Consider These Pointers Before Relocating For Work

So, you’ve just been offered your dream job with the perfect company. It’s the type of position you’ve wanted for so long, and it comes with a very attractive salary as well. In fact, you’ll be getting paid a lot more than what you get at the minute. However, there’s one catch. It will require you to relocate to a completely different city. Still, it sounds like you should accept this offer right away, right? Well, it may require a bit more thought than that.

Sure, it may be your dream job, but are you really prepared to move your whole life to a new city just for work? It may well be worth it, but there are some situations in which it’s best to stay put and wait for a similarly amazing job closer to home. If you are faced with such a big decision, it’s worth bearing in mind these pointers before you make up your mind.



Work Should Pay For All Moving-Related Expenses

Moving quite far can be very expensive. Thankfully, the company should pay for most of your moving costs. In most cases, businesses will refund you all expenses related to the move, including the cost of car shipping, the moving company, and any admin fees related to searching for a new home. However, not all companies will refund you 100% and some might only offer to pay back a portion of the costs. This is something that you should always ask about the company about. If they are quite stingy with their money, then you might not even be able to afford such a big move.


You’ll Need To Re-Budget

It’s a good idea to redo your budget for your potential new life. After all, cities all vary when it comes to their cost of living. For instance, most capital cities are extremely expensive to live in as the average rent is through the roof. Not only that, though, but groceries tend to be slightly more costly as well. So, do the maths and see if your new salary will really be enough for you to live off.


Consider Your Friends And Family

How do you think your friends and family will feel about the move? I’m sure they will be really happy that you have been offered your ideal job, but they will also miss you a lot once you have left too. Sure, you can call, Skype, and instant message one another on various apps, but it isn’t the same as being face to face. You also need to consider how you will feel once you have left them – are you sure you will be ok being apart from them constantly?


Listen To Your Instincts

It’s super important to listen to your gut. If your instincts aren’t sold on the move, then it’s a good idea to listen to them. After all, our instincts are rarely wrong!


As you can see, there is a lot to mull over before you make up your mind about relocating for work!


Strings To Your Bow When It Comes To Promoting Your Brand

The digital realm is rich with opportunity… But it’s also rife with competition. In order to establish yourself as a market leader in your field and rise above your competitors, it’s essential to harness the power of marketing. While a marketing agency will work collaboratively with you, analyzing your business’ strengths and turning them into compelling marketing copy which will see your engagement levels rise, this may not necessarily be viable on all budgets. If your budgetary constraints man that overheads need to be kept minimal, paid advertising may simply not be an option for you. While marketing expenses offer up a pretty healthy ROI, but there’s a lot to be said for the personal touch. After all, who knows your business better than you?


Extensive market research can give you a clear idea of what your target market are looking for in a service provider, but not all entrepreneurs are shameless self-promoters. Communicating why your prospective market should choose you over your competitors doesn’t come naturally to everybody. If you’re struggling to put proverbial pen to proverbial paper and come up with engaging marketing copy, here are some strings to your business’ bow that will help you to get the ball rolling…



Rarely does anybody start a business in a field in which they can claim no proficiency. Whatever the nature of your business, whether you’re a structural engineer or a makeup artist, whether you’re educated or self-taught, you devoted a great deal of time and effort into building the skills from which you now make a living. You may take these skills for granted, but all those potential leads out there will not. But don’t just tell them what you can do, show them with examples of previous work carried out and glowingly happy customer testimonials.



Most business owners spend a great deal of time working for others and learning their craft before deciding that they have learned all that they can learn under the corporate structure and go into business for themselves. Explain where you honed your craft and don’t be afraid to name drop prestigious employers or educational institutions that guided you on your journey.


Show users that you have years of experience solving problems just like theirs and you will earn their trust. Again, customer testimonials can be very useful here.



No entrepreneur is an island, and your prospective customers will want to know that you only hire the best, the brightest and those who are capable of doing the job to the high standards that your business demands of them. Again, don’t be afraid to highlight their skills and experience to help potential clientele get to know the people behind your business a little better and learn all the ways in which yours is a brand they can trust.



Finally, while overheads are important to manage, it’s also important to invest in the right tools for the job. Rarely does great work come from the use of inferior tools. Don’t be afraid to let people peek behind the curtain and take a look at the sophisticated tools and equipment you use to get the job done better than competitors who cut corners.


You Have Email – But It Doesn’t Work. Why?!

Email marketing is an essential part of the industry. What advertisers have figured out is simple:


–    it’s less obtrusive;

–    it’s more likely to be opened; and

–    it creates a following


The right blast can make customers and leads aware of promotions and offers and get them to make a conversion as a result. Gone are the days when companies pestered shoppers on the phone. It’s all digital nowadays.


Still, there’s a problem – your email strategy isn’t doing any of the above. The reason is why is that you’re making silly mistakes. Here are the culprits and how to avoid them.


Not Being Regular

Once a reader gets hooked, they want their fix. They’ll want as much as possible, yet you can keep them addicted by controlling the demand. The problem comes when the email doesn’t land at the time and date it should. Your emails may be the best, but they need to get a hit somehow so they’ll bounce. The less regular they get, the more they’ll go into remission. The best way to maintain a steady flow of emails is to use automation. Along with IT support, this will ensure the blast goes out without asking for permission. Think of it as a direct debit but for electronic mail.


Overdoing It

When a trend takes off, businesses are culpable of overkill. They use the method as much as possible because they think it’ll get some traction. It might work in the beginning, yet it’ll soon get old. Once the novelty wears thin, the emails won’t have any value any longer. They’ll turn into spam and end up in the trash folder. The trick is to focus on quality over quantity. Send out an email once or twice a week and make sure it includes everything they need. Think about the solutions they want from the brand.


Wasting Mail

Okay, it’s not like an email is on paper but it’s still a waste. It’s a waste of your time and energy. Why? This is mainly because not everyone in the target audience will want to receive an email. Some prefer a call or a text message or a leaflet in the street. Yes, it’s old-school but that is how they like to do business. Sending out an email regardless is like throwing a deck chair off the Titanic: pointless. To avoid this, you should segment your list and split it up by preferred contact methods.

Breaking Down

Emails contain links to sites and pages, the ones you want them to click-through to and make a conversion. Unfortunately, websites suffer from glitches and links can break. If it isn’t working problem, you’ll have two issues. The first is obvious – there is no way to generate a lead. The second is trust. Readers will stop reading and clicking on links because they’ll assume their dead. Before every blast, make sure the elements you want them to see are viewable by testing the pages.


Do you think your email strategy will work now?


Simple Ways to Manage Your Startups Efficiently

When you’ve just unleashed your startup on the market, it can be difficult to find time to get everything done. You need to keep a strict eye on how your business is performing, while also investing in advertising and continue to expand your client network. Luckily, technology has made it a bit easier for you to run your business the way you like.


Here is a quick guide to how you can manage your startup much more efficiently so that you have time to make sure it’s performing the way it should as well.


First: Identify inefficient processes

It’s going to be hard to understand how your business can perform better when you don’t really know what’s working and what’s not. You need to learn how to spot the processes that are slowing your business down, first of all, as well as identifying the processes that are needlessly complicated.


Your ability to improve your business’ efficiency in the future will largely depend on how quick you are to spot inefficient processes right now. It takes a keen eye, though, and rigid monitoring, so you might want to hire a company that knows how to do this well.


Next: Take advantage of digital integration

While you might find that you have a couple of processes that are slow or inadequate, the good news is that you can streamline all of this to make your business way of efficient.


This means that you need to welcome some high-quality technology onboard, though; find systems that automate those time-consuming tasks, programs for invoice financing, and comprehensive collaboration programs to improve the communication in your company.


A lot of business owners fail to recognise that poor communication can be the reason behind a slow and inefficient business. Invest a bit extra in this, and notice how much better your employees are performing when they’re not only allowed to focus on the tasks that don’t take hours – but they can also collaborate with each other in a much more effective way.

Build communities

The people you meet and build your business around will be a reflection of just how successful you are. Building a community is, therefore, one of the best things you can do for your business – create public platforms for discussion, for example, and learn what it takes to give back to these communities so that they appreciate your company.


It’s not going to be easy, though, and building communities will take a lot of work as they become a part of your brand.


Make use of the tips above as well and you should be able to give your business the kind of management it deserves in order to prosper.


Here’s Why You Can’t Fake IT With I.T

Everyone has gaps in their knowledge. Rather than admit it and lose an opportunity, most people decide to fake it until they make it. In simple terms, they lie through their teeth and learn on the job. There is no doubt this is a fantastic method, especially if you’re an excellent liar. All the sociopaths out there rejoice!

However, some situations can’t be faked because they’re too complicated. Information technology is a great example. Anyone who tries to lead their employer down the garden path will soon end up on a vessel on a creek without a paddle.


These are the reasons why.

Too Technical

IT geeks speak in tongues sometimes. When they talk about servers and coding and HTML and the likes, most of us phase out. Let the nerds do their job and ask questions later. In fact, don’t ask them at all because you won’t understand. So, the lie isn’t going to last long when a person makes an inquiry and you can’t formulate an answer. The management is going to catch on to your lack of expertise pretty quickly. Plus, there is the fact that you don’t have any solutions either. IT is a results-driven business and you’ll be judged and the final product.


Bumps In The Road

Even if you’re lucky and everything seems to be going fine, the peace won’t last for long. An unforeseen circumstance will pop up out of nowhere and you’ll be expected to deal with the issue. And, people place a lot of pressure on the shoulders of anyone with IT skills. After all, downtime is a waste of money so the servers need to be back online as soon as possible. A worse situation is that something catastrophic happens and you’re too naïve to know what to do. The technology will test you at some point regardless of how well things are going at the moment.



Plenty of people have lied on their resume. And, lots of employers have figured it out when it was too late. Do they fire them? No because it’s a waste of resources. Instead, they give them a chance to prove they aren’t incompetent. The information tech industry is a little different. Businesses will cut ties because A) they can’t afford mediocrity and B) outsourcing. The right IT consulting and support services will replace you quite easily. Plus, the cost is low and the standard high, so it’s a no-brainer. Prove your worth or head for the door.



A typical interview consists of a person asking questions and the candidate answering them. For the most part, it’s a half-baked way of figuring out where they’re a good fit. Only when they start the job is it possible to tell. With IT, an interviewer can give you a skill-based problem and ask you to solve it in ten minutes. Therefore, you might not get past the first round. By all means fake it, but get ready to get found out if you aren’t on point.


What do you think – can you spin the ultimate lie or is it too much?


Fake It Until You Make It: Strategies That Work

If you are an entrepreneur or want to get into business, then the likelihood is pretty high that you will have heard of the phrase ‘fake it until you make it.’ And when you think about it, it does seem a little dubious to fake some confidence to get where you want to be, or even a little delusional. But this is this the case? In fact, it has been backed by science that acting in a certain way can almost get you in a ‘rehearsal’ mode, starting a new way of thinking or doing things, and it can set off things for the future.


So if you want to be more of a success, then could ‘faking it’ be key? Here are some strategies that are all backed by science, as to why it could be a good thing for you, for your personal life, and your business life.



It has been found that if you want to lift your mood, you need to smile. It may be forcing yourself to do so in some instances, but it does things to your body to lift your mood and make you happier. When you have to multitask or face some specifically challenging task, then the task itself isn’t going to get any easier. But how you approach the task will decide how well things are done, and how you feel about it. Smile your way through it and it can be a much more pleasant experience.

Dress Well

There has been research at a North American University about how wearing certain clothing that is associated with positive qualities can help your performance in something. The study looked at a group of people that were given white lab coats. Some were told they were lab coats, and another group was told it was a painter’s smock. A control group wasn’t told anything. When asked to complete the tasks, the group with the ‘lab’ coats performed the best, as the clothing put them in the mood to be doing something scientific or focused. So dress for the job that you want, and the rest will follow.

Good First Impression

You only get one chance to make a first impression. And in business, that can be the difference between a paycheck or not. So first impressions need to be good. As well as looking the part, your business also needs to be acting the part. Do you think it will be taken seriously if you have a Gmail email address and an ill-designed website? What about if your address on invoices is your not-very-professional-sounding home address? If you look into the benefits of a mail forwarding address, then like a domain name email address, you will see that it can be the difference between being taken seriously or not. There have been studies that have shown that the more professional something looks, the more it is trusted.


The main focus here is to act the part, and the rest will follow. Which is a great lesson to remember in business. Good luck!


Unusual Business Goals: Static Costs

As a business owner, you probably have a huge list of goals you are looking to achieve. Goals are incredibly important, and most entrepreneurs continually assess their enterprise’s project to see if the goals they have set are on target to be met. This kind of goal-focused approach helps to ensure that a business is always moving forward, rather than floundering through lack of direction.


For the most part, entrepreneurs tend to create goals that are focused on the business itself: for examining, aiming to achieve a certain turnover value or expand into a new area. However, there are other goals – that focus more on business operations rather than results – that are worth considering. One of the most important of these operational goals is to aim to achieve static costs.


What are static costs?

Every month, a business will be required to meet its costs. Many of these costs are naturally fixed; the cost of your premises, for example, or your utility bills.


However, some of these regular costs are not fixed; they are variable, depending on what is necessary at any point in time. Wages, for example, can be variable; if you need to hire extra seasonal workers, then your wage bill will vary substantially throughout the year. Variable costs also include provision for reparations to business areas such as IT systems or business premises; if something breaks and is in need of repair, these costs will be higher than they would be in a month where nothing breaks.


If you aim to achieve a high percentage of static costs in your business expenses, then you are essentially aiming to pay the same amount per month for as many services as possible.


Why are static costs beneficial?

If you know exactly what you have to pay for a variety of services every month, then your budgeting and forecasting is all the more likely to be correct.


Let’s say that you imagine your costs for the month will be $10,000. Some months, you will have no variable costs – you don’t need to fix an IT system or hire extra workers. In those months, variable costs seem preferable.


However, the next month, you have your usual costs of $10,000 – but your IT system malfunctions and requires expensive repair work, your office bathroom suffers an electrical fault, and you have to hire more workers unexpectedly. In this kind of month, your costs could easily double, and with relatively little notice. This kind of sudden need can put a real strain on your business’ finances.


Setting a goal to achieve as many static costs as possible helps to prevent the kind of financial shock described above. A surprising number of costs can be fixed; you can opt for a fixed-cost outsourced IT support service, buy a maintenance coverage plan with a trade company, and even hire more workers full time. By fixing these kinds of variable costs, you hugely reduce the possibility of suddenly encountering a month where you have to find the funds to pay for a variety of services on a one-off basis.


In conclusion

Setting a goal to fix the cost of many of your business expenses may sound unusual, but can actually present an excellent method of managing your business finances. As a result, your business will be more secure, and you are all the more likely to hit the rest of your business goals too.  


Lazy With Legal? That’s Not An Option

When you are in the process of setting up a new business, you will certainly have a lot on your plate. For some entrepreneurs, they can be so busy that they eventually neglect to implement the proper legal practices that are needed in all corporate organizations. There’s no denying that this can be a very bad idea as it could put your business, and even yourself, in a very dubious legal position. If the worst-case scenario occurs and you are taken to court, then you might end up with huge expenses and your business may not surprise.

To make sure you are never too lazy with your legal, you might want to follow these tips.

Budget Well For Legal

Legal can be very expensive. In fact, that is one reason why some entrepreneurs don’t fully equip themselves with all the legal protection that they might need. Unfortunately, though, if you aren’t correctly protected and you do end up in court, you will find that it could cost you a whole lot more than if you had budgeted for it in the first place! So, make sure there is plenty of cash set aside for you to get the best legal protection for your company.


Find The Best Attorney For The Task

Most entrepreneurs develop close relationships with lawyers and attorneys so that they always have someone on hand to call if they ever need any legal advice or assistance. But it’s worth remembering that you shouldn’t just stick with one attorney, as they all focus on various aspects of the law. So, it’s a good idea to get to know a few lawyers who can help you with different situations. You might want to contact the Dolman Law Group about any traffic accidents that your employees are in, but you will need another law firm if you ever have any employment or contractual queries. Getting the best lawyer for the job improves your chances of winning the case!


Always Get The Right Licenses And Permits

Your company will need a few different licenses and permits before it is allowed to operate and start selling its goods and services. It is essential that you look into exactly which ones you need and that you get them before you launch. Trading without them could land you in some very hot water indeed!


Protect Your Intellectual Property

Few entrepreneurs remember that they need to protect their intellectual property from being stolen and used without their consent. To protect it, you need to copyright it and get all the necessary trademarks and patents.


Never Work Without The Right Contracts In Place

Once you start to take on new clients, it’s crucial that you always put a contract in place between the two of you. These contracts help you and your clients understand your rights and know what is expected of all parties.


Make sure you don’t ever neglect your business’s legal side. Follow these tips to prevent any unwanted legal situations from arising!


Starting A Business? Don’t Overlook These Things!

So you’ve come up with a fantastic idea for a business concept; you’re extremely excited to get your project off the ground. However, what it’s important to understand is that coming up with a business concept is only half the work – there’s a lot more to starting a business than meets the eye. It takes a lot to get a business off the ground – this is something that you most probably already know. However, what you may not know about is the things that most commonly get overlooked by new business owners.


Wondering what these often overlooked tasks are? Below is a guide to some of the things that business owners most commonly forget about when launching a startup – have a read and take note, to ensure that you don’t make the same mistakes.


Think about taxes

When it comes to running a business, taxes are a crucial part of that. The problem is that it’s far too easy to lose track of tax deadlines when you’re new to the business industry, but this isn’t a mistake that you want to make. That’s why it’s so important that you think carefully about your taxes, and are clued up about what you need to do as a business owner. Don’t want to deal with your taxes yourself? The best thing to do is outsource the task!


Legally form a company

If you are going to build a successful business, then it’s essential that you do everything by the book, which includes legally forming a company. The good news is that when it comes to legally forming a company, there’s plenty of useful resources to help you, such as yourcompanyformations.co.uk, for example. If you are serious about making a success of your business, you need to treat it like a business from the get-go.


Set up a business bank account

A business bank account is another must-have for every business owner. Why? Because it’s essential that you keep your personal and business finances separate at all times, otherwise you can end up in rather murky territory when it comes to your accounting. Plus, your business will appear more professional if the cheques that you send from your business have a business name on them. Not sure how to choose an account? Resources like https://www.nibusinessinfo.co.uk could be helpful.


Invest in the right software

As a new business owner, the right software is a crucial investment and one that you should not even consider running your business without. The fact is that starting a business is hard work, which is why you need all of the help that you can get, and having the right software on hand to help you can make all of the difference. If you’re unsure about which business software to invest in, it’s a good idea to spend some time doing your research – the internet is an amazing resource for this kind of thing.


When it comes to starting a business, there’s a lot that you need to think about, which is why it’s so easy to overlook something important.


The Secrets To Manging Your Business Budget Successfully

Spending money on your business can go one of two ways. You can either be very savvy with your spend or terrible and make bad decisions. But money and investment are what will help grow your business and take it to the next level. So it’s vital to get up to speed on ways you can save money when running a business. So I thought this would be a great time to divulge some mod the secrets to managing your business budget.


Consider professional help for things that aren’t your expertise

Yes, you guessed it. Trying to save money by doing things yourself can be counterproductive. If you are not clued up on what you are doing, you can end of costing the business more money than it would have done to get the job done properly. So don’t be afraid to spend money and outsource when it is needed. It could save you a lot of heartache in the future and frees up your time to do the things you are confident in. Like driving the business forward or motivating your employees.


Think about where you do business

One big cost that businesses can have is their location of business. Many new ventures start off from home and while this can be amazing in terms of your budget, the likelihood is that as your business grows you will soon outgrow the home and need something a bit more substantial, for stock or even employees. This is when looking at a range of modular buildings could be worthwhile. Allowing you to build a modern purpose built location for your business that can be cost effective as well as looking professional.

Utilise free social media websites for marketing

Marketing can be a big cost to your budget, but doing it right doesn’t have to be so expensive. You should consider using as many free tools as you can as well as all of your other marketing techniques. This means considering Facebook, Twitter, and other social media platforms to get your business and message out there. These platforms allow you to directly communicate with your potential customers and clients.

Create a free website and blog for selling

At the beginning of every business venture, there is a cost to consider. So try and use as many free tools like website creators and blogs to start you off. This means that you can obtain a loyal customer base before needing to spend money on cleverly designed websites.


Review how people find your business regularly

Many business owners forget to find out whether their marketing strategies are working. This is as simple as asking your customers where they found your business. You may find that the social media posts are paying off, or your blog is reaching more potential customers than you think. Doing this highlights where money should be spent and where it can be saved.


Go green

Finally, going green can save a lot of budget expense. This means e-newsletters or marketing instead of sending letters and direct mailers. You can save up to 90% on cost by opting for something internet based.


I hope these tips help you save on your business budget.


Judging a Book By Its Cover: Why Packaging is So Important

If you run a business which creates products, you need to carefully consider the packaging that you create for it, as well as the products themselves. You might have the most fantastic item in the world, but consumers are not likely to pick it up unless they are enticed by the way that it looks. Not only this, good packaging can provide your products with the protection that they require to stay in good condition while they are being transported around. Here is some more detail about why you need to take your time over packaging design decisions.


Customer Decision-Making is Often Based on Packaging

The strength of your product packaging can make a huge difference to your customers’ decision-making. In fact, it is estimated that around a third of customer choices are based on the packaging alone. As well as this, the vast majority of purchasing decisions are still made in-store rather than beforehand. This means that you have a great opportunity to influence consumers which you could be missing out on with poor packaging.


Marketing and Promotional Tool

With the explosion in the popularity of social media over the past few years, your packaging has become an even more important marketing tool. If consumers see a product that they like the look of, they are likely to snap a photo of it to share with their network. On the other hand, if they see some major flaw in it, you could find your product going viral for all the wrong reasons. Ultimately, you want your business to be talked about in a positive context as much as possible. And there are also the more traditional forms of promotion such as TV and print. If your product is instantly recognisable through the packaging alone, this will help to provide a major marketing boost to it.


Product Protection


Whether your product is wrapped in paper, cardboard or plastic, quality packaging can deliver good savings thanks to the protection that it provides to your products. The last thing that you want is to have to pay for damages which were easily avoidable. Not only this, packaging innovations can enhance your product as a whole. For example, just think about all of the food products which are stored in resealable plastic bags to help lock in their freshness. Your packaging can end up playing a big role in the overall enjoyment which your product provides to your consumers.


For these three reasons any many more, making sure that you get the packaging of your product right is not a business task which you should overlook. First of all, you can influence the decision-making of your customers in the way that you would like. Secondly, the right packaging can be a fantastic marketing and promotional tool. Finally, you need to think carefully about protecting the integrity of your products to ensure that they retain their quality.



Overlooked tech costs associated with running a business

There is no denying that financial management is one of the most critical elements of running a business. If you do not get this part of your company right, you may be left with no business at all. When you consider how technology has changed the business landscape and how much of an influence it has on businesses today, it is not difficult to see why this plays a critical role in the financial management of any business. One of the things you do not want to do is forget about certain costs. With that in mind, let’s take a look at the most overlooked tech costs associated with running a business.

Cybersecurity – A lot of business owners overlook cybersecurity because they do not see it as a major expense. However, if you do not protect your business with sufficient data security measures, it is going to cost you much more money in the long run when your business is breached – and it will be if you do not protect it. It is vital to recognise that all companies, big and small, are targets.

Maintenance and repairs – It is hard to quantify how much money you are going to spend on maintenance and repairs because you do not know when and how frequently items are going to break. Nevertheless, it is critical to set an emergency fund aside so that you can easily react to these moments. From computer repair to barcode scanner repair, there are so many different items in the workplace that may break and require money spent so that you can get your business up and running more efficiently again.

Training – Software is something that most business owners make the most of today, enabling them to work more efficiently and make more intelligent business decisions. Nevertheless, a lot of business owners overlook the fact that training may be required for software to be implemented effectively. After all, there is no point in purchasing software if your employees do not know how to leverage the capabilities of it.

Hosting your website – Last but not least, there are a number of different costs that are associated with running your business online. You probably already recognise the fact that you are going to need to pay for a website design company to build a winning business site, and you may even need online marketing services too. But have you considered the cost of hosting your website? Make sure you incorporate this into your budget. Choosing a good host is of huge importance because it impacts the speed and security of your website, so don’t cut any corners.

Hopefully, you now have a better understanding regarding some of the most common costs that people overlook when it comes to running a business. When it comes to the financial side of your company, it is so important that you budget effectively, and this means including all of the expenses that are associated with running your company – tech included. Make sure you add the above into your financial plan if you have not already.

Side-Hustle Advice From Legit Side-Hustlers

The time for sitting back and hoping your life will change is over. You’re underappreciated, understimulated, and undervalued, so you need a new lane. Your side-hustle is the perfect opportunity because it has the potential and you have the passion. Put them together and the startup should blossom into a fully-fledged business.


Stop me if I’m wrong, but there’s a problem, right? Yep, you have no idea where to start. Juggling two lives isn’t straightforward, which is why lots of side-hustles fail on the regular. The good news is bona fide hustlers have been there and done it. Even better, they love to share their experiences.


Here are some of their best tips.


Don’t Burn Yourself Out

Having two full-time jobs is a hassle. There’s no doubt about it. However, it’s necessary if you’re going to break out into the industry and take it by storm. So, you work hard and burn the midnight oil in the hopes that things will pick up soon. Experts believe burning the candle at both ends is dangerous because you don’t have enough time to relax. Usually, the standard of work drops according to her. Rather than working long, try and do fewer hours but get more done in a short space of time.


Give Up

“Hang on a minute – you should never give in, not if it’s your passion.” As commendable as this attitude is, it isn’t realistic. Why? It’s because there is too much on your plate and you haven’t got the stomach to clear it. So, it’s better to give up on the things which are less important than carrying on working yourself to death. It can be side-hustle or out-of-the-office-related. For example, lots of people find that going to the gym three times a week is too much and cut down to once or twice. Don’t be scared to cut your losses.


Hire A Solicitor

No one likes this piece of advice yet it’s a handy tool to keep in mind. Having a day in court is inevitable as you’re bound to ruffle some feathers. If these big birds have plenty of resources, then they’ll peck your head with legal papers. Sadly, it’s the way of the industry. Therefore, an expert that covers everything from a construction accident to intellectual property is a wise choice. Or, you can hire solicitors separately depending on the situation. Either way, have a firm on retainer for when the papers get served.

Wake Up And Get The Worm

The idea of working Sunday to Sunday isn’t appealing. Weekends are for chilling and seeing friends and getting away from the office. Taking on your side-hustle can eat into these activities and add more tension to your life. To avoid it, be like the early bird and wake up and catch the worm. If emails need writing and sending, do it while you’re eating breakfast before going into the office. That way, there’s time to do things in the evenings and on weekends.


Do you have the spark to turn your hustle into a career?


How To Launch Products To Sell On Your Blog

As a blogger, you may find that you have your own routine with how you run things. You’ll have your set way of doing things, and that’s great! From the way you write your content and promote it, to the topics that you cover and the tone of voice that you use – everything you do will be unique. And that’s what makes your blog interesting. When you know that you’re building an audience and engaging with your readers based on your own content, it can be so exciting. You know that people are interested in what you’re doing, and it can be a huge sign of things going well. And it’s usually at this stage that you want to really start to take things to the next level.


If you’re really starting to grow your blog and you’re making money via advertising or affiliate marketing, then you may be ready for the next step. But what should that be? Well, a really great idea for you here is to launch products. And you have some options here. Maybe you’d like to launch some online products that your audience can start to buy. Or maybe you’d like to launch physical products that you’d package up and send out. And that’s exciting. Regardless of which route you want to go with, you’ll want to know how to launch. So let’s take a look at that.


  1. Do Your Research

The first thing you need to do is to make sure that you’re doing some research into your product idea. Or maybe you have a few ideas, and you want to choose between them? Conducting new product research is crucial to launching something that will be relevant to your audience and that they will be interested in. But it can also help you to work out what might be the best option for you to go with.


  1. Ask Your Audience

As a step on from that, you’ll want to think about asking your readers what they may want. If you really want to guarantee that your audience will actually be interested in buying the products you produce, it’s always better to ask them. So get their opinions, find out what they want, and even hold a focus group to make sure that your products will be in demand.



  1. Create Or Source The Products

Next, you’re going to want to think about getting your products together. You may want to research how to make an ebook or set up an online course. Or you may want to go direct to the manufacturers to source the products or supplies to you need to launch physical products. Here is where you’ll want to spend a lot of time getting it right.


  1. Start Marketing

The next thing to think about doing is your marketing. As the product is being made, you will want to come up with your marketing plan, social media strategy, advertising campaigns and any PR you want to do around the product to drum up some early interest in it.


  1. Add In The Ecommerce Functionality

Then, you need to make sure that you can actually sell the products on your blog. You will need to have an ecommerce functionality and a shop page. Also look into payment gateway vs virtual pos options to see how you’re going to take payment. You’ll want to make this as easy for your customers as possible.


  1. Test The Process Out

Before you launch, it’s also super important for you to test everything else. The last thing you want to do is set the products live, tell your audience that items are ready to buy, and then have the site crash or realize that they can’t actually purchase the items. Here, as much testing as you can do will be what you should aim for. You’ll want to make sure that everything is working as well as it can be and that you’re 100% ready to sell.


  1. Make The Launch Exciting

And then, you’re going to want to make sure that you launch in the most exciting way possible. When you’re coming up with a product launch strategy, try to do something new, different, and exciting. Maybe you can host an event and invite your readers? Or maybe you want to send out a countdown launch email without revealing what the product is? Just make sure that you keep your launch strategy on brand, and that your audience is going to be really excited about the new product.


Want more from your business? 6 tips to reach your potential today!

Your business is the love of your life. You’ve invested more time into it than you thought physically possible. You can’t remember the last full day off when you didn’t sneak a look at your emails. What self-care? Self-care these days is writing a new blog post, but you don’t even care. You love it!

But wait. You remember those goals you set? Those ones you jotted down in that notebook? Those ones you’ve not looked at since. When did you go from a goal setter to just sort of drifting along just about keeping on top of your business?


What’s holding you back?

Not setting realistic structured goals

If you don’t have goals, you don’t have structure. If you don’t structure your goals, you may as well not have any. It’s all well and good saying my goal is 5 new customers this month. But how are you planning on getting those? You need to set goals that are achievable, but also think down to the most little detail of how you are going to achieve them.


Feel the fear and do it anyway!

Or chances are you’re feeling the fear and not doing it. Many of us think no I can’t do it. You might not try to sell because you’re scared of the other person’s reaction. You might not approach them for that opportunity because you’re scared of hearing no. In business, you have to get past this. Feel the fear and do it anyway!


Lack of strategy

You may either not be sure of the next steps to take, or you’ve got so engrossed in all you have to do you’re missing the bigger picture. Either way, you need to take a step back and have a good understanding of the different strategies your business needs. For example turning followers into paying customers.

A Business Breakthough Session (a complimentary session) can help with understanding the strategies you need.



How to move forward

Set a schedule

It’s a good idea to have a weekly set schedule of things you must do weekly in your business to sustain it. Then build on top of this with tasks from the strategies you have set to move your business forward. Set yourself a to-do list to keep on top of your business.

Don’t overwhelm yourself

Trying to do too many things at once will mean you do ten things at 10%, do one thing at 100% then move onto the next task. A job done properly won’t need to be revisited.


Put strategies in place that work for you

As the saying goes there’s more than one way to skin a cat. Now I say that it’s not the nicest saying so we’ll move on from that analogy! My point is there’s more than one way to do the same task. Make your life easier and find the easier most efficient way to do it from the start.

If you’re offering a freebie set it up to automatically download, don’t send each one manually, for example.

I love all things strategy and helping small businesses move forward. To see them hit their goals quicker is just amazing! I’d love to give you clarity in business today! Try a Business Breakthrough Session (free 30 minute session!).

3 Steps You’ll Need To Take To Make Your Side Hustle Grow Into A Fully Fledged Business

Stop me if you’ve heard this one before. You’re understimulated, underappreciated and overtaxed at work. You yearn for opportunities and challenges that you finally know for sure that your employer will never, ever provide for you. You’ve spent months looking for jobs in the newspapers and on job sites in your free time but to no avail. But while 9 out of 10 people in your position are prepared to roll over and accept their fate, you’re ready to take your life, your career and your financial well being into your own hands. You’re going to start a business of your very own.


But you’re also smart enough to know that quitting a salaried job to go into business for yourself is risky, so you’re taking the time to do it right. You’re developing your business as a side hustle. But how will you know when the time is right to make your business a full-time endeavor? Well, while the decision is and must be yours, here are some boxes to check that will help you to make the jump…

Know your market

Market research is a vitally important process. But it’s not a simple one and done that you abandon once your business is established. You must be in constant touch with your changing markets. What technological innovations are on the horizon and how could they benefit or change your business model? How does your business respond to a specific gap in your chosen market? Has the market changed as a result of your nascent presence? How will your business adapt to the changes in your current market? How can you ensure that your brand continues to resonate with your customers, and what will you do if it isn’t?

Know your competitors

Whatever the size and scale of your new enterprise, it’s important to understand your competitors. It’s not enough to simply know the needs of your target market. In a fast-moving business landscape, you must also know how your competitors are failing them and how to capitalize on this. Likewise, it’s important to find out what advantages they have over you and reverse engineer them to your benefit. There are a range of tools to help you do this from using WordTree to research your competitors and monitor your niche to using Spyfu to see how your competitor’s keyword search ranking measures up to yours.


Work out your cash flow projections

It’s not just enough to know where you’ll be getting your business funding from. It’s not even enough to have a comprehensive business plan. In order to be successful in those make or break early years, it’s essential to have accurate, comprehensive and realistic cash flow projections mapped out before you go full time. This will establish what you can expect to make, what bills and debts you will need to repay and what you will need to pay yourself to keep the roof over your head while still maintaining the healthy cash flow necessary to help your enterprise to grow.


When you have confidence in your ability to leap over these hurdles, you’re ready to make your side hustle your ffull-timeoccupation.


What Will Help You To Grow This Year?



When it comes to being at your best, do you know what it will take to get you there? Do you know what you really need to do to feel like you’re developing, growing, and just improving as a person? Now, you may feel as if you’re already really happy with the person that you are already – and that’s great. But, if you don’t change, you won’t grow. And if you’re not growing, then you could be missing out on really reaching your potential. And when you’re looking to really do something special with your life, really push your career or business, or just make sure that you’re really contributing all you can to the world, you will definitely want to be able to grow as a person. But how? Well, these five areas can help you.


Boosting Your Skills

So first of all, you should definitely think about boosting the skills that you have. These are going to be skills that apply to your career or business and will help you to improve in your main roles. From sales training to relationship building, think about ways that you can learn about these key areas of business. There may be courses that you can take or experts that you can work with one on one to really hone in on your key business skills.


Taking A Class

As a step on from that, you may also want to add to your skills by learning something new. Maybe there’s something that you’ve always wanted to be able to do – like code or create graphics. When this is the case, you may find that taking a class in this can help you to grow. This could also apply to things like learning a language or taking a writing workshop.




Reading More Books

So the next thing you can do is commit to reading more. Because there are always going to be books that you can read that are going to help you to grow and learn. But not only that, when you’re reading the best business books around, you may also be inspired or feel more motivated to keep pushing on with your business.


Getting A Mentor

And then, you may also want to think about finding yourself a mentor. Sometimes, you just need someone to be able to ask questions or to get advice from to help you to become a better person in business or your career. So find someone that you think that can help you to grow.


Trying Something New

Or maybe what will really work out best for you, is pushing yourself out of your comfort zone. Because you’re never really going to be able to grow if you continue to stick to things that you know, or routines that you love. Instead, to grow, you have to push your boundaries. So maybe you want to meet with new people, visit new places, try new business models, launch a new product or service, or just do something that’s challenging enough to help you grow.


How to Grow Your Brand Online Without Splashing Out on Paid Advertising

If you are struggling to create awareness about your company in your marketplace, and are spending too much time on promoting your offers, chances are that you will have to start working smarter instead of harder. You will have to up your game and find effective free marketing methods that will improve your reputation and increase your brand visibility long-term, focusing on the markets that are most likely to be interested in what you have to offer. Below you will find a few tips on how to get things done without paying for your advertising.




Create Various Content

If you are stuck in 2001 and think that blogging alone will make you money and convert prospects into buyers, you need to change your mindset. Today’s audience is more interested in images, videos, recordings, and wants to be entertained. If you are not an expert in infographics and video creation, there are several online tools that will make your job easier. On the plus side, images and videos are much easier to share on social media.

Manage Your Reputation

It is also important that you manage and monitor your online presence and reputation. Once you have set up your social media profiles for your business, it is important that you actively ask for reviews and feedback and answer every single comment submitted on your site. This way, you can monitor the image of your brand that your potential customers see.

Use Press Releases to Create Awareness

It might also be a good idea to create a press release campaign straight after you have launched your business so you can let your market know about what you stand for and what you offer that is different from other companies’ products or services. There are some rules of digital marketing and press release writing you might not be aware of, though, so it can be a good idea to talk to a professional before you launch your campaign.

Team Up with Other Marketers

If you would like to grow your online presence, it is also important that you spot opportunities for collaboration early. Whether you are looking for a brand ambassador or a blogger who has a lot of followers in your niche and seek opportunities to work together or offer an affiliate program for people who have connections and marketing channels to reach out to your potential customers, you will be able to create a win-win situation.

Automate Your Marketing

The good news is that you don’t have to sit in front of the computer all day if you don’t want to. You can pretty much automate your online marketing and test your campaigns, measure your results, and find out more about your target market at the same time. There are several great online marketing tools and social media schedulers that will help you keep an eye on your campaigns and your conversions.  


Growing your brand on the internet can be challenging. There’s a lot of competition out there, and you will have to find a way to stand out and work smarter than the rest of the entrepreneurs in your market.


Signs your brand isn’t working


In the current business climate, there is nothing more important than your brand. Your brand needs to be strong, easy to recognise, and consistent. It also needs to have the right level of creativity to distinguish your business from the crowd. There is no denying that creating an effective brand can be difficult. The last thing you want to do is start over because this goes against the levels of consistency brands need to achieve. However, if your brand isn’t working, you should go back to the drawing board. So, with that in mind, let’s take a look at some of the key warning signs that your brand is not effective.


You don’t have a tagline – One of the easiest places to start is with your business’ tagline. If you do not have one, this is a problem. Your company’s tagline reinforces your communication. It describes what you do while ensuring your name is cemented in the minds of your customers and prospects. For a tagline to be effective, it needs to be easy to say, original, and memorable while also communicating what you do.


You can’t say what your brand is in 15 seconds or less – If you have a strong and effective brand, you should have no trouble saying what it is in 15 seconds or less. In a world of information overload and complicated communication, simplicity is the best anecdote. You need to be able to say what you do in a few words. If you can, this shows that your brand is clear and effective. If you cannot, you need to do a bit of re-thinking.


You don’t know where to start when creating content – When it comes to creating business content, you should know the voice of your company and the style that you should be using when it comes to working with a video production company or web design business. If you don’t, this says that you don’t really understand your brand. If you do not understand your brand, no one else is going to, indicating that it is confusing and lacks the strength needed to stand out in a crowded marketplace.


You do not have objectives that are in line with your vision, passions, and values – In the introduction, we mentioned the importance of consistency, and this really cannot be stressed enough when it comes to branding your business. You need to be compelling, focused, and succinct because people have shorter and shorter attention spans.


So there you have it: some of the signs that your brand is not working. If you have noticed any of the signs that have been mentioned above, this is an indication that your brand needs a bit of TLC because it is not working as it should. Perhaps it could be time for an entire revamp?


How To Manage Your Business Presentation Nerves

Here’s the thing! Standing up in front of others may be what you were born to do. With an audience at hand, you may get a buzz from the crowd, and your skills at presenting may be second to none! The late lamented Steve Jobs had nothing on you! On the other hand…


Standing up in front of others may be your worst nightmare. Perhaps because of a fear of vulnerability, you may dread the idea of talking in front of a group of people. Whether it’s in a small room talking to your clients or investors, or in a larger auditorium delivering a presentation to your business peers at a conference, you may want the ground to swallow you up to take you to a place that is safe and away from the critical eyes of others!


So, assuming you fall into the latter category, and you dread the idea of delivering any kind of business presentation, we have some tips for you.


Benefit from training. Nobody is perfect, but you can build up your skills through training. Check online or with your local colleges for any training that may be available to help you with the unenviable task of leading a business presentation. For starters, training in public speaking may be of use to you. Giving you the skill to speak in front of others without melting into a puddle of nerves, this is one key area that will definitely stand you in good stead for your speaking engagement. Secondly, consider Powerpoint or Visio training classes. Here, you will learn how to create a visual backup for your presentation, from flowcharts to slideshows. With training in these and other areas, you will build up your confidence in the skills needed to effectively demonstrate your presentation in front of others.


Prepare your material. The worst thing you can do when feeling nervous about giving a presentation is not planning it thoroughly. Preparation is key, as getting up on stage and ‘winging it’ may be one step away from much personal embarrassment. Therefore, consider what you need to say and research vital information. The more knowledgeable you are, the more likely you are going to make a good impression, especially if you are having a Q and A session. Structure your presentation too, using this guide to deliver something that will engage your audience. And know who your audience is. Depending on the demographic you are speaking to, you may want to tailor your presentation accordingly. After preparing your material, you are then ready to go forward with the next step.


Practice your presentation. Having prepared your material, you should enlist friends, family or business colleagues to listen to you going through your presentation. It doesn’t matter if you go wrong in an informal setting, and your listeners may be able to give you a few pointers if any weaknesses are apparent. They will tell you if your attempts at humour don’t land, or if there are any dull stretches in what you were delivering. They will also let you know what went well, so you may be encouraged to know that you may actually be better than you think you are. Another good idea is to record yourself. You can then play back the recording later, giving you the opportunity to see what you look and sound like giving your presentation. If there are any flaws in your delivery, you can work on perfecting them.



Prepare for the day. Preparing your material and delivery is one thing. But then there are all the other things you need to prepare for, such as getting together all the equipment necessary, and having a backup in case something stops working, such as your laptop. Get to know the place you will be speaking in too. Know where you will be standing, find out where electrical sockets are and have a run through of your material in the real environment. Think about any questions you may be asked by your audience, and anticipate the answers. The more you can do in advance of the big day, the less nervous you will be.


On the day itself. Assuming you haven’t decided to call in sick (those blasted nerves), get to where you need to be in good time. This will enable you to physically set up for the day, and give you time to mentally prepare yourself. Use some of these relaxation strategies to calm your nerves. As your audience arrives, know that they are here to support you and not judge you, so don’t consider them a threat. Have cue cards on hand to help you as you deliver your presentation. And take your attention away from yourself and focus on your audience. They have come to learn from you, so no matter how you feel inside, remember your job is to benefit their day. Chances are, you will do better than you think you will, especially if you have prepared your material and practised beforehand. And if you do screw up in front of the audience? It’s not the end of the world, and assuming it’s not a huge faux pas, shrug your shoulders, make light of your mistake and move on.


Final word


We aren’t all equipped to stand in front of others, but follow our advice, and you will stand a better chance of success the next time you have to deliver a business presentation. And if you have conquered your fears? Let us know what you did, giving those of us with fretful nerves the benefit of your wisdom. Thanks for reading.



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