Good morning campers!! Today we’re giving you back some time by automating Pinterest. It’s a beautiful day here in the UK (again – it might just be summer!!!!) and I’m in a very good mood because of this glorious weather!! So I’m going to share my favourite tools for automating Pinterest!
Pinterest is amazing, with just a few hours work I am now hitting over 15K unique views! Pins have a long life unlike normal social media as they just keep going round and round the Pinterest world!
Before I do I wanted to let you know there are affiliate links in today’s post. I used both companies to automate my Pinterest before I became an affiliate. I’m sure you know me well enough to know that;
1. I try to find resources that are free where ever possible so for me to pay for something it must be good!
2. I wouldn’t recommend crap to you! It’s my reputation on the line!!
I don’t profit if you sign up for the free trial, and I’m really saying just give the free trial a go, so be reassured I’m not just recommending that to earn! It’s only if you continue with services that I would earn anything. Definitely, give the free trials a go, it’s worth it just for the boost in your growth.
Pinpinterest follows people on Pinterest relevant to you, it can search your website/blog for pinable posts and auto pin them for you. It pins other relevant posts to your boards to boost them. It’s fully controllable and you can pick and choose the full details of what you want it to do. They will grow your Pinterest above 200 followers more than likely with just the free trial! And it’s targeted followers.
Once your Pinterest reaches higher numbers of followers you will find it much easier to get on the group boards as you have something to offer the group board by increasing the Pins exposure.
Tool number 2 for Pinterest growth
The next tool I recommend is Tailwind. There are many different schedulers such as Buffer and Hootsuite, but I particularly like Tailwind. I have found I get the best results from it. It’s very intuitive and I find the statistics really helpful to work out what pins are working. It pins to separate boards and spreads out the pins, so I spend a few hours creating pins on Canva, then upload them to Tailwind, get the captions on and links. Remember to get the keywords in your captions and ensure you get them on your group boards. By getting them across different boards you will find you can do about a months worth of scheduling in a few hours!
Again Tailwind offers a free trial (which again I do not profit from) so even if you just use the free trial to make your life easier for a few days and to give your Pinterest a boost, it’s better than nothing!
Automate your Pinterest strategy as much as possible!
Using both of these will make life much easier and give your Pinterest a much-needed boost. Pinterest is an amazing long-term solution to traffic as those pins are long-lived and just keep getting repinned! Remember to make attractive pins, consider using a free service such as Canva.
If you have found this guide useful please drop us a comment below or sign up to get even more tools here!
Twitter, Facebook, Instagram… the list goes on! It can become very overwhelming having to manage so many social media platforms when running a business/blog. The trick is to understand each platform and use them correctly. Here are 5 Tips that will definitely help generate traffic and kind of set the tone of how Twitter is played.
1. Twitter Branding & Promotion
Don’t forget to constantly look for ways to improve overall. That can be in the way marketing has been managed or lack of networking. Or even restructuring and coming back extra strong when it’s ready. The market is so saturated on any social media platform, including Twitter. Having a unique brand and logo that has a consistent theme will grab viewers attention and begin to create a loyal audience.
2. The Tweets
The distinction between Twitter and other social media platforms is the limit set to what can be posted. Tweets with characters under 100 are the easiest to get noticed and generate organic engagement. Make sure the tweet gets to the point and does not beat around the bush. Include videos, pictures, gifs, memes, links to create a Tweet that grabs someone’s attention.
For example a potential tweet we would use for our blog would be,
| Check out fellow blogger @shehustlesinc #SheHustlesInc |
| May Challenge is HERE! #SheHustlesInc |
3. RT’s & Mentions
Part of engaging in the Twitter consistently is participating in the platform by Retweeting others tweets, mentioning them in responses or ideas or promoting their blog/business/product. The more engagement put out, the more engagement reciprocated.
4. Twitter Hashtags
I’ve discussed the importance of engaging with the audience before and Twitter is no different. Not only is Twitter designed to generate real-time conversations, but it also allows everyone the opportunity to brand and market their business. Hashtags are the best thing to use in a Tweet. Make sure the hashtags used are consistent with the theme of your business/blog/product. Try to make the hashtag unique, yet easy to find.
For example a potential tweet we would use for our blog would be,
The Tweet not only requires the reader to answer a question, but it also has the potential to drive that reader to the website and join the May Challenge, or at least subscribe. Along with having a good hashtag, make sure to research Trending hashtags and topics in order to stay up to date with the audience.
5. Engagement & Consistency
Tying everything together will be engagement & Consistency. No matter how much work is put in or rule and tips followed, if there is not enough engagement consistently with the audience, the audience will slowly be lost. Engage with readers and put in the effort to be genuine and take constructive criticism well because, without the audience, there is no traffic, there are no views. Being consistent will show determination and the passion that exists for the business/blog/product to make it successful.
If you found this useful drop us a comment below or contact us here!
Instagram stories, love them or hate them they will help your social media account grow and encourage engagement. If like me you don’t particularly like being in front of the camera you may have been shying away from doing them. Never fear She Hustles Inc is here to help you use Instagram Stories to your full advantage!
What are Instagram Stories?
You can post a “story” to your profile, this can be videos or pictures, and people can see it for 24 hours, or you can have it featured permanently on your feed.
It’s very much like Snapchat, but on Instagram. The videos don’t appear on your feed (unless featured), and you can also share it to your Facebook stories directly from Instagram.
Why take advantage of Instagram Stories
Instagram stories should help with engagement and growth when used correctly. Apparently using Instagram stories can help you beat the new algorithm. It is thought that the interaction with your story let Instagram know you are achieving engagement, and even if it doesn’t get your post into your followers feeds, at least your story will be at the top of their page!
I really like stories for adding more personality to your brand. You could show behind the scenes content. Often our feeds are polished to perfection, but on your Instagram stories you can show the authenticity of your brand and take your followers on a journey.
It’s a really nice way to collaborate with other brands as well. According to Social Media Examiner, taking over someone’s stories for the day is a great way to use stories. Or you could do a collaboration with someone. Keep in mind you want to be offering value to your followers and enticing potential followers.
Why not tag people in the story to engage with followers?
How to get the most bang for buck with your Insta story
Okay so how do we make a story that’s not going to fall flat on its face? If you have nothing interesting to post, my advice is to think engagement. Go with a poll, ask a question, give a call to action. By inviting your followers to do something, you’re going to get that engagement you want on your social media accounts, but you’re going to give them something interesting to think about. Just posting a picture of your pizza is not exactly going to create a buzz is it.
Again with stories we can tag people and locations, so take full advantage of this. It doesn’t cost anything and could mean new people engaging with you over a familiar location for example or following you because of it.
You can use hashtags in the post, obviously not all thirty! But one or two hashtags won’t hurt!
Have a play with the different video features and text overlays to snaz up your post.
Remember Coco Chanel always said – take off the last accessory you put on!
I’d love to hear how Stories have helped your brand or if you found this useful! Drop me a comment below! Or get in touch!
Since I was young I’ve somehow always been super wise. Just a regular all-knowing being.
Maybe I was just born wise or maybe it’s Maybelline but I’ve always put an emphasis on wanting to “be happy” with my life. In school, teachers always make students do that “5-year plan” and mine was always “travel and be happy”. Which would generally always elicit some response along the lines of “Oh honey, that’s sweet but we need a real plan. What are you actually going to do?” *insert confused look from greasy haired, chubby middle school me*. Usually, I would just say “I want to be a supervisor” just to make them angry. Why was that not a real answer?
Since then, I’ve done what I do best. Drink wine. I mean prove people wrong. I realized doing exactly what I said back then wasn’t that hard. Creating your own happiness is there for anyone who reaches out and grabs it. My most recent endeavour has been moving to South Korea to travel while teaching English to some mega cute Korean kids. I’ve been so fortunate to be able to do what so many people only dream of doing but recently the fast-paced, face-saving culture here has really bogged me down. The constant shoving, stares, and being packed in a sardine can of a bus is a living nightmare for me.
So, I decided to use my time wisely and do something I’ve always wanted to try, started a blog! Of course, I roped my best friend into it too to help with all the computer things I couldn’t do.
I’ll spare the sappy details but it’s been the best thing for me. It’s been better than swaddling up on my bed-couch while eating an entire baguette. Not even baguette slices, just munchin’ on the loaf. This blog has been a godsend for me, especially in a culture that depends so much on propriety.
looking “catwalk ready” at all times
saving face (not expressing any emotion)
lack of small talk/ casual conversations
constant last minute changes
I’m an extremely blunt and open person and a place like this gets me down. I want someone to talk with me when I complain in public about how late the bus is! So on those days when Korea is just beating down on me with an elephant-sized hammer, I’m able to just sit down in a PC room, furrow my brows and click click my little heart out. I can channel my energy into something positive. Writing about all the hilarious experiences from getting surprise acupuncture to tricking students into thinking we know what we’re doing as ESL teachers.
Our new guest bloggers Prachi and Morgan!
Blogging became a safe-haven and really brought back my happiness that I came to Korea with. Both Prachi and I loved blogging so much we decided to take it seriously and turn it into a career plan. Working 9-5 teaching English and zipping over to the PC room until around 2 am. Double full-time jobs, baby! I wouldn’t have it any other way.
It’s the first thing I think about in the morning and the last thing I look at before going to bed. I can’t even go to the bathroom without pinning something, checking SEOs, or replying to comments. Which is absolutely mental but I’m in love with it. It’s something I’ve built and I take so much pride in it. It’s like I’ve customized a tiny online robot child and I have to feed him pins and Instagram follows.
Let me just say something though. Blogging is hard. Learning everything from the ground up is mind-numbingly exhausting. I’ve spent two hours adjusting headers to make sure it was centred. Then having to learn about SEO, different widgets and for heaven’s sake, there aren’t any plugins on wordpress.com. All of these tiny things matter because the blog is a reflection of us! If the blog is hot pink and zebra printed with content about medieval weaponry people are going to think of 2004 Ohio and 1702 England.
There’s nothing like feeling successful and proud of something you’ve created and being able to show it to the world. I finally feel like I’m working towards something again, I feel like I’m in control of my life and my happiness because I’m investing my time and energy into something I love doing.
Working for yourself is a completely different style than any average job. I work my own hours, I have no one telling me what to do or when to do it. It requires a great deal of self-discipline. I personally choose to take a break every 3 hours or so and watch a few throwback music videos, eat a cheese stick or 4 and whip around my ponytail.
Then back to work! If I sit on my bed-couch and eat dry tortillas while watching Say Yes To The Dress reruns for 6 hours then I’ll make $0. Can I blame my boss? The boss is my cozy cave of fleece and tasty maize dreams! Speaking of which, can we use tortillas as a world currency? No?
By all that I mean me, my own fault, mine. No one else’s. My success depends on how badly I want it, just like my happiness. If I’m not happy, it’s up to me to change that. No one is going to come and do it for me. You get what you put in.
I decided to take control of our own happiness by becoming my own boss and starting a blog.
That’s what makes me feel in control and happy.
Happiness is made not given. Peep a look at this nicely numbered summary:
The hustle never stops, no matter what. Being happy requires hard work and taking charge of your own life. Never stop!
Maintain a balance! Work hard, play hard, and sleep harder.
The sky is the limit with self-employment and happiness. You get what you give – if you want to be a sunbeam, don’t just be one sunbeam. Be ten!
Do what is necessary to get back on that grind.
Feeling overwhelmed? Take a break!
Relatives stay over too late the night before? Take a 6 hour nap!
Overworked? Drink a martini and watch House Hunters: International! (not that I condone drinking on the job but if you’re the boss…)
If you’re not happy, make a change.
Don’t just talk about it.
I go to “work” every day because I want to, not because I’m reporting to anyone. Even my day job has improved because I know that once that’s finished, I can go work on my tiny online baby that’s going to lead me somewhere in the future.
There’s nothing more rewarding than being responsible for my own success. In the end, I’m not doing any of this to impress a manager or a future employer. I’m doing this because it makes me happy and makes me feel like I’m working towards success. Minus the days that I spend trying to work and just end up clawing my eyes out and drinking 13 $1 cups of coffee. Those days don’t yield success. But 1 step forward 2 steps back right?
What have you done that makes you really happy? Besides sitting in those same leggings for three consecutive days. Let us know in the comments or email us at firstname.lastname@example.org
You’ve prepped your Instagram account to perfection, you are ready to embrace your Instagram followers, you are ready to watch those notifications explode, you’re ready to engage. The traffic to your website is going to make it crash. You hit that “share” button, and you sit back and wait. 24 hours later, 3 likes, no new follows and no traffic to your site. You wonder what’s gone wrong? Where are the hoards you were so ready to engage with?
The cold reality is you may not have been #instaworthy, or you’ve not used the right hashtags or even hashtags at all.
This guide will help you to produce quality content to attract the right people to your business or blog on Instagram.
It’s really important your overall Instagram is cohesive. It must link to your brand and business. Think about it, if you are a hairdresser, and you want to attract people to your business you should be posting pictures of beautiful hair. It doesn’t have to be hair you’ve done, you can post inspiration, you can share other’s content, but you want to show what quality of hairstyles you believe in. If you posted about your pet dog, why on earth would anyone follow you to find out more or seek out information on hair? It amazes me how many people treat their business account as a personal one and post irrelevant images to their brand!
The feed should be colour coordinated, even if that is using all bright colours or just shades of blue for example.
When you post always ensure you are “on brand”.
Here are some examples of great cohesive Instagram feeds.
The image you post on Instagram matters
It’s not just about pulling the feed together overall. The individual picture matters. It needs to say open me, it needs to appeal to your audience. Scroll through your feed or through search results and you will see what I mean. What posts are you drawn to? Notice how some posts you stop and look at and want to read more, others you scroll on past. Search for images within your niche and see what appeals to you. Don’t directly copy these, but work it in a similar way.
Images need to be clear. No one will click on a poor quality image. I really recommend free stock websites such as Pixabay, Unsplash and Pexels. Pixistock has beautiful images and you get several free ones each month. You could also use Canva to create beautiful images that are #instaworthy.
Captions that leave your audience wanting more
You have a beautifully curated feed, you’re ready to post a stunning eye-catching image, now it’s time to draw your audience in with your caption. Captions that are more “real” tend to get more engagement. People can identify with it, or you’re answering a question they have or clarifying something. You are offering VALUE! These can be short or long, mix it up. Don’t think your words have to directly correspond to your picture, for example, a nice picture of scenery posted with a caption that contains a motivational quote and details about why you are posting it can work very well.
I scroll through search results to engage with my followers (read more about engaging with your prospective followers here) and I like to comment on posts. Sometimes I literally can’t comment. The caption is so boring and offers so little I can’t think of anything to reply that won’t sound like one of the spambot replies!
Ask a question, try to get your followers involved. Just make sure they feel a pull to comment because engagement is Instagram currency.
Tags are a highly unused method to supercharge your posts. Tag a location every time. Whether it’s where you are, or your country or where the picture is taken, just always put a location in. Obviously, if you are a local business it should be the area you are based in to really boost local traffic. If you are an online business it’s still worth using the location tag as you can come up in searches so why miss the opportunity!
You should also try to tag people. You could tag accounts that might feature you, you could tag products you are using, you could tag people you are with or people who might be interested in your post. This pulls you into their feed, it’s a networking or promotional opportunity, and they may reciprocate.
Some people don’t like to share the Instagram post with their other social media channels as they feel like people should have different content on each of the channels. To an extent I agree with this, however, depending on your time constraints it’s difficult. I don’t necessarily have time to post on all my social media channels for The Female Entrepreneur Hub several times a day! So I do share on Facebook and Twitter. However, I tend to top up the other accounts with their own content in addition.
You can use up to 30 hashtags on Instagram. This is across your caption and your comments (made by you). If you try to post more it won’t publish the comment. If you notice your image has gone on but the not the comment it’s likely this is why. You can put your comments in your post or in the comments. A lot of people use full stops to push them further down the comment so they are not as much of an eyesore. Another way to get around this is to post the picture then comment on it with your hashtags. It will pull you into the results just the same.
My advice is to use all thirty, particularly whilst you’re trying to maximise growth. You don’t want to go too high level with your hashtags. Instagram hashtags such as #motivation will mean your post falls in with literally millions of other posts and this isn’t going to help you. Much better to use more specific hashtags. So for The Female Entrepreneur Hub, I use hashtags such as #femaleentrepreneur or #workfromhome. It just narrows down your audience to people you really want to target. You want to aim to get in the top 9 pictures for that hashtag search.
I like to use hashtag generator such as Leetags (available on Android and iPhone)
Now you have posted your content you should start to see some likes and comments coming in. Hopefully, in time you will start to see some engaged comments. At first, you may just get spambot comments. You should still reply to these! I thank them for their comment. Use 4 words or more. Why? Because Instagram sees this as engagement and pushes your post further up the ranking for that hashtag.
By following these tips it should give you premium quality content for your Instagram feed and help attract the right followers for your business or niche. Get in touch or comment below if you have any questions or enjoyed this post!!
Instagram is a shop window for your store. No matter what you sell or do! It’s where prospective customers/visitors see at a glance what you’re about and whether they want to look at what you offer any further.
It has to look interesting and appealing at a glance.
Your branding has to be upfront and apparent.
On top of that, did you know that you can set certain things up so you can be found in searches? It’s Instagram SEO! No no no – don’t run away! I know SEO stuff sucks and boggles the brain at the best of times, but I’m going to give you the bare basic facts. You can set these up once and really that’s you done! I promise to keep it no frills and easy.
This is what I want you to do to get your Instagram marketing ready
Get Instagram setup correctly
If you don’t already have an Instagram account, it’s not too late! If you want to try an Instagram account for your business, give it a go. I personally find Instagram the easiest platform to market on, It’s way simpler than Facebook, and I find I can get engagement much easier. Set yourself up an account and then turn it into a business account in settings by linking it to your Facebook page.
This is going to give you lots more stats and options. If you advertise products in your posts you can tag them. (To do this you add products to your Facebook page shop and they automatically pull through to Instagram.) You’re going to get important stats like when you get the most engagement with your posts.
What name to use on Instagram
So now you have your business account. There are no silly rules like on Facebook about changing your name. I want you to consider two things; your name (e.g. The Female Entrepreneur Hub) and your username (e.g. @the_female_entrepreneur_hub) on the profile.
If you can get something in here that is searchable for your business this will help you be found. So, for example, my name is easy to do this with, I want to appeal to Female Entrepreneurs… “The Female Entrepreneur Hub” covers this pretty well!
What if your business is called “wags and tails” because you look after dogs?! It’s not very searchable, so consider something like “Wags and Tails Dog Walkers” and “@wags_and_tails_dog_walkers. When people search “dog walkers” this should get you on the list.
Like Google, you start lower down and work your way up using engagement and growth strategies, but at least you’re on the list!
Okay onto the bio. You can now use hashtags in the bio which will also pull you into search results. The bio needs to be what you offer the person. You might think it’s about you. It’s not! Sorry! The bio needs to tell the person why you are good for them, what you can offer them, why should they follow you? Try to answer this in your bio. Finish with one or two hashtags that are predominantly your niche.
Ensure you’ve added a link to your website. You can change this link as often as you need. You may want to direct them to specific pages or posts at specific times and with certain promotions. Test the link to make sure it works.
How your Instagram feed should look
Looking at the images now on your account. Look at your Instagram feed first. Does it reflect your brand? Is it cohesive? My “The Female Entrepreneur Hub” Instagram has a mix of different pictures, but it follows a pattern. You will only get certain types of pictures. I’m never in them (I hate having my picture taken!). If people are expecting pictures of travel, if you start posting pictures of your dog, it’s not why they followed you and chances are a few will unfollow. Are the colours cohesive and tied into your brand? You can see in the grid below how colours and images can be different but still on brand. Go back over your account and delete any posts that ruin the flow of your feed.
You Instagram profile picture
Now, look at your profile picture. Your options are your logo or an image that personifies your brand. This absolutely must be cohesive with your brand.
By following these five tips you will ensure the basics are taken care of with your Instagram account. You will attract followers as they have a clear view of who you are and what your brand offers. You will gain more Instagram followers and this is essential for establishing yourself as a brand leader.
Starting a business is hard no matter how what. It’s especially hard though as an entrepreneur that may be doing it all on their own (as most of us are). Focus, determination, micro and macro goals, a good support system, and strategic planning will get you far, but there are other strategies or skills that for sure need to be implemented in order for the business/blog/product can be successful and reach its full potential. Take a look at these tips we think are important at The Female Entrepreneur Hub and think about how they can be incorporated successfully into your business in order to take it to another level. Remember, restructuring and changing and doing it all over again is part of the process. Practice makes almost perfect and perfect practice makes perfect!
One of the most important topics to wrap our heads around is research. It is fundamental to how well almost anything else related to our business or blog does in the market. Make sure to properly and thoroughly research the market you intend to target, research other similar products that are out in the market, research other startups that you can relate to, research the originality of your product/brand, etc. They key is to research and be prepared with information so the surprises can be minimized and not hit in the middle of a launch.
2. Branding, Networking, & Marketing (BNM)
The BRAND HAS TO BE STRONG. There’s a saying that “we eat with our eyes first”. Meaning we digest and process what we see before we even start reading or become interested; your brand has to be appealing along with consistency with its message and content, the brand has to be protected from copyright, and the brand has to represent the owner and what it’s intention to sell is.
Once a strong brand is established, NETWORKING has to occur. Meaning to reach out to as many people as appropriately possible;
join social media groups/chats
pass out business cards
follow and @ others
share others blog/business/product.
Which brings me to the last part, MARKETING. Without proper marketing, the business/product/blog will not thrive. Post on social media, do giveaways, encourage engagement with the audience and earn their trust. Market Market MARKET the business/blog/product. Be descriptive about what it offers and the benefits that come along with it.
Being genuine will help you grow a rapport with your audience and earn their trust. It’s important that these relationships are built in order for the business/product/blog to grow. If someone loves something, they will talk about it all day, the same thing when someone doesn’t like something. Consumer behaviours must be used to our advantage and understand that our audience/consumers are also human and want not only truth but quality.
4. Accountability & Goals
Be accountable for all your actions or lack of actions. If the work is not being dedicated to the business/product/blog, once again, it will not thrive nor grow. Begin by being consistently accountable for how time is managed, how tasks are prioritized and accomplished, for the relationships that aren’t watered, etc. Use a planner to stay on track and visually see to then map out how to be the most efficient and productive.
Finally, although money is super important, many of us started without making a dime in this business, but once you become an entrepreneur money is a must in order to make a lot of things happen and happen successfully. Be very very aware of income, expenses, and budgets set up. The more familiar with “the books” of your business and how it runs, everything else is icing on the cake. Little slip ups can have the most detrimental impact. By planning and staying organized, many of these slip ups can be avoided. In the planner, write out all incomes and expenses and how they need to be managed. Prioritize, prioritize, prioritize!
SCROLL TO THE BOTTOM OF PAGE TO SEE THE CHALLENGE FOR EACH DAY AS IT’S RELEASED!
Why marketing is so important
Marketing is essential for any business, however with the sheer quantity (and quality) of the information available, you can easily get overwhelmed! You can get so bogged down in reading and trying to work out what to do, you don’t actually spend your time wisely implementing thorough marketing strategies.
The May Marketing Challenge is going to cut through the noise and every day you will have a challenge to complete, that won’t take longer than ten minutes!
What you can expect to gain
You can expect to
gain genuine social media followers
boost blog/website traffic
I’m not going to give you crazy promises that you’ll gain 1000 followers in day! I can tell you gaining followers that aren’t engaged or interested in your content is pointless. They offer nothing and are unlikely to convert to readers or customers. You need to stop wasting your time on methods that gain you followers that offer no value!! With my methods, you’ll learn the basics for gaining followers actually interested in your niche or business. We’ll do it on a small scale for the challenge, but you can upscale it to grow your followers as you have time! You can use these strategies ongoing.
We’re taking a “little and often” approach across four platforms – Facebook, Instagram, Twitter, Pinterest. I would advise doing a little every day. We’re going to spread our time over the different platforms to give you a lot of ideas in May, however, once the marketing challenge is complete I would suggest picking one platform and focussing on that, even if that’s for a week at a time. You may even just have a preference for just one platform. But I would advise keeping doing little and often!
Join the challenge!
The challenge officially starts on the 1st May, however, you can join at any time, just get stuck in!! You will find the challenge posts on our Facebook, Instagram and Twitter account every morning!
Resources & links for the May Marketing Challenge
On certain challenges set by the May Marketing Challenge, you will need various resources and links. You can find these here! They will appear as required for each post and remain on here!
Hello! So today we’re going to look at Instagram. Many dismiss Instagram as a low value source of traffic, but I’m here to tell you they are wrong my friend!!
How do I know this? Because I have a side hustle that makes me money consistently that we only really use Instagram to market!
Instagram is a gold mine – IF you have engaged followers that are interested in your content. For this reason doing follow trains and buying likes and followers is not going to work!! If they are following just because they want you as number in their follow list, it’s kind of pointless, they’re unlikely to engage with you, and even more unlikely to bring any revenue to your website. People then get discouraged thinking Instagram is rubbish and not for them, but it’s just because they went about getting their audience the wrong way.
That said I do have some theories about follower level influencing followers… read on!
1. Instagram content
You are going to focus on a few things. Firstly you need to be posting high quality content. This means eye catching, clear images. You need to consider if the images look cohesive together in your overall feed. Is the post going to make someone want to read the caption? People may even unfollow if you suddenly start posting content you didn’t previously! You don’t need to be in the post if you don’t want to be. You could repost other people’s content, you could post inspiration, you could just post your products.
You need to aim to trend in the top 9 posts of what your audience are searching, this is how you are going to be seen. It’s the equivalent of the first page of Google. Hashtags can be a tricky territory. You most definitely need to use them. Hashtags are like SEO on Instagram it’s how you are found. The other error is using really popular hashtags as there are literally millions of posts with the same hashtag and you get lost and end up with auto spam comments constantly and not proper engagement. You can use up to 30 hashtags – use them all!! Jennstrends.com offers some useful information on getting your post to the top of search results.
This means engaging with current followers by replying to comments. It also means reaching out to accounts that would be perfect followers for your account. The way to find these accounts is to search a hashtag you would use for your business, then find a post, and either comment on their posts, or look to the followers of that post to see who is engaging. Go to their feed and engage with them. When engaging try to write 4 or more words as Instagram seems to think this makes for more genuine engagement. Chances are if it is genuine, it could well be more than 4 words!
4. Your captions
Think of this like a micro blog post. Think of giving value here, asking questions, it needs to be interesting content. Don’t share the same info over and over! Try to remain on the theme of your blog/business for example parenting, or travel. If your feed is about dog walking, people don’t want to all of a sudden hear what you had for tea… it’s not your audience!!
This is really powerful way to increase visibility. You can location tag or tag people. The location tag doesn’t need to be where you are, it could be where the image in the post is. You can tag people who are relevant to the post, for example what you are wearing, the tourism board for where you are, the product you are using. Or you can tag people you work with or feature accounts. Make sure you tag location and accounts.
6. Ten minutes a day on Instagram
Spend 10 minutes per day interacting with other people who use hashtags that are relevant to your niche. Engage with them, drop comments, follow them.
7. Why follower level influences future followers
It’s better to have targeted followers rather a general audience. These are more likely to convert to customers. Instagram is very good for getting engaged followers. What I would say is that as your account grows, you will find your rate at picking up followers increases also increases. Think about it if you only have 200 followers, people may not see you as a big business or industry leader, if you have 10k plus, it’s going to look like you are a business that can be trusted. The good news is as you grow it will get easier to pick up followers.
8. Consider your profile
Use your keywords in your name and username, these are searchable. Your bio should be more about your customer than yourself. This should make your Instagram profile come up in search results.
Following these 8 tips should lead you to a vastly increased specific audience. Remember to just be consistent, try to engage for ten minutes per day.
I’d love to follow you on Instagram – send me your username here or drop your Instagram username or link in comments below!
Traffic is the very air we breath as business owners. It’s absolutely key to get the visitors through the online door. But how do we get the visitors to our online shop window? We have to use all the tools available to us to ensure we drive traffic to our websites. Then our words can do the talking. Check out this post on headlines (These 9 amazing headline tricks will make you have more traffic to your blog) to make sure the traffic then converts and clicks on your links.
Read on to find out how to grow your traffic starting from now.
1. Quantity and Quality of content
Quantity and quality is a very fine and difficult balance. The ideal is plenty of top quality content. What often becomes the case is that there is pressure to produce quantity so quality slips, or vice versa. Producing content that people genuinely want to read and engage with will be picked up by various places. Search engines such as Google will notice and they will reward you by placing you higher in search results. The same will be true for social media. This will drive traffic. If you can have a post go “viral”, you’ve hit jackpot! I’ve written more about the balance of quality and quantity here.
Keywords are search engine currency. However SEO has changed somewhat over the years. They are much cleverer and it’s really important to ensure the article has a good readability factor. Don’t just try and cram it full of keywords, you won’t be rewarded for it by the search engines and it won’t be enjoyable for visitors to read. This means less subscriptions and less repeat visits.
3. Tags & Image alt text
Tags are another quick and easy way to drive traffic to your posts. They don’t take long to put in and it’s a nice way to get relevant key words attached to your article. You can also put the keywords in the image alt text. This means if people search the images using those keywords, your image will pop up.
Linking to get traffic
4. Links & Trackbacks
Including links and trackbacks within your website and posts is a good way to drive traffic. It can be noticed by who ever you tag which can be reciprocated driving visitors your way.
Google also rewards this, they like the links between sites. Try to make sure you include at least one outbound link in every post.
Including a blogroll is such an easy way to put a list of links to other blogs. As above this linking could be reciprocated and it will be rewarded by Google.
6. Comment on other sites
Where it is appropriate you can visit other blogs and comment leaving your website address in your comment. I sometimes find this a bit difficult, it can feel a bit rude! it’s helpful if it’s not quite your genre, so for example if I was on a beauty blog, and someone asked a question about traffic (random I know) but I’d feel like answering that wouldn’t step on the toes of the original blogger. Some people might be more blatant, but I would be deleting any comments like that on my blog, so it could be a waste of time doing to others!! Where you can drop your link, Google will pick up on this as well, so you indirectly benefit.
Sharing and engagement
7. Social booking marking sites
StumbleUpon and Digg are great sites to share your best content with for an easy traffic boost. Consider these as well as Facebook, Twitter, Instagram and Pinterest. My advice is generally to focus on one platform at a time, don’t spread yourself too thinly and ruin the entire approach.
8. Forums and online groups
Forums and online groups are an excellent source of traffic. You can share your link, your expertise, people that you engage with won’t just support you directly, but they may recommend you and drive even more traffic to you.
9. Respond to comments on your site
Engagement, engagement, engagement!! So important across all your social media and also on comments that are put on your posts. As always this is two fold. Your visitors will appreciate it, and then return to your website, and the search engines like this repeat behaviour and engagement, pushing you further up the search results.
10. Submit to Google and other search engines
It’s always worth having Google crawl your website and pick up your sitemap. For the analytics alone it’s helpful, but it will help with Google ranking you as well. As I’ve said 3,427 times Google ranking = traffic! Sign up for Google analytics here.
Yoast is a WordPress plugin. It’s perfectly placed at the end of your posts so you can optimise SEO. Traffic!!
12. RSS feed
RSS feed will notify people interested in your content to your posts. It’s a good idea to include a way for people to sign up for the RSS feed to not miss any traffic this way.
13. Guest Blog
Guest blogging is an amazing way to expand your reach. The bigger the blog you can land a guest spot for the better, use their valuable traffic and divert it your way!
Use the 13 tips above to maximise the traffic to your website. It’s essential to use multiple methods to gain traffic as if any source fails (for example if Goggle changes it’s algorithm) you still have the other methods to rely on. I particularly recommend Pinterest for long term traffic strategies. There are a few tools in our free 25 resources for bloggers to earn money in their sleep guide also which includes resources to grow traffic. Hint the majority of the 25 resources are free!
What has worked for you to get traffic to your website? Comment below or contact me here.
Here at The Female Entrepreneur Hub we have seen everything from a headline that is dull as dish water through to headlines clearly aimed at shoe horning in as many keywords as possible.
Dull as dishwater headline – “I might go out tonight”
Unless you’re the Queen, or Oprah, chances are no one cares. Sorry. Not sorry.
Keyword stuffed headline – “Beefy beef is tonight’s beef dinner in a dish named Beef Beef dinner”
Don’t ask, my mind only thought of beef as I was writing this….
Neither are any good!
The reason? No one is going to click on them.
SEO or clickbait headline?
The debate has raged whether a headline should entice a person to click or whether it should satisfy SEO and rank in Google. Why do people think you can’t have both?
Google only wants one thing – engagement, engagement, engagement. How can you get this engagement? By getting people to see your content (SEO) and getting them to click on it (clickbait). You see you need both for a truly effective headline strategy.
Follow these 9 tips to achieve a killer headline
1. Get the keyword in the headline – once is fine. Google at least can find your content then. You’ll notice when you use a search engine, the word you search is usually in the title of the results it brings up. Ideally you want the keyword at the beginning of the headline, but don’t compromise the readability to achieve this.
2. Bear in mind Google is smart. You don’t need to have your keywords next to each other, Google will work it out. So for example if my keywords were “coach” and “London”, it would be okay to have a headline that reads “An experienced coach in London” – the “in” won’t compromise results.
3. Be controversial but not inflammatory. For example, “This is why all personal trainers are crap!” Make sure you can back this statement up with facts!
4. Make something “outstanding”, “killer”, “incredible”! Much needed clickbait fodder.
5. Add big numbers when you can. For example, “How Tailwind increased my traffic by 300%”.
6. People love lists – 5 simple trick… 20 incredible ways to…
7. Use “this is why” or “will make you”. These have been proven headline gold. See this research below from Digg.com.
8. Bear in mind you have the option for two headlines. You have the title that you know and love, then you the title that appears at the top of your article in the <h1> tags. If you use WordPress, you can use Yoast to do this.
9. Use Coschedule for help. You enter your headline and it will help you formulate it and improve on it. It gives handy suggestions on words to improves and length etc. Best of all it’s totally free. That’s why I included it in my 25 resources you can’t live without as a blogger list. You can find other resources as useful as this on the list! I really like to enter my headlines and try to beat the score, then once I get a green score I’ll use that headline.
We have created this handy image for you to save or pin to refer to when you write your next headline!
By using these 9 tips to formulate your headlines you should see far more clicks and traffic to your social media and website. Get in touch and let me know if any of these strategies worked for you. You can email me directly at Hannah@www.shehustlesinc.com.
Maybe you are waiting for your long-term business to start making an income? Maybe you have two businesses you love doing and don’t want to give up on either? Maybe your businesses just escalated?! But in actual fact, it can be a good idea to have multiple income streams.
I have several businesses. As well as running The Female Entrepreneur Hub, I’m also a freelance writer (Lancashire Freelancer) and I run an Etsy business with my sister (Blossom and Oak). As you can imagine this takes some juggling, especially with a 4-year-old son and an 11-year-old daughter! Why do I do it? The Etsy business is just a small side income, however, it’s taught me a lot and I love running it with my sister. I also adore making the clothes for babies, so I find it really fun. I write as I enjoy the research and the writing and it’s a useful and high paid income stream. Then I have The Female Entrepreneur Hub which is my passion! I do it for the love more than the money, but I’d love it to be my long-term business and plan to launch products and services through the website!
The argument for multiple income streams
Multiple income streams mean multiple sources of money coming into your bank. This can mean even if once income drops you still have the other income streams, so whilst it’s less, you do at least still have some income! Clearly, this is better than no income!
Chances are each business isn’t a full-time business, as if you are juggling a few businesses, your time is clearly split. This can be a good thing as you can push any of your businesses when you see the potential. You could take on someone to help, you could simply dedicate more time, but either way, you can invest in the business more to create more income.
The argument against multiple income streams
The problem with having multiple businesses is there is likely to be a lot of work and you will feel split and pulled between each business. You need to be really mindful and organised to keep on top of everyday tasks. Making sure each business has a schedule that works with the others is essential.
You may feel so spread that you don’t give your best to each business. It would be better to manage two businesses that you can give 90% to each, rather than 5 businesses that you only give 40% to as any business that isn’t tended to is likely to flounder.
If you are employed and run a self-employed business as well, tax can be slightly more complicated and you’ll need to be aware of how much of your allowance you have used.
Passive income is really key in this. If you can build a business that generates passive income it allows you time to work on other ventures. Passive income is where the business generates income without you really having to do too much. For example, you may have created an e-book or course. This may have taken you 1 month, but then that product sells for the next 2 years. You don’t have to do anything as your system is automated through a program such as MailChimp. The customer signs up via email, they pay via a payment system (such as PayPal) and MailChimp will automatically send the e-book for you. Other than the original creation you get to sit back and earn money whilst you sleep or holiday!
You sell 100 courses (about 2 per week), each course retails at £200 = £20,000!!
And that’s just one income stream. Add multiple courses and affiliate marketing into this and you’re looking at maybe 5 times this income!
In conclusion, multiple income streams can be a very good idea, just ensure it doesn’t get too much and the businesses begin to fail and your health becomes impacted.
If you would like to know what resources could help you manage multiple businesses, get a free copy of my 25 resources that will help you manage several businesses (and the resources are mostly free!). Get your copy here!
I love to speak to readers about their experiences, get in touch if you have any questions about starting or running a business!
“Photography (Family, Boudoir, and Fantasy (princess, unicorn, etc.)”
When did you set up the business?
How do you work the business around any commitments like family and friends, hobbies, other jobs?
“This has proven very difficult at times. When I first went into business I was a single woman living in NYC specializing in nightlife, an editorial model work. During this time it was easy to run a business with my main concentration building a following. As a mom, my concentration switched to baby/children/family mainly due to the fact that my daughter could join me for sessions 90% of the time. My now ex-husband wasn’t supportive at all so it was a constant struggle. He moved us around a bunch before leaving, each time I paved my own path to make my way to appointments and make extra money to prove a point. As a newly single mom to two little girls the obstacles are surprisingly less then I became accustomed to.”
Did you have any money to start the business?
“No, not a penny. The only thing I had was a camera my parents purchased me for school.”
Was it difficult to start? What was the biggest challenge? How did you overcome this?
“The business was very difficult to start. I definitely underestimated how difficult the business end of photography could be! The biggest challenge was finding my value, staying consistent, and finding clients. After 7 years I have found my style, showed confidence in my value, and simplified my business. It is still an ongoing process of learning and growing.”
Is it difficult to run now? What is the biggest challenge? How do you overcome this?
“Not as difficult as it was a year ago. The biggest challenge is remaining consistent for months at a time. I’m overcoming it by keeping off my website editor and reminding myself people are booking as is. I’ve also learned how to monopolize on particular holiday seasons and to advertise consistently during the off seasons.”
Do you ever struggle with self-doubt?
“Of course! I think we all do to an extent, but I remind myself of the plentiful moments of joy and worth I’ve experienced through my work the last 7 years. Looking back at old client albums, and staying in touch with clients always brings me back to a place of confidence.”
Any future plans for the business?
“Yes! I plan on expanding so I have the ability to travel for work.”
Would you do anything differently?
“If time allowed with my mom schedule I would have put myself out there more in the community/networking from the beginning.”
Any Advice for others wanting to start a business?
“Remain consistent and always remember your professional self-worth!”
“I run ARAN BY SHRREYA, a timeless, exclusive and authentic hand made brand.
Based on the traditions of India’s culture, we specialise in handmade accessories, primarily clutches and leather bags. The brand design philosophy concentrates on craftsmanship, innovative designs, contemporary functionality made with the highest quality materials.
Our vision of being timeless is to stay beautiful and fashionable as time passes whilst the exclusivity of the product remains. The authenticity of the brand remains true to its origin and sincerity.
The brand motto: “to create a unique experience for every woman in one of a kind boutique filled with fabulous finds creating a new standard of TIMELESS AND EXCLUSIVE FASHION”.
The brand expresses a philosophy of individuality and confidence that now applies to a range of clutches including BRIDAL COUTURE, READY-TO-WEAR, and LUXURY.”
When did you set up the business?
“Back in 2013, when I worked on a project with a design label specializing in bags, I realized that luxury is about hand making products.”
How do you work the business around any commitments like family and friends, hobbies, other jobs?
“Well, when I started my label it was very difficult to cope up with commitments and finishing orders on time as I had fewer helpers to assist with orders. Over time, and after going through a lot of experiences, we have organized a small unit where we have different departments for specific work. At the end what matters was experience and time because time is money. For families and friends, it’s easy to cope as the work has been systemized into my life.”
Did you have any money to start the business?
“Frankly speaking, initially there were a lot of issues and problems to start my own business requiring an investment that was way beyond what I could afford, but we say ‘if your destiny is with you, the ways open for you accordingly’. I was working with a company who really loved my work, and they were the ones who gave me this huge order and just after that I could save for my business and from that day the journey started for my brand ARANBYSHRREYA.”
Was it difficult to start? What was the biggest challenge? How did you overcome this?
“The first few months were particularly tough and being new in the industry I had to learn every aspect from scratch, with investments being a major concern. Pricing also foxed me. Also, we had few workers, so I had to put in really long hours and do a lot of work myself. But thanks to the experience and insight of my father who is a businessman, I made it through the challenges in the initial stages of the business.”
Is it difficult to run now? What is the biggest challenge? How do you overcome this?
“Things eased up after I studied the market and I am able to put what I have learnt into practice. Today I work with a team of 15 people, transforming ordinary raw materials into colourful and beautiful products focussing mainly on bags. As the time passed and after going through a lot of experiences, we have organized a small unit where we have different departments for specific work. At the end what matters was experience and time because time is money.”
Any future plans for the business?
“Currently, the brand sells online, but I am planning to set to open up a physical store in Delhi. I also plan to extend into men’s accessories. Expansion has been on top of our mind for a long time, and we are just waiting for the right time.”
Would you do anything differently?
“Talking about different, I would want to make luxury inexpensive for the one who can’t afford and who crave for such fancy luxurious bags. I really want to be calculative about the technology that is cost effective and can make the luxurious bags to be affordable and would love to promote it with general audiences as my celebrity guest. I wouldn’t do things differently in the past, but I plan to do things differently in the future!”
Do you ever struggle with self-doubt?
“When it comes to my business, I am really confident about it. I really don’t have to struggle with self-doubt when it comes to my work. The experiences and the failures that I go through every day makes me more confident and pumped up to do more and more. I love learning new things every day, and that makes me motivated to do more in business and grow.”
Any Advice for others wanting to start a business?
“Just be yourself and listen to your instincts. If you are facing failures in your work, take it as a booster to work harder so as to achieve your goals.”
Any business needs social media to share their message far and wide. Social media is the tool to market businesses and can be used in different ways, in particular, Facebook has many great features for businesses. However, what do you do when you become aware that the image and caption being shared to Facebook is not at all the one you want? It might be an old image or a random one from down the page. You keep resetting your featured image and it makes no difference!
Frustrated? Yelled at the laptop yet?
Yell no more!
Here’s how to update your Facebook image and snippet about your website to ensure the right business image is portrayed.
If your website is built in WordPress this is going to be a whole lot easier.
Read on for non-WordPress users – hope is not lost!
How to override Facebook’s auto setting to ensure it’s sharing what you want it to share
1. If using WordPress, install the Yoast plugin. Then go to SEO in the left column, click “social”, then click “Facebook” and make sure “Add OpenGraph meta data” is set to “enabled”. If social isn’t on the list you’ll need to enable Yoast’s SEO advanced setting.
You can set up a default image here that will be shown on Facebook, you may want to place a logo here. This can also be done in the step below.
2. Facebook will use the images on each page or post in a particular order. This can be very frustrating! Firstly Facebook won’t take any images below 200×200 pixels. It will then look for the image with the largest dimensions in pixels and set that as the default. For non-WordPress users, you will need to make sure the picture you want is the largest on the page. If you are a WordPress user, then you can use Yoast to override Facebook. If you go to the end of your post or page where Yoast gives you all the information at the bottom, you will then have a few options. You can leave the snippet for Facebook to pick up alongside the rest of the web, or you can give Facebook a specific snippet to use. To do this click the sharing icon.
You can edit the picture and snippet here to override everything else. Note the image ideally needs to be 1200 pixels wide and 630 pixels high.
Test this has worked (it probably won’t have…)
Test sharing the page or post to Facebook, has it worked? Probably not. This is because Facebook only crawls your website every so often for the data and it needs to re-crawl or as they call it “scrape” your website. The good news is you can get it to manually “scrape” your page by clicking here.
This is Facebook’s Sharing Debugger tool. Who knew. All you need to do is put the URL of your post or page in the box and click “debug”. If the tool tells you the page hasn’t been shared before then click “fetch”.
Check the data it pulls up under “when and how we last scraped the URL”, if this isn’t within the last few seconds then click scrape again.
It took me a few goes of publishing my page then scraping again, but after a few minutes, it pulled the data and images I wanted it to.
If you test the sharing again, it should now be working!
For the most up to date marketing tips and ways to maximise your potential as well as your business’s potential, sign up for free membership to The Female Marketing Hub here.
If you have any question or need help with your business – contact us here!
There was no oxygen in my lungs and if my face could prune, the endless sobbing would have taken care of it. Hours dragged but eventually passed, physically there were no apparent signs other than an empty stare and a trail of tears; internally the void was overwhelming, entirely consuming. After there was nothing left, there lingered a question, “How did this get so bad?”.
Let’s take it back to a year before I had to leave an amazing job that was tearing me apart. New promotion, great GPA, great boyfriend, friends, family, and health, or so I thought. All they were, were great things to keep busy and distracted from what was forming within myself. Then, there were more roles, more “me’s” that had to be created for others. I was not breathing and living but was solely functioning to succeed in the many roles I had put myself in. As time went by, daily tasks became robotic, there was no breathing for myself and only myself. Now, that I live and breathe, the signs that were there the entire time stick out like sore thumbs.
Living without fresh air, trapped on a treadmill is not living, these signs may make you realize ‘Just Managing’ is not working anymore and things need to change in order to live and love living, before it’s too late:
001: Daily actions have become robotic
Once life becomes just one motion, it is time to pack up and go on to the next chapter of your life before you drown in those repetitive motions and lose yourself.
002: Healthy boundaries are not consistently being created & enforced
As human beings, we have the right to establish healthy boundaries and to heavily enforce them. Without healthy boundaries, those around you will undoubtedly make sure the role that they have created for you, is well played. Those are boundaries that need to be established for your own well-being. Saying no or saying yes creates and establishes those boundaries; enforcing them is making those boundaries habits and knowing who you are, without budging.
003: Extreme eating & sleeping habits, or lack thereof
It’s easy when we’re young to dismiss crazy eating and sleeping habits, but when there’s so much on someone’s shoulders, it is necessary to eat and sleep well. Not under-eating or over eating or over sleeping or going weeks without at least 6 hours of sleep. Chemicals in your body begin to unbalance, then the body thinks it’s in survival mode. Or maybe the complete opposite, too much food, too much sleep.
004: Abnormal decision making
This ties in with having extreme eating and sleeping habits. Decision making extremely suffers when there is no consistent eating or sleeping habits. Brain and body have to be taken care of and in balance along with its functions and chemicals. Watch behaviours carefully. Is there something truly out of the ordinary?
005: Extreme reactions or lack of reactions
Exactly what it says. If the point where there is no understanding of what normal reactions are or any remembrance of them, TIME TO CHANGE. TIME TO GET HELP.
We are a village, not an island. Isolation takes so much life from within us. Alone time is amazing, but too much of it will only drown the person and life that could be.
007: Always sick
Unstable eating and sleeping habits cause more than just abnormal decision making, but the immune system also suffers causing potential chronic colds and the feeling of always being cold.
Keep an eye on yourself and make habitual changes, the better we take care of ourselves, the better we can take care of others.
If you are considering making changes to your life by changing how you work, click here to sign up for a free membership to The Female Entrepreneur Hub for tips on how to succeed.
Content marketing is a method to reach out to your customers by using material such as videos, social media posts, blog posts, articles and content on the pages of a website. Content marketing typically uses certain methods so that it appeals to both the target market and to the search engines. This includes the use of keywords, interesting headlines and eye-catching graphics for example. You can see content marketing campaigns across social media channels and websites.
Why does it help your business?
Content marketing reaches out to your target market and pulls them in. This enables you to sell what you need. This doesn’t have to be a physical product, it could be a service, or simply that you want traffic to your website. Content marketing effectively drives traffic in the direction you want it to.
What strategies can you take?
There are arguments for both quality and quantity. It is usually better to find what’s best for your business. A high quantity of content will drive a lot of traffic to your website, but the issue is usually that the traffic is very general and therefore conversion is very difficult. For example, you have a hairdressing blog targeted at twenty to thirty-year-old females and you receive 500 visitors both male and female, all ages, all interests. How many of these will stay on the website to read the content? If they leave immediately this also increases your bounce back rate and Google doesn’t like this. It could, therefore, harm your Google ranking. You can check your analytics account to view statistics such as bounce back rate.
If you look at posting quality content marketing posts and you specifically target twenty to thirty-year-old females, who have an interest in hair and beauty, even if the content only receives 100 visits, the conversion rate will be much better and drive genuine engagement. Quality content is genuine, informative and interesting to the target reader.
With the recent algorithm changes across social media, it is clear that genuine content, with plenty of authentic engagement, is the way to ensure posts stand the test of the changes.
There has to be a happy medium between quality and quantity. The content needs to be interesting enough to attract an audience, but infrequent posting will not attract the traffic to grow a business.
How can you produce quality content?
You need to be producing original and interesting content with correct keyword placement. The use of graphics will help. There are free programs that can help with this.
If this is something you neither have the time or ability to do there are people who can help. You may wish to use a content writer. This is actually my job other than running this blog. Content writers will provide content for blogs, articles, and websites with the aim of driving an audience to you by using words. You can chat with me about this by visiting my website – Lancashire Freelancer.
You could use a graphic designer to help with preparing images and logos. This is their speciality. They know how to use pictures and graphics in a certain way to push the audience to you.
You could also use the services of a search marketing specialist such as The Search Marketing Shop. This type of business can assist you by looking at your overall approach and pulling the whole content marketing strategy together.
Longevity of content marketing
It is accepted that it can take time for content marketing to work it’s magic. Time and consistency. It is worth considering your content marketing strategy now as a solid base for a business that will last years. For example, it can take time to rank in Google. Google takes statistics over months to decide if you are worthy of a spot on the front page of the search results. It’s not something you can necessarily implement today and see results immediately. It’s therefore worth taking the time and investing now.
That said social media is very instant and you may get rapid results, this is great, but don’t neglect your blog and website in favour of social media as the results come fast, but go fast. With the right content on your blog and website it’s slow and steady meaning it might take longer to get results, but when they come, they keep coming and keep gradually increasing. This can reduce pressure for finding the next big angle on a weekly basis on social media.
Again consider both social media content and blog and website content for a complete approach.
What positive results have content marketing strategies brought you? Please comment below or contact me to tell me what worked, what didn’t work and if you’d like any advice!
The nature of blogging has certainly changed, and many question if you blogging for money is still an option. It definitely is! There are people blogging for money making 6 figure sums such as Perez Hilton and there are people who do it for nothing, and simply for personal growth. There is everything in between.
Blogging for money does take effort and persistent. It is not an easy overnight money making scheme. But most of those are cons anyway, if it doesn’t take some degree of hard work at some point it’s usually a scam! People do give up, read here to find out why Linky Blog says people give up within a year. That said it is entirely possible. How do I know? Well, from this very blog!
How can I begin blogging for money?
Presuming you have already set up your blog and you are ready to begin monetizing it, these are various strategies you can use. (If you haven’t check out this post on setting up your own website which would apply to setting up a blog.)
You need to ensure you have quality content and start building a marketing list (read here for how to do this)
Once you have started to build your blog traffic and marketing list you will be in a position to start monetizing it.
What methods can I use to monetize my blog?
1. Affiliate marketing. This is where you include links to other businesses, and if they are clicked and/or the services purchased you will receive a payment for this referral. This is a great passive income as it requires no effort other than a few well written blog posts. I personally think it’s important to only endorse brands and services that fit your brand and you actually find useful. It’s important to be genuine otherwise it sounds like a hard sell and forced. Plus if you endorse anything that isn’t up to scratch, people will lose trust in your brand and not return to you. If you give them value, they will come back to you. Many products offer affiliate schemes, just Google the product name and affiliate, you will find any available schemes.
2. Adverts directly on your website. This would include Ad-sense by Google amongst others. This generates less income than affiliate marketing generally and it would depend on look and feel of your site as to whether this option would suit you. Some people don’t mind the ads appearing next to their content, others feel it would ruin the aesthetics of their website.
3. Become a guest blogger for others. Develop and refine your skills and get paid to blog for others.
4. Offer services through your site. For example consulting or coaching services.
5. Sell products through your blog. Anything that is related to your content. For example if it is a golfing blog you could sell special tees. Or it could be as simple as an eBook.
What you need to do
You now need to decide on your strategy and plan for it within your blog. Bear in mind you will need to keep marketing your blog to ensure you get the footfall. If Instagram’s new algorithm has impacted your marketing – click here to find out more how to work round this and future proof your feed.
You also might like to subscribe to the 7 day course we offer – completely free which goes into more detail about how to set up any business, including blogs over 7 days. Find out more here.
Creating a marketing list, a list of email contacts, is essential for any business. It is a cornerstone of any marketing strategy. You may have the most amazing contents, products, services or offers, but if no one is looking at them, no one is buying them! In creating and expanding your marketing list you have a readily available audience. These are customers who have already shown interest in your brand.
Why email over social media?
With social media platforms you get a lot of change. Algorithms are constantly changing (read here to get around Instagram’s latest algorithm change), and this means what used to work for you no longer does. Overnight your sales drop. The recent issues with Facebook highlight this, and now many are choosing to abandon the platform in the wake of the scandal. This is no good if you completely rely on this one platform for income.
Using email to contact your customers is a positive way to reach out to them personally, and it is not subject to any rules and requirements. For example it’s very difficult to actually get your post seen on Facebook and Instagram these days. With email you know it’s definitely being delivered directly to your customer. In addition people can see a post, and think they will come back to it, but forget or lose it. That’s it, your advertisement has disappeared. In an inbox it doesn’t disappear, it remains there until they take some action.
It helps if you can entice them with a hook or an offer of some description. Give them a reason to join your marketing list. People want value and this is the key to the collection of data.
How to use the data?
Once you have your marketing list you can pitch your product or services to them. There are many ways to do this with different services and you could even do it manually from your inbox. I really like Mailchimp. It is free up to 2000 subscribers so ticks the box cost wise. I found it a little complicated to learn how use, but this is partly down to the sheer number of campaign types it offers. There is nothing Mailchimp doesn’t do! It integrates perfectly into WordPress.
You can send promotional material to your marketing list that is automated, professional and slick. You can also use it for pop-up boxes and subscription forms and so much more. It’s worth having a good explore of to find out how it could fit your business. You can personal everything in the campaigns and I love the automated feature. For anyone with the dream of a passive income or remote working automation is a godsend.
The end result?
Sign people up in the right way and then continue giving them information and promotions offering value, and your marketing list is a key strategy to grow your business overnight.
Why should anyone set up a website? If you are intending to start your own business having a corner of the web is imperative. It will cement your business as a trustworthy brand. Creating a website is the modern-day equivalent of a physical shop. Customers will believe in your brand purely from having the website and having quality content. To many, however, who may not have set up a website, this may seem a daunting prospect. You must set up a website to compliment any marketing strategy, it’s absolutely critical to drive traffic to your site and create strategies for future marketing.
How to set up a website?
Now you have the reasons for having a website, how do you go about getting yourself one?
I recommend your first step will be to visit www.one.com. Here you can see if the domain you want is available. “Domain” is the site you want to own. For example, www.thefemaleentrepreneurhub.com is the domain of this site. There is a box at the top which says “search domain here”. This is where you will type in your business name. For example “Carolsdogwalking”. The list will drop down and give you options. You can select from .co.uk or .com for example. I highly recommend selecting .com if possible. It tends to indicate a business that is more official or a leader. It ranks higher among consumers than say .net.
There are many domain providers, check what you are paying for and if there is a design feature included, otherwise you will end up having to design from scratch which can mean needing to purchase software.
Complete your order
This will take you to an order page. Don’t worry too much about adding extras at this point unless you know exactly what you want. All these extras will be available still after your purchase and you may have more of an idea what you need then. Hint – they also give you offers occasionally so it can be worth holding out unless you really need a service.
You will notice you have a discount applied. As an affiliate, I get paid for you using this service, but you also benefit with a £5 GBP discount! I can assure you I only use one.com for all my various websites. I use them for a few reasons.
ease of use
integration of wordpress
google adwords freebie
fast customer service
reliability (I’ve never had a site go down)
personalised email address
All of this is only £4.80 for 12 months! I fail to see why anyone wouldn’t recommend them to be honest! There are other that are recommended such as Bluehost. To be honest I haven’t used them so I can’t comment on them, however I’m told they are good. I had to choose price as I had minimal funds to start my businesses and that’s where one.com won out.
If you complete the check out process, you will receive an email to confirm your email address. Once this is done you will get a second email to set up a password, then a third to confirm the process is finished.
You have now set up your website congratulations!
What is next in the set up of your domain?
Now you have your domain – for example www.carolsdogwalking.com you need a site. What if you know nothing about website design? Well you can employ a company such as The Search Marketing Shop who can design a professional SEO (search engine optimised) enhanced website for you, which is good for having a sleek-looking site from the get go. However if you have no money for this you may need to design it yourself. Luckily this is relatively easy with two different methods on one.com
Design of your website
You now have two options. You can use the inbuilt Website Builder on one.com or you can use 1 click WordPress installation, both found in the control panel. Both will give you templates to choose from, both give you the freedom to design your own. I have used both, but at the moment I prefer the 1 click WordPress installation as I think you can create a much slicker site far easier. I personally like the Orfeo theme on WordPress, but there are literally hundreds of free themes to choose from. WordPress can feel complicated at first, but it’s well worth having a play with for good results.
Many other providers also integrate WordPress.
If this all feels too much and your budget allows for it, as I said earlier you can have this stage done for you by someone like The Search Marketing Shop, who will design a website for you and help you manage it. They are also experts at getting you to page one of Google which will help drive business your way.
I recommend setting up official email addresses to go with your website.
If you are a one.com user, go to the control panel and you will see mail administration. Here you can set up email addresses such as “email@example.com”. This looks far more professional than firstname.lastname@example.org. This will increase customer trust in your brand. You should set this email up on your mobile phone in an app as well so you get emails directly to your mobile phone. There are tutorials in the one.com help files to assist you with all of this, or your provider should explain how to do it.
It is worthwhile installing the SSL certificate once you have set up your website. If using one.com, you can login into the control panel and scroll right to the bottom where there is an SSL box. If you accept this, your site will be labelled as secure. This means you get the padlock in the address bar and your site becomes https instead of http. Don’t worry if this means nothing to you, it just means that customer’s browsers will be happier opening your page as it’s labelled as secure. Some people have settings on their browsers which won’t open sites without SSL certificates. If this were the case people would not open your site, leading to loss of business.
The end result
You should now have a completed website! You can attach the web address to your emails and social media to start promoting it. It’s also well worth signing up for a free Google analytics account to monitor the traffic and stats in relation to your website.