Memorable Marketing Hacks For Goldfish Businesses

There is so much competition that a marketing strategy has to stand out from the crowd. Anything which isn’t memorable will go in one ear and out the other. Customers are like goldfish and you’re like their keepers: constantly feeding them little pellets.


Memorable marketing seems easy in this day and age. Just create a viral video which will get millions of hits on YouTube – easy. Or, use SEO to propel your site to the top of the Google rankings. What’s the problem?


The issue is that a business can’t create a plan without understanding the dynamics of making it unforgettable. Here are four you should remember for a long time.


Invest Emotionally

Think of the times when you were hooked – what is the common pattern? The answer is an investment. You had skin in the game and that’s why you couldn’t turn away. The same thing applies to marketing, but it’s tricky to get an audience to invest emotionally. After all, they don’t care about the brand or the business. So, it’s essential to add an element which is close to their heart. Plenty of savvy companies are doing this with pollution. Plastic is harming the planet and eco-friendly firms are reminding their customers that they are part of the solution.

Flip The Script

What viewers want to see is something funny and witty and clever. Granted, there are difficult features to include in a marketing plan, but it is possible if you flip the script. Take McDonald’s. One of the biggest corporations in the world, they sell coffee and competes with the likes of Starbucks and indie, boutique stores. Because they can’t target the hippy crowd, they appeal to the masses instead. Their current ad which mocks pretentious coffee-lovers is funny and simple and relatable. Plus, “it’s like a latte but stronger” is a solid tagline.



Leave Ego At The Door

You’ve had an excellent idea and now want to put it into practice. So, you devise a plan which you think is thorough and effective. There’s only one problem: you’re not a marketer. Without the necessary skill and experience, there is going to be holes in the strategy and the boat will sink. This scenario is when bosses have to be diplomatic and realise an event production team will do a better job. Also, don’t overestimate the cost factor. Usually, a quality gig or advert or sponsorship will bring in more money than it costs.


Be Short And Sweet

The basic rules of marketing still apply today. Therefore, supply and demand are vital to success. You control the supply element, yet you need to boost demand. One way to do it is to pop up for a short time and then disappear into the background. Although it sounds counterproductive, it works because people get excited about the shops which appear out of nowhere. The fact there is a time limit means customers have to grab their opportunity now or risk losing it for a long while.


Are these hacks memorable enough to make your business stand out?


Business Travelers: Stay Safe on Your Trips

Being a travelling business person can sometimes be a little lonely, although it’s often exciting too. Whether you’re always on the road or waiting for your next flight, something is waiting for you at your destination. It can be tough to get your work done while you’re travelling, even if you’re doing so purely for business. But it’s also important to pay attention to other aspects of travel, such as how to stay safe. All travellers need to keep themselves safe, and it’s not different for business travellers. Take a look at these tips to stay safe while you’re getting around.


Do Your Research When Traveling Internationally

Visiting a new country can be thrilling, even if you spend a lot of your time working. However, every country is different and might have various safety concerns for business travellers. One of the smartest things that you can do is to research your destination before you go. Check your own country’s travel advice to see if there are any warnings, areas to avoid or anything you need to pay attention to. You can find useful information in lots of other places to, including guidebooks and blogs.


Make an Effort to Blend In

Sticking out when you’re travelling isn’t a great way to stay safe. If you’re immediately recognizable as a tourist or a visitor, you could get spotted by pickpockets or others who want to take advantage of you. It’s not always easy to blend it completely, but it can help to dress like a local. You should try not to be too flashy and show off your possessions because you could attract people looking to steal from you. It’s also helpful to learn some of the local language. While you won’t pass for a native, it can help you out if you’re ever in a sticky situation.


Be Safe on the Roads

If you travel by road for your business, staying safe on the roads is a huge concern. You’re many times more likely to experience a road traffic accident than anything on a plane or train. As well as being careful of other drivers in cars, you need to be careful of other people driving for work – such as truck drivers. Ask any truck accident lawyer, and they will tell you how devastating getting into an accident with one of these beasts can be. It’s essential to be aware of the dangers you face while on the road so you can try to avoid them.


Stay in Contact

When you’re travelling all over the place, it’s a good idea to make sure that people know where you are. If you were to get hurt or go missing, would your friends and family or your colleagues and employees know where you are? What if they need to get hold of you for something important, but they’re not able to reach you? Make sure you keep in touch with people so they can contact you if they need to.


Stay safe as a business traveller by being aware of your surroundings and potential dangers.


Why Your Legal Practice Needs A Blog

You might think that companies in the legal industry do not need a blog. However, that couldn’t be further from the truth. At a time when the industry is booming, and there are more law firms than ever before in the marketplace; you need to work hard to ensure you can stand out from the crowd and attract lots of clients. Having an excellent website is the first step, but sometimes you have to go a little further by adding a blog and publishing lots of relevant articles that will help your audience. If you’re not convinced about the idea; take a moment to read through some of the benefits listed below.



Blogs help with link building and SEO


Firstly, you will want to make sure your website ranks within the first couple of links on Google whenever someone types a relevant search phrase. While you can pay SEO experts to conduct an assessment and make improvements to your site’s design; publishing lots of relevant blog posts should also help you to make some headway. Ensure you include many of the keywords you wish to target within the articles without stuffing them. Make sure everything you post is valuable so the people who read it will gain something from the experience. If you do that; you might get a lot of social media shares too, and that will help.



Blogs help you to attract the right clients


Legal firms tend to focus on particular areas of the law, and so you won’t want lots of phone calls about family issues if you’re an injury lawyer or something similar. You get the idea, right? By publishing lots of relevant blog posts; you can make sure the people who contact your firm know they’re getting in touch with a truck accident lawyer rather than someone who specializes in business mergers. You get the idea, right? It’s all about refining your market and making sure you don’t waste time dealing with people you can’t assist.



Blogs help you to become an authority


One of the best things about writing informative and accurate blog posts is that your readers will begin to feel like you are an industry authority. That can benefit your brand in many ways. You might become the go-to company for people who have questions about a particular area of the law. At the very least; the people who read your blog posts are going to think of your company if they ever need the type of services you require.


With all that in mind, it should become clear that launching a blog section on your law firm website is a top priority. You can take a look at legal blogs and websites for ideas if you get stuck when it comes to choosing the best articles to write. You could also use freelancing websites to pay talented writers to create the articles on your behalf. The best thing about doing that is nobody will know, and so everyone will think you wrote the piece. Onwards and upwards!


Every New Business Needs Exposure, Here’s How


Exposing your business to the world is often the final frontier when beginning to set up your operation. You may have existed on word of mouth thus far, or an odd advertisement here and there in your local environment, but sometimes, it’s time to try and hit the big leagues. Thankfully, the options for doing so are much faster than they have been even decades ago, meaning that almost any business can gain fame (and notoriety,) both accidentally and purposefully. While we have often all heard the adage ‘any publicity is good publicity,) we’re going to pen this article with the assumption you are interested in showing the best side of your operation to the world and to draw people through organic interest alone.


Every business needs exposure, but there are only a few ways to catch eyes well in the modern, social media-saturated environment. Here are some tips to achieve that:


Great Graphic Design

Great graphic design has not been outgrown. It likely never will be. We are intensely visual animals, much more quickly able to recognize aesthetic forms than read words, even in languages we have been speaking since childhood. This means employing great graphic design will always be a visceral and important habit to begin, and this can take time to accomplish. No matter who you are, a little effort in these realms can help tremendously.


Hiring an excellent and reputable freelancer, a large branding firm or internally developing your best brand makeover could help you. Great logo design, a snappy name, understanding your branded colours and considering the influence of your aesthetic are all essential matters for being recognized on a large scale. Also, consider how you’ll try and reach with this branding effort. It could be that digital signage offers you exactly what you hope to give, targeted social media ads help you distribute your image quickly, or even cryptic flyers posted everywhere through a city. No matter what platform you choose, great graphic design should be the neat little bow your content is delivered in.


Quick & Snappy

Quick and snappy advertising efforts will often dictate how easily people remember your offering. Remember that platforms like YouTube will allow a viewer to automatically skip an advertisement after five seconds, so establishing the core of your content within that time might influence someone to watch the entire ordeal. People often make fun of the millennial attention span, but that might be for good reason. Refining the vital information you need to convey in a small time frame can help you explain why people should pay attention to you in seconds, allowing you the potential to gain more engagement from your goods.


It’s one thing to tell people how they should think of your business, it’s another to make them see. Taking the time to reinforce personal perceptions is possible if you cater for your image, but be certain to ensure this process is respected and you actually conduct some good. Working alongside charities might just be one option out of the many possibilities. Without this effort, you may find your business lacking something vital.


With this advice, exposing your business to the public is sure to become beneficial for your brand.


A Highstreet Dream: Creating Your Ideal Store

So, you have a business because you’re a total mumpreneur, boss babe, a woman to be reckoned with, or all of the above. In a world saturated with online businesses, it’s becoming a rare occurrence to take your business into physical premises and set up shop. However, if your business isn’t just to sell products; but you offer a service, then it’s a necessity, and it’s vital you have everything in place before you open the doors on your new venture.


Creating a dreamy store for today’s high street will be a lot of fun, but, there’s plenty to consider, not to mention; a lot of hard work ahead (but you totally knew that). The following are some tips, ideas, and inspiration for those who want their perfect business by creating an ideal shop environment.


The Store & Environment

Be careful when it comes to choosing your shop space, and think about how much room you’re going to need. If your business involves cooking and baking items, for example, you’ll need to consider if you want the kitchen space to be on view to the public or not. Decide what you will need as a front of house area, and how much room you’ll need out the back for creation, services, and stock. Once you’re in your service space, walk in as a customer would; this will help you plan out where items should go, and where is best for a specific area.


By carefully designing the store’s layout; you’ll be able to think about the customer experience, and also make every process, activity, and transaction as easy for yourself as possible. It’s important to walk through and decide where visitors can sit and how they can best appreciate whatever service you’re provided them with. If you’re planning to run a beauty salon, you don’t want a patron who’s having a treatment to be sat next to the front door, where they’ll constantly be interrupted and disturbed. For small retail interior design inspiration, take a look at all the inspiring spaces online.


The Equipment & Logistics

Now you’ve planned your layout; you’ll want to source all your key equipment before you start to buy furniture or interior decorations. Everything, from highly absorbent Spill Kits to storage solutions, should be taken care of in advance of opening (that’ll also get the boring bit out of the way). You’ll need to make the items that are imperative to your service a priority; therefore, investing in them is a smart choice. If you need an industrial fridge for your culinary creations, or perhaps you’re running a repair shop and need machinery; it’s always worth researching into reputable manufacturers and being able to view their products before you buy.


Aside from being simple to get through your front doors; you need to think about the opening hours of your business, and how accessible this makes you to your target customer. Very often people tend to squeeze the treat of a service, like a manicure or a coffee and cake, into their evenings and weekends; so be mindful of when’s best to open to the public. If you deal in bike or car repairs, a couple of late night or early morning opening hours would be of great use to those who need their mode of transport back as soon as possible to get to work.


Why Your Health Care Practice Needs Social Media


Running a private health care practice can be tough. Unlike managing an NHS practice, you have to treat it as a business. As much as you want to do the best for your patients, and the community in general, you need to make money, attract new patients and build a client base. This means that there is a lot to consider, and most health care practice owners and managers spend time training in management and business as well as health care.


You spend time learning about the best ways to help your patients. Studying new treatments and technology. Sourcing and investing in the best equipment like an ultrasound machine and perfecting your bedside manner. Things like social media might not be something that you have thought about. Social media is for private use, or to let small businesses and blogger build an audience. It’s not for something as serious as health care, is it? You might be surprised at just how helpful social media profiles could be to your practice. Let’s take a look at why you need them.


To Keep in Touch

Communication is key to health care. As a busy practice, social media can give you an easy way to give your patients information. While you might not want to use it to pass on personal details and results, you can use it as an instant way to let your patients know about any changes to your opening hours, new services that you are offering, and things like health visitor clinic times and flu jab bookings. If a doctor is off sick or running late, Twitter is a fast way to let everyone know.


Social media can also give your patients another way to contact you. If your phone lines are always busy, having social media feeds can help to free them up and give your patients more ways to keep in touch.


To Educate

Educating your patients and the community as a whole can be beneficial. Teaching them how to look after themselves, and what signs and symptoms to watch out for can help to keep them healthy, but it also means you’ll waste less time on needless appointments.


Use your social media feeds, and perhaps even a blog section on your website to teach your patients more about their health, the symptoms of common illnesses, things that they can do to take care of themselves at some and checks that they can do to spot illnesses. Write posts yourself, but also share posts from other trusted sources.


To Build Trust

To run a successful practice, you need to build trusting and loyal relationships with your patients. Social media can help you to do this. Communication, education and availability can all help with this, and social media lets you do them all.


Social media is also useful for building relationships as it lets you show a different side to your practice. When patients visit, they see the waiting room and their doctor. They are in and out as quickly as possible. They never get to know their doctors and the other staff. Use social media to introduce the team and to share a more personal side. Film videos, post interviews and use platforms like Instagram stories to show some fun.


5 Steps to NOT being afraid of the TRUE you!

I always wonder why so many of us are scared to live the life we are meant to live….

Well, I say I wonder… I feel I do know especially after I have studied Motivation and Mindset for these past few years and continue to do so. It’s hard to be our true selves sometimes especially when you have to be brave to do it…

Now I know not all of us are aware of our true calling or “Job”.

But when you have that light bulb moment I truly believe it’s your thoughts being aligned with the universe and you are being shown an opportunity. You could say aligned with your subconscious mind. Then the conscious mind takes over and decides to stop us in our tracks with negative or fearful thinking…

Now it’s tough to ignore and can be even tougher to sometimes listen and say “I hear you BUT I’ll find a way or I can handle this “

I have 5 simple steps you can take to help you be brave and find your way of fighting that negative talk and being the true you.

Let me start with one of my favourite inspirational quotes that I read often.


“You have to have confidence in your ability, and then be tough enough to follow through”.

Rosalynn Carter


  1. We need to up level our Mindset!

This is a big one and something if you like it or not I think is so crucial to work on!

You need to believe you are the best and who you are and what you do is what others need.

Your belief system is what actually determines the outcome of your day!

We get what we focus on. If you are focussing on negativity and what is not coming then it will never come.

I am dyslexic and at 14 I had a reading age of 7. If you had told me then I would be writing a blog and you would be reading this or that it would be published I would never have believed you. This happened because years ago I decided to change my mindset and focus on what I really wanted.

Strong belief systems attract success!


  1. Are you in alignment?

This is important when you are setting your goals. You need to think about how you really feel about them. Do they put fire in your belly? Are you so excited about the end result you just can’t stop thinking about getting that end result?

If you are feeling any doubts or worries it is a case of simply asking yourself is this what you really want or is it just the butterflies of getting ready for the success coming your way.


  1. What is your passion?

I talk a lot about Vision and Clarity when I am working with my clients, but when you realise you have a passion for something you have to recognise it and never let go of it. You need to make sure you know how you can attract more of what you want and what you are passionate about. Focusing on more passion is never a bad thing.


  1. Be Quiet and Still.

Meditation the art of being in a room in absolute quiet, letting yourself be still and allowing your thoughts to come and go. Just let the ideas flow and listen to them I cannot tell you how important that is.  It is something that will help you stay calm, and be aligned with your journey.  Why not make it a regular part of your morning ritual and find some time before you look at your phone to check your emails, just take those ten minutes to be still and quiet.


  1. Live your ideal life.

Imagine that no matter what you do in life you would be guaranteed the success you are aiming for, and there was no threat of failure.

Visualise your life and aim for it.

If you truly believe in your own capabilities, in how you serve and generate results for your clients or customers I say….

“Don’t wait, don’t stop and go and show to the world how amazing you are!”

It’s time to be brave to say “NO ENOUGH this is my life and I want better, I know I can have better, I rock in what I do!”

Why would you think otherwise?

Be you!

Be the woman you crave to be!

If you are struggling to find that woman, then be brave and shout from the top of your lungs and ask

“ help me find her”

There are plenty of us who will help and support you to find her!


Try these 5 steps!


What are you waiting for?


If you want more support you can find me here http://bit.ly/Step2gr8tness


Rebecca Cross – Business Success & Motivational Strategist


The Things to Consider When Choosing a New Office Space

If you are looking to move your business to new premises, or are going to take your home-based business to the next level, then the office space that you choose is going to be an important decision. It might not really feel like it, but where you work and the environment that you are in can have an impact on what you will be able to do, as well as how productive that you are.


There are several different things that you will want to look at before you decide to call in the commercial removals to get you moved in. So while you are looking for office premises, take the next few things into consideration to make sure you’re choosing the best spot for you and your business.



They do say with property that location is everything. And commercial property is just the same as residential property; you need to choose somewhere that is going to not only be a good spot for people to get to but can be a good spot if you are buying the space. If you decide to buy, then you will want to know that you can get a return on your investment when it comes to selling up. And as for people getting there, you need to look at the staff you have; are there public transport routes to the office?


You might find a dream office space in a city location. But unfortunately, it may not come with the dream price tag. Buying or renting, you need to look at the cost as it is something that is going to impact your bottom line. You don’t want to spend too little and be unhappy with the space you have chosen. But equally, spending too much could mean that your profit does take a hit. So sitting down and looking at what you can or can’t afford, quite specifically, is going to help as you start your search.



There are several factors why size is important when choosing the location of your office. It is said as a general rule that there should be around 70 square feet per person in the office. So how many would your current team need? You should also think about the expansion of your team; will an office move mean you can hire more people? While you don’t need to go overboard, you have to think about the potential of the space, and making sure that there are areas to rest, eat, and relax in, as well as the desk area.



This might not be something that you would have thought to look at when looking for an office space. Isn’t an office, an office? If you have a particular office layout or style in mind (think Google HQ), then you will want to find quite an open plan space that won’t take too much renovation. If you have to make lots of changes, then it will impact your margins.


The Likeliest Of Sources: Why Outsourcing Isn’t A Bad Thing

There are always components that we can view as giving us a bad image, especially when we are at the beginning of a business. Yes, reputation is everything, but when we are working at building our empire up from the ground we need to take the opportunity to harness whatever we can get, especially if we are struggling in a financial sense. Outsourcing is something that is met with quite a bit of derision, because some people view it as a great way to get yourself off the ground, but others look at it in a negative light. But, outsourcing isn’t actually a bad thing at all, and why is this?

It’s A Way To Get Skills For Cheap

If you are trying to get everything together, and you need a handful of freelancers to fill in the gaps in your knowledge, these freelancers are highly skilled, and with the numerous websites out there, you can have your pick of the bunch. Hiring a freelancer is another aspect of outsourcing, and you could find out more on www.entrepreneur.com/ to ensure that you do it right, but at the end of the day, when we’re trying to find the right talent, we have to pay more. But, when we are working at getting our website completed, or there are some small admin tasks that need finishing, hiring someone for a couple of days’ work is cheaper than hiring someone full time, and they have the necessary skills. It’s win-win!


You Can Use Local Talent

Wherever you are in the world and whatever the task, you can harness local talent to get the job done. If you are native to Australia, and you are in the construction industry, but you haven’t got the funds necessary to get the equipment, there are numerous resources like www.freogroup.com.au/ where you can hire a mobile crane. The fact is by making the most of local resources it’s not just beneficial in terms of verbal shorthand, but you are making the most of local talent which can benefit your local economy. It’s also a great way to make the most of future business relationships because by building bridges with local suppliers, you are giving yourself a major advantage.


It’s A Great Way To Utilize Lean Business Practices

By using freelance talent and outsourced suppliers as and when you need them, you are naturally practicing how to run a lean business. This is a skill that will serve you in good stead when you develop the company. They’re going to be times where you going to have to learn how to trim the fat and cut certain expenses, and so, by using talent as and when it’s required, this is a very easy way for you to practice maximum efficiency with the minimum of resources.

Outsourcing isn’t a bad thing at all, but it has had bad press, especially from the perspective of permanent members of staff, because it seems to be a cheaper alternative to hiring full-time staff. Of course, this is true, but when you are in the position where you need to operate with the most minimum of resources, outsourcing becomes your go-to option.


Techniques to Bring Your Small Business Success

It is really important that you do as much as you can to bring your small business success, and this means you need a plan. These days it is easy to start a small business, but it is much harder to make that small business a stable success. And this is why you need to make sure you focus on taking things forward and improving the way you run it.


When you take the reigns of a business, you will probably have all these grand ideas that are going to be difficult to achieve. The main thing to focus on is the way you try to move the company forward, and there are a lot of techniques that will play a role in this. So, check out these ideas that are going to help you make your company more successful.


Utilise Social Media

Social media should be your best friend as a small business owner, and it is one of the best ways of making sure you market your business effectively. There are a lot of things that you can use social media for, and marketing the company as well as you can is one of the best. There are so many things that have to happen when it comes to boosting the business, and using social media sites is one of the most effective.


Have the Right Vehicle to Get From Job to Job

You will need to be travelling around from place to place in order to make sure you carry out jobs effectively. There are so many things you can do that will help with this, but you need to make sure you have the right vehicle to help you with this. That means getting online and checking out things like Vauxhall vans that can have a major impact on the rest of the business these days.

Take Charge of Your Finances

Taking charge of your business finances is one of the most important things you have to think about when it comes to running a business effectively. There are so many wonderful things that you have to do when it comes to improving the business, and correctly managing your business finances is one of the biggest. There are a lot of reasons why this is essential, and you need to protect the financial integrity of the business moving forward.


Have an Online Store

If you really want to achieve great success, you have to think about how you can generate more sales for the company. One of the best ways of doing this is to attach an online store to your website. This is great for allowing customers to make purchases quickly and easily, and ensure that you have a steady stream of customers working their way to the business.


These are some of the best ways of making your small business more successful these days. There is so much competition to deal with, and plenty of problems in the corporate world as well. But this is why you have to make sure you use the techniques on here to improve and enhance your business and ensure you are more likely to achieve success.


Consider These Pointers Before Relocating For Work

So, you’ve just been offered your dream job with the perfect company. It’s the type of position you’ve wanted for so long, and it comes with a very attractive salary as well. In fact, you’ll be getting paid a lot more than what you get at the minute. However, there’s one catch. It will require you to relocate to a completely different city. Still, it sounds like you should accept this offer right away, right? Well, it may require a bit more thought than that.

Sure, it may be your dream job, but are you really prepared to move your whole life to a new city just for work? It may well be worth it, but there are some situations in which it’s best to stay put and wait for a similarly amazing job closer to home. If you are faced with such a big decision, it’s worth bearing in mind these pointers before you make up your mind.



Work Should Pay For All Moving-Related Expenses

Moving quite far can be very expensive. Thankfully, the company should pay for most of your moving costs. In most cases, businesses will refund you all expenses related to the move, including the cost of car shipping, the moving company, and any admin fees related to searching for a new home. However, not all companies will refund you 100% and some might only offer to pay back a portion of the costs. This is something that you should always ask about the company about. If they are quite stingy with their money, then you might not even be able to afford such a big move.


You’ll Need To Re-Budget

It’s a good idea to redo your budget for your potential new life. After all, cities all vary when it comes to their cost of living. For instance, most capital cities are extremely expensive to live in as the average rent is through the roof. Not only that, though, but groceries tend to be slightly more costly as well. So, do the maths and see if your new salary will really be enough for you to live off.


Consider Your Friends And Family

How do you think your friends and family will feel about the move? I’m sure they will be really happy that you have been offered your ideal job, but they will also miss you a lot once you have left too. Sure, you can call, Skype, and instant message one another on various apps, but it isn’t the same as being face to face. You also need to consider how you will feel once you have left them – are you sure you will be ok being apart from them constantly?


Listen To Your Instincts

It’s super important to listen to your gut. If your instincts aren’t sold on the move, then it’s a good idea to listen to them. After all, our instincts are rarely wrong!


As you can see, there is a lot to mull over before you make up your mind about relocating for work!


Strings To Your Bow When It Comes To Promoting Your Brand

The digital realm is rich with opportunity… But it’s also rife with competition. In order to establish yourself as a market leader in your field and rise above your competitors, it’s essential to harness the power of marketing. While a marketing agency will work collaboratively with you, analyzing your business’ strengths and turning them into compelling marketing copy which will see your engagement levels rise, this may not necessarily be viable on all budgets. If your budgetary constraints man that overheads need to be kept minimal, paid advertising may simply not be an option for you. While marketing expenses offer up a pretty healthy ROI, but there’s a lot to be said for the personal touch. After all, who knows your business better than you?


Extensive market research can give you a clear idea of what your target market are looking for in a service provider, but not all entrepreneurs are shameless self-promoters. Communicating why your prospective market should choose you over your competitors doesn’t come naturally to everybody. If you’re struggling to put proverbial pen to proverbial paper and come up with engaging marketing copy, here are some strings to your business’ bow that will help you to get the ball rolling…



Rarely does anybody start a business in a field in which they can claim no proficiency. Whatever the nature of your business, whether you’re a structural engineer or a makeup artist, whether you’re educated or self-taught, you devoted a great deal of time and effort into building the skills from which you now make a living. You may take these skills for granted, but all those potential leads out there will not. But don’t just tell them what you can do, show them with examples of previous work carried out and glowingly happy customer testimonials.



Most business owners spend a great deal of time working for others and learning their craft before deciding that they have learned all that they can learn under the corporate structure and go into business for themselves. Explain where you honed your craft and don’t be afraid to name drop prestigious employers or educational institutions that guided you on your journey.


Show users that you have years of experience solving problems just like theirs and you will earn their trust. Again, customer testimonials can be very useful here.



No entrepreneur is an island, and your prospective customers will want to know that you only hire the best, the brightest and those who are capable of doing the job to the high standards that your business demands of them. Again, don’t be afraid to highlight their skills and experience to help potential clientele get to know the people behind your business a little better and learn all the ways in which yours is a brand they can trust.



Finally, while overheads are important to manage, it’s also important to invest in the right tools for the job. Rarely does great work come from the use of inferior tools. Don’t be afraid to let people peek behind the curtain and take a look at the sophisticated tools and equipment you use to get the job done better than competitors who cut corners.


You Have Email – But It Doesn’t Work. Why?!

Email marketing is an essential part of the industry. What advertisers have figured out is simple:


–    it’s less obtrusive;

–    it’s more likely to be opened; and

–    it creates a following


The right blast can make customers and leads aware of promotions and offers and get them to make a conversion as a result. Gone are the days when companies pestered shoppers on the phone. It’s all digital nowadays.


Still, there’s a problem – your email strategy isn’t doing any of the above. The reason is why is that you’re making silly mistakes. Here are the culprits and how to avoid them.


Not Being Regular

Once a reader gets hooked, they want their fix. They’ll want as much as possible, yet you can keep them addicted by controlling the demand. The problem comes when the email doesn’t land at the time and date it should. Your emails may be the best, but they need to get a hit somehow so they’ll bounce. The less regular they get, the more they’ll go into remission. The best way to maintain a steady flow of emails is to use automation. Along with IT support, this will ensure the blast goes out without asking for permission. Think of it as a direct debit but for electronic mail.


Overdoing It

When a trend takes off, businesses are culpable of overkill. They use the method as much as possible because they think it’ll get some traction. It might work in the beginning, yet it’ll soon get old. Once the novelty wears thin, the emails won’t have any value any longer. They’ll turn into spam and end up in the trash folder. The trick is to focus on quality over quantity. Send out an email once or twice a week and make sure it includes everything they need. Think about the solutions they want from the brand.


Wasting Mail

Okay, it’s not like an email is on paper but it’s still a waste. It’s a waste of your time and energy. Why? This is mainly because not everyone in the target audience will want to receive an email. Some prefer a call or a text message or a leaflet in the street. Yes, it’s old-school but that is how they like to do business. Sending out an email regardless is like throwing a deck chair off the Titanic: pointless. To avoid this, you should segment your list and split it up by preferred contact methods.

Breaking Down

Emails contain links to sites and pages, the ones you want them to click-through to and make a conversion. Unfortunately, websites suffer from glitches and links can break. If it isn’t working problem, you’ll have two issues. The first is obvious – there is no way to generate a lead. The second is trust. Readers will stop reading and clicking on links because they’ll assume their dead. Before every blast, make sure the elements you want them to see are viewable by testing the pages.


Do you think your email strategy will work now?


Simple Ways to Manage Your Startups Efficiently

When you’ve just unleashed your startup on the market, it can be difficult to find time to get everything done. You need to keep a strict eye on how your business is performing, while also investing in advertising and continue to expand your client network. Luckily, technology has made it a bit easier for you to run your business the way you like.


Here is a quick guide to how you can manage your startup much more efficiently so that you have time to make sure it’s performing the way it should as well.


First: Identify inefficient processes

It’s going to be hard to understand how your business can perform better when you don’t really know what’s working and what’s not. You need to learn how to spot the processes that are slowing your business down, first of all, as well as identifying the processes that are needlessly complicated.


Your ability to improve your business’ efficiency in the future will largely depend on how quick you are to spot inefficient processes right now. It takes a keen eye, though, and rigid monitoring, so you might want to hire a company that knows how to do this well.


Next: Take advantage of digital integration

While you might find that you have a couple of processes that are slow or inadequate, the good news is that you can streamline all of this to make your business way of efficient.


This means that you need to welcome some high-quality technology onboard, though; find systems that automate those time-consuming tasks, programs for invoice financing, and comprehensive collaboration programs to improve the communication in your company.


A lot of business owners fail to recognise that poor communication can be the reason behind a slow and inefficient business. Invest a bit extra in this, and notice how much better your employees are performing when they’re not only allowed to focus on the tasks that don’t take hours – but they can also collaborate with each other in a much more effective way.

Build communities

The people you meet and build your business around will be a reflection of just how successful you are. Building a community is, therefore, one of the best things you can do for your business – create public platforms for discussion, for example, and learn what it takes to give back to these communities so that they appreciate your company.


It’s not going to be easy, though, and building communities will take a lot of work as they become a part of your brand.


Make use of the tips above as well and you should be able to give your business the kind of management it deserves in order to prosper.


Here’s Why You Can’t Fake IT With I.T

Everyone has gaps in their knowledge. Rather than admit it and lose an opportunity, most people decide to fake it until they make it. In simple terms, they lie through their teeth and learn on the job. There is no doubt this is a fantastic method, especially if you’re an excellent liar. All the sociopaths out there rejoice!

However, some situations can’t be faked because they’re too complicated. Information technology is a great example. Anyone who tries to lead their employer down the garden path will soon end up on a vessel on a creek without a paddle.


These are the reasons why.

Too Technical

IT geeks speak in tongues sometimes. When they talk about servers and coding and HTML and the likes, most of us phase out. Let the nerds do their job and ask questions later. In fact, don’t ask them at all because you won’t understand. So, the lie isn’t going to last long when a person makes an inquiry and you can’t formulate an answer. The management is going to catch on to your lack of expertise pretty quickly. Plus, there is the fact that you don’t have any solutions either. IT is a results-driven business and you’ll be judged and the final product.


Bumps In The Road

Even if you’re lucky and everything seems to be going fine, the peace won’t last for long. An unforeseen circumstance will pop up out of nowhere and you’ll be expected to deal with the issue. And, people place a lot of pressure on the shoulders of anyone with IT skills. After all, downtime is a waste of money so the servers need to be back online as soon as possible. A worse situation is that something catastrophic happens and you’re too naïve to know what to do. The technology will test you at some point regardless of how well things are going at the moment.



Plenty of people have lied on their resume. And, lots of employers have figured it out when it was too late. Do they fire them? No because it’s a waste of resources. Instead, they give them a chance to prove they aren’t incompetent. The information tech industry is a little different. Businesses will cut ties because A) they can’t afford mediocrity and B) outsourcing. The right IT consulting and support services will replace you quite easily. Plus, the cost is low and the standard high, so it’s a no-brainer. Prove your worth or head for the door.



A typical interview consists of a person asking questions and the candidate answering them. For the most part, it’s a half-baked way of figuring out where they’re a good fit. Only when they start the job is it possible to tell. With IT, an interviewer can give you a skill-based problem and ask you to solve it in ten minutes. Therefore, you might not get past the first round. By all means fake it, but get ready to get found out if you aren’t on point.


What do you think – can you spin the ultimate lie or is it too much?


Fake It Until You Make It: Strategies That Work

If you are an entrepreneur or want to get into business, then the likelihood is pretty high that you will have heard of the phrase ‘fake it until you make it.’ And when you think about it, it does seem a little dubious to fake some confidence to get where you want to be, or even a little delusional. But this is this the case? In fact, it has been backed by science that acting in a certain way can almost get you in a ‘rehearsal’ mode, starting a new way of thinking or doing things, and it can set off things for the future.


So if you want to be more of a success, then could ‘faking it’ be key? Here are some strategies that are all backed by science, as to why it could be a good thing for you, for your personal life, and your business life.



It has been found that if you want to lift your mood, you need to smile. It may be forcing yourself to do so in some instances, but it does things to your body to lift your mood and make you happier. When you have to multitask or face some specifically challenging task, then the task itself isn’t going to get any easier. But how you approach the task will decide how well things are done, and how you feel about it. Smile your way through it and it can be a much more pleasant experience.

Dress Well

There has been research at a North American University about how wearing certain clothing that is associated with positive qualities can help your performance in something. The study looked at a group of people that were given white lab coats. Some were told they were lab coats, and another group was told it was a painter’s smock. A control group wasn’t told anything. When asked to complete the tasks, the group with the ‘lab’ coats performed the best, as the clothing put them in the mood to be doing something scientific or focused. So dress for the job that you want, and the rest will follow.

Good First Impression

You only get one chance to make a first impression. And in business, that can be the difference between a paycheck or not. So first impressions need to be good. As well as looking the part, your business also needs to be acting the part. Do you think it will be taken seriously if you have a Gmail email address and an ill-designed website? What about if your address on invoices is your not-very-professional-sounding home address? If you look into the benefits of a mail forwarding address, then like a domain name email address, you will see that it can be the difference between being taken seriously or not. There have been studies that have shown that the more professional something looks, the more it is trusted.


The main focus here is to act the part, and the rest will follow. Which is a great lesson to remember in business. Good luck!


Unusual Business Goals: Static Costs

As a business owner, you probably have a huge list of goals you are looking to achieve. Goals are incredibly important, and most entrepreneurs continually assess their enterprise’s project to see if the goals they have set are on target to be met. This kind of goal-focused approach helps to ensure that a business is always moving forward, rather than floundering through lack of direction.


For the most part, entrepreneurs tend to create goals that are focused on the business itself: for examining, aiming to achieve a certain turnover value or expand into a new area. However, there are other goals – that focus more on business operations rather than results – that are worth considering. One of the most important of these operational goals is to aim to achieve static costs.


What are static costs?

Every month, a business will be required to meet its costs. Many of these costs are naturally fixed; the cost of your premises, for example, or your utility bills.


However, some of these regular costs are not fixed; they are variable, depending on what is necessary at any point in time. Wages, for example, can be variable; if you need to hire extra seasonal workers, then your wage bill will vary substantially throughout the year. Variable costs also include provision for reparations to business areas such as IT systems or business premises; if something breaks and is in need of repair, these costs will be higher than they would be in a month where nothing breaks.


If you aim to achieve a high percentage of static costs in your business expenses, then you are essentially aiming to pay the same amount per month for as many services as possible.


Why are static costs beneficial?

If you know exactly what you have to pay for a variety of services every month, then your budgeting and forecasting is all the more likely to be correct.


Let’s say that you imagine your costs for the month will be $10,000. Some months, you will have no variable costs – you don’t need to fix an IT system or hire extra workers. In those months, variable costs seem preferable.


However, the next month, you have your usual costs of $10,000 – but your IT system malfunctions and requires expensive repair work, your office bathroom suffers an electrical fault, and you have to hire more workers unexpectedly. In this kind of month, your costs could easily double, and with relatively little notice. This kind of sudden need can put a real strain on your business’ finances.


Setting a goal to achieve as many static costs as possible helps to prevent the kind of financial shock described above. A surprising number of costs can be fixed; you can opt for a fixed-cost outsourced IT support service, buy a maintenance coverage plan with a trade company, and even hire more workers full time. By fixing these kinds of variable costs, you hugely reduce the possibility of suddenly encountering a month where you have to find the funds to pay for a variety of services on a one-off basis.


In conclusion

Setting a goal to fix the cost of many of your business expenses may sound unusual, but can actually present an excellent method of managing your business finances. As a result, your business will be more secure, and you are all the more likely to hit the rest of your business goals too.  


Lazy With Legal? That’s Not An Option

When you are in the process of setting up a new business, you will certainly have a lot on your plate. For some entrepreneurs, they can be so busy that they eventually neglect to implement the proper legal practices that are needed in all corporate organizations. There’s no denying that this can be a very bad idea as it could put your business, and even yourself, in a very dubious legal position. If the worst-case scenario occurs and you are taken to court, then you might end up with huge expenses and your business may not surprise.

To make sure you are never too lazy with your legal, you might want to follow these tips.

Budget Well For Legal

Legal can be very expensive. In fact, that is one reason why some entrepreneurs don’t fully equip themselves with all the legal protection that they might need. Unfortunately, though, if you aren’t correctly protected and you do end up in court, you will find that it could cost you a whole lot more than if you had budgeted for it in the first place! So, make sure there is plenty of cash set aside for you to get the best legal protection for your company.


Find The Best Attorney For The Task

Most entrepreneurs develop close relationships with lawyers and attorneys so that they always have someone on hand to call if they ever need any legal advice or assistance. But it’s worth remembering that you shouldn’t just stick with one attorney, as they all focus on various aspects of the law. So, it’s a good idea to get to know a few lawyers who can help you with different situations. You might want to contact the Dolman Law Group about any traffic accidents that your employees are in, but you will need another law firm if you ever have any employment or contractual queries. Getting the best lawyer for the job improves your chances of winning the case!


Always Get The Right Licenses And Permits

Your company will need a few different licenses and permits before it is allowed to operate and start selling its goods and services. It is essential that you look into exactly which ones you need and that you get them before you launch. Trading without them could land you in some very hot water indeed!


Protect Your Intellectual Property

Few entrepreneurs remember that they need to protect their intellectual property from being stolen and used without their consent. To protect it, you need to copyright it and get all the necessary trademarks and patents.


Never Work Without The Right Contracts In Place

Once you start to take on new clients, it’s crucial that you always put a contract in place between the two of you. These contracts help you and your clients understand your rights and know what is expected of all parties.


Make sure you don’t ever neglect your business’s legal side. Follow these tips to prevent any unwanted legal situations from arising!


Starting A Business? Don’t Overlook These Things!

So you’ve come up with a fantastic idea for a business concept; you’re extremely excited to get your project off the ground. However, what it’s important to understand is that coming up with a business concept is only half the work – there’s a lot more to starting a business than meets the eye. It takes a lot to get a business off the ground – this is something that you most probably already know. However, what you may not know about is the things that most commonly get overlooked by new business owners.


Wondering what these often overlooked tasks are? Below is a guide to some of the things that business owners most commonly forget about when launching a startup – have a read and take note, to ensure that you don’t make the same mistakes.


Think about taxes

When it comes to running a business, taxes are a crucial part of that. The problem is that it’s far too easy to lose track of tax deadlines when you’re new to the business industry, but this isn’t a mistake that you want to make. That’s why it’s so important that you think carefully about your taxes, and are clued up about what you need to do as a business owner. Don’t want to deal with your taxes yourself? The best thing to do is outsource the task!


Legally form a company

If you are going to build a successful business, then it’s essential that you do everything by the book, which includes legally forming a company. The good news is that when it comes to legally forming a company, there’s plenty of useful resources to help you, such as yourcompanyformations.co.uk, for example. If you are serious about making a success of your business, you need to treat it like a business from the get-go.


Set up a business bank account

A business bank account is another must-have for every business owner. Why? Because it’s essential that you keep your personal and business finances separate at all times, otherwise you can end up in rather murky territory when it comes to your accounting. Plus, your business will appear more professional if the cheques that you send from your business have a business name on them. Not sure how to choose an account? Resources like https://www.nibusinessinfo.co.uk could be helpful.


Invest in the right software

As a new business owner, the right software is a crucial investment and one that you should not even consider running your business without. The fact is that starting a business is hard work, which is why you need all of the help that you can get, and having the right software on hand to help you can make all of the difference. If you’re unsure about which business software to invest in, it’s a good idea to spend some time doing your research – the internet is an amazing resource for this kind of thing.


When it comes to starting a business, there’s a lot that you need to think about, which is why it’s so easy to overlook something important.


The Secrets To Manging Your Business Budget Successfully

Spending money on your business can go one of two ways. You can either be very savvy with your spend or terrible and make bad decisions. But money and investment are what will help grow your business and take it to the next level. So it’s vital to get up to speed on ways you can save money when running a business. So I thought this would be a great time to divulge some mod the secrets to managing your business budget.


Consider professional help for things that aren’t your expertise

Yes, you guessed it. Trying to save money by doing things yourself can be counterproductive. If you are not clued up on what you are doing, you can end of costing the business more money than it would have done to get the job done properly. So don’t be afraid to spend money and outsource when it is needed. It could save you a lot of heartache in the future and frees up your time to do the things you are confident in. Like driving the business forward or motivating your employees.


Think about where you do business

One big cost that businesses can have is their location of business. Many new ventures start off from home and while this can be amazing in terms of your budget, the likelihood is that as your business grows you will soon outgrow the home and need something a bit more substantial, for stock or even employees. This is when looking at a range of modular buildings could be worthwhile. Allowing you to build a modern purpose built location for your business that can be cost effective as well as looking professional.

Utilise free social media websites for marketing

Marketing can be a big cost to your budget, but doing it right doesn’t have to be so expensive. You should consider using as many free tools as you can as well as all of your other marketing techniques. This means considering Facebook, Twitter, and other social media platforms to get your business and message out there. These platforms allow you to directly communicate with your potential customers and clients.

Create a free website and blog for selling

At the beginning of every business venture, there is a cost to consider. So try and use as many free tools like website creators and blogs to start you off. This means that you can obtain a loyal customer base before needing to spend money on cleverly designed websites.


Review how people find your business regularly

Many business owners forget to find out whether their marketing strategies are working. This is as simple as asking your customers where they found your business. You may find that the social media posts are paying off, or your blog is reaching more potential customers than you think. Doing this highlights where money should be spent and where it can be saved.


Go green

Finally, going green can save a lot of budget expense. This means e-newsletters or marketing instead of sending letters and direct mailers. You can save up to 90% on cost by opting for something internet based.


I hope these tips help you save on your business budget.


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