Blogging for Business
If you’re reading this blog then chances are you’re someone who reads hundreds of blogs each month. You value the hot takes, the life hacks and the insights that you gain from reading them and you like the variety that you find.
So what about blogging for your business? What could having a blog on your site do for you and why should you devote time to producing content when you’re busy with the day-to-day work of running your business.
In this article, we take a look at why you need a business blog and how to go about making that happen.
Image from Pixabay: CC0 licence
Blogging For Traffic
Very simply, creating regular blogs on your site can help drive traffic to your site. The process is a little more complicated than just writing, but with a little research you can produce a tool that employs Search Engine Optimisation (SEO) techniques that will help your blog get discovered on Google searches.
How to go about this? You’ll need to plan ahead. Google likes blogs that are posted regularly with high quality content. You should do the research and find out what words are used in Google searches that lead to websites like yours. When you have that list, you can begin to introduce them into your own blogs.
Try not to overstuff your blogs with these keywords but instead use them organically throughout your writing.
As mentioned up post, you’re looking for content that offers value and isn’t just there for the sake of it. You want to offer your reader some extra value, something like a reward for taking the time to visit your site.
Take, for example, a plumber who blogs regularly about common plumbing problems. Offering ideas for solving problems hits all the Google keywords and brings people to his site, pleased to take the advice of a professional and tackle the job themselves before having to pay for a plumber to come out. When they can’t solve the issue, it’s this plumber’s site they return to, especially if they are local.
If you’re planning on posting once a week, then think about posts that are between 500 and 800 words long. If you’re looking at posting less regularly then go for long form reads, somewhere between 1,000 and 1,500.
When you’re a blog fan and a business owner you can easily combine the two to create content that works to improve traffic to your business site. If blogging isn’t for you, then you might need to think about producing content via a third person, a paid professional who can supply you with posts. Not a cheap option but certainly one to consider if you’re serious about taking your blogging to the next level.
Get planning some great content, start your keyword researching and get your blog on.