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What To Do When You Are Bored With Your Life

There are many different reasons for why you may be feeling down about and bored with your life. This is a good opportunity to step back and evaluate your current situation and try to pinpoint what’s dragging you down the most.

It is important you take action instead of sitting around hoping that your circumstances improve on their own. There are a few ways in particular you can handle your emotions and quickly get back on your feet and return to enjoying your life again. Avoid worrying so much about what you’re scared of and begin to take chances, so you can find peace and happiness.

Photo by Soroush Karimi on Unsplash

Start A Hobby

One option for when you are bored with your life is to start a new hobby that interests you. For instance, it can be learning how to build your own furniture or experimenting in your kitchen by cooking. Look for a recipe subscription for inspiration if that is where you are lacking. There are a lot of different options out there so be willing to explore what these are and then stick with an activity that both challenges and excites you.

Consider Moving Home

It is possible you are sick of the vibe in your neighbourhood and the energy your home is giving off. When you are feeling bored with life it could be a good time to check out different properties and locations for where you and your family could live. Make sure you do your research first so that you don’t end up making a big and very costly mistake!

Find A New Career

A dead-end and mundane job could be the reason you are feeling bored with your life lately. Use this as a chance to find a new career that makes you excited to get out of bed each day. Do your homework and research all your options so you can be sure that this time you are on the right path. It is likely that there is a better opportunity out there waiting for you that will naturally inspire you more and make you feel motivated to work hard.

Schedule Quality Time with Your Family

It could be that you are spending a lot of time by yourself and that you find this boring for you. What you can do is schedule quality time with your family on a regular basis so you can all participate in fun activities. For example, hold a regular game and movie night at home or pick a night of the week when you always go for ice cream or to the playground as a group. Nurture these close relationships and your life will naturally become more fulfilling.

It is normal to be bored with your life once in a while so do not feel too bad if this is you. However, it is up to you to take action and improve your situation. Implement these suggestions and you will likely find that you are more connected and engaged with your surroundings on a daily basis.

The Top 5 Ways To Supersize Your Business

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As the old saying goes, “Any press is good press.”  That is not always necessarily true but getting your business out to people’s minds is a must.  Finding a niche to attract customers or finding a really positive marketing campaign can help your business grow to new levels.

Branding is key

There cannot be enough stated about the importance of strong branding.  Branding is the identifiable feature of your business. This is what the customer will remember.  It helps to distinguish yourself from other products. This will generate a strong comradery amongst your employees because they will be proud and excited to show off your brand.

Social media presence

Without a doubt, after establishing a brand, you need to get your business out on as many social media platforms that you can.  It needs to be constantly updated and serve as a reminder to the customers of the many things you have going on at your business.  You should be creating a unique voice that resonates with your customers and don’t make them feel like you are selling to them.

Emphasize all the positives of your business

Customers need to know the benefits of your business.  If it is good for the environment, like Red Diesel Fuelbox or something that is healthy for your eating lifestyle, you want to make sure the customers know this.  Any time someone can feel like are doing something good for the environment or for their own well-being, they are more likely to be intrigued by your product.  

How do people feel when they see the commercials on T.V. of sad animals that are in need of adoption?  It makes you feel bad and want to help in anyway that you can. Marketing campaigns like this appeal to the emotions of the customer.

Using a SMART strategy

Lyfe Marketing discusses the importance of thinking smart and setting up your marketing campaign around those smart letters

    Specific

    Measurable

    Attainable

    Realistic

    Timely

This acronym provides businesses with a path which to follow.  These steps provide them with the opportunity to look deep inside their message and see where their strengths and weaknesses lie.  This site provides a list of questions for businesses to ask themselves about the letters.

Understanding your niche

There is not one size fits all marketing campaign.  What marketing should you be doing emphasizes the importance of not overlooking that point.  Each individual business needs to determine what best gets their message across to their target demographic.  If you are unable to determine the target audience or understanding of your niche, you are not ready to market your brand.  If you do, it will look disorganized and chaotic. Have a plan and stick to it.

Ultimately, you will the right feel for your business.  Be sure that your marketing is constantly updating itself and getting your message out to the customers.  Keep your company at the forefront of everything and you will always have an avenue to generate the traffic you desire.

The Challenges Of Transport Businesses

There are a lot of reasons you might want to go into this kind of business, and plenty of examples of the kinds of business that fall into this category. If you are interested in starting up your own transport business, you will however also need to be fully aware of what kind of challenges you can expect there to be, and as it happens there are plenty of those. Understanding what lies ahead and having some kind of notion of how to tackle those issues makes it much more likely that you are going to succeed in the long term, so that is something that you should consider. In this article, we will look at just a few of the challenges which you are likely to face in your transport business, so that you can appreciate just what actually lies ahead of you.

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Costs

When you compare transport businesses to many other kinds of business, it soon becomes clear that you are going to have to deal with lots of costs which you might not otherwise have to worry about. It’s just a fact that some business types are especially expensive to get into, and a transport business definitely comes under that umbrella. You will want to make sure, therefore, that you are doing whatever you can to keep your costs under control, and thankfully there are many ways of doing that. You can shop around for the pricier stuff, so that you know you are getting your gas oil as cheap as possible, and you can make sure that you are only getting as much as you need, which requires that you plan ahead well. Do that, and the costs should be much more manageable.

Safety

Because of the nature of driving, you are going to have to do whatever you can to truly champion your drivers’ safety, and that is something that can be a lot more involved than you might think. Safety is a top concern not just for legal reasons but moral ones too, and you don’t want to be responsible for your drivers suffering some kind of actual injury or illness. So make sure that the vehicles are looked after properly and maintained regularly, that your drivers are well trained and looked after, and that health and safety is a priority at all times. This is vital if you want to run this kind of business.

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Logistics

The apparently simple matter of getting from one place to another soon becomes much more complex when you have a whole fleet of vehicles which need to be in different places at different times. You need to try and find a way to make the logistical side of things work out as well as possible, and that is something that you will find is particularly hard at first. Finding some decent software is often a good way to approach this, and it helps too if you just have the right kind of planning ability in your own mind. As long as you get the logistics right, you should find that your transport business is much more successful.

Setting up a New Business: What Direction Should You Go In?

Looking to start your own business? There are so many benefits to being your own boss- you get to work on something that genuinely means something to you rather than being employed by someone else to bring their vision to life. You get to be creative and learn new skills, and if things go well you could earn far more than you ever did as an employee. But what direction should you go in? Here are three ideas.

Turn your career into a business

Turning a career into a business makes a lot of sense. You have years of valuable experience and knowledge from working for another company that you’re then able to utilise by starting up something of your own. Chances are you know what works and what doesn’t, you’ll have seen successes and failures throughout your career which you’re able to replicate or avoid when it comes to your own company. If you still have a lot of passion for what you do, but want to take it to the next level then this makes perfect sense. For example, of you’ve worked in construction since leaving school you have a clear understanding of how building sites work, you have all of the right training and health and safety knowledge. This then gives you the perfect foundation to build upon when it comes to setting up yourself. Start putting together your business plan, and invest in a site set-up kit by Bryson. If you’ve spent years working up the ladder in healthcare for example, setting up your own practice might be the dream, it could be your own salon if you’ve been working as a hairdresser or beautician. You don’t necessarily need loads of qualifications to make it work in many cases- if you’ve always worked as a cleaner for example then you could set up a cleaning company as you have the knowledge to train your own staff.

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Start something from home

It’s incredible to think that this day in age, it’s perfectly possible to set up a business that earns you a full time living without even having to step foot out of the door. Maybe you have a medical condition that makes getting out of the house each day to work difficult, or maybe you have kids or other care commitments at home that you need to work around. Perhaps you’re just a bit of a homebody and prefer being at home- I’m sure many of us can relate to that! You could set up a business in writing, design or editing. You could start a baking business of a catering business from home. There are so many options to choose from, so have a think about the skills you have.

Follow your passions

Maybe you want to start a business because you’re fed up in what you currently do. If your work doesn’t inspire you or your career doesn’t feel authentic to you, it can cause you to feel unhappy in other areas of your life. Starting a business could be a great way to switch things up and try something new. Think about what your passions are and start there. Chances are you’ll need to start by gaining some education in that area or going on a course to give you some background understanding. But it could end up being one of the best things you ever did!

Three Simple Processes To Optimise For Greater Profit

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There’s no denying that getting your own business off the ground is a blood, sweat and tears undertaking. You put everything into it, and then hopefully you start to see the fruits of your labour. Once you’re up and running, it’s not the time to rest on your laurels. In order to keep growth, you’ll then need to turn your attention to optimising your business operations, in order to drive down costs and maximise profitability. There is a lot of room for error in many of the practises you will have, especially if you’ve personally build your business up without expert knowledge in a lot of areas. The name of the game is keeping clients happy by providing an extremely high level of service, and the transparency and accuracy that modern consumers demand of the companies they deal with. Getting there isn’t a question of scrapping things and starting again – incremental improvements are not only far easier to optimise, but they allow you to measure results and scale up without investing too many resources in something which is never going to achieve the desired result. Here are just a few small changes you could make that could have a huge impact…

Automate Your Reporting

Whatever your industry, with the right software, you can do greater things. Custom coding can create reporting which will answer all client needs far more accurately and with less input from you.Whether it’s a budget report or a project summary, investing in an API which is custom built to your needs, or even adapting an off-the-shelf software solution can highly efficiencies to be made. Enhancing your relationship with your client is highly likely to lead to increased business from them and recommendation to others – a move that could really pack a few zeroes onto your bottom line.

Get Procurement Right

No business is an island – we all existing in a complicated global ecosystem of purchasing. From paper in the photocopier to your CRM system, you’ll be making a lot of business purchases along the way. Using effective procurement diagnostics can let you know if you’re using technology to the best advantage, have the right levels of procurement resource in place and have the correct processes at supply chain level. Once you have a clear picture mapped, you can then identify where you want to be, and what steps you’re going to take to get there.

Schedule Your Communications

Marketing should never be treated as an add-on activity – it has to be at the heart of your operating strategy. Maintaining a great customer relationship should be at the core of what you do. It makes sense from a budgeting perspective to streamline your communications by using scheduling tools for social media and email. A system which integrates with your customer records and can add in tailored information can be massively impactful in ways like upping average order value and cross-selling products. Time released notifications can better fit customer requirements and make your marketing more timely and efficient.

With a little simple optimisation of the basics, you could see your business growth soar – so try it and see today.

Providing Greater Management To Your Business

For any business to do as you would like it to, you need to make sure that you are managing it properly. Of course, management is one of the most important things in a business for a variety of reasons, and there are many ways to approach it too. As long as you are managing things well, you will find that your business has much more of a chance of long-term success, and that you are going to be able to keep it from failing in the future should anything untoward occur too. In this article, we are going to look at some of the essential things you can do to try and provide greater management to your business. As long as you consider and take these on board, you should find that that is considerably easier to do.

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Hiring Great Managers

It sounds simple enough, but it’s true: if you want to manage your business well, you need to make sure that you are hiring the right people to be managers. Of course, the employment process for finding good managers may not be all that straightforward, and you might need to think about what kinds of qualities you are looking for in those people so that you can seek that out in interview and so on. The more clear you are with yourself and with prospective candidates what you are looking for, the more likely it is that you will find it, so this is absolutely something that you should think about too. Hiring great managers will be one of the best things you have ever done for your business, so it’s important to make sure you are doing exactly that.

Outsourcing Some Of The Management

Believe it or not, there is actually plenty of management which you can usually find a way to outsource if you know how to go about it. Outsourcing management works better in some areas than in others, but it is something that you should always consider if you want to make sure that you are doing the best for your business on the whole. To take an example, let’s think of IT. You will certainly have IT in your business, and probably you will want to have someone in charge of it and some kind of management system in place. This is actually a perfect opportunity for outsourcing; you can use the services of the likes of XBASE Technologies to ensure that you are going to keep that managed well, but without any drains on your own resources. That is absolutely worth pursuing.

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Stripping It Down

It is generally much easier to manage anything if it is simpler and more stripped down, and that’s why you might want to think about trying to simplify your business in as many ways as you can so that you can find it considerably easier to manage it. Do that, and you will be able to more confidently and directly manage what you need to in order to keep your business strong.

Easy Ways to Improve the Aesthetic Appearance of your Business Offices

If your business is not aesthetically pleasing, then this can cause you to lose out on customers. Your sales may decline and your staff may not even feel proud coming to work for you. This can have a huge impact on your profit, your level of trust and even your success.

Open Up

Cubicles may seem effective, but they really aren’t. They can hinder the aesthetic look of your business and they may also be dehumanising as well. If you want to improve your offices, then you need to really open up the space. Give your employees the chance to talk with one another, and gradually move towards an open plan. When you do this, you will add a lease of life to the room and you will also make it much easier for people to feel at ease.

Colour

Another thing that can really help to spruce up your office is colour. Sure, the theme of your office should include the colours in your logo, but you don’t have to stop there. Try and have one feature wall in each room, or even hang some artwork. When you do this, you can easily make your offices appear bigger, brighter and more creative. This is always a good thing, and it can have a huge impact on the general operation of your company.

Glass

Glass really is a modern feature and you would be surprised at how much it could transform your business. Glass room dividers work very well and they can also make the office feel more private without cutting down the size of the space. If you have frosted glass or even your logo on there as well then this can help to boost employee morale and it will also make them feel proud of the company that they work for. At the end of the day, you have complete freedom to do whatever you want here, as long as you keep the design open, simple and bright.

Curb Appeal

Making sure that the outside of your office looks good is also important. You need to invest time and money into making a good first impression. If you want some tips then it helps to experiment with landscaping, pavement work or even flower beds. You want your customers to feel as though they are visiting a business who really cares about what they do. Before you start planting things, it helps to look into soil testing so you can make sure that you are able to sustain whatever you choose to grow.

Ergonomics

The more ergonomic furniture you can invest in, the better. Your staff will be far more

comfortable, and your customers will see an instant improvement in their performance. Another bonus of this is that ergonomic furniture looks great as well. It has that modern look and it can completely transform your space for the better. If you have not looked into ergonomic furniture before then why not look into buying some second-hand pieces first so you can see if it’s going to work with your layout?

The Best Ways to Engage with Your Social Media Followers

If you would like to make the most out of your social media marketing, you will need to understand what makes a successful brand and how you should communicate your mission, vision, and values, and create engagement. No matter how many followers you have, if there is no engagement, you are not going to make the most out of your resources, and your conversions will be low. Below you will find a few tips on how to engage with your social media followers the smart way.

Listen to What They Are Saying

Instead of making your social media communication one-way, it might be a good idea to sit back and listen first. Find out which topics your audience is discussing, and what they are looking for when it comes to your industry. You will first have to understand how your market works before you would be able to craft messages that are going to resonate with your audience. Before you design your social media pages, do your market research.

Understand Their Main Concerns

If you want to maximise your social media potential, you will need to understand the most urgent problems your market is facing. You have to find the one issue your target market is dealing with that is urgent enough that they will be ready to spend money on a solution. You will need to become the solution to people’s problems. Read blogs and comments and follow competitors’ sites to figure out which solutions people are looking for.

Identify Your Ideal Clients

If you are not clear about who you would like to reach, you will never master social media marketing. It is crucial that you know exactly who you are talking to and what you have to say to them, so you can target the right people. If you are trying to please everyone, chances are that you will end up pleasing nobody.

Reply to Comments

It is not enough to automate your marketing, master one or more traffic sources, and send out regular updates to your clients and prospects. The communication needs to go both ways. You have to encourage comments and ask for feedback whenever you can. At the same time, you will need to ensure that you reply to comments, so you can show that you are a real person and not a robot. This will create reciprocity.

Provide Value Before Delivering the Sales Pitch

It is crucial that you learn to deliver value before you try to sell to your market. Have something to offer to your clients to build reciprocity. If you are not familiar with developing sales funnels, you might want to enroll in a digital marketing apprenticeship programme, so you can learn how to create engagement and make your posts go viral.

Engagement is the key to creating a successful digital marketing campaign. Make sure that you are able to create value and communicate your unique selling proposition, create reciprocity, and understand your ideal client.

Small Business Organisation Tips

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Running a small business is something which takes a lot of time and effort and it is something which can help you find financial freedom if you do it right. There are many different elements which come together to form the perfect business and a mixture of these things are needed if you want to thrive and stand out from the rest. Today we are going to take a look at some of the ways we can manage our time and our work to be more productive each day.

Log your time

When it comes to managing your own time during the day in order to stay organised, it is important for you to have a time and attendance system which you can use to see what you and your team are doing. Making sure that everyone is present and working hard is always important for you to do and it is crucial that you take the time out to manage this carefully for maximum productivity.

Discipline yourself

When you move away from your old job and you decide to go it alone in your own business, there will be one huge feature of your workplace which will be absent: a boss. Now that you are alone and running your own business you are your own boss, and this means you need to make sure you stay on track. You won’t have anyone giving you deadlines any longer and this means that you need to step up and work on these yourself. Make sure that you take the time out to manage your own work and create deadlines which you have to stick to with it all.

Colour code everything

If in doubt, colour it. If you are a business owner or even a worker who simply has a lot of projects to work on at the same time, it is important for you to be able to see what work you need at short notice. Instead of having piles of paperwork on your desk make sure that you put everything into different coloured folders depending on what kind of project they are. It means that when you need to find a piece of work you can go straight to the correct folder instead of spending ages looking for something in a pile of white paper.

Spreadsheet it

If you are always working on a lot of small tasks at the same time, a good idea for you would be to make a spreadsheet where you can monitor your work and make sure that you are on track with each and every task. You can add columns above for weeks of the year and then write your tasks on rows down the spreadsheet. As the year progresses you can add orange for in progress tasks, green for completed and red for behind. This will keep you in check and make sure you are organised and aware of what work you are doing and the things which you need to work harder on or push forward.

Why You Need A Good Reporting Tool For Your Magento Store

E-commerce has established itself as an integral component in the success of many businesses around the UK today. After all, the Internet has boomed in popularity over the past few years and people find the convenience of shopping online to be a major plus. If you don’t establish yourself online, then you are missing out on a monumental number of potential customers.

Nevertheless, setting up and operating an e-commerce software solution is not as easy as many may anticipate. You need to make sure you select the right e-commerce option first and foremost. Most businesses tend to opt for Magento. It is an open e-commerce web application, which boasts over 130,000 online retailer users at present; with Nike, Samsung, Harvey Nicholas, Olympus and Kipling being a mere handful of the well-known brands that utilise the e-commerce solution. It is suited to all size businesses and can be adapted to suit the company in question, so smaller businesses will find it just as useful as big conglomerates.

However, installing, personalising and utilising your Magento platform is just at the very surface of what you need when seeking a professional company to set up and develop the e-commerce for your business. You need to seek someone who can provide you with expert SEO, as well as tracking all efforts with a quality Magento e-commerce reporting tool as well. After all, the Internet is something which is progressing at a rapid pace in general, and online shopping is something which follows this notion. The only way you can adapt, enhance and improve is to be armed with the necessary research and information in order to move forward. This case study highlights this perfectly. Google is changing its requirements all of the time, and if you don’t use data to your advantage, you will find yourself at a huge disadvantage.

So what does Magento e-commerce reporting consist of? Well, this all depends on the company you choose to seek the tool via. Nevertheless, in general, there are certain components which you should expect and thus look out for. First and foremost, you should essentially be linked up to a wealth of data and information sources in order to provide feedback regarding how your e-commerce is performing and whether there are any problem areas.

The data you will be armed with will relate to your e-commerce store as a whole, as well as specific areas of your shop. For instance, you will instantly see product reports, turnover information, which locations buy the most from your store, total sales and more. Therefore, you will have the necessary data in order to make decisions regarding which products to remove, which area of your product base to expand, what sort of marketing you should cater to which location and more.

In addition to this, top Magento e-commerce reporting tools will provide you with access to a community of different business owners utilising e-commerce.  Therefore, you will be able to share ideas and discuss various matters. You will also be able to enhance your knowledge via regular articles and blog posts.

All in all, if you want your e-commerce store to flourish, then you need all of the necessary tools at your disposal in order to ensure this is the case. Magento reporting is essential because it is the only way you can develop and ensure all areas of your store operate to an optimum level.

Buying Lab Equipment – The Guide

Do you need to purchase some laboratory equipment in the UK? It doesn’t matter what item you have in mind, whether it is a lab reactor or equipment for glassblowing, or you simply don’t know what you are looking for, you need to give a lot of careful consideration to your purchase. This is why we have put this guide together. Keep on reading to discover all of the key factors you want to bear in mind.

Steps to take when purchasing lab equipment:

•    Liaise with the company you are purchasing the items from – It is so important to choose a specialist company when it comes to laboratory equipment in the UK such as Sentek. They should have an abundance of experience in the industry, and they should have case studies to back this up, showing how they have helped other laboratories to enhance their levels of efficiency and quality. You will be able to discuss your requirements with them and they will be able to advise you on the best options to go for. It is always beneficial to have an expert opinion, even if it is simply to validate your own.

•    Read reviews about the equipment you are considering – It is always a good idea to read reviews that have been left by previous customers to see what they have had to say. You will immediately be able to discover whether previous purchasers have been happy with the equipment they have received. This is the easiest way to get an honest assessment, and if lab owners have been unhappy with the equipment in question you will know to look for something else.

•    How is the equipment going to influence your laboratory and work practices? – This is a question you need to ask yourself when you buy any equipment. You are obviously buying the equipment for a sole purpose – let’s say to stir and heat round bottom flasks. You know the equipment carries out this procedure, but is it going to enhance efficiency levels? Will it make your chemistry safer? You need to consider all of these aspects, as they will impact your productivity and quality levels. After all, no matter what business you work for or industry you operate in, you should always be looking at things from a perspective of moving your business forward.

If you follow the three steps that have been provided, you should have no trouble finding the ideal equipment for your laboratory. Don’t be afraid to ask for assistance – that is what the company is there for. They will have experts on hand who will help you during the shopping process, giving you peace of mind.

Why Social Media Is Vital In Today’s World

There are many reasons why social media is now a vital part of the world we live in. It doesn’t matter who you are or where on this planet you live, it is always going to be important to acknowledge that social media plays an important role today. In this article, we are going to be taking a look at some of the reasons that social media is an important force right now, and what kind of things can be gained from it. Keep reading if you are interested in finding out more!

Marketing For Business

One of the first reasons that social media has become so important is because businesses now use it for marketing purposes. Thanks to the millions of people who are now active every day, businesses use these platforms to get their business message across to a diverse range of users. There is a variety of ways that businesses can do this, and one of these is to create an account and upload content such as pictures, posts and videos to keep their customers up to date on everything that is going on. This is a popular method in today’s market, and if a business is not employing this strategy, then they should start as soon as possible.

Or, they can pay platforms such as Facebook to advertise their company. Facebook ads are a common way of communicating your message to potential customers over social media. Many companies right now employ this method, which is why you see ads on the side of your screen, or throughout your news feed.

Public Policy Influence

Another reason that social media is vital is because of the public policy influence that it can have. For example, the University of Southern California has a whole section on their blog about the ways that social media can impact public policy. One of the things that government and public bodies can do here is to create a social media page to stay engaged with the public and those who are engaged with the cause. This raises awareness in the general public of the issues that are going on around them, and can help influence certain policies.

As well as this, organizations like these use platforms such as YouTube to communicate these issues to the public. Helping them understand what is going on can aid them in making choices that best suit them, and then going on to influence the policy.

Part Of A Community

It is also the case that social media has become somewhat of a community. The thing about this is that if you do not have a social media account, you might feel as though you are getting left out in some way. Many updates are released online including updates in government, policy, and even just social ideas for your friends. If you are the only one out of everyone you know who is not on any form of social media, you could end up missing out important information. You feel like you are part of a community when people like your updates, comment on the stuff you have posted and so on.

Social media has a communal feel to it, without having to be in the same place at the same time. Catch-ups become much easier, and you no longer have to worry about not staying up to date with your friends.

Everyone Is Already There

Finally, everyone is already on these platforms! Every now and then a new social media platform comes along and people make accounts here as well, but for the most part, a lot of the population already have at least one social media account. Whether it is Facebook, Twitter, LinkedIn or any of the other well-established platforms, you are guaranteed to find someone you know on there. Because everyone is already there, it has become a place where everyone can connect. It has become a part of life that is irreversible thanks to the older generations use of the platforms rubbing off on the younger generations. We are now at a point where changing this is not going to be possible, as social media has risen so far in the past couple of decades, and it is not showing any signs of slowing down.

We hope that you have found this article informative and have a better understanding of why social media is vital in today’s world. Understanding this is important to further knowledge about why social media is so popular, and why there is no way that the current generation is going to give it up.

Beyond Financial Gain: Other Reasons To Start A Business

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If you were to survey business owners as to the raison d’etre behind starting a business, you would probably experience many of the same answers.

“It’s all about the money.”

And why not? We all want to feel financially secure, so if a part or full-time business can offer the scope for greater financial freedom, then this is an excellent reason to begin something.

However, there are other reasons for starting a business that go beyond financial gain.

  • For your health. Are you sick and tired of the daily commute? Are work pressures getting you down? If so, quitting the rat race and starting out on your own could bring great benefits to your health. You would have the opportunity to work from home for a start, so that would cut out the stresses of traveling to and from work. And you might have the opportunity to follow your passions within your business, giving you a greater sense of happiness and fulfillment as a positive consequence.
  • For other people’s health. If you have an interest in the health industry, you could make a positive impact on the wellbeing of others. You might take the example of (and use the resources) of Cambridge Stratum, and sell products that promote better skin care. Or you might sell health foods, be that online, or to your local community by setting yourself up in the food takeout business. Or you could start a blogging business, and educate the masses on fitness and nutrition. There are plenty more healthcare business ideas here, so take a look if this is something that interests you.
  • For your creative skills. Especially when you have struggled to use your creative talents within your usual job role, starting your own business could be the best way forwards. No matter what you create, be it cakes, works of art, photographs, or pottery (as just some examples), you can sell what you make online and at the relevant places within your community.
  • For your family. Do your family bemoan the fact that you are always at work? Then do the right thing by them and start a business from home. This way, you will have the flexibility to both care for your family’s needs and your work needs. Of course, your business can benefit your family in other ways. Should your children see you working hard, they might be more inclined to work harder at school. You might also open up your business to your children when they are older, giving them the option of running it with you. Your business might then continue long after you have retired.
  • For the fun of it. Running a business can be hard work, but if you enjoy what you are doing, then you won’t mind toiling away. Not many people truly find fun in the work they do, but as a business can be shaped to your lifestyle and passions, you might get that fun factor that other people generally miss out on. Here are some fun business ideas to give you inspiration.

So, be it for money or for one of the other reasons mentioned here, consider starting a business if you haven’t yet done so. We aren’t saying it will be easy, but there may be benefits available to you that are not covered by your current job role.

Let us know what you think!

Thanks for reading.

Your Side Hustle Is Taking Off… Now What Do You Do?!

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Building a side hustle can be manageable up to a point. Perhaps you’ve got a handle on a process, and you’re able to stay productive, despite the fact that you’re working at home. But what about when your side hustle begins to take off, and everything that you’ve done that has worked to precision now needs altering? And this side hustle that was a very modest endeavour is now being successful beyond your wildest dreams. It’s exciting, but it can be a bit scary! What do you need to do now to make sure that it’s everything it can possibly be?

Focus On The Customer

The customer is one of the most important aspects, and it’s them that have made you who you are. As such, if you’ve been scraping by, and you’re finally at the point where you’re making a good profit, it’s important to build on your relationship with the customer. After all, it’s now time for you to build your brand. You can do this by improving your marketing, but what really helps is how you bond with the consumer.

Improve Your Professional Development

If you’ve been learning by doing, there may very well be gaps in your knowledge. Now is the prime opportunity for you to learn your weaknesses. And we can become complacent when we made a success of our business, but we can either improve, or find ourselves slipping back down the ranks. After all, competition is the name of the game. And it’s not just about improving the marketing or the product, but you’ve got to improve yourself. And by doing this, and being on a constant quest to improve your presentation skills, build up your base knowledge of communicating with people, or just being the best person you can possibly be, these things will feed into your business. After all, every decision you make will impact your business greatly, and so, the fresher you are, and the more up to speed you can be in terms of contemporary trends, as well as your human qualities; you can be a great leader and a great person.

Get More Employees

It’s probably been on the cards for some time, but you didn’t have the funds. Maybe you’ve been having people helping on occasion, but now it’s got to the point where you’re making such a success of this, you are desperate for employees. It’s logical that you get more people on board, but because this business is your baby, you might not feel so keen to hand over certain duties to other people. Finding the right employee can be hard work, but what you need to think about is not about the hiring process, or getting people with certain skills, it’s about finding someone that you know, deep in your bones, that you can trust. Trust is integral to any business relationship. If you don’t trust your employees, you’re not going to build this culture of communication and nurturing that should be the backbone of any business.

A lot of people set up a side hustle to make some extra money, but when you get deep into it, you learn that this is what you want to do. And this is when you have to develop the business acumen.

3 Ways To Save Time As A Busy Business Woman

When you’re running a business, one of the hardest things that you have to do is to ensure that you can fit everything into the day. You could be in the office for 24 hours, 7 days a week, but you still wouldn’t be able to fit everything in, would you? Managing your time is difficult even if you’re one of the most organized people, but there are some ways to claim back some of that time in the working day. We’ve put together 3 simple tips here, for those busy business women with long to-do lists.

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1. Work smart, not hard

One of the most important things to remember in business is that some things don’t take as much time as you think they do. In fact, it’s all about working smart, rather than working hard. The best way to do this is to plan out your day, and to make sure that you’re entering everything with a well thought out, succinct plan. You will be working hard if you’re always running around unprepared, and as a result, you’re always creating more work for yourself. You’ll be working smart if you always know what you’re going to do, how long it’s going to take, and when you’re going to do it.

2. Outsource certain tasks

Some of the tasks that you have take up a lot of time, and potentially a lot of money if you have to hire somebody full-time to take on the list of never ending tasks that you have. A cheaper (and more intelligent) option is to outsource your tasks, and there are many services out there for those business women looking to outsource. You could get virtual services, for example, to act as a receptionist for you, to get rid of the need to answer so many phone calls a day. And who doesn’t want that? Look into the outsourcing options that you have, and see whether this could help you.

3. Don’t take on too much

It seems like a no-brainer, but there are plenty of people who make this mistake. You always want to take on that new contract, because you don’t want to give it to your competitors, do you? However, if you take on too much, you’ll be spending a lot of time on trying to meet your deadlines, and the jobs that you’ll be doing will be of a lower quality, which can damage your reputation. Think realistically about what you can take on, and don’t push yourself too far, or you won’t be able to manage your time. You can try however hard you like, and be as organized as possible, but it just won’t work!

So, if you want to save yourself some time as a busy business woman, then make sure that you remember these 3 simple tips. Work smart, not hard, outsource all that you can, and learn when to say no to a contract. You’ll be glad that you did these things in the long-run, when your time in the office is spent a lot more wisely!

How To Test Your Website

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When it comes to forming a reputation online and in the public eye one of the things you should always try to do is create a great website. Websites are windows to our business and they allow people from all over the world to connect with us and see what we offer. A website is a powerful tool for sales and it is something which we should take the time to work on this year.

As we create a website this year for our brand it is important for us to make sure that it works well and functions in the best possible way. Today we are going to take a look at some of the ways we can test a website and make sure that it is in too order.

Use software

The first step in testing a website it choosing the right user testing software for the job. It is easier for you to test a website using a software like this because it will automate many of the services you would have had to try manually otherwise. Take a moment to have a look at different softwares and make sure to choose a good one for your job this year.

Check image sizes

Part of checking the usability of your website is to make sure that the loading time for your website screens is quick. No one wants to visit a website and end up having to wait for ages while the page loads up. We want to be able to click a link and almost instantly see the content we were looking for. Images can be a big culprit for slow loading times and a lot of the time you will need to lower the size of the image to make it suitable for the web. For example on photoshop there is an option after editing an image where you can save for web and this will ensure that the image isn’t too large for a web page but stills holds its quality.

Broken links

The worst thing you can have when you have a website is broken links which take people to an error message when they click on it. As a brand you want to be promoting your website and social media as much as you can, so making sure that your social media links work can be a huge thing and will make a big difference to you overall.

Navigation

It is important as you build a site to think about the navigation of the website and build a site map which will show you where the menu leads and how many clicks it will take to get to a product or a certain page. Making sure the menu works how it should and takes you to the right place is super important so be sure to check this as you go through. This will make a big impact on usability and it will ensure that you are able to get everything you need out of your website.

Bumps In The Business Road? Get Some Of The Best Resources!

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Maybe you’re working from home as a freelancer or you are setting up your own business, and when you are making these tentative steps towards being self-sufficient and developing your own side hustle, you can feel like you’re in over your head. After all, we can’t know everything about running a business, but what can help us when we are struggling is understanding the best resources out there to help us get over certain bumps in the road. When you don’t have anybody to turn to, what can you make the most of?

Online support

There are so many forums that you can go on, but they can feel like a very supportive network. This is essential for any person starting a business or a side hustle but they don’t know where to turn. And that’s the great thing with sites like Linkedin because they can even point you in the direction of a mentor. But there’s also plenty of online business forums out there you can learn from their mistakes and apply them to your own professional trajectory, making it a far smoother transition into a successful side hustle.

Help with outsourcing

And for every business out there, where it’s one person by themselves or a skeleton staff, outsourcing becomes an incredible ally. If you are working out of your home and attempting to build a product, it can feel like you don’t know where to turn to get it to the next level. But there are resources like agentdraw.co.uk that can help with the design of the product. When it comes to building prototypes, there is only so much we can do it home, if we want to realise our vision, we need to start building relationships with the right suppliers.

Productivity tools

And if you are working by yourself, you need as much in the way of productivity as possible. Especially if you are planning to have a decent work-life balance; it’s all about working smart instead of working hard. A very good example is your typing speed. How fast is it, really? If you don’t type very fast at all, say it takes approximately 40 minutes to type a 500-word document, when instead you could dictate it, and it would take approximately 10 to 15 minutes, productivity has shot through the roof. And in fact, with voice dictation software, you can reap the benefits. On zapier.com there’s a list of the best speech to text software out there. Not only this, but there are ample productivity tools around to ensure that you can do everything in a fraction of the time. In many ways, you can learn this as you are going, but if you want to hit the ground running, productivity is vital.

As you’re learning the ropes and finding your feet, you will begin to realise what is helpful to you and what isn’t. At the very beginning, it’s important to make the most of every resource. As you go, you can filter these into a few essentials, and then you can build the business accordingly.  

Reasons why your Customers Aren’t Buying from You

When you run your own business, you need to decide how you are going to measure your success. One of the best ways for you to do this would be for you to track your business traffic, and your sales. By doing this, you can then make sure that your customers are not only finding you but also converting as well. If your customers don’t seem to be buying, then here are a few tips that will help to fix this issue.

Competitor Advertising

One reason why your customers might not be buying from you is because of your competitor advertising. You might not be putting out ads as frequently, or as consistently as them. You may also find that they are far more creative in the way that they reach out to their customers as well. Either way, it doesn’t matter what the reason is because if your advertising is not on par with your competition then there is a high chance that your customers are going to be buying from them instead of you. If you want to be more creative when it comes to your advertising then why not look into motion graphics video? This is a great way for you to explain everything you need your customers to know about your company, and it will also help you to capture their attention for a much longer period of time. If your company is not on social media, then this could be hurting your sales as well. Consider creating some bright and eye-catching advertising material, and investing in targeted ads. This will help you to attract the exact customers who you want buying from you, and it also gives you the chance to get ahead of your competition.

Difficult Buying Experiences

In this day and age, customers demand convenience more than anything else. They focus on things like location and even in-store experience. Think about it, do people have to wait in long lines after they have chosen the items they want? Are they having to take a large chunk out of their day just to find your business location? If this is the case then you really need to look into this. If your buying process is not convenient then this can lead to customer frustration and they will easily choose someone else over you.

Price and Value

Is your product needed, or wanted? This can vary depending on the customers who you serve and even the timing. If you work selling automobile parts for example, someone who is having car trouble will need your product. If you sell jewellery, someone will probably just want it, and the pressing need to make a purchase won’t be as evident. If you can, you need to make your customers feel as though they need your product. For example, instead of just selling jewellery, put an emphasis on how it will make the recipient feel, the smile on their face when they receive it and even the quality. By taking this angle, you can then create emotionally driven purchases, and this will really help you with your sales.

Marketing the “Boring”

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Not every product that has to be marketed can be exciting, but that does not mean they are not necessary. It’s great if you have a visually appealing product to promote, but that is not always the case. If you have a product that is useful but boring, what is the best way to make sure it reaches the eyes of the consumers?

Show Its Advantages

If you can show the advantages of a visually boring product you will stand more chances of it being a success. You need to show prospective purchasers about how your product can help them. Just quoting specifications and features will make the boring effects worse. The product needs to solve a problem for them and you have to demonstrate its advantages.

For instance, brushed servo drives do not look anything special, but are an electronic amplifier used to power servomechanisms, and are extremely useful. PayPal, as another example, was first seen as a faceless financial institution. However, the right marketing showed its capabilities and now it is part of many people’s everyday lives.

Keep It Simple

If your marketing makes the product sound complicated, consumers will just not buy it. You need to explain the benefits of the product in a simple way that does not take too long. A boring explanation together with a visually boring product will not work at all. Make anything that is said short and straightforward and then you are more likely to gain viewers interest.

Even your website should be easy to understand as if viewers have problems with it they will soon disappear.

Make It Look More Appealing

There is not much you can do to make a tap washer look attractive, but you can show it in a more appealing setting. Show how your tap washers have helped create a stunning bathroom and people will not think about the fact it is the same little boring round thing that is on sale everywhere. They will be attracted to yours.

Tell A Story

Behind every business and product, there is a story of some sort. Consumers love stories and telling yours is a great way to get people interested in your boring products. It is even better if the story has some humour in it, as the reader will remember that and come back again. Something that made them laugh will always be remembered more than an explanation of how something works.

Take The Boring Away

People will think a blank piece of paper is boring, but what about the fun you had making aeroplanes and flying them in races. That boring piece of paper suddenly becomes something very interesting and that should be the aim of your marketing strategy.

The key to successful marketing of a visually boring product is to make it interesting in some way. This depends on what the product is as to how you do that, but if what you are selling solves a problem or makes a job easier, those are the things that you should be focussing on in your campaign.

5 Options For Business Distribution

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When you first get a business idea, it can be electrifying. Yet, it’s not always that straightforward. Because going into business is always a big deal. It’s just how things are. You may also feel overwhelmed and intimidated – perhaps because you do not know all that much about business or what you’re going to do. So, you need to change that. You need to equip yourself with the skills and knowledge necessary to build the company of your dreams. One of the areas that you need to be able to do this for, is actually getting your product out into the world – a.k.a distribution! So let’s consider your options for this.

1. Online

The very first option you have is online. And here, we’re not talking about selling products online in its entirety – because for that, you still need to send products out. But instead, what we’re talking about, is that you’re delivering the products online. So maybe you’re teaching a course or you’re creating words or images online for others? Providing a service like this is a great option.

2. Digital Downloads

But then also, as a step on from that, you’re then going to want to think about the kind of digital download products that you can sell – and there are many! So think about your audience and what you’re doing. Is there something that you can sell that can be downloaded? Essentially, you’re making one product online, and then it can be downloaded again and again and again by different people – even while you sleep.

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3. Self-Delivery

Now, when it comes to a physical product, you will have to make sure that you are getting it from you and out there to the customer. So how are you going to do that? One of the ways that you can do that, is to make sure that you are delivering it yourself. It could be that you look into van hire to deliver in your local area. Or maybe you then have a local store or pop-up stores across the country? Because one option is to just do it yourself.

4. Shipping

And then there’s the regular shipping option that you’ll probably be a bit more familiar with. Here, you’re going to want to get a contract with a big shipper. Sure, you could send things out via the postal service yourself, but it can be more economical for you to get a shopping package set up.

5. Fulfillment

And finally, if you don’t want to think about having to deal with everything yourself, then you need to find a company that is going to fulfill all of it for you. See it as an extension of what you’d do with a shipping company. But instead of you picking and packing the items and then waiting for them to be sent out. Instead, a company would literally do all of it for you, so that you free up time and are able to work on other areas of the business.

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