Yes, I know that it pretty easy to see all those gorgeous minimalist blogs with beautiful visuals and peppy posts and think, I could never do that and make any money at it! However, nothing could be further than the truth. In fact, you can do it and below you will find some guidance on how. Carpe Diem ladies!
Increase your readership
First, things first, it will be pretty hard to make any money out of blogging if you don’t have a serious amount of readers behind you. What that means you have to attract people to your site in the first place and to do this you will need to be smart.
In fact, a smart combination of exciting content and the opportunity for genuine engagement can make all the difference to your readership numbers. Just remember that sharable content that people can interact with by commenting on is truly the key here.
Focus on your UI
Next, it’s not just your content and engagement strategies that are important when it comes to making money from your blog. You will also need to ensure that you user interaction interface (UI) is spot on too.
Your UI is the visual aspect of your site that encourages interaction from readers. Do this well, and it can help make things clearer, direct attention to specific elements that you want highlighting and make for a more pleasant experience when using your sites. All things will have readers coming back time and time again for more.
Find and combine revenue streams
Of course, you won’t be able to make money from your blog if you don’t explore the different revenue streams that are available to you.
First of all, why not consider hosting sponsored content? This is when marketing companies pay you to display a post that is written by someone else. Don’t worry though because they’ll do their best to match the style and content to things that will be suitable for your site.
Alternatively, you may wish to go for affiliate marketing instead. If you are asking yourself what affiliate marketing is, don’t worry it’s quite simple. Basically, you write an informative post or review about a certain product, and within that, you include links to a retail site where customers can buy the items. Then you get paid each time someone makes apps purchase by using your link.
Also, when it comes to monetizing your blog, you may wish to aim for the big time and seek out brand sponsorship. These usually come with payment, and a wealth of free products. Although it will mean that you are limited to the other products you can promote and use on site.
Don’t forget that sometimes combining a selection of the above method may work best for your blog.
Lastly, when it comes to making money from your blog, remember that people respond best when you are genuine. What this means is that is best not to get too caught up creating a particular image of yourself online, but allow yourself to be real and even a little vulnerable on occasion as well. If you want to make a success of your blog that is!
Blogging may seem like the new hot thing, but there’s a good reason for it. A blog gives a company a way to reach their customers and clients while simultaneously giving their business a personality. Deciding to start a blog is in itself a big deal because you’re making a conscious decision to do more for your business. You’re saying that you have things to say and you have an opinion to give and you want to say them all to your customers: and they love it.
Customers love to be able to connect with a business, but a blog has to be more than just content written in blocks on a website. It needs to be engaging and pretty to look at and you need to be marketing it correctly. Before you can dive in and get writing, you have to decide whether your blog is going to be attached to your business website, or if you want to have a standalone website to use for your content that will link through to the main site. Whichever way that you decide to do this, you need to be able to be successful and here are five tips to get you there:
Design It Right. Your blog needs to look good, sure, but it also needs to be well-supported. Checking out www.webdesignreview.co.uk/ to figure out which web design agency you should start using for your blog can be monumental in helping you to make decisions. The agency you choose can help you set your blog up to be designed perfectly to reflect your brand.
Make It Optimised. Your site needs to be accessible to customers on a range of platforms, which means that they need to be able to access your site from their smartphones, tablets and computers. It has to be fast and it has to be optimised for mobile to harness the traffic!
Know Your Audience. You need to market your website correctly, and to do this you need to know who your marketing to. Learning about your audience and what they like can help you to market to them effectively, making your blog a place they want to click.
Go Bold. You need bold titles to capture the attention of the readers, and when it comes to your content, it’s the bold and the brave that gain the clicks and the conversions. Always go for the best, most attention-grabbing titles. You won’t regret your effort.
Social Media Splurge. You need to have calls to action and share button on all posts so that people will share them on social media for you. If you have these easily accessible buttons on your web pages, you’ll find more and more people sharing them on. A successful blog comes with shares because shares bring people and people are what you need the most.
Your blog needs to kick off nicely and with the tips above this is exactly what could happen for you.
Back in the day, blogging was a purely personal pursuit. However, nowadays, it can actually develop into a full-time career and is the main source of income for increasing numbers of people around the world. So, if you want to make money from something that you actively enjoy doing and are probably already doing for free, read on!
The first step that you need to take if you intend to make money from your blog is to increase traffic through your pages. No matter how you intend to make money, you need to make sure you have mass exposure, and boosting your traffic ensures this. Here are just a few ways to get as many site views and page views as possible.
Choosing a Specialism
When you are blogging as a hobby, you can write on whatever subject you please. Why? Well, it doesn’t matter if you don’t get many views on a post and it doesn’t matter if you have a large readership or not – you are simply writing out of personal interest or investment in whatever it may be that takes your mind at any given time. But if you want to maintain a regular and loyal readership, you really do need to narrow things down and choose a specific area of specialism. If someone is interested in beauty and makeup and you always post around the topic of beauty and makeup, they will regularly check in to see what you’ve posted. However, if you only post about beauty and makeup for one in every ten posts, they’re likely to feel that they are wasting their time when they log on to find a post about another miscellaneous subject and are likely to stop visiting. So, know your readership and ensure that you’re providing them with what they want.
Blogging Regularly and Consistently
People lead busy lives and they don’t have time to waste regularly checking your site just in case you’ve posted something new. You should ensure that you blog regularly and consistently. This will allow readers to check in on specific days or at specific times, sure in the knowledge that they will have new material to read. So, decide when you want to post and stick to a routine.
Linking Your Social Media
Remember that your friends and family members can all prove to be valuable readers too! You can encourage people you already know to read your blog by posting on social media with links to new posts. These people already have an interest in you and what you have to say, so many will click the link and begin regularly reading your posts. This can significantly boost your traffic levels in and of itself!
Collaborating With a Social Media Influencer
If you want fast exposure, consider collaborating with a big-time social media influencer. Social media influencers often have tens of thousands, hundreds of thousands, or even millions of followers. Every time they post, their posts are seen far and wide. If you can encourage one to name drop or promote your blog, you are likely to see increasing numbers of people visiting upon their recommendation.
Ads and Sponsorship
Once you’ve got a whole lot of traffic passing through your blog’s pages, it’s time to start making some serious money. Now, the most common way that bloggers make an income is through advertisements and sponsored posts. If you have a lot of traffic, a wide variety of businesses will start to see your blog as a brilliant potential advertising space. If all eyes are directed on your posts, they want their products and services to be listed in a banner, at the side of an article, or part way between an article, as this will boost their own brand exposure. You can charge them to use this space. The amount that you should charge will largely depend on just how popular your blog is. If you have thousands of people viewing every post, they’re going to have to cough up a fair bit of cash. Another way to make money through ads and sponsorship is to directly review or namedrop products within your posts. Many businesses will pay you to directly review or endorse their goods.
An Online Store
Another way to make money through your blog is to create an online store within your blog. This will be a section of your website where you will be able to sell products to readers and make a little extra cash on the side. Here’s everything you need to know to get the ball rolling!
Creating a Store
Generally speaking, it is best to collaborate with a web designer to create a store within your shop. This professional will be able to create a professional looking space where you can list products, display photos and product descriptions, receive reviews on stock, and take secure payments through a payment gateway like BlueSnap.
You need to appear professional for people to feel comfortable spending money with you. So, it’s worth invest in professional product photography. This will ensure that your wares are displayed in their best light, and that customers know exactly what they are investing in. Product photographers have the high-quality cameras, lighting, and aesthetic know-how to achieve this.
If you’re a blogger, chances are that you’re already pretty good at writing. Spend a little time curating interesting, convincing, and appealing product descriptions. Not only will they give potential customers more information on individual products, but they could really help to secure a sale.
As you can see, there are various ways to turn your blog into a money making business! Just remember to focus on building a large and loyal readership first and everything should be relatively plain sailing!
The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?
You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?
So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.
There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.
If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.
Then will that 1 person buy, maybe, maybe not.
You just put 100 posts out and you didn’t get one sale – sound familiar.
So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.
Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.
Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.
Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.
I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.
Feel free to share this post if you loved it and found it helpful!!
Contact She Hustles inc here!
Social media marketing is huge. It’s a fantastic way to grow your business and build an audience, and everyone from bloggers with small followings to international businesses are using it. But, as time goes on, social media is changing. In the early days, Facebook was a way to keep in touch with your friends and family. It was fun and nothing more. Now, social media is a massive part of our lives. When we apply for a job, our prospective employers check out our feeds to gauge what kind of person we are, and how reliable and professional we might be. Even those of us that don’t use social media for business are trying to keep things a little more guarded and sharing much less than we might once have done. But, is there still room for fun in your social media marketing? And can that fun help your business to grow?
While we want to show that we’re professional and competent, fun is crucial. One of the main benefits of social media is that it gives you a chance to keep things real. To show the people behind the brand, and to highlight your morals and beliefs. If we were all professional and just used social media to advertise, every brand or business profile would be the same.
People trust other people, much more than they trust brands, logos, business plans, adverts and corporate speak. Having a little fun with your social media feeds, by sharing fun content, pictures and videos and by using emojis, polls and lives, you have a great chance to show the personality behind your business and to build trusting relationships with your followers.
Again, people trust people. So, get other, real people sharing posts about you on their social media feeds. Then, share their post with a retweet, regram or comment. The best example of this is a fashion outlet or designer sharing a photo someone has tagged them in featuring their outfits. Your fans will love it. They’ll feel part of your brand, and like you care about their opinions and ideas. You could also be boosting their followings, which everyone loves.
Instagram and Facebook both give you the option to go live, or to share videos which will vanish after 24 hours. These are great places to get real and have some fun. Your main profile can still look polished and professional, but your stories can be more relaxed and less scripted. Film some behind the scenes videos of the inner workings of your company. Take a photo behind the scenes of a photo shoot, to show what’s really going on, be funny, be bold and let your followers in.
Social media shouldn’t all be about sharing your content and advertising your brand. It should be about building your relationships. Fun videos and engaging posts will help, but you also need to speak with people. Offer advice, answer questions, share other people’s posts and viral videos and engage with your audience. These relationships build trust and boost sales.
You may be wondering what the difference between a Business Strategist and a Business Coach is. They both should help with the direction of your business, they both should achieve progress, they are both services you should use if you are feeling overwhelmed, frustrated and lost in your business! Both services are specifically for people in business.
Using a business coach or a business strategist should save you money and time for your business. They will get you where you need to be in a much faster time. Before you know it, your business will be elevated to the next level, with your dream business in sight!
However, using the wrong one may still leave you feeling lost, so you may well be wondering what the difference is!
There will always be a degree of crossover between the roles. In fact, there are coaches who are actually strategists and vice versa, simply because they’ve labelled themselves as a Business Strategist when they’re actually a Business Coach.
Which is kinda scary as they should know exactly what they do right!!
The most simple way to look at it is as follows;
A Business Strategist will offer structure, guidance, strategies and tips for your BUSINESS.
A Business Coach will offer structure, guidance, strategies and tips for YOU!
Let’s look at this in more detail;
During a Business Strategy Consultation, your business will be analysed, and your specific problems addressed. You can examine marketing, sales, getting more customers and followers, product and service development, time management, staffing, legal issues and much more. After working with a Business Strategist you should feel like you have a plan of action for your business to hit your goals. You should feel educated to proceed forward with your business and take it to the next level.
A coach will assess you! They should bring out the best in you so that you may serve your business better. They will look at your motivations through to your passions and purposes, and translate this into your business and brand.
They may also look at issues like mindset, motivation, confidence, limitations… that kind of thing!
Maybe you need both a Business Strategist and a Business Coach! I can’t tell you that. If you only want to hire one, I’d say the best thing to think about is where the bulk of the problems lie. If you want your business to succeed, you want to put goals in place, you’re happy to work for new customers, consider a strategist who will help drive the business forward.
If you feel that you are holding your business back, as you are feeling unmotivated, or distracted then consider a coach.
If you would like to discuss any strategy needs for your business, why not have a chat with us! We are experts in helping small businesses get the results they want! Have a free 30 minutes business advice on us!
Do you have a dream of where you’d like your business to be in 1 year? 5 years? 10 years even? Do you know how you are going to get your business to that dream business? I mean do you have concrete plan to execute month by month? With realistic goals and targets? Do you know the help you can get? What services you could use? What free options are available? Who you could network with?
How you could make more money by doing less?
That’s where a business strategist can help. We look at where you are now, and where you want to be. Using my network and experience I help you set goals, explore new ideas, and maximise your business’s potential. Typically my services will see your customer list grow.
My business strategy consultation help you get your business from where you are now, to your dream business as quickly as possible.
Whilst I do hold a diploma in business, I have to say my knowledge comes from over ten years of running various businesses. I have managed all sorts of businesses from dog walking, through to personal training, through to freelance writing! I have served local customers in person, I have served people on the other side of the world online. I have worked with animals, children and adults! I had businesses before Instagram even existed!
And all of them were a success.
The only reason I don’t have those businesses now is because I created a better business. When I say better, I realised what I wanted in life. Where I wanted to direct myself, how I wanted to live. I stopped having work or businesses that dictated my life to me and reversed it. I now have a business that I love and fits my lifestyle and I want to share everything I learned with you!
Click here to book in and find out more!
As much as we might wish, no magic spell can bloom our businesses overnight. Startups demand motivation, dedication, and lots of time to trek to progress. There’s one element that can boost growth though and it’s called blogging. It can help drive more audience to your business site and boost your conversion rates. At the same time, it can craft a personality for your venture and increase your engagement with potential clients.
53% of the digital marketers commend the role that blogging plays in growing a business. Hard to swallow? Check out Hubspot that offers sales, marketing, CRM, and customer services software. It runs an incredible blog that provides informative posts and gets 4.5 million average views every month.
Let’s walk you through some significant benefits of business blogging:
In the present times, nobody wants to do business with lifeless scarecrows. Customers want to learn more about the people at the helm of things. The CEO of Modify Watches, Aaron Schwartz explains, “We work hard to make sure people think of our business as comprised of a group of real individuals, and not some soulless enterprise.”
To this end, the company uses blogging to express its personality. As you write blog posts for your business, you develop a slow but significant voice for your startup. Plus, blogs mirror your business values. Have a look at Gap Inc.’s blog. Their blog reflects the brand’s personality by showing its vision and values.
The content that you write for your blogs gives you an ample opportunity to insert a keyword into it. Keywords are the phrases or queries that people type into the search bar. These are the fundamental pillars of search engine optimization (SEO), as they bait clients for you.
With the use of a keyword, there are increased chances that the search engine will rank your business blog high. Consequently, more people can find your initiative. Research reveals that brands with blogs tend to 434% higher indexed pages. Therefore, blogging is a cost-effective approach to driving organic traffic to your business. Plus, keyword-enriched blogs enhance your search engine visibility.
You can share your blog posts on your social media channels too. These posts can multiply your exposure as well, as people love sharing informative blog content. 94% of the folks share blog posts on numerous social media platforms. Hence, blogging helps you with your initiative’s social media marketing.
Customers just don’t make a beeline to a business unless they have worked with it before and are fully satisfied. Instead, before shopping for something or availing a service, customers conduct thorough research. Reports confirm that 81% of the people research online before purchasing something.
You can use this pre-shopping behavior to your use. Update your blog with long posts that solve customers’ problems. For instance, if you sell accessories online, you can always write blogs about hot accessory trends or how-to styling guides.
Blogging gives you a chance to engage with potential and existing customers. You can leave questions at the end of the post and interact with people as they leave comments under your post. These also serve as an excellent means to get feedback from your customers.
What’s more is that you can provide a call to action (CTA) button at the end of each post. A CTA delivers clients a simple and direct path to connect with you to get your product or service. Therefore, blogging assists in generating more leads.
Summing up, blogging is a useful tool to boost your business. Regular blogging drives more audience to your website, works wonders for your SEO, increases your leads and conversion rate, and allows you to interact with your clients. It gives your initiative a voice and establishes you as an authority in your niche too.
Blog success, or as we like to call it, the Garden of E-Blog-den, Blog-adise, Shangri-blog-la or even Blog-topia. But those titles wouldn’t exactly be the best for SEO now would they?
There are so many blog posts across the wide, wide web that explain how to start and build a blog all the way to success-ville. I’m sure you’ve heard a million times: don’t compare yourself to anyone, find a niche, engage with the audience and be consistent. All of those are very true but we know this by now. Let’s step outside of the box together and unveil some magic tricks of the trade.
We’ve broken it down to seven ways to snag a one-way ticket to fulfilling the American success dream in the US of B. (United States of Blog-merica).
Make a schedule from the very beginning. Or at least try.
Why? Because otherwise, you and your blog will deteriorate like Britney Spears’ career in the 2000s. We just implemented a schedule a few weeks ago with Google Calendar and it’s been a godsend. Before that, we did whatever we wanted whenever we wanted. It worked for a while and before we knew it weeks had gone by and our blog was as dry as the Mojave.
Then, opportunities started flooding in with no Noah’s Ark in sight. We were missing deadlines, blogging all over the place and playing catch up.
Keeping a schedule will make it easier to organize tasks efficiently, set goals, and track progress. To top it off, there’s still time for all your Netflix binge-watching needs because you’ll be working smart in addition to working hard.
I would recommend Google Calendar because you can access from anywhere. Whether you’re at your in-laws for dinner or sitting in a space station. All I need to do is log in to my Gmail account and I’m good to go.
There’s nothing wrong with looking at other blogs for inspiration but don’t try to be them. If all your time is spent trying to make your blog look like everygenericblog.com’s, any personality or authentic voice will get lost. I’ve seen so many blogs where I recognize the exact theme and stock photos. It gets boring!
Instead, take bits and pieces, tweak them, and turn them into your own. For example, we loved the idea of a heinously large landscape header like the Nomadic Boys but it just wasn’t working on our blog. It made our blog look like a big ol’ slab of cold lasagna. Instead, we discovered sticky headers and that’s been the best thing since pre-sliced cake because it gave us a happy medium.
Take the time to surf around different blogs, do some trial and error with ideas and find what fits your personality. make your blog stand out! What’s going to make more headlines: a naked streaker running across the field or another shirtless Joe-schmo wearing a cowboy hat in the crowd?
Your first posts and ideas are probably going to suck. Seriously. Don’t believe me? Just look at these heinous logos we designed on Canva before realizing we needed a pro like Miranda to create one for us. Why? Because even though we saw ourselves improving we got tired of waiting for our strengths to grow to where we wanted them to be.
There’s absolutely nothing wrong with recognizing what your strengths and weaknesses are and using them to your advantage. The main thing to keep in mind is that even if your first blog post is the worst thing since smooth peanut butter, it’s something you did to the best of your ability. That’s fine because everything you do after is only going to improve.
So embrace what you’ve accomplished, put it out there, be open to feedback, and grow from the advice and criticism you get. If you don’t share your masterpiece with the world, how can it improve?
The blog is a reflection of you and you alone. think of it like a first job interview.
Would you hire someone who walked into an interview wearing a chimp suit, munching on tree bark, wearing a banana peel necklace, and grooming their dry patches? Or would you hire someone who came in looking fresh with their hair brushed, clothes pressed, and black coffee with one milk and no sugar in tow? (People who drink coffee with one milk and no sugar mean business.)
Probably the second one.
In an interview, first impressions matter and the same goes for your blog. Display any aspirations, skills, and talents right off the bat.
We spent hours doing colour contrast tests for our logo to make sure the blog readability was the best it could be. The original colour was yellow, which looked great on the logo but if used for writing no one was going to be able to read anything!
Paying attention to those details matter because it makes all the difference in showing your dedication, work ethic, and eye for detail.
Be proud of what you’re sharing with the troops and don’t just settle for good enough.
If you’re not your biggest fan, who’s going to be? The more effort put into the blog, the happier you’ll be with it and the more you’ll want to promote it and put it out there. People will recognize the pride and hard work. Here’s another imaginary scenario.
“Hey everyone. I started a blog about mops. It’s kind of boring but the mop industry is lacking information. Check it out if you want.”
If there’s one thing people know about me, it’s that I’m a mop queen. Nothing gets me going like a fresh Pinesol soaked mop: they clean, make my floors shiny, and keep those diseases at bay. I started this blog to share all my mopping tips and tricks over on lordofmops.com. Mop on over and check it out!
Which one are you more likely to click on? The second one of course.
People will only care if you care. So care.
People don’t want spammy BuzzFeed posts like “Five Things I Wish I Knew About Squeegees” or “How to Build a Raft with Cotton”. People also don’t want just another basic lifestyle blog about OOTDs, beach-grams, and DIY didgeridoos.
Think of your blog as a counsellor. Are you more likely to go to a blog with the same information as every other blog in the world? Or are you more likely to go to a blog with new information conveyed with a unique voice?
Even if it’s something people already know about, like hammers, make it seem like it’s the most valuable and novel information. When people are on the Internet, they’re either looking for answers or entertainment. So why not combine both.
Here’s another thing. Make people feel like they’re being heard!
When we picked a blog layout, we had no idea that you couldn’t click on the picture to read the post. We never noticed that but other people did and complained about it so we’re going to change it!
Listen to people’s feedback and use it to improve. It shows you care what the audience thinks and they feel heard. At the end of the day, give people an experience that they can’t stay away from. That’s what will keep them coming back over and over again.
Try everything for free before deciding to toss stacks at things.
As a beginner, it doesn’t matter whether you have Canva, Tailwind, an email provider, a hosting site, a site designer, and a logo all rolled up into one gourmet sandwich. Blogging is all about building online relationships. Having all this will give a boost but if the writing isn’t engaging and you don’t form connections, all that money for the gourmet sandwich has gone to waste!
Prioritize what you spend your money on. As a lifestyle blogger, Pinterest might be perfect. As a news blogger, having a good email service provider might be more important. Or if you’re a burger enthusiast, a top-notch mallet magazine subscription could be vital to your success.
We decided to spend money on getting a logo designed because we wanted something to reflect our personality and our blog’s brand. The last thing we wanted was a pixelated, planet-shaped hot-dog logo designed on Canva.
So $ave Dat Money and spend it carefully.
Blogging isn’t going to be easy. There are going to be a ton of setbacks and bumps in the road. Like breaking your website or not getting that one affiliate.
It’s going to be more of a bumpy bus ride than a smooth Tesla autopilot journey. But there are things you can do to march your way up the ladder of success:
What’s one piece of advice you’d add to this list? Or would you rather just have a pile of dogs around you while you work? Comment below or email at email@example.com
WordPress is an efficient platform for managing content for your business. It powers around 14.7% of the world’s top 100 websites with 17 new posts published every second. It has a market share of about 60%. On top of it, WordPress is the fastest growing content management system (CMS).
If you’re a WordPress user, you’re probably beaming with pride right now for deciding to use this tool for your e-business. There’s more to this tool though. You can easily empower your platform with the help of plugins that drive up its efficiency.
In this regard, here are some of the best WordPress plugins that you can use to ante up your business’s game:
This is an exclusive plugin for WordPress users. Running a business without the numbers is like building a house on a weak foundation. You need to know the statistics which give a picture of the customers visiting your site. JetPack does the math for you. It keeps track of your visitors, daily users, traffic, tools, and the like.
The plugin allows you to customize your website as per your taste. It also provides security features for your site. It is an excellent tool for image optimization, traffic growth, website appearance, performance, and security. JetPack creates sitemaps too so that your website can be indexed easily by search engines.
Your business will never make it to the right audience without the help of search engine optimization (SEO). It’s the key to bringing your website into other people’s attention. Companies spent $65 billion on SEO in 2016. So, it isn’t something to be taken lightly. To this end, Yoast SEO is an all-important tool to add to your business arsenal.
The plugin aligns all the SEO-related actions under the post that you write. With this plugin installed, you can add keywords, fix your URL for better browser visibility, craft a catchy meta description, and so on. It is also useful in helping you determine your content’s readability, which further strengthens your search engine ranking.
A Google report highlights that business websites that provide sufficient contact information are considered trustworthy. The takeaway is that you need to provide your visitors and users with a substantial amount of contact information.
A good means to this end is the WPForms plugin. It is beginner-friendly content form tool for your website. The tool allows you to create contact forms, order forms, email subscription forms, payment forms, and other online forms with only a few clicks.
It’s common knowledge that cybercrime is on the rise. The damages that it costs are estimated to reach a pointer of $6 trillion by the year 2021. Save yourself from the trouble of security infringement with the help of Sucuri.
This WordPress plugin is dedicated to shielding your website from hackers and blackmailers. It gives you complete control of your site. The plugin allows you to augment your existing security measures too. With Sucuri, your site will be protected against brute force attacks, DDoS, malware threats, and XXS attacks. You can also take post-hack security action with this tool.
BackupBuddy is your partner in times of distress. It is a crucial crisis prevention weapon, which protects you in the case of data loss. The fact of the matter is that data loss, server malfunction, hardware failure, data breach, and hackers are not mythical matters. These are very real, which is where this tool comes into the picture.
BackupBuddy is easy to use. It backs up your business site on numerous remote locations like cloud storage, your computer, FTP server, and the like. You can preserve significant customer data with the help of this plugin. Furthermore, you can schedule backups, so you don’t have to worry about running the backup operations by memory.
There are tons of WordPress plugins that you can use to harness the full potential of this CMS for your business. In this context, these listed tools help you with some of the most basic functions that form the backbone of an online business.
On some days blogging is a dream filled with positivity.
Life is glorious – you win an award, get a house-sized million dollar check, a thousand retweets, a Nobel Peace Prize, and become World Dominator of Blog-nation.
On other days, the world comes crashing down. The house is on fire, the dogs are throwing up in the kitchen, the Internet isn’t working, Yoast is broken, and your entire blog closely resembles Gotham City. Except with no handsome husky-voiced Batman to save it. All that comes to mind is chucking the computer out the window and joining “The Quitters Family”.
No matter what, it seems impossible to stay positive and you’re on a full-speed, Nascar-level overworked blogger train non-stop to “I’m gonna delete my blog”-ville.
I’ve heard pretty bad things about that place so here are a few tips to get you off the Highway to Hell and back on the Stairway to Blogging Heaven.
Let’s be real. Sometimes, we all need a good ol’ cry-fest. There’s nothing like a cathartic session of crying à la red face and wheezing at the computer. So sit on your chair, bed, the roof, an elephant, the Kennedy Space Center, the moon – wherever your little heart desires and just cry. Go ahead and unzip those tear pockets and let it all out.
Trust me, it works.
My co-blogger and I work out of a PC room in Korea and we’ve bawled our eyes out with 30,000 boys around us playing PubG. I’m talking loud crying that leaves you gasping and wheezing so loud it wakes up the Sleeping Buddha. Tears that flood like Hurricane Katrina and short circuit the building with a horde of enraged teens after me.
I hate public crying as much as the next person and would rather face a locust plague and The Purge but bottling it up is much, much worse.
It sets you up for failure when everything from that point on is done with a negative mindset and a heart full of frustration and confusion.
Remember people, bottles are for juices and other beverages. Not tears.
If crying isn’t your cup of relaxing chamomile tea, do whatever it takes to get those emotions out.
Basically, it’s important to remember that as bloggers, we’re creatives. Positivity equals productivity and doing anything in a negative manner ends up with a catastrophe worse than a Level 9 earthquake.
Is it MailChimp? Google Analytics? Writer’s block? Your dog’s incessant barking? A zombie outbreak?
Dig deep down with a bulldozer to figure out what’s causing the frustration and anger and take a step back. That in itself will help stop that Burnt-out Blogging Rocket. If you focus ten hours on one tiny little “Vienna sausage sized” problem, it becomes difficult to look at the delicious “Costco-style Polish dog” big picture.
Identify the problem, address it, and come back later to solve it. Take a step back and reset the positivity switch. Do another less mind-numbing blogging task like catching up on emails or joining a Twitter hashtag thread. Anything to get you away from the gas can and back on the money-making train.
So many people think building an empire is this easy-breezy-Cover Girl journey. In reality, it’s time-consuming, exhausting, and most of us are working other jobs until the business turns into a money bagger. It isn’t a first-class Caribbean cruise with Michelin-star food and live Ed Sheeran every day. It’s more like building a raft with twigs and twine with a small branch for an oar for a trip from the Panama Canal to Greenland.
Remind yourself why you started the business. The independence, being the boss, or the control over every single aspect of it. Visualize your success and think it into existence. Whether it’s being in Forbes 30 under 30 or standing next to Marie Curie reincarnated. Casting out a line of positivity energy out will only reel it back in.
It doesn’t end well when you’re burnt out and left feeling like a wilted head of lettuce.
When I first started blogging a few months ago, the first thing I did every morning was:
Basically, have an all-nighter work session before even wiping out those eye-crusties.
Don’t do that. Don’t be that chump. All this does is leave you in a mood that rivals Regina George. Take at least half an hour in the morning as “me-time”. Drink some coffee, listen to music, pet some silky dogs, go for a run, or climb Mount Everest.
If you wake up in the morning to face a work avalanche, everything from then on will be done with a negative mindset and a heavy heart. Instead, start the day off right by taking time to yourself so that every challenge and setback can be faced with a positive attitude.
While having a hustle mindset is great, it’s equally as important to take some time to reflect on how far you’ve come, think about any tiny victories, and pat yourself on the back. Things as small as having one more view than last month to things as huge as landing a guest post on your favourite blogger’s site, She Hustles Inc of course. Go down the street to your local Sports Authority and buy the biggest, 7-tiered cheerleader trophy available, make them engrave a personalized message for you, place it in a glass box and put it on your mantle. Be proud of yourself!
Starting a business is a huge endeavour that most people wouldn’t even attempt. Have a drink, make yourself some fancy smoked salmon canapes, stare at your trophy’s and reflect. Get that positivity running back through your veins so you can get back to work stronger than ever.
Sometimes being positive is really hard and nothing works. The only thing that comes to mind is how starting this business is the worst decision since the Big Bang happened and the blog-universe was created. No matter how much you b**ch or cry or stare into the clouds or take some me time, everything leaves a sour taste.
At that point, take a step back from the giant red “delete” button and take a damn break. So many people think of taking a break as being synonymous with weakness. Blasphemy! Taking time to take care of yourself, your kids, your dogs or polishing your snow-globe collection is just as important as making those money moves. Refreshing the mind for new ideas, clear thoughts, and progress will get you farther and in the end, you’re only human. Not Moses parting the Red Sea.
80% of businesses and 99% of blogs fail within the first year for a lot of different reasons. People get bored, lose motivation, realize it’s more of an investment both financially and let’s be honest, emotionally. Negative thoughts begin to seep in and eventually take over so much that it seems you’ve actually grown horns and your drivers license says Lucifer McSatan age 1,007. Shut that entire scenario down real quick.
At the end of the day, remind yourself what you’ve built – whether it’s two months in or ten years in. Bring the positivity back and make the best business the world has ever seen. Besides Crocs. Crocs will always be number one.
What are you doing to build an empire? Have you found the perfect spot for a cry-fest yet? Leave a comment or email at firstname.lastname@example.org.
Guest Post by AlienEating
Since I was young I’ve somehow always been super wise. Just a regular all-knowing being.
Maybe I was just born wise or maybe it’s Maybelline but I’ve always put an emphasis on wanting to “be happy” with my life. In school, teachers always make students do that “5-year plan” and mine was always “travel and be happy”. Which would generally always elicit some response along the lines of “Oh honey, that’s sweet but we need a real plan. What are you actually going to do?” *insert confused look from greasy haired, chubby middle school me*. Usually, I would just say “I want to be a supervisor” just to make them angry. Why was that not a real answer?
Since then, I’ve done what I do best. Drink wine. I mean prove people wrong. I realized doing exactly what I said back then wasn’t that hard. Creating your own happiness is there for anyone who reaches out and grabs it. My most recent endeavour has been moving to South Korea to travel while teaching English to some mega cute Korean kids. I’ve been so fortunate to be able to do what so many people only dream of doing but recently the fast-paced, face-saving culture here has really bogged me down. The constant shoving, stares, and being packed in a sardine can of a bus is a living nightmare for me.
So, I decided to use my time wisely and do something I’ve always wanted to try, started a blog! Of course, I roped my best friend into it too to help with all the computer things I couldn’t do.
I’ll spare the sappy details but it’s been the best thing for me. It’s been better than swaddling up on my bed-couch while eating an entire baguette. Not even baguette slices, just munchin’ on the loaf. This blog has been a godsend for me, especially in a culture that depends so much on propriety.
I’m an extremely blunt and open person and a place like this gets me down. I want someone to talk with me when I complain in public about how late the bus is! So on those days when Korea is just beating down on me with an elephant-sized hammer, I’m able to just sit down in a PC room, furrow my brows and click click my little heart out. I can channel my energy into something positive. Writing about all the hilarious experiences from getting surprise acupuncture to tricking students into thinking we know what we’re doing as ESL teachers.
Blogging became a safe-haven and really brought back my happiness that I came to Korea with. Both Prachi and I loved blogging so much we decided to take it seriously and turn it into a career plan. Working 9-5 teaching English and zipping over to the PC room until around 2 am. Double full-time jobs, baby! I wouldn’t have it any other way.
It’s the first thing I think about in the morning and the last thing I look at before going to bed. I can’t even go to the bathroom without pinning something, checking SEOs, or replying to comments. Which is absolutely mental but I’m in love with it. It’s something I’ve built and I take so much pride in it. It’s like I’ve customized a tiny online robot child and I have to feed him pins and Instagram follows.
Let me just say something though. Blogging is hard. Learning everything from the ground up is mind-numbingly exhausting. I’ve spent two hours adjusting headers to make sure it was centred. Then having to learn about SEO, different widgets and for heaven’s sake, there aren’t any plugins on wordpress.com. All of these tiny things matter because the blog is a reflection of us! If the blog is hot pink and zebra printed with content about medieval weaponry people are going to think of 2004 Ohio and 1702 England.
There’s nothing like feeling successful and proud of something you’ve created and being able to show it to the world. I finally feel like I’m working towards something again, I feel like I’m in control of my life and my happiness because I’m investing my time and energy into something I love doing.
Working for yourself is a completely different style than any average job. I work my own hours, I have no one telling me what to do or when to do it. It requires a great deal of self-discipline. I personally choose to take a break every 3 hours or so and watch a few throwback music videos, eat a cheese stick or 4 and whip around my ponytail.
Then back to work! If I sit on my bed-couch and eat dry tortillas while watching Say Yes To The Dress reruns for 6 hours then I’ll make $0. Can I blame my boss? The boss is my cozy cave of fleece and tasty maize dreams! Speaking of which, can we use tortillas as a world currency? No?
By all that I mean me, my own fault, mine. No one else’s. My success depends on how badly I want it, just like my happiness. If I’m not happy, it’s up to me to change that. No one is going to come and do it for me. You get what you put in.
I decided to take control of our own happiness by becoming my own boss and starting a blog.
That’s what makes me feel in control and happy.
Happiness is made not given. Peep a look at this nicely numbered summary:
I go to “work” every day because I want to, not because I’m reporting to anyone. Even my day job has improved because I know that once that’s finished, I can go work on my tiny online baby that’s going to lead me somewhere in the future.
There’s nothing more rewarding than being responsible for my own success. In the end, I’m not doing any of this to impress a manager or a future employer. I’m doing this because it makes me happy and makes me feel like I’m working towards success. Minus the days that I spend trying to work and just end up clawing my eyes out and drinking 13 $1 cups of coffee. Those days don’t yield success. But 1 step forward 2 steps back right?
What have you done that makes you really happy? Besides sitting in those same leggings for three consecutive days. Let us know in the comments or email us at email@example.com