fbpx

5 Best WordPress Plugins to Use for Your Business Website

WordPress is an efficient platform for managing content for your business. It powers around 14.7% of the world’s top 100 websites with 17 new posts published every second. It has a market share of about 60%. On top of it, WordPress is the fastest growing content management system (CMS).

If you’re a WordPress user, you’re probably beaming with pride right now for deciding to use this tool for your e-business. There’s more to this tool though. You can easily empower your platform with the help of plugins that drive up its efficiency.

In this regard, here are some of the best WordPress plugins that you can use to ante up your business’s game:

  1. JetPack

This is an exclusive plugin for WordPress users. Running a business without the numbers is like building a house on a weak foundation. You need to know the statistics which give a picture of the customers visiting your site. JetPack does the math for you. It keeps track of your visitors, daily users, traffic, tools, and the like.

The plugin allows you to customize your website as per your taste. It also provides security features for your site. It is an excellent tool for image optimization, traffic growth, website appearance, performance, and security. JetPack creates sitemaps too so that your website can be indexed easily by search engines.

  1. Yoast SEO

Your business will never make it to the right audience without the help of search engine optimization (SEO). It’s the key to bringing your website into other people’s attention. Companies spent $65 billion on SEO in 2016. So, it isn’t something to be taken lightly. To this end, Yoast SEO is an all-important tool to add to your business arsenal.

The plugin aligns all the SEO-related actions under the post that you write. With this plugin installed, you can add keywords, fix your URL for better browser visibility, craft a catchy meta description, and so on. It is also useful in helping you determine your content’s readability, which further strengthens your search engine ranking.

  1. WPForms

A Google report highlights that business websites that provide sufficient contact information are considered trustworthy. The takeaway is that you need to provide your visitors and users with a substantial amount of contact information.

A good means to this end is the WPForms plugin. It is beginner-friendly content form tool for your website. The tool allows you to create contact forms, order forms, email subscription forms, payment forms, and other online forms with only a few clicks.

  1. Sucuri

It’s common knowledge that cybercrime is on the rise. The damages that it costs are estimated to reach a pointer of $6 trillion by the year 2021. Save yourself from the trouble of security infringement with the help of Sucuri.

This WordPress plugin is dedicated to shielding your website from hackers and blackmailers. It gives you complete control of your site. The plugin allows you to augment your existing security measures too. With Sucuri, your site will be protected against brute force attacks, DDoS, malware threats, and XXS attacks. You can also take post-hack security action with this tool.

  1. BackupBuddy

BackupBuddy is your partner in times of distress. It is a crucial crisis prevention weapon, which protects you in the case of data loss. The fact of the matter is that data loss, server malfunction, hardware failure, data breach, and hackers are not mythical matters. These are very real, which is where this tool comes into the picture.

BackupBuddy is easy to use. It backs up your business site on numerous remote locations like cloud storage, your computer, FTP server, and the like. You can preserve significant customer data with the help of this plugin. Furthermore, you can schedule backups, so you don’t have to worry about running the backup operations by memory.

Key takeaway

There are tons of WordPress plugins that you can use to harness the full potential of this CMS for your business. In this context, these listed tools help you with some of the most basic functions that form the backbone of an online business.

 

Wordpress plugins

Productivity – Want extra hours in the day?! Discover how top Female Entrepreneurs do it!

Productivity – that endless quest to get more done!!

 

“You whaaaat?”

“I set my alarm 30 minutes earlier than the kids wake up.”

“Are you crazy? I mean… WHO really does that?”

“I do.”

I understand that a sleep-deprived, exhausted Mum loves her sleep. Who doesn’t? But I can hand on heart say when I rise before the house wakes up – my day just goes better.

And that 30 minutes of calm in the morning is like gold dust. My heaven time. My time. I love it.

I’m not saying it’s easy to get up before the house stirs but it 1 million per cent gets me and my day started in the right way. 

It’s my secret on how I get my stuff done and how I can remain sane for…well, at least the first hour of the day!

Whether it’s to tick off a couple of important daily tasks, reconnect with myself or simply enjoy a hot cuppa tea in peace, it’s absolutely worth getting up when the alarm goes. 

So, how can breaking the snooze habit of a lifetime really help you?

1. Wake up when YOU decide

Up until now, is it when the kids come bounding into your bedroom that breaks you from your deep sleep?  You get an arm in your face and the volume is turned to LOUD and before you know it, your groundhog day has started again.  

Imagine a time when you were the captain of your dream ship and you actually got up in your time, in your own way and you had time to breathe.

…and back in the room.

Set your alarm 30 minutes before they typically wake up. Don’t hit snooze.

 

how female entrepreneurs increase productivity

2. Get time to yourself

Any mother will vouch that a little time to herself is her sanctuary. Chance would be a fine thing!

Well, make that chance.  Get up earlier! You know what you can accomplish in 10 minutes without the little ones.  Imagine what you could achieve in half an hour ALL BY YOURSELF!

It might be some peaceful moments of calm and stillness that is most needed or focus time to really check-in on your business plan.  Whatever serves you best, getting this done and dusted first thing before the day runs away with you, is good planning in my book.

3. Get on top of the important things for increased productivity

Chances are if you’re running the house, running a business or running a full-on job, no doubt, your schedule will be packed and your priority list hefty.

Although we incessantly pray for more hours in the day, with all the will in the world that just ain’t gonna happen.  We need to carve out more time and it’s there if you truly look.  You may prefer to stay up late to get your shiz done but there’s something to be said about waking up when the day breaks and ticking off a few vitals before the chaos begins. 

4.  Gain back control for more productivity in your day

Arguably, how you wake up is as important as when you wake up.

By getting up earlier you are in control of how your day begins and as the late Louise Hay says:

“how you start your day, is how you live your day, and how you live your day is how you live your life.”

Although it may seem madness to deprive yourself of an extra 20 mins in bed once you get into the habit of getting up earlier your sleep cycle will thank you for it. You’ll find productivity just comes naturally when you do this!

 

how female entrepreneurs increase productivity

5. Reduce the Mum guilt

Do you promise that tomorrow you’ll give yourself more time to get ready, that you will be more productive?

Many a time, I’d underestimate how long it takes for me and the little ones to simply get out the door on time.  I swore someone robbed me of those last 10 minutes!  Stress levels rising, I’d end up screaming and shouting at the kids to hurry up!!! Seconds later, I’d feel the Mum guilt as I hadn’t wanted to lose my cool. Again. 

This wasn’t the best start to our day.  

If only I could get up earlier and prep the morning better, I could be one of those, you know, organised ON Time mothers.  I like that!

Do it. Set your alarm 30 minutes earlier and just GET UP!

6. Improve your wellbeing 

Whatever the studies show that morning people lead happier more productive lives, what I know for sure is, the days I get up earlier I feel happier, more positive and calmer.  

If your fitness excuses ramp up, use this early time to get your daily workout done and not only will you feel smug as you like but you’ll be well on your way to feeling better thanks to exercise-induced endorphins.

You may not always feel like jumping out of bed with a happy smile on your face at early o’clock but it’s absolutely worth a go to see how getting up earlier shakes up your day.

We’d love to hear what your morning routine looks like.  How do you try to keep up productivity? Drop a comment below or contact us here and let us know!

 

productivity with she hustles inc

 

Guest post was written by Dawn Barnes.

I’m getting my shine back after having children, helping other mothers on my way. I’m on a big mission to help and inspire ambitious women to feel fabulous again and get more out of their life.

Find me at dawn-barnes.com

Positivity in a Natural Blogging Disaster

On some days blogging is a dream filled with positivity.

Life is glorious – you win an award, get a house-sized million dollar check, a thousand retweets, a Nobel Peace Prize, and become World Dominator of Blog-nation.

On other days, the world comes crashing down. The house is on fire, the dogs are throwing up in the kitchen, the Internet isn’t working, Yoast is broken, and your entire blog closely resembles Gotham City. Except with no handsome husky-voiced Batman to save it. All that comes to mind is chucking the computer out the window and joining “The Quitters Family”.

No matter what, it seems impossible to stay positive and you’re on a full-speed, Nascar-level overworked blogger train non-stop to “I’m gonna delete my blog”-ville.

I’ve heard pretty bad things about that place so here are a few tips to get you off the Highway to Hell and back on the Stairway to Blogging Heaven.

 

positivity in blogging

1. Just let it out.

Let’s be real. Sometimes, we all need a good ol’ cry-fest. There’s nothing like a cathartic session of crying à la red face and wheezing at the computer. So sit on your chair, bed,  the roof, an elephant, the Kennedy Space Center, the moon – wherever your little heart desires and just cry. Go ahead and unzip those tear pockets and let it all out.

Trust me, it works.

My co-blogger and I work out of a PC room in Korea and we’ve bawled our eyes out with 30,000 boys around us playing PubG. I’m talking loud crying that leaves you gasping and wheezing so loud it wakes up the Sleeping Buddha. Tears that flood like Hurricane Katrina and short circuit the building with a horde of enraged teens after me.

I hate public crying as much as the next person and would rather face a locust plague and The Purge but bottling it up is much, much worse.

It sets you up for failure when everything from that point on is done with a negative mindset and a heart full of frustration and confusion.

Remember people, bottles are for juices and other beverages. Not tears.

If crying isn’t your cup of relaxing chamomile tea, do whatever it takes to get those emotions out.

  • Punch a brick wall? Sure. Hospital trip guaranteed.
  • Bash your head into the computer? Go for it.
  • Take a baseball bat to a car windshield? Yeah, I guess if a jail cell brings you relief…
  • Get some fresh air, grab a snack, and do some quilting.

Basically, it’s important to remember that as bloggers, we’re creatives. Positivity equals productivity and doing anything in a negative manner ends up with a catastrophe worse than a Level 9 earthquake.

2. Dig dig dig with a shovel or a pick.

Is it MailChimp? Google Analytics? Writer’s block? Your dog’s incessant barking?  A zombie outbreak?

Dig deep down with a bulldozer to figure out what’s causing the frustration and anger and take a step back. That in itself will help stop that Burnt-out Blogging Rocket. If you focus ten hours on one tiny little “Vienna sausage sized” problem, it becomes difficult to look at the delicious “Costco-style Polish dog” big picture.

Identify the problem, address it, and come back later to solve it. Take a step back and reset the positivity switch. Do another less mind-numbing blogging task like catching up on emails or joining a Twitter hashtag thread. Anything to get you away from the gas can and back on the money-making train.

3. Daydream your way to Success & Positivity

So many people think building an empire is this easy-breezy-Cover Girl journey. In reality, it’s time-consuming, exhausting, and most of us are working other jobs until the business turns into a money bagger. It isn’t a first-class Caribbean cruise with Michelin-star food and live Ed Sheeran every day. It’s more like building a raft with twigs and twine with a small branch for an oar for a trip from the Panama Canal to Greenland.

Remind yourself why you started the business. The independence, being the boss, or the control over every single aspect of it. Visualize your success and think it into existence. Whether it’s being in Forbes 30 under 30 or standing next to Marie Curie reincarnated. Casting out a line of positivity energy out will only reel it back in.

 

how to have positivity in blogging with she hustles inc

4. Don’t overwork yourself.

It doesn’t end well when you’re burnt out and left feeling like a wilted head of lettuce.

When I first started blogging a few months ago, the first thing I did every morning was:

  • Check Facebook
  • Join a Twitter thread
  • Check my email
  • Check Pinterest
  • Reply to emails
  • Respond to blog comments
  • Start a new blog post
  • Add another guest post to my list of “Guest Posts To Write”
  • Check stats, views, and 404 errors
  • Try to fix said 404 errors

Basically, have an all-nighter work session before even wiping out those eye-crusties.

Don’t do that. Don’t be that chump. All this does is leave you in a mood that rivals Regina George. Take at least half an hour in the morning as “me-time”. Drink some coffee, listen to music, pet some silky dogs, go for a run, or climb Mount Everest.

If you wake up in the morning to face a work avalanche, everything from then on will be done with a negative mindset and a heavy heart. Instead, start the day off right by taking time to yourself so that every challenge and setback can be faced with a positive attitude.

5. Give yourself a “Best Participant” trophy

While having a hustle mindset is great, it’s equally as important to take some time to reflect on how far you’ve come, think about any tiny victories, and pat yourself on the back. Things as small as having one more view than last month to things as huge as landing a guest post on your favourite blogger’s site, She Hustles Inc of course. Go down the street to your local Sports Authority and buy the biggest, 7-tiered cheerleader trophy available, make them engrave a personalized message for you, place it in a glass box and put it on your mantle. Be proud of yourself!

Starting a business is a huge endeavour that most people wouldn’t even attempt. Have a drink, make yourself some fancy smoked salmon canapes, stare at your trophy’s and reflect. Get that positivity running back through your veins so you can get back to work stronger than ever.

6. Take a day hiatus.

Sometimes being positive is really hard and nothing works. The only thing that comes to mind is how starting this business is the worst decision since the Big Bang happened and the blog-universe was created. No matter how much you b**ch or cry or stare into the clouds or take some me time, everything leaves a sour taste.

At that point, take a step back from the giant red “delete” button and take a damn break. So many people think of taking a break as being synonymous with weakness. Blasphemy! Taking time to take care of yourself, your kids, your dogs or polishing your snow-globe collection is just as important as making those money moves. Refreshing the mind for new ideas, clear thoughts, and progress will get you farther and in the end, you’re only human. Not Moses parting the Red Sea.

 

80% of businesses and 99% of blogs fail within the first year for a lot of different reasons. People get bored, lose motivation, realize it’s more of an investment both financially and let’s be honest, emotionally. Negative thoughts begin to seep in and eventually take over so much that it seems you’ve actually grown horns and your drivers license says Lucifer McSatan age 1,007. Shut that entire scenario down real quick.

  • Have a cry
  • Find the root of the problem,
  • Remind yourself of the opportunities that having your own business is going to lead to
  • Take some “me time” every day
  • Celebrate the successes no matter how small
  • Take an entire day off

At the end of the day, remind yourself what you’ve built – whether it’s two months in or ten years in. Bring the positivity back and make the best business the world has ever seen. Besides Crocs. Crocs will always be number one.

-x-

What are you doing to build an empire? Have you found the perfect spot for a cry-fest yet? Leave a comment or email at alieneatingblog@gmail.com. 

 

positivity pinterest pin she hustles inc

How to create buyer personas to boost your content’s effectiveness

Ever wished you could pinpoint exactly who your ideal customers were? That you could understand what they really want, how to help them solve their most pressing problems, and market your business to appeal to them? Well, that’s exactly what buyer personas can help you do! Follow She Hustles Inc’s guide to improve your marketing today!

What are buyer personas?

A buyer persona is basically a fictional representation of your ideal customer, based on real data and educated speculation. Personas generally include information about who your target customer types are, where they tend to be located, what they’re looking for, challenges they face, solutions they seek, other brands they like, and more. Knowing your target customers is a vital first step in marketing your brand and getting sales. And that’s where buyer personas come in.

In fact, a whopping 71% of companies with documented buyer personas beat their revenue and lead goals.

Not bad, right?

The process of gathering the information needed to make a buyer persona is an excellent way to get familiar with your customer base. As a result, you’ll be able to create content that your customers actually want to see, reach them on the social media sites they spend the most time on, and even improve your products/services to meet their needs.

How do I create buyer personas for my business?

Don’t let the marketing jargon put you off. Creating buyer personas is actually a pretty simple process. You’re basically just looking at your existing customers/ideal customers and making a list of important common traits they share. Who are they? What do they do for a living? What do they need? -List their common challenges and needs. What do they want? -List out the goals they tend to have and how your product/service can help them.

Maybe your online nutrition planning service can help them get healthy despite a busy schedule?

Or your social media management business could help them expand their audience without forcing them to learn the ins and outs of new platforms.
Remember, every customer segment values different things when buying, so make sure you’re not marketing your product’s low cost to a customer who cares more about quality or prestige (or vice versa).

Write out the common objections you hear when they’re deciding whether or not to purchase your product/service. Doing this will help you create content and marketing that overcomes those objections.

What do they look for in a brand? List similar brands your customer base tends to trust and buy from.

This information will eventually help you highlight what your brand can offer.
When gathering answers to these questions, the specific path you take will depend on whether you have existing customers or not.

Gathering persona information from your existing customers:

To better understand your target customer, dig into Google Analytics and Facebook Audience Insights. These two tools can help you uncover:

Age, education, gender, relationship status
Location/language
Devices used online
Purchasing information
Your target audience’s favourite pages
Interests

Don’t worry about segmenting this information into similar types yet. For now, just focus on gathering as much relevant data as possible.

Try a survey; get persona information directly from your customers by creating a short survey with a service like Qualaroo or a free alternative like SurveyMonkey. You can email opted-in customers a link to your survey or simply host it on your site via a pop-up. Offer giveaways for participation and keep the questions brief to ensure more people follow through.

Don’t have a ton of customers to gather insights from yet?

No worries! You can still get the persona information you need, even if your business is brand new.

Two ideas you can try right now:

Do competitor research
Competitor research tools like Alexa or Quantcast can help you get an in-depth view of the types of customers you should be targeting. Just type in the URL of your main competitor’s site to see visitor information like browsing location, sites visited before that site, visitor gender, education level, keywords used, and more.

Follow your completion on social media
Finding out what kind of audience your competitors have on social media is a great way to determine who your ideal customers are and what they’re looking for. Look at their followers’ pages for background on age, location, and profession.

Pay attention to the kinds of posts they respond to most from your competitors, as well as their comments and questions. You’ll find plenty of psychographic information here to fill out your personas with.

Creating your personas:

Now that you’ve done the research, it’s time to start fleshing out your personas.
Give your personas names and make educated guesses based on the data you’ve gathered. If the majority of your target customers have kids and high pressure jobs, you can guess that one of your persona types is pressed for time.

If they follow certain fashion influencers on social media, you can guess that on-trend brands and products will appeal to them. Obviously, you don’t want to get carried away and make stuff up. But it’s very important that you use the data to make informed assumptions about who your customer is.

Remember those social media comments you looked at earlier? Well, take a couple of the most common ones and add them to your persona template under the “quote” section. This will remind you of what your target customers are saying online.

Keep in mind that as you interact with your customers/audience, you’ll learn more about them. Maybe some of the assumptions you made will turn out to be false. That’s absolutely fine. Buyer personas are meant to change over time to reflect your understanding of your customer base.

And finally, keep your finished personas in mind as you create content and marketing for your business.

You’ll be surprised by how much more focused and effective your content is when you’re trying to reach certain types of people rather than just a nameless “audience” out there.

The wrap-up:

Now, more than ever, customers want to feel that the brands they buy from “get them”. Generic content and broad marketing simply won’t do the trick any longer. Luckily, buyer personas are an easy-to-create but powerful tool to help you identify and truly understand your primary customers. Try creating a few of your own to start seeing the benefits to your business now.

Have you created personas for your business yet? If not, what’s holding you back? Share your experiences in the comments below!

Author Bio:
Hulua Seyoum
I’m a digital marketer and business writer. Entrepreneurship is my jam.
HubSpot Inbound and Content Marketing certified and borderline obsessed with helping businesses grow.
Also obsessed with: travelling and finding the ever-elusive perfect cup of coffee.
Follow me on Instagram @inboundmarketinglounge for more marketing tips to boost your business.

Are you a mumpreneur? Mums are tooled up to run amazing businesses!

Are you a mumpreneur. Mumpreneurs are on the rise and there’s a good reason why. Let’s face it as mothers we have a tough job. I don’t care what anyway says it’s tough, once you’ve made it through the first 3 months of being a zombie, the real fun begins!

Now don’t get me wrong, I love being a mum. It’s literally the best thing that’s ever happened to me and once I became a mum I felt I’d found my purpose in this world. But good god I’ve been tired for 11 years!! But my career is important to me and I want to show my children what hard work looks like. This is why I’ve become a Mumpreneur!

Valuable skills

We learn skills that are essential for business as a mum. If you’ve ever negotiated with a toddler then you will fully appreciate that your negotiation skills need to be on point. You will develop more patience than you realised was possible. You have seen your child struggling to learn something and adapted your technique to teach them another way.

We do our best to assert leadership skills…. eye rolls and a sigh!

You now understand responsibility and assertiveness, the need to adapt and learn to raise your child to be the best version of themselves.

And it’s my belief that this is why many mums make excellent businesswomen. There are so many valuable skills that translate into running your own business.

 

Discrimination

I know first-hand mums are often discriminated against in the workplace. Often we’re seen as a lesser species not as a capable as the menfolk or people that aren’t parents. Actually, it’s my belief we’re just as capable, if not more. If you’ve ever negotiated a difficult meeting on 2 hours sleep and not just two hours sleep but pacing up and down with an angry baby that’s refusing to sleep and you’ve still made a success out of that meeting, in my eyes you rule!!

If you’ve had time off to raise your babies, it’s seen as a negative on your CV. How? How is this? It’s our main purpose in life to bring in the next generation, was that person viewing your CV not raised by someone? Maternity leave can set your career back years. It doesn’t seem right to me.

 

mumpreneur

Doing what’s right for you and your family

You have to consider what’s right for you and your family. For me personally, I needed a few different things. I like freedom over my schedule as I like to make all the various assemblies, concerts and events at school. I like to drop them off and collect them from school. This also reduces the childcare needs of course.

For me personally, I like to work from home ideally, but one step further, I like the ability to work remotely. I like to be able to pack up my laptop and work from anywhere with WiFi. More often than not this is just my sister’s house or my nans. But to me, dropping the kids off, then going sitting with my grandparents for the day until the kids need collecting is great. I get to do my work but keep them company at the same time.

Obviously, for others, remote work means travelling the world, which is simply amazing, but with my two bambinos, travelling long-term isn’t an option really.

You need to consider what business would work for you. If you have clients that require your services in person, you will have a degree of control over your schedule, but it may be dictated by the busy times in your industry and your client’s needs. For example, Personal Trainers tend to be busier in evenings and weekends. This isn’t ideal for me around the kids.

 

How to get your mumpreneur business completely online

As a mumpreneur, you may prefer to work with people. It might be for sociable reasons. But having run businesses that serviced clients in person, I knew when I started She Hustles Inc I needed a business that was entirely online.

You may think your skills mean you need to offer services in person, but more often than not you can turn this around. In the example of personal trainers, you could offer online services. If this isn’t an option could you offer courses in your area of expertise? For example, if you can sew, often a course that teaches people these skills, how to make a particular design for example.

 

There are so many options for mums to start their own business and grow it to support their family. It’s the best thing I’ve ever done! Work out your options and don’t look back. If you need ongoing tips check out our social media channels – Facebook and Instagram.

If you want more focused support for growing your business you could consider our membership which gives you monthly support to grow your business.

You can also drop a comment below if you need help or want to tell us about your experiences!

 

 

Swimming Through the Swamp: Getting Around Writer’s Block

There it is. Sitting and staring at a blinding white screen with a little black line screaming at you to “Get your head in the game, Troy”. High school musical fans? No? Nice. Moving on.

Nothing comes to mind besides crickets and the sound of chicken cooking in hot oil. Maybe that last one is just me. Either way, we all experience it. That’s right. I’m talking about writer’s block, baby. This happens to everyone and it’s okay!

Occasionally, our creative juices get clogged up in the massive brain drain. You gotta turn on that garbage disposal, slice up all those stale thoughts and get some new inspiration so you can come back and create something bangin’.

However, we’re going to stay away from the usual “take a break” tips because I do that and five days later I’m still “taking a break” sipping margaritas on the porch. So, let’s get some fresh ideas out there.

 

writers block

1. Look elsewhere

This is one of the first things I always do and it’s the most helpful tip here.

For some reason, I attempt to write in a comedic style so when I’m in a slump, I like to sit down and watch stand-up comedy to get myself in that state of mind. I’ll read funny bloggers (looking at you fattymccupcakes), re-read some of the best Twitter beef, listen to funny podcasts, or watch Gypsy Sisters. Sifting through Pinterest or even looking through camera rolls can jog your thoughts as well. Read, watch or listen to anything that’s inspiring and gets you into a writing mindset that matches your style.

Secondly, don’t underestimate the power of a good Google search. “Funny Instagram bios” “most boring conversation topics” “words that rhyme with dingus” and “jokes about travellers diarrhoea” are all things I’ve Googled looking for inspiration and information to jog my thoughts.

Use the results, add your own flair and create something better.

2. Feel something for once!

Hopefully, you’re writing about something you’re passionate about. Otherwise…what? Whatever the topic is, tap into your emotional connections to it and try to recreate them. Think about how easy it is to write a creepy love letter to a celebrity or a rage text to a roommate. Channel those feelings!

“But Morgan, I don’t have any specific feelings towards the rise and fall of gasoline prices in middle America”. Well for one, I’m not sure why you’re writing about something you don’t care about but if you are, forge some emotion! Pretend you’re a wealthy oil salesman who really does care about the rise and fall of gasoline prices in middle America!

Try to connect the topic to some emotions. Like having to write about sports and being reminded of that rage-inducing ex of yours that would always ditch you to ‘watch the game with his buddies’.

See? Inspiration! Try to make a connection between the topic and an emotionally-evoking memory of it and write about it.

Curse away that writer’s block.

3. Make writing an event

If I’m not feeling up to writing, I’ll psych myself up to have the best possible writing day ever.

Now, I’m annoying as hell and do this with almost everything in life but it makes all the things I do so much more enticing.

  • Schedule a day and wear the comfiest clothes – mine is a huge t-shirt with holes and milkshake stains but it feels like butter all over me. Or if you wanna feel cute, look cute!
  • Gather the most top-tier drinks and snacks – preferably not alcoholic drinks. No one really wants drunken thoughts written down to savour as archaic memories forever and ever.
  • Change location. Take the computer to a spot that makes you feel happiest, even if it’s the bed. I work out of PC rooms in South Korea and even going to a new one can spark ideas. Other days, I want to be comfy and in my favourite one. Know your style. Are you more inspired when you’re comfortable or when you’re in a new environment? Play with that!
  • If you’re someone that works well with music, bop on a new album or your favourite throwback. Nothing to evoke new ideas and thoughts like a hot new banger. If you don’t work well with music maybe try listening to instrumentals. There’s this super unique mix on YouTube called LoFi hip-hop beats to study and relax to. It’s pretty underground but I swear by it. It has a constant live stream on and it’s great for keeping your mind on track.

(If you didn’t catch the sarcasm there, LoFi hip-hop beats to study and relax to is notorious for being everyone’s go-to study music.)

 

she hustles inc

4. Give up…for a bit

Sometimes life doesn’t go as planned. If none of this works, maybe it just isn’t the day to write and that’s okay. I always have a list of 20 general blog post ideas and about 4-5 posts I want to write about within the next month or so. If I can’t get out of a block for one topic, I’ll draft it and start a new one.

Frying your brain over one post isn’t worth it and it’ll cause a burnout. Taking a break and revisiting posts is a-okay!

However, if it’s a time-dependent post, try to just write. Just open up your brain and dump all the junk out.

Dump. The. Junk.

Make bullet points of idea fragments and try to piece them together later. For me, starting a post could look like:

  • Why you should move abroad
  • Tons of people ask “Wow you travel so much. How do you do it?”
  • I see so many expats move abroad and then move home within months because it’s so different from what they imagined. People don’t always move abroad prepared, they think it’s going to be some adventure skipping through central park drinking Thai tea and doing yoga in Goa the next day. It’s more like ______________ (joke about what it’s like to really live abroad)
  • People see “travel” as synonymous with “vacation” – lots of work, just has a very unique reward

Later I’ll go through, fill in the blanks and meld all the ideas together. Find synonyms for simple words, reorder all the ideas, write, edit and re-write. It seems a little chaotic but it can be really good to see all the thoughts written down and sift through the garbage hole that is your mind. From dust to diamonds, here’s the finished product!

Writer’s block is the worst and getting through it is a process that takes practice but it’s possible. Even if it seems like you’re lost in a haunted forest with nothing to eat but beetles for five days straight. Get comfortable, relax, find new inspiration, cut yourself some slack and get through that swamp! It’s part of the learning process and it’ll only make you a better writer in the end. Go forth little drain clogs and be phenomenal!

-x-

What are your tips for getting through the Saw trap that is writer’s block? Have you ever done anything crazy for content? Let us know in the comments below or shoot an email at alieneatingblog@gmail.com

 

She Hustles Interview – My Sewing Needle – Handmade Memory Bear Business

Stephanie, 40’s, Indian Trail, NC – My Sewing Needle

What kind of business do you run?

I own and operate a memorial sewing product company that specializes in custom, personalized items made from the clothing or blankets of a loved one that passed away or items from fabric that memorializes your loved one.

My Sewing Needle is my business name and I offer custom, personalized memorial sewing products and business coaching for those who want to start or grow their own memorial sewing business.

Memorial Sewing Products include:
Memory Bears
Memory Pillows
Memory Ornaments

When did you set up the business?

“I re-opened in 2016. I have been sewing and an entrepreneur since 7 years old. From 2006-2016 I owned and operated a marketing and publicity virtual assistant business while offering sewing services privately.”

How do you work the business around any commitments like family and friends, hobbies, other jobs?

“I schedule my family and friends first, then I schedule my daily exercise, time with God, and my business. I work 9-12 hours per day, 7 days a week. By planning my month out in advance (my sales goals, my speaking gigs, my vacation days, etc) I can take a few days off in a row without having to play “catch up”.”

 

 

Did you have any money to start the business?

“No, however, my husband purchased me a new sewing machine from WalMart because my last one was worked to its death. So, I could say yes, I needed the money for a new sewing machine.”

Was it difficult to start? What was the biggest challenge? How did you overcome this?

“No, this business was not difficult to start. The biggest challenge was sharing pictures of the completed items because most have been made and ordered for Christmas gifts which means my customers do not want to share the products with their family and friends open them. I overcame this by making a few as gifts for my family members and they began to share and show with others.”

Is it difficult to run now? What is the biggest challenge? How do you overcome this?

“No, this business is not difficult to run once you know what you ‘don’t know’. There are many things that must be in place before jumping into the memorial sewing business, which is why I now offering coaching.”

Any future plans for the business?

“Yes, I am expanding into a nonprofit and also publishing a book.”

Would you do anything differently?

“Nothing.”

Do you ever struggle with self-doubt?

“No, I’ve been a business owner for over 30 years, I have since conquered the ‘evil voice of doubt’.”

Any Advice for others wanting to start a business?

“Yes, seek advice from an experienced business coach that already ‘walks the walk, and talks the talk’ when it comes to this very specific business. Do not think you know everything about everything, because rules, laws, regulations, and technology change on a daily basis. It’s helpful to have a few business owners on your side as you start or grow your memorial sewing business.”


Facebook – https://www.facebook.com/memorybearbusinesscoach/

Instagram – @my_sewing_needle

Website – http://www.mysewingneedle.com

Email – mysewingneedle@gmail.com

Get more done! 5 simple tips to improve your work productivity!

Guest post by Masooma Memon

Despite starting the day in good spirits, we often end up plummeting down a hole of lessening productivity as the day progresses. A survey reveals that around 75% of the employers report that two plus hours of efficient work are lost daily. Procrastination tends to work hard to tip the balance in its favour, making it difficult to complete work.

The signboard that reads productivity tends to lead to two roads. One includes dedicating more hours to your work schedule and the second entails efficient working. Since all that work and no play make Jack a dull boy, it’s safer to stick to the second option. We believe at She Hustles Inc that you have to attain a balance between work and personal life. Therefore, making the most of your precious work hours with a boost in productiveness is a good option.

Here is an in-depth look at some simple yet useful tips and tricks to enhance your productivity:

 

productivity

1. Set realistic goals

Crafting goals is an essential step to ante up your productivity game. The chief aspect concerning making and pursuing goals, however, pertains to setting realistic goals. Drafting unrealistic goals puts excess pressure on you. In a frenzy to achieve more, you tend to achieve less in the light of exceptionally high expectations from yourself. Moreover, unrealistic goals negatively impact your mental health. Therefore, start with spelling out achievable aims.

2. Give yourself deadlines

There is no denying that stress is a culprit that you don’t want in your progress picture. But setting up self-imposed deadlines and chasing them can help you focus more. In the other way around case, we tend to become lazy by assuming that there’s lots of time at our disposal. This wastes a lot of time. You will be pleased to see how productive you can be by competing with the ticking arms of the clock.

3. Track your time for increased productivity

Keep track of your time as a means to accomplishing deadlines and goals. Most of us think that we have an accurate idea of the time being spent on a particular task. However, research indicates that only 17% of people can keep a precise estimate of time. Therefore, you can try to keep a better eye on the clock, set alarms for yourself if you work solo or seek assistance from tools such as Rescue Time.

4. Take regular breaks

Productivity does not equate to consistent, round the clock work. It translates into more work done in a short period. Constant work tends to drain your energy, which sips your productivity levels. Regular breaks are antidotes that refresh your energy levels as well as prevent your productiveness from derailing. A study backs this too. It confirms that the key to maintaining performance throughout long tasks is to punctuate them with short breaks. It highlights that the flip side declines performance and focus.

5. Plan each day beforehand

Planning each day the night before is a game changer. Take out 15 minutes before heading to bed and jot down your work plans for the next day. It is critical to write down your plans and ideas. Such a tip can also be taken from Richard Branson’s book. The founder of the Virgin Group says, “Write down every single idea you have. No idea is too small, and no idea is too big.” He further adds, “Make a list of small, manageable tasks to complete every day. Cut your day up into chunks, and you’ll get lots more done.”

Wrap up thoughts

Summing up, these tips can help you stay on a productive track and accomplish more. Making goals, pre-planning your day, tracking your time, and setting deadlines can assist you to reach your optimal potential. Include regular breaks into this equation, and you’ll have complete tasks under your belt in no time.

Let us know in the comments if you have any great tips for productivity! You can contact us here!

 

You can view Masooma’s portfolio here.

She Hustles Interview – Blades Salon – Salon & Spa Services

Lindsay, 29, Saint Clair Mo – Blades Salon

What kind of business do you run?

“Salon and spa”

When did you set up the business?

“2013”

How do you work the business around any commitments like family and friends, hobbies, other jobs?

“I schedule everything in my appointment book, down to office hours, girls nights, family time, grocery shopping, etc. I set my business hours for me personally and stick to them. I take every Tuesday and every other Saturday off. It’s all about organization for me :)”

Did you have any money to start the business?

” I took out a small loan that I could pay back very quickly and did everything else as I had the income, instead of doing everything right off the bat. “

Was it difficult to start? What was the biggest challenge? How did you overcome this?

“Not at all. The scariest part is the risk you’re taking! You just have to make your plan and go for it! And then put in the work it takes to be successful. It’s not easy and I think that’s where a lot of small business owners go wrong. Be ready to work more hours than you’re paid for! But in the end, it’s all definitely worth it!”

Is it difficult to run now? What is the biggest challenge? How do you overcome this?

“For me, it’s difficult not to get overwhelmed. I work behind the chair, write paychecks, pay bills, run all of the social media and marketing for the salon, run the girls schedules, and dealing with that in itself when someone calls in etc, there’s a lot that I didn’t think about before opening a business. As far as overcoming this, I am just now to the point (5 years in) to be able to delegate some things. I am paying someone a few hours a week (someone, I trust, just wanting some extra fun money) to pay bills, run the email marketing, write checks, etc. I can then work more behind the chair making more money After paying someone else to do it, than if I did it myself “

Any future plans for the business?

“I am currently in the process of rebranding and remodelling which was my goal from the beginning. We have expanded our building as well so once that is done my main focus is to keep my girls busy and help them continue to build their clientele!”

Would you do anything differently?

“I could come up with a million things if I would have known what I know now, but I have a successful business with multiple stylists, a massage therapist, and nail technician and we are all like a big family. I would maybe interview a little differently but I have learned a lot since opening my business at 23 years old and it wouldn’t be what it is now if I changed anything :)”

Do you ever struggle with self-doubt?

“Absolutely! I think it’s human of us to worry that we may fail. Especially in a small town with multiple other competing salons, I Worry about my other stylists and keeping their books full, but that’s where the hard work part comes in. You have to keep up with your social media platforms and market your business to stay on top. “

Any Advice for others wanting to start a business?

“Make sure you have a solid business plan and have the time and will to put in the work it will take. Talk to other business owners in your area and pick their brain! And lastly, have fun! This is your baby and you’re the boss! You have to enjoy what you do to be successful! “


Facebook – Facebook.com/bladessalon

Instagram – @bladessalonstc

Website – https://www.bladessalonstc.com/

Email – bladessalonandspa@hotmail.com

How to collaborate with other businesses, even if you’ve never tried it before

Arranging to collaborate with other businesses is a really good idea because you have your products exposed to each other audiences, this means you expand your reach. Often it can be more than that, with you sharing and supporting their normal posts and vice versa, it can really increase your brand reputation.

So how do you go about collaborating as a small business? You may feel unconfident about approaching other businesses or just unsure where to start.

 

1. LOCATE YOUR IDEAL PARTNER TO COLLABORATE WITH

Find another business that your customers would shop with, but that sells different items to you. Their items should be complementary to yours. For example, if you sell handmade baby clothes, collaborating with a handmade teether business is perfect. If you are a mummy blogger, collaborating with anything child related could work from clothes through to food through to household products and items.

It is certainly easier if you have a product you can swap with them. Bloggers and service providers will need to show what they can bring to the table. Bloggers will need to show that they have a good sized captive audience that makes it worth the other business giving you free stuff.

Once you’ve located a business you’d like to collaborate with, message them and say you would like to work with them. You could suggest doing a product swap so you have their product in your pictures and vice versa.

 

2. USE WHAT YOU HAVE

If you are not having much luck with option one, then you may need to invest a little. So you could look at items you already own or you could buy new items. Then when you post tag them in and refer to them. Hint – go with the type of item you want to receive for free! Let’s say you go on a lot of holidays as a family, and you’re a mum blogger. You want to be posting amazing pictures from your hotel, tagging them in and raving about them in the post. Or you could tag a fashion label you always wear or always put your children in. You could tag your favourite place on a day out, your favourite cafe or restaurant. Once your feed is big enough, you should find by tagging the right people you get freebies also!!

If you don’t have existing material then buy it. If you wanted to collaborate with a teether company, then buy a teether or two from them and regularly use them in your pictures. Tag them and give a little review in your post in a natural way.

“Little Sandra is loving the sunshine today and thank God for these teethers from @teethercompany keeping us sane whilst she’s teething. I’m passionate about shopping handmade and natural products and I love these! Anyone else’s little ones teething?”

You’ll notice there’s more to my caption that meets the eye! It’s telling a story, giving a review, working a collab and encouraging engagement! Boom! Read more about captions here!

Post like this a few times and the teething company will be happy to work with you. Try to select a company that’s roughly the same as you in terms of stats for the most success. Shooting for a bigger business would seem better, but they’re less likely to collaborate so it can be a waste of time.

The bigger you get, the better your collabs can be. Check out our new marketing membership for consistent growth for your business.

 

Here’s little Sebastion and Tizzy brand repping!

collaborate

 

 

 

3. FIND OTHER BUSINESSES ACTIVELY LOOKING TO COLLABORATE

Search out brands and businesses looking for collaborations. There are a few easy ways to do this. You can search on Facebook just using terms like “collaborators needed”. Or try searching for “brand rep required”.

Brand repping is a good way to go on Instagram also. You can put yourself forward a rep in return for free or discounted goods. You need to make sure your feed is good and you post pictures already that they would easily slot into, so start thinking about this now if you don’t already so you have an established feed.

On Instagram, you can search collaborators, brand reps, or have a good look at hashtags used in your niche. There tends to be certain hashtags dependant on your niche that indicates people are up for a collab. You can also use sites like Collabfinder to locate businesses. But my best advice is to get lost in Insta or the book of Face and have a good look round your niche at who’s offering what.

 

The benefits of collaborations are huge, you will find you always have support from the other business and the benefit of their audience and marketing efforts!

Simple steps to help you GDPR-proof your email list

You’ve probably heard it tons of times – the money’s in your email list. And it’s totally true. From getting loyal followers and increasing sales to up-selling and keeping current customers happy, building a strong email list can help your business grow and thrive like nothing else. But strict new EU regulations (called GDPR) are seriously changing up the rules of the email marketing game.

If any of your subscribers are EU citizens (no matter where your business is actually located), you’ll need to ensure your email marketing is GDPR-compliant before May 25, 2018, or risk stiff fines. Yikes, right?

But don’t panic! Even if you’ve never heard of GDPR before, this post will help you get up to speed and protect your business in a couple of simple steps.

 

GDPR

What is GDPR and how does it affect me?

GDPR stands for the General Data Protection Regulation. It’s basically a new set of EU rules that govern how businesses can gather and use personal data such as subscribers’ email addresses.

But what about if your business isn’t located in the EU?

Unfortunately, GDPR rules still apply to you, even if you only have a few EU-based subscribers or customers. If you’re scrambling to get your email signup forms GDPR–ready, don’t worry, you’re not alone. In fact, more than half (52%) of all businesses are unsure about the potential impact of GDPR and 57% of retailers are not GDPR-ready.

But just what is so challenging about this new regulation?

It all comes down to a major shift in the concept of “consent”. The new standards for what constitutes consent are much stricter than what was acceptable pre-GDPR. Under GDPR, a simple email opt-in doesn’t cut it anymore.
Instead, you now have to be able to prove that you’ve received “clear and affirmative” consent before you can collect someone’s email address and send them messages. This rules out previously acceptable forms of opting in, like pre-ticked consent boxes and failure to definitively opt out of receiving marketing communications.

What constitutes consent under GDPR?

In the past, consent only required you to receive confirmation from people that they were willing to get marketing communications from your business.
With GDPR though, both the way in which consent was asked for and the way in which it was given matter. (For a more in-depth view, check out this GDPR review)

Here are some important changes you need to know about:

Consent must be clear and affirmative, as well as “freely given, specific, informed, and unambiguous”:

It can’t be bundled together with other terms and conditions. In keeping with the requirement that it be specific and freely given, consent must be independent and granular. If you’re like most businesses, you currently offer value-packed content like guides, checklists or eBooks to people in exchange for an opt-in to receive newsletters or other email marketing. From a marketing standpoint, this is an awesome way to draw in potential subscribers and provide them with more content, based on the offer they downloaded.

Unfortunately, under GDPR, this is no longer considered freely given consent.
In other words, subscribers must consent to receive your newsletter because they actually want it, not because it’s a pre-requisite to getting the checklist or eBook they really do want.

Let’s check out two examples of the right and wrong way to receive independent consent:

Correct:

GDPR

Note that on this sign-up form, an individual isn’t forced to download additional marketing communications if they don’t want to. They can simply download the checklist without opting into anything else if they wish. This helps to fulfil the requirement for freely given consent.

 

Incorrect:

 

GDPR

In the example above, the subscriber has to sign up to receive a newsletter they may NOT want in order to get the checklist they DO want. This makes the consent given invalid under GDPR.

Always provide granular options for people, allowing them to download or sign up for only what they want.

The (very) rare exception is in cases where it’s necessary to receive email consent in order for you to render a certain service. It’s best to always clarify that this is the case before proceeding.

 

Consent should not be passive:

 

Passive consent, such as an individual failing to uncheck an already checked box, is not considered valid under GDPR. While this may be good marketing, (passive consent options tend to garner higher opt-in rates on forms) it can place your company in non-compliant territory.

This also applies to any form of passive consent, including inactivity, silence, or failure to actively opt out.

Let’s look at examples of active (correct) and passive (incorrect) consent below:

Correct:

 

GDPR

In the example above, the individual has to check the sign-up box themselves, meaning that they actively consent to receive the communications offered.

Incorrect:

GDPR

Here, you can see that the sign-up form has a pre-checked box. This puts the onus on the individual to stop and uncheck the box if they don’t agree.
Under GDPR this is considered passive opting in and is not an acceptable form of consent. For this reason, steer clear of pre-ticked forms, opt-ins through silence or inactivity, and any other form of consent by default.

While double opt-ins were once the gold standard of consent, they’re not enough under GDPR:

Don’t get me wrong, double opt-ins are still an excellent way to ensure every contact in your database has willingly opted in. But with the advent of GDPR, you’ll have to do more. Compliance requires that people explicitly agree to your terms and conditions and your privacy policy, not just that they consent to receive your emails. To facilitate this, all of your terms and conditions and your privacy policy should be clear, easy to understand, and easy to access.

But GDPR goes one step further:

You’ll also need to be able to prove that you’ve told people how you’ll use their personal data and that they’ve agreed to your terms. This proof will need to be stored and presented in case any question of non-compliance comes up. Using a CRM that automatically saves a copy of all opt-in forms for you can make this step a little easier.

 

Past consent is not exempt:

This news is the source of most businesses’ GDPR-related headaches.
GDPR comes into effect on May 25, 2018 but that doesn’t mean that you can continue to market to contacts previously gathered before that date in a non-compliant way. Its regulations apply to both existing and new data, so past data gathered in a non-compliant manner can still land you in hot water.

 

Legitimate interest may not be enough:

Many businesses agree with the need to receive explicit consent but feel that, in some cases, proof of legitimate interest may be enough.
For example: If your e-commerce business’s subscribers gave their original consent in a non-compliant manner but then proceeded to open and engage with your messages, wouldn’t that serve as proof they are legitimately interested?
And wouldn’t your business then be justified in continuing to market to them?
The short answer is “not really”. Unfortunately, GDPR doesn’t allow using legitimate interest when marketing to individuals, so I would err on the side of caution. While this could represent a major cut to your existing contacts list, it’s well-worth it to avoid falling foul of the regulation.

 

Send out re-permission emails

Of all marketing operations, the new rules hit email marketing particularly hard. In the face of GDPR, you might be tempted to just delete your contacts and data altogether.

All isn’t lost, however. While these new requirements are certainly challenging, you can turn GDPR into an opportunity.

Savvy marketers are already going through their databases and working to salvage contacts through re-permissioning.

Re-permissioning is the process of getting a definite opt-in from your database. By sending out re-permission emails that seek clear affirmative consent from your existing contacts, you can move forward with a clean and engaged list.

Benefits of re-permission:

Will you lose some contacts after sending re-permission emails?
Almost definitely. There’s no sugarcoating that fact. Industry statistics show that re-permission opt-ins range anywhere from only 10% to 50%. But while you’ll likely end up with a lower number of contacts, getting opt-ins from contacts who do want to continue hearing from you will allow to market more confidently in the wake of GDPR. And sending re-permission emails offers your business benefits beyond GDPR compliance, including:

Better deliverability:
Contacts who are willing to opt in again are more likely to open and engage with your emails. This will give your deliverability and sender score reputation a major boost. Don’t worry about losing a couple of names on your list.

Higher conversion rates:
Your smaller list may actually be way more powerful, as every contact on it actually wants to hear from you and is actively interested in your business’s offerings.

You probably have a much better chance at turning a subscriber who has taken the trouble to opt-in again into a customer than you do with someone who may originally have passively opted in.

You’ll also spend less time and valuable resources marketing to people who just aren’t that into your content.

A clearer analytics picture:
Your current list may be larger but it probably includes a number of subscribers who aren’t genuinely interested in receiving your messages.
As a result, their lack of engagement with your emails can artificially drag down your analytics, giving you a false impression of your content’s effectiveness. While you may be doing great at converting those who are interested in your emails, you’ll still end up with a cloudy idea of your strategy’s effects.

Cleaning up your list with re-permission emails helps you gain analytics clarity.

An enhanced reputation:
Asking current contacts whether or not they want to keep receiving your emails is a fantastic way to gain trust. If you stress the fact that you want to provide real value, not just clutter up recipient’s inboxes, your brand’s reputation will definitely benefit.

she hustles inc

Tips to keep in mind when sending re-permission emails

Start sending now:
Keep in mind that there’s going to be rush of re-permission emails from other brands in the lead up to May 2018. Many businesses are probably waiting until the last minute, still unsure of how to deal with GDPR. This gives you a head start. Staying ahead of the pack means you can get your emails sent before recipients get tired of the flood of eleventh hour re-permission messages in their inboxes.

Only contact those who have given consent:
But be sure no to send re-permission emails to those who’ve already opted out before. Current regulations require you to ensure you’re only contacting those who’ve given you consent. The alternative could mean major fines, as organizations like Honda and Flybe have learned to their cost.

Don’t use a blanket approach:
While a general template will work well for most subscribers, single out your best customers for special treatment. In select cases, try a highly personalized email. Go for relevant, targeted messaging that reminds contacts why they like hearing from you. Use first names, thank them for being subscribers, and be genuine.
Acknowledging valued customers is the best way to ensure they stay on board after GDPR.

Be clear and direct:
While GDPR is an important issue to businesses, your audience is likely less interested. Sending a clear, to-the-point email will go a long way towards ensuring your message actually gets read. A long-winded email that sounds like marketing, on the other hand, is a surefire way to get opt-outs.
Instead, focus on grabbing attention with punchy subject lines and keeping it with purposeful keywords in the brief body copy.

Remember, silence equals an opt-out:
If a recipient doesn’t open your email, (or opens it and doesn’t definitively opt-in) take them off your list. GDPR is very clear that anything less than clear and affirmative consent is not valid, so resist the temptation to reach out again.
Clarify which organizations will be relying on the consent received:
Make sure that your business and any third party organizations gaining this consent are clearly named. So for instance, if your organization “Bella Trading” and a partner company called “The Beauty Group” will be relying on the consent, both must be named.

Provide a clear opt-out:
Your message should state clearly that people have the right to opt out or withdraw their consent at any time. Include clear information about how to withdraw consent. Focus on making it as easy to opt out as it is to opt in.
Bonus: Your subscribers will appreciate it and will be less likely to opt-out if they feel like they have a choice.

Keep records:
I can’t stress this enough. Going forward, it will be super-vital that you protect your business by maintaining records of consent received.
Your records should also demonstrate how consent was asked for and given. If you haven’t already done so, start re-vamping processes now to prioritize the maintenance of thorough records. Everything from automatic screenshots to copies can help.

The wrap-up:

There’s no doubt that email marketing can help you take your business to the next level. Customers absolutely love hearing from their favourite brands via email, as it’s a more personalized experience.

But with GDPR right around the corner, you’ll have to make changes now to make sure that your email list is 100%GDPR-proof. Businesses everywhere are rushing to deal with this change but instead of worrying, keep your focus on getting ahead and being prepared.

Making a few important adjustments can help you protect and grow your email list, so you can actually turn GDPR into a business opportunity.
With that said, however, these regulations and the repercussions of non-compliance aren’t to be taken lightly.

If you have any questions about compliance, I’d highly recommend consulting a legal professional. Clarity about your business’s specific situation will allow you to craft long-term strategies that make the best of these new email marketing rules.

Have any questions or comments about making sure your email marketing is GDPR compliant? Share with us below!

 

WIN 6 MONTHS FREE MARKETING WORTH £120

win she hustles inc

CLICK HERE TO ENTER!!

 

As you may have seen we’ve been running the #maymarketingchallenge, which has been getting some great results for businesses and blogs. Every day is a different challenge so you can still take part – see this page on the website.

In fact, I’ve had so much good feedback from it, I’ve decided to launch a more in-depth monthly service where I lay down a marketing strategy for your business or blog, and all you have to do is follow the plan.

Maybe your blog is amazing with content that is simply a must read, or your handmade products are crafted to perfection. Maybe your services have been practised and honed so clients refuse to ever leave you!!

BUT… marketing… in particular social media marketing…what do you post? And when? What hashtags should you use? What kind of image? How do you keep on brand? How do you even brand?

 

CLICK HERE TO ENTER!!

 

No matter how amazing your blog, product or services are, if you aren’t putting it in front of your perfect audience your business won’t reach its true potential!

The monthly subscription will do two things, first, it’ll teach strategies that actually work that I have refined and practised over and over. Secondly, it’ll give you a full plan and tools to manage that month which gives you back valuable time to do more of what you love and takes the stress out of marketing for you!

It launches 1st June 2018 and will cost £20 per month, and you have a chance to get 6 months for free!!

I promise I’ve not had too much wine! I’m giving away £120 of marketing, that will take care of your marketing for 6 months!!

All you need to do to enter is come up with a name for the monthly subscription service! The best name I receive wins 6 months free marketing!

CLICK HERE TO ENTER!!

 

These 8 simple tips will supercharge your SEO strategy with little extra effort

So SEO…. or search engine optimisation…argh groan yack and yucky, but it’s really really not! I mean it can be, but there are just a few simple rules you can follow that will make a difference to your website or blog. Don’t get bogged down by the complex, you don’t have time for that right now, you have 100 things to do on your business and spending 273 hours reading about SEO techniques is not going to help with your productivity levels. We want to write, publish and move on. Bish bosh bash.
SEO is important. This is traffic for no promo work really. The search engines will sift your content and push your target audience in your direction. To not take advantage of SEO in every piece of content is a crime against marketing! You are writing the post anyway, why not optimise it for organic traffic?!

Types of content on your website or blog

There are generally two types of content on your website/blog. There is the static content, for example, your home page, about page, services page and contact page. This content rarely changes and remains on your website for reference. Then you have your blog. Even if you have a website that just sells services or products and your not a blogger, I recommend blogging, even if its two posts a month. The reason for this is because Google picks up on the fresh content and will push your page further up its ranks (page 1 spot baby!!)
 
SEO

SEO rules

Now my simple rules are going to apply to all your content. Yes, there could be a few different consideration if you go in-depth, but the purpose of these specific rules are to streamline your SEO technique and at least ensure the basics are there in all your content with very little effort!

1. Chose a keyword.

If someone was going to search your article on Google what is the one keyword they could enter? For this article mine would be “SEO”. Don’t overthink it, just go with the main theme of the content. An about page should be your name or the business name for example.

2. Use the keyword in the body.

You are going to use this keyword 5-7 times within the main body your post or page ideally. Now if this affects the quality then don’t do it, reduce this number, but I’ve never had an issue where I have just picked one keyword. Always make sure it’s in the first paragraph.

3. Use the keyword in the title and at least one subheading.

As it says in my subheading – get your keyword in the title and in at least one subheading. Not much more to say about that!

4. Add an image with an alt description

You can specify an alt description on your images, use your keyword in this alt description to get SEO points. If you don’t know where to do this email me at hannah@shehustlesinc.com or contact me here, and I’ll do my best to show you where to do this.

5. Meta description and SEO title

The SEO title is the title you see when you search and you see the list of the results. The main title you see is the SEO title. I tend to keep this the same as my post title because I’ve already SEO’d that so keep it simple!
I then edit the “slug” so the keyword is first in the slug.
Next is the meta description. This is the info you see under the SEO title when you search. I try to write a reason for people to click the link here, although often the first paragraph works. Get your keyword in here.

6. Improve SEO with links

Get one internal link (so to somewhere on your own site) and one external link (to outside your website). Search engines just like this. A bit like how I like tea with one sugar. They just do. You can have more links than this but this is the minimum to consider.

7. Write more than 350 words

I think it’s actually hard to write a decent post under this! But this also applies to your about page. Try to get more than 350 words. I tend to aim for 500 plus on blog posts.

8. Use tags

It’s easy on WordPress to just add tags in at the side. Check with your provider on how you can do this. Add your keyword and any variations or topics to do with your keyword in the tags. Scroll to the bottom of this article to see my tags. These are like hashtags for your blog post and are searchable also.
SEO

And that’s it!

Okay, so you have 8 points. But think of it this way. You’re sat there to write your next blog post. You are brimming with ideas. Start with the body of your post, sometimes I write the intro last because it’s easier to explain what you’re going into after you’ve written it! But just have that keyword in mind and use it throughout and in sub-headings. Write your intro with the keyword. Get yourself a catchy headline with the keyword in it. Add a few pictures and put the alt description in there and then using the keyword. Lastly finish the meta description, SEO title and slug and chuck a few tags on. It’s not extra work, it’s just optimising the work you are doing.

If you are looking for more tips and professional help with your search engine strategy check out The Search Marketing Shop. They have offered me help and advice that’s been really useful!

If you have found this useful please do drop me a comment, follow on social media for more tips or contact me here!

Automate your Pinterest strategy for long term blog and website traffic results

Good morning campers!! Today we’re giving you back some time by automating Pinterest. It’s a beautiful day here in the UK (again – it might just be summer!!!!) and I’m in a very good mood because of this glorious weather!! So I’m going to share my favourite tools for automating Pinterest!
Pinterest is amazing, with just a few hours work I am now hitting over 15K unique views! Pins have a long life unlike normal social media as they just keep going round and round the Pinterest world!
 
Before I do I wanted to let you know there are affiliate links in today’s post. I used both companies to automate my Pinterest before I became an affiliate. I’m sure you know me well enough to know that;
 
1. I try to find resources that are free where ever possible so for me to pay for something it must be good!
2. I wouldn’t recommend crap to you! It’s my reputation on the line!!
 
I don’t profit if you sign up for the free trial, and I’m really saying just give the free trial a go, so be reassured I’m not just recommending that to earn! It’s only if you continue with services that I would earn anything. Definitely, give the free trials a go, it’s worth it just for the boost in your growth.
 
she hustles inc pinterest

Follow my Pinterest here!

Tool number 1 for Pinterest growth

I recommend giving Pinpinterest a look – 
 
Pinpinterest follows people on Pinterest relevant to you, it can search your website/blog for pinable posts and auto pin them for you. It pins other relevant posts to your boards to boost them. It’s fully controllable and you can pick and choose the full details of what you want it to do. They will grow your Pinterest above 200 followers more than likely with just the free trial! And it’s targeted followers.
 
Once your Pinterest reaches higher numbers of followers you will find it much easier to get on the group boards as you have something to offer the group board by increasing the Pins exposure.
instagram stories

Tool number 2 for Pinterest growth

The next tool I recommend is Tailwind. There are many different schedulers such as Buffer and Hootsuite, but I particularly like Tailwind. I have found I get the best results from it. It’s very intuitive and I find the statistics really helpful to work out what pins are working. It pins to separate boards and spreads out the pins, so I spend a few hours creating pins on Canva, then upload them to Tailwind, get the captions on and links. Remember to get the keywords in your captions and ensure you get them on your group boards. By getting them across different boards you will find you can do about a months worth of scheduling in a few hours!

Again Tailwind offers a free trial (which again I do not profit from) so even if you just use the free trial to make your life easier for a few days and to give your Pinterest a boost, it’s better than nothing!

 

Automate your Pinterest strategy as much as possible!

Using both of these will make life much easier and give your Pinterest a much-needed boost. Pinterest is an amazing long-term solution to traffic as those pins are long-lived and just keep getting repinned! Remember to make attractive pins, consider using a free service such as Canva.

If you have found this guide useful please drop us a comment below or sign up to get even more tools here!

 

Follow my Pinterest here! You can also request my group boards here!

 

These are 5 simple strategies to up your Twitter game

Twitter, Facebook, Instagram… the list goes on! It can become very overwhelming having to manage so many social media platforms when running a business/blog. The trick is to understand each platform and use them correctly. Here are 5 Tips that will definitely help generate traffic and kind of set the tone of how Twitter is played.

she hustles inc twitter

1. Twitter Branding & Promotion

Don’t forget to constantly look for ways to improve overall. That can be in the way marketing has been managed or lack of networking. Or even restructuring and coming back extra strong when it’s ready. The market is so saturated on any social media platform, including Twitter. Having a unique brand and logo that has a consistent theme will grab viewers attention and begin to create a loyal audience.

 

2. The Tweets

The distinction between Twitter and other social media platforms is the limit set to what can be posted. Tweets with characters under 100 are the easiest to get noticed and generate organic engagement. Make sure the tweet gets to the point and does not beat around the bush. Include videos, pictures, gifs, memes, links to create a Tweet that grabs someone’s attention.

For example a potential tweet we would use for our blog would be,

| Check out fellow blogger @shehustlesinc #SheHustlesInc |
| May Challenge is HERE! #SheHustlesInc |

 

she hustles inc twitter

3. RT’s & Mentions

Part of engaging in the Twitter consistently is participating in the platform by Retweeting others tweets, mentioning them in responses or ideas or promoting their blog/business/product. The more engagement put out, the more engagement reciprocated.

 

4. Twitter Hashtags

I’ve discussed the importance of engaging with the audience before and Twitter is no different. Not only is Twitter designed to generate real-time conversations, but it also allows everyone the opportunity to brand and market their business. Hashtags are the best thing to use in a Tweet. Make sure the hashtags used are consistent with the theme of your business/blog/product. Try to make the hashtag unique, yet easy to find.

For example a potential tweet we would use for our blog would be,

| Are you ready to join the May Challenge? #SheHustlesInc #IncreaseTraffic #Blogger |

The Tweet not only requires the reader to answer a question, but it also has the potential to drive that reader to the website and join the May Challenge, or at least subscribe. Along with having a good hashtag, make sure to research Trending hashtags and topics in order to stay up to date with the audience.

 

5. Engagement & Consistency

Tying everything together will be engagement & Consistency. No matter how much work is put in or rule and tips followed, if there is not enough engagement consistently with the audience, the audience will slowly be lost. Engage with readers and put in the effort to be genuine and take constructive criticism well because, without the audience, there is no traffic, there are no views. Being consistent will show determination and the passion that exists for the business/blog/product to make it successful.

If you found this useful drop us a comment below or contact us here!

Big brands use Instagram stories; the reason is for true engagement and growth

Instagram stories, love them or hate them they will help your social media account grow and encourage engagement. If like me you don’t particularly like being in front of the camera you may have been shying away from doing them. Never fear She Hustles Inc is here to help you use Instagram Stories to your full advantage!

What are Instagram Stories?

You can post a “story” to your profile, this can be videos or pictures, and people can see it for 24 hours, or you can have it featured permanently on your feed.

It’s very much like Snapchat, but on Instagram. The videos don’t appear on your feed (unless featured), and you can also share it to your Facebook stories directly from Instagram.

 

instagram stories

Why take advantage of Instagram Stories

Instagram stories should help with engagement and growth when used correctly. Apparently using Instagram stories can help you beat the new algorithm. It is thought that the interaction with your story let Instagram know you are achieving engagement, and even if it doesn’t get your post into your followers feeds, at least your story will be at the top of their page!

I really like stories for adding more personality to your brand. You could show behind the scenes content. Often our feeds are polished to perfection, but on your Instagram stories you can show the authenticity of your brand and take your followers on a journey.

It’s a really nice way to collaborate with other brands as well. According to Social Media Examiner, taking over someone’s stories for the day is a great way to use stories. Or you could do a collaboration with someone. Keep in mind you want to be offering value to your followers and enticing potential followers.

Why not tag people in the story to engage with followers?

 

instagram stories

How to get the most bang for buck with your Insta story

Okay so how do we make a story that’s not going to fall flat on its face? If you have nothing interesting to post, my advice is to think engagement. Go with a poll, ask a question, give a call to action. By inviting your followers to do something, you’re going to get that engagement you want on your social media accounts, but you’re going to give them something interesting to think about. Just posting a picture of your pizza is not exactly going to create a buzz is it.

Again with stories we can tag people and locations, so take full advantage of this. It doesn’t cost anything and could mean new people engaging with you over a familiar location for example or following you because of it.

You can use hashtags in the post, obviously not all thirty! But one or two hashtags won’t hurt!

Have a play with the different video features and text overlays to snaz up your post.

Remember Coco Chanel always said – take off the last accessory you put on!

I’d love to hear how Stories have helped your brand or if you found this useful! Drop me a comment below! Or get in touch!

 

5 out of 5 People Recommend Choosing Happiness

Guest Post by AlienEating

Since I was young I’ve somehow always been super wise. Just a regular all-knowing being.

 

Maybe I was just born wise or maybe it’s Maybelline but I’ve always put an emphasis on wanting to “be happy” with my life. In school, teachers always make students do that “5-year plan” and mine was always “travel and be happy”. Which would generally always elicit some response along the lines of “Oh honey, that’s sweet but we need a real plan. What are you actually going to do?” *insert confused look from greasy haired, chubby middle school me*. Usually, I would just say “I want to be a supervisor” just to make them angry. Why was that not a real answer?

 

Since then, I’ve done what I do best. Drink wine. I mean prove people wrong. I realized doing exactly what I said back then wasn’t that hard. Creating your own happiness is there for anyone who reaches out and grabs it. My most recent endeavour has been moving to South Korea to travel while teaching English to some mega cute Korean kids. I’ve been so fortunate to be able to do what so many people only dream of doing but recently the fast-paced, face-saving culture here has really bogged me down. The constant shoving, stares, and being packed in a sardine can of a bus is a living nightmare for me.

 

the female entrepreneur hub

 

So, I decided to use my time wisely and do something I’ve always wanted to try, started a blog! Of course, I roped my best friend into it too to help with all the computer things I couldn’t do.

 

I’ll spare the sappy details but it’s been the best thing for me. It’s been better than swaddling up on my bed-couch while eating an entire baguette. Not even baguette slices, just munchin’ on the loaf. This blog has been a godsend for me, especially in a culture that depends so much on propriety.

 

  • looking “catwalk ready” at all times
  • saving face (not expressing any emotion)
  • lack of small talk/ casual conversations
  • constant last minute changes

 

I’m an extremely blunt and open person and a place like this gets me down. I want someone to talk with me when I complain in public about how late the bus is! So on those days when Korea is just beating down on me with an elephant-sized hammer, I’m able to just sit down in a PC room, furrow my brows and click click my little heart out. I can channel my energy into something positive. Writing about all the hilarious experiences from getting surprise acupuncture to tricking students into thinking we know what we’re doing as ESL teachers.

 

alieneatingOur new guest bloggers Prachi and Morgan!

 

Blogging became a safe-haven and really brought back my happiness that I came to Korea with. Both Prachi and I loved blogging so much we decided to take it seriously and turn it into a career plan. Working 9-5 teaching English and zipping over to the PC room until around 2 am. Double full-time jobs, baby! I wouldn’t have it any other way.

 

It’s the first thing I think about in the morning and the last thing I look at before going to bed. I can’t even go to the bathroom without pinning something, checking SEOs, or replying to comments. Which is absolutely mental but I’m in love with it. It’s something I’ve built and I take so much pride in it. It’s like I’ve customized a tiny online robot child and I have to feed him pins and Instagram follows.

 

Let me just say something though. Blogging is hard. Learning everything from the ground up is mind-numbingly exhausting. I’ve spent two hours adjusting headers to make sure it was centred. Then having to learn about SEO, different widgets and for heaven’s sake, there aren’t any plugins on wordpress.com. All of these tiny things matter because the blog is a reflection of us! If the blog is hot pink and zebra printed with content about medieval weaponry people are going to think of 2004 Ohio and 1702 England.

 

There’s nothing like feeling successful and proud of something you’ve created and being able to show it to the world. I finally feel like I’m working towards something again, I feel like I’m in control of my life and my happiness because I’m investing my time and energy into something I love doing.

 

Working for yourself is a completely different style than any average job. I work my own hours, I have no one telling me what to do or when to do it. It requires a great deal of self-discipline. I personally choose to take a break every 3 hours or so and watch a few throwback music videos, eat a cheese stick or 4 and whip around my ponytail.

 

the female entrepreneur hub

Then back to work! If I sit on my bed-couch and eat dry tortillas while watching Say Yes To The Dress reruns for 6 hours then I’ll make $0. Can I blame my boss? The boss is my cozy cave of fleece and tasty maize dreams! Speaking of which, can we use tortillas as a world currency? No?

 

By all that I mean me, my own fault, mine. No one else’s. My success depends on how badly I want it, just like my happiness. If I’m not happy, it’s up to me to change that. No one is going to come and do it for me. You get what you put in.

 

I decided to take control of our own happiness by becoming my own boss and starting a blog.

 

That’s what makes me feel in control and happy.

 

Happiness is made not given. Peep a look at this nicely numbered summary:

 

  1. The hustle never stops, no matter what. Being happy requires hard work and taking charge of your own life. Never stop!
  2. Maintain a balance! Work hard, play hard, and sleep harder.
  3. The sky is the limit with self-employment and happiness. You get what you give – if you want to be a sunbeam, don’t just be one sunbeam. Be ten!
  4. Do what is necessary to get back on that grind.
  5. Feeling overwhelmed? Take a break!
  6. Relatives stay over too late the night before? Take a 6 hour nap!
  7. Overworked? Drink a martini and watch House Hunters: International! (not that I condone drinking on the job but if you’re the boss…)

If you’re not happy, make a change.

Now.

Don’t just talk about it.

I go to “work” every day because I want to, not because I’m reporting to anyone. Even my day job has improved because I know that once that’s finished, I can go work on my tiny online baby that’s going to lead me somewhere in the future.

 

There’s nothing more rewarding than being responsible for my own success. In the end, I’m not doing any of this to impress a manager or a future employer. I’m doing this because it makes me happy and makes me feel like I’m working towards success. Minus the days that I spend trying to work and just end up clawing my eyes out and drinking 13 $1 cups of coffee. Those days don’t yield success. But 1 step forward 2 steps back right?

 

What have you done that makes you really happy? Besides sitting in those same leggings for three consecutive days. Let us know in the comments or email us at alieneatingblog@gmail.com

 

Read more like this on AlienEating blog!

This is how to master the perfect Instagram post

You’ve prepped your Instagram account to perfection, you are ready to embrace your Instagram followers, you are ready to watch those notifications explode, you’re ready to engage. The traffic to your website is going to make it crash. You hit that “share” button, and you sit back and wait. 24 hours later, 3 likes, no new follows and no traffic to your site. You wonder what’s gone wrong? Where are the hoards you were so ready to engage with?

The cold reality is you may not have been #instaworthy, or you’ve not used the right hashtags or even hashtags at all.

This guide will help you to produce quality content to attract the right people to your business or blog on Instagram.

instagram content

(Picture credit – Pixistock.com – visit for beautiful free images each month)

Cohesive Instagram feed

It’s really important your overall Instagram is cohesive. It must link to your brand and business. Think about it, if you are a hairdresser, and you want to attract people to your business you should be posting pictures of beautiful hair. It doesn’t have to be hair you’ve done, you can post inspiration, you can share other’s content, but you want to show what quality of hairstyles you believe in. If you posted about your pet dog, why on earth would anyone follow you to find out more or seek out information on hair? It amazes me how many people treat their business account as a personal one and post irrelevant images to their brand!

The feed should be colour coordinated, even if that is using all bright colours or just shades of blue for example.

When you post always ensure you are “on brand”.

Here are some examples of great cohesive Instagram feeds.

The image you post on Instagram matters

It’s not just about pulling the feed together overall. The individual picture matters. It needs to say open me, it needs to appeal to your audience. Scroll through your feed or through search results and you will see what I mean. What posts are you drawn to? Notice how some posts you stop and look at and want to read more, others you scroll on past. Search for images within your niche and see what appeals to you. Don’t directly copy these, but work it in a similar way.

Images need to be clear. No one will click on a poor quality image. I really recommend free stock websites such as Pixabay, Unsplash and Pexels. Pixistock has beautiful images and you get several free ones each month. You could also use Canva to create beautiful images that are #instaworthy.

 

multiple income streams

Captions that leave your audience wanting more

You have a beautifully curated feed, you’re ready to post a stunning eye-catching image, now it’s time to draw your audience in with your caption. Captions that are more “real” tend to get more engagement. People can identify with it, or you’re answering a question they have or clarifying something. You are offering VALUE! These can be short or long, mix it up. Don’t think your words have to directly correspond to your picture, for example, a nice picture of scenery posted with a caption that contains a motivational quote and details about why you are posting it can work very well.

I scroll through search results to engage with my followers (read more about engaging with your prospective followers here) and I like to comment on posts. Sometimes I literally can’t comment. The caption is so boring and offers so little I can’t think of anything to reply that won’t sound like one of the spambot replies!

Ask a question, try to get your followers involved. Just make sure they feel a pull to comment because engagement is Instagram currency.

 

Tags

Tags are a highly unused method to supercharge your posts. Tag a location every time. Whether it’s where you are, or your country or where the picture is taken, just always put a location in. Obviously, if you are a local business it should be the area you are based in to really boost local traffic. If you are an online business it’s still worth using the location tag as you can come up in searches so why miss the opportunity!

You should also try to tag people. You could tag accounts that might feature you, you could tag products you are using, you could tag people you are with or people who might be interested in your post. This pulls you into their feed, it’s a networking or promotional opportunity, and they may reciprocate.

 

Sharing

Some people don’t like to share the Instagram post with their other social media channels as they feel like people should have different content on each of the channels. To an extent I agree with this, however, depending on your time constraints it’s difficult. I don’t necessarily have time to post on all my social media channels for The Female Entrepreneur Hub several times a day! So I do share on Facebook and Twitter. However, I tend to top up the other accounts with their own content in addition.

 

instagram algorithm

Instagram Hashtags

You can use up to 30 hashtags on Instagram. This is across your caption and your comments (made by you). If you try to post more it won’t publish the comment. If you notice your image has gone on but the not the comment it’s likely this is why. You can put your comments in your post or in the comments. A lot of people use full stops to push them further down the comment so they are not as much of an eyesore. Another way to get around this is to post the picture then comment on it with your hashtags. It will pull you into the results just the same.

My advice is to use all thirty, particularly whilst you’re trying to maximise growth. You don’t want to go too high level with your hashtags. Instagram hashtags such as #motivation will mean your post falls in with literally millions of other posts and this isn’t going to help you. Much better to use more specific hashtags. So for The Female Entrepreneur Hub, I use hashtags such as #femaleentrepreneur or #workfromhome. It just narrows down your audience to people you really want to target. You want to aim to get in the top 9 pictures for that hashtag search.

I like to use hashtag generator such as Leetags (available on Android and iPhone)

Comments

Now you have posted your content you should start to see some likes and comments coming in. Hopefully, in time you will start to see some engaged comments. At first, you may just get spambot comments. You should still reply to these! I thank them for their comment. Use 4 words or more. Why? Because Instagram sees this as engagement and pushes your post further up the ranking for that hashtag.

instagram followers

By following these tips it should give you premium quality content for your Instagram feed and help attract the right followers for your business or niche. Get in touch or comment below if you have any questions or enjoyed this post!!

 

 


 

 

These basics will make your Instagram account more successful overnight

Why is my Instagram account setup important?

Instagram is a shop window for your store. No matter what you sell or do! It’s where prospective customers/visitors see at a glance what you’re about and whether they want to look at what you offer any further.

It has to look interesting and appealing at a glance.

Your branding has to be upfront and apparent.

On top of that, did you know that you can set certain things up so you can be found in searches? It’s Instagram SEO! No no no – don’t run away! I know SEO stuff sucks and boggles the brain at the best of times, but I’m going to give you the bare basic facts. You can set these up once and really that’s you done! I promise to keep it no frills and easy.

This is what I want you to do to get your Instagram marketing ready

Get Instagram setup correctly

If you don’t already have an Instagram account, it’s not too late! If you want to try an Instagram account for your business, give it a go. I personally find Instagram the easiest platform to market on, It’s way simpler than Facebook, and I find I can get engagement much easier. Set yourself up an account and then turn it into a business account in settings by linking it to your Facebook page.

instagram buisness setup

This is going to give you lots more stats and options. If you advertise products in your posts you can tag them. (To do this you add products to your Facebook page shop and they automatically pull through to Instagram.) You’re going to get important stats like when you get the most engagement with your posts.

 

What name to use on Instagram

So now you have your business account. There are no silly rules like on Facebook about changing your name. I want you to consider two things; your name (e.g. The Female Entrepreneur Hub) and your username (e.g. @the_female_entrepreneur_hub) on the profile.

If you can get something in here that is searchable for your business this will help you be found. So, for example, my name is easy to do this with, I want to appeal to Female Entrepreneurs… “The Female Entrepreneur Hub” covers this pretty well!

What if your business is called “wags and tails” because you look after dogs?! It’s not very searchable, so consider something like “Wags and Tails Dog Walkers” and “@wags_and_tails_dog_walkers. When people search “dog walkers” this should get you on the list.

Like Google, you start lower down and work your way up using engagement and growth strategies, but at least you’re on the list!

instagram followers

Instagram bio

Okay onto the bio. You can now use hashtags in the bio which will also pull you into search results. The bio needs to be what you offer the person. You might think it’s about you. It’s not! Sorry! The bio needs to tell the person why you are good for them, what you can offer them, why should they follow you? Try to answer this in your bio. Finish with one or two hashtags that are predominantly your niche.

Ensure you’ve added a link to your website. You can change this link as often as you need. You may want to direct them to specific pages or posts at specific times and with certain promotions. Test the link to make sure it works.

 

 

How your Instagram feed should look

Looking at the images now on your account. Look at your Instagram feed first. Does it reflect your brand? Is it cohesive? My “The Female Entrepreneur Hub” Instagram has a mix of different pictures, but it follows a pattern. You will only get certain types of pictures. I’m never in them (I hate having my picture taken!). If people are expecting pictures of travel, if you start posting pictures of your dog, it’s not why they followed you and chances are a few will unfollow. Are the colours cohesive and tied into your brand? You can see in the grid below how colours and images can be different but still on brand. Go back over your account and delete any posts that ruin the flow of your feed.

 

You Instagram profile picture

Now, look at your profile picture. Your options are your logo or an image that personifies your brand. This absolutely must be cohesive with your brand.

 

Brand Leader

By following these five tips you will ensure the basics are taken care of with your Instagram account. You will attract followers as they have a clear view of who you are and what your brand offers. You will gain more Instagram followers and this is essential for establishing yourself as a brand leader.

 

If you have any questions get in touch with us!

 


 

the female entrepreneur hub free guide

 

 

These 5 basic strategies will make you a successful female entrepreneur

Starting a business is hard no matter how what. It’s especially hard though as an entrepreneur that may be doing it all on their own (as most of us are). Focus, determination, micro and macro goals, a good support system, and strategic planning will get you far, but there are other strategies or skills that for sure need to be implemented in order for the business/blog/product can be successful and reach its full potential. Take a look at these tips we think are important at The Female Entrepreneur Hub and think about how they can be incorporated successfully into your business in order to take it to another level. Remember, restructuring and changing and doing it all over again is part of the process. Practice makes almost perfect and perfect practice makes perfect!

grow traffic the female entrepreneur hub

1. Research

One of the most important topics to wrap our heads around is research. It is fundamental to how well almost anything else related to our business or blog does in the market. Make sure to properly and thoroughly research the market you intend to target, research other similar products that are out in the market, research other startups that you can relate to, research the originality of your product/brand, etc. They key is to research and be prepared with information so the surprises can be minimized and not hit in the middle of a launch.

 

2. Branding, Networking, & Marketing (BNM)

The BRAND HAS TO BE STRONG. There’s a saying that “we eat with our eyes first”. Meaning we digest and process what we see before we even start reading or become interested; your brand has to be appealing along with consistency with its message and content, the brand has to be protected from copyright, and the brand has to represent the owner and what it’s intention to sell is.

Once a strong brand is established, NETWORKING has to occur. Meaning to reach out to as many people as appropriately possible;

  • join social media groups/chats
  • pass out business cards
  • follow and @ others
  • share others blog/business/product.

Which brings me to the last part, MARKETING. Without proper marketing, the business/product/blog will not thrive. Post on social media, do giveaways, encourage engagement with the audience and earn their trust. Market Market MARKET the business/blog/product. Be descriptive about what it offers and the benefits that come along with it.

Why not join in with our May Marketing Challenge for some new ideas! Just ten minutes a day to grow your business!

 

the female entrepreneur hub may marketing challenge

 

3. Be Genuine, Listen to Audience & Make Changes

Being genuine will help you grow a rapport with your audience and earn their trust. It’s important that these relationships are built in order for the business/product/blog to grow. If someone loves something, they will talk about it all day, the same thing when someone doesn’t like something. Consumer behaviours must be used to our advantage and understand that our audience/consumers are also human and want not only truth but quality.

 

4. Accountability & Goals

Be accountable for all your actions or lack of actions. If the work is not being dedicated to the business/product/blog, once again, it will not thrive nor grow. Begin by being consistently accountable for how time is managed, how tasks are prioritized and accomplished, for the relationships that aren’t watered, etc. Use a planner to stay on track and visually see to then map out how to be the most efficient and productive.

 

5. Finance

Finally, although money is super important, many of us started without making a dime in this business, but once you become an entrepreneur money is a must in order to make a lot of things happen and happen successfully. Be very very aware of income, expenses, and budgets set up. The more familiar with “the books” of your business and how it runs, everything else is icing on the cake. Little slip ups can have the most detrimental impact. By planning and staying organized, many of these slip ups can be avoided. In the planner, write out all incomes and expenses and how they need to be managed. Prioritize, prioritize, prioritize!

>