzone said, you say it best when you say nothing at all. Or, in this case, your customers say it best. In fact, they’re probably giving you some pretty big hints about what they think. And, as you would in a physical store, you should notice and respond accordingly. Lucky for you, there are a few different ways to tell what your customers are thinking. Using website analytics is always a good idea for getting here. Equally, methods like user research can take you far here. But, neither of these would do any good if you don’t know how to interpret the signs. So, let’s consider what your customers are saying, and what it means.
If research shows customers are clicking away after ten seconds, the issue is obvious. Your welcome page isn’t doing its job. The reason for this can vary, but chunky paragraphs of text can be a real turn off. Equally, slow loading times are leading causes for clicks away. These are often due to advertisements or images. Your best bet is to keep your welcome page simple. Just display your logo and write a brief paragraph about what you do. One thing’s sure; you’ll struggle to grow your online presence if you don’t keep customers around longer than this.
Browsing without buying
It’s also worth looking out for customers who browse but don’t buy. In this instance, your welcome page has done its job. But, something else is stopping customers from going further. It may be that there are too many pages for them to select. Again, simple is best. Keep your pages to a minimum. It may also be that your product photography or descriptions aren’t up to scratch. In many ways, these are your sales assistants. Take time to find one who can secure sales!
Leaving with items in their basket
This can be most frustrating of all. Customers may get as far as clicking buy but still leave before completing. Your site has obviously done its job, but something’s still stopping you from sealing the deal. Often, this is down to your payment options. Sites that don’t offer Paypal, for instance, can expect higher abandonment rates. Instead, provide secure payment options your customers will put their trust in. It’ll make more of a difference than you would expect.
There are a number of amazing benefits that come with being an entrepreneur. You get to make money doing something you love, have control and flexibility over your own time, and don’t have to answer to anyone but yourself. Unfortunately, entrepreneurship does come with its drawbacks, the most obvious being the huge financial risk. No one wants to imagine their business failing, but if yours did, you’d need to make sure that you’re prepared for the blow. With that in mind, here are five ways can you maintain financial stability as an entrepreneur.
Separate Your Business And Personal Finances
You might see your business and yourself as one of the same, but if you want to protect yourself later on, then you need to rethink this mentality. There should be a separation between you and your business, particularly when your finances are concerned. This means you need to set up a business bank account and pay yourself a fair wage, as you would for any employee. This will save you money later, and also protects you from being held liable for corporate debts.
Earn Money Many Different Ways
Your small business may be your main source of income, but it certainly shouldn’t be your only one. If it were, and your company went under, you’d be left without any cash whatsoever. Because of this, you should consider investing in real estate, trading on sites like CMC Markets, and writing a blog. You could also think about writing an ebook or creating online courses. If you had the cash, you might even want to consider becoming a silent partner in another business.
Make Sure You’re Financially Organized
There’s no way to be financially stable unless you’re financially organized. With that in mind, it’s vital that you know where all of your money is coming from and what you need to do with it, whether that’s saving, investing, or something else. This is crucial for your personal finances, just as much as your business’s. When you know what’s happening with your money, you’re much less likely to get into debt.
Build Up An Emergency Fund
Running a business is no simple task. Things might seem to be running smoothly at one point, only to run into disaster a moment later. Unfortunately, in many cases, these disasters require a substantial amount of money to be fixed, which is why you need to ensure that you build up a business emergency fund. This way, if something were to go wrong, you’d have the cash to cover it, without having to borrow money and put yourself in debt.
Get Advice From A Professional
Regardless of your financial goals, or the shape or size of your business, it’s always a smart idea to speak to a professional financial planner. They will be able to offer advice on budgeting, saving, investing, and more, which can help you to save cash and put you in a much more stable position financially. Many entrepreneurs don’t take this step, as they see it as a waste of time, but it actually takes very little time at all and can save your business and your personal finances.
Getting your finances in order can be a challenging and intimidating task, but, hopefully, with these tips, you’ll find the process a lot easier and much less stressful.
Growing your online presence is so important if you’re going to make a name for yourself, grow your brand, and make a profit. The online world is vast, and it can take a lot of work to get your business out there. You need to make sure you’re differentiating yourself from your competitors, consistently working on your growth, and keeping that momentum up so you don’t get complacent and fall behind.
In this step by step guide, we’re going to talk about growing your online presence. Read on if this is something you know you need to do:
1: Create Your Website With Your Target Market In Mind
Make sure that before you build any part of your website, you’ve done a ton of market research so you can build it with your target market in mind. They should be at the forefront of everything you do. How will they like the layout? The branding? The content? Will they find the site easy to use? Make sure you consider everything and make the experience as enjoyable for them as possible.
2: Choose The Right Platforms To Grow Your Brand
You can’t use every single platform online to grow your brand. Well, you could, but not at the beginning. In the beginning, you’re going to need to choose the most effective platforms. You’ll need to work out where your audience is, for starters, and consider which type of content suits your brand most. Pictures, like those posted on Instagram, or short bursts of info used on Twitter? Hiring a social media manager could be a good idea if you want to master social media, as it can indeed take up a lot of time.
3: Incorporate Video
Video is huge: in fact, YouTube is the second largest search engine right now. If you can create video content, you’ll increase your chances of people sharing your information, improve your reach, and help your users with valuable video tutorials. Video allows you to get more information across in a shorter amount of time, and usually in a more attractive format!
4: Work With An Experienced, Established Company
To grow your online presence, you’re going to need a company that offers SEO Services online, as well as other services that can help you to get your company name out there. It’s important to note that not all marketing companies are created equal, so you must do your research.
5: Be Responsive To Your Audience
Being responsive to your audience is a must. It’s how you build relationships, generate returning customers, and build loyalty. It allows you to show your brand personality, provide fantastic customer service, and more.
6: Ensure All Content Is Valuable And Shareable
All content you create must have value, whether that is because it’s helpful or humorous. Make it as shareable as you can!
7: Track And Analyze
Tracking and analyzing consistently is the only true way to know how you can move forward with your strategies. Keep an eye on your analytics and you’ll get a good idea of how you can grow!
Marketing definitely is a powerful tool, and we love the power that it holds in the business world. It’s that powerful, that there shouldn’t be a business out there who aren’t using it as a technique. In fact, it’s one of the main ways that a company can gain exposure, push for growth, and boost the appeal of products or services. But, for all of the power that it holds, some companies just don’t know how to use it. Instead, they’re using the wrong techniques, investing in the wrong companies to help them, and could potentially be doing more damage than good to their company. Remember the recent H&M scandal with the supposedly ‘racist’ marketing campaign? Well, it just shows that whilst marketing has the power to bring a company to the top, it also has the power to completely damage a reputation. So, we want to show you why we love the power of marketing, and how you can use it right for your business.
What It Can Do For Your Company
This is where we want to talk about why we love marketing. We love it because it can simply do everything for your company. Whether you’re just starting out, or whether you’re a few months in and still finding your feet with marketing, it can make your business one of the best. That’s only if you use the right techniques of course. If you use a combination of techniques, you increase your chance of exposure and profit increase. But, if you focus on the wrong techniques, or try the right techniques in the wrong way, then it’s never going to do anything for your business. Take social media marketing as an example. It’s usually a great way to market your business, but it’s just as easy to be left in the dark. Everybody is on social media, so getting your posts and your company noticed is going to be hard. But, if you do a lot of research into what to post when to post, and how to boost your posts, then it could work amazingly for you in conjunction with other techniques.
The Areas You Should Be Focusing On
There are a few areas that you should really be focusing on. One of the biggest is your website, the design, and how you market it. Believe it or not, your website design does play a big part in the success of your marketing efforts. If your website content is SEO optimized, and the design is conversion rate optimised, then it should be unstoppable. Afterall, people visit your website the most to make purchases, so making sure it’s in the front of your marketing efforts is key.
How To Use It Right
To use it right, you’ll have to outsource. Unless you hire a team of people to be employed on your payroll, you’re not going to be able to keep it in-house. But, you don’t want to go for a company who is the cheapest, you want to go for the company that gets results, no matter how expensive that might be!
If you are looking for a new career to start this year and you are sick of working in an office, a wonderful change of career could be to become a caterer. If you have a love for good food and meeting new people, this can be the perfect job role for you. Here are the top reasons you should think about a job in catering this year.
Making people’s day
If you work as a caterer such as abm Catering, you have a unique opportunity to put a smile on many people’s faces. When you are hired to make food for an event the food needs to be great, and it can ruin a night if the food is terrible and everyone ends up ill. When you cook for a party you can see the smiles on everyone’s face as they try and love the food you serve. You can make their day and they will make yours in return.
If you are a creative soul, there is nothing worse than being stuck in a job where you have to crunch numbers all day. Catering is an amazing job option for anyone who loves to be creative because you can come up with your own menus, recipes and even come up with a certain way that you like to present the food to your audience. You can be as fancy or simple as you like and you will have lots of chance to try new things.
You can travel
The beauty of choosing a job such as a caterer is the fact that you are not nailed down to staying in one place for the rest of your life. You have the freedom to go wherever you want because people all over the world need someone to make food for their events. You could be a mobile caterer and travel around the country or even move abroad and set up your own catering business somewhere completely new.
You can be your own boss
As a caterer, you will have the option to either work for a catering company which is already established or you can go it alone and do it yourself. If you choose to do it yourself you will no longer have anyone to answer to and you can become an entrepreneur in your own right. You could start a small empire and hire great chefs to work for you and to travel around the country. It is a unique opportunity to be a business owner and thrive in your career.
Perhaps the best part of being a caterer is the fact that you don’t have to get up at 6am in the morning only to be stuck in traffic on the way to work. A catering job is usually for afternoon evening events which means that you can be more flexible with your working hours and work to a schedule which allows time for everything to be cooked and prepped. As long as you have enough time to get everything done, you should have no problems with working to your own hours.
Putting together your home business plan is still important. It doesn’t matter that you’re not planning on starting a multi-million dollar business that takes over the world. You still need to have your business outline written on paper. Why? Many reasons. It can help to keep you focused when you’re lacking in clarity. It can help you secure funding if you need investments. It can help you see what direction you should go in if things don’t go as planned. There are just so many reasons to create a business plan!
Here, we will talk about creating your home business plan in quick and simple terms. Enjoy!
Find A Template Online
Most people felt overwhelmed when creating their business plan and don’t know where to start. This is normal, so you shouldn’t worry. However, finding a template online can be a brilliant place to start if you’re feeling a little like this. A template can help you include all the relevant information, guide you on what to include and where to put it, and more. You can find both free and paid templates to help you create a plan that suits you.
Just remember, although you’re using a template, this doesn’t mean you can compromise on the quality of your business plan. You should still set time aside to create a quality plan. You might end up regretting it later on down the line if you don’t.
Do The Math
Make sure you do the math accurately. You need to know your numbers. Just look at Dragon’s Den and even the Apprentice, and how they get a huge dressing down when they don’t know their numbers properly, or their numbers make little sense. You need to know how much money you will need, your projections for the future, and more. Not only will this help you see if you’re on track, but it’ll also help you attract investors later on down the line. You can even look for small loans with resources like https://smallbusinessloans.co/, but you must know how much you need and what you will use it for.
Include All Relevant Information
Although you need to include all relevant information in your business plan, you need to make sure you find a balance between making it too detailed and not detailed enough. Too detailed and nobody will read it, not detailed enough and it won’t be taken seriously.
Make Sure The Lay Out Makes Sense
Your plan not only needs to read well, but the layout also needs to make sense too. Make sure you use headings and that it’s nice to look at – this isn’t the most important point, but it matters.
Hopefully, these simple tips help you put together a plan that really makes sense and helps you to grow your business. A business with a plan succeeds on purpose, not by accident. Leave your own thoughts and ideas below. Thanks for reading!