Right now, it seems like it’s harder than ever to grow your Instagram organically because it’s not easy getting followers. That’s why many
Well, nothing is impossible, you’ve come to the right place. Here, we’re going to focus on 6 techniques to grow Instagram organically, without buying followers, using bots, or any other shady practices.
First of all, did you know that the words in your Instagram username are searchable?
If you can, try to add your
It is very important to focus on your Instagram name because the name is searchable on Instagram too.
Try to use important keywords related to your business/brand in your Instagram name. Write something that your audience would use to find your account.
Keep your photos clean and good quality. It doesn’t mean you can’t be creative anymore. Just make sure it is easy to see what your main subject is.
People don’t typically follow accounts that post low-quality pictures. They want to be inspired by what they see.
Instagram is using a technology called “image recognition”. This means that this technology can “scan” your photo to figure out what’s on it.
Hashtags are keywords. People can search for a hashtag on Instagram to find you. And Instagram checks what hashtags you are using to show your posts to people who like the same things as you.
Make sure your followers know you’re listening and that you genuinely care about their comments by interacting with them or even liking their comments.
Spend a few minutes a day liking and commenting on other people’s posts. Interact with people outside of your feed is key.
Before you post your photo to Instagram, there are two important things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram.
If you want to get the results on Instagram you need to keep up with your audience.
If you want to improve your results in business to the next level (think
If you’re serious about Pinterest marketing, scheduling on Pinterest is very helpful, especially if your target audience is in another time zone or you just want to save your time.
Hashtags are necessary, long pins are out, and pinning daily is more important than it has previously ever been.
So, if you love Pinterest and use it for your business like I do, relax because I’ve got some cool features to share about the best tool for making a schedule –Tailwind.
Tailwind is a scheduling tool that you can use to schedule pins on Pinterest. You can see when is the best time to pins, use it for analytics and that is not all! Using this tool you can save time and grow your blog traffic.
Tailwind has a great feature where you can automatically schedule pins for specific times weekly. When you join on Tailwind, it will begin to analyze your account and figure out the best time to pin. Tailwind will suggest times, based on when your audience is most engaged.
An important thing is the Browser extension
Tailwind Browser extension – It’s the easiest and fastest way to schedule Pins on Pinterest. And it’s available via Chrome, Firefox, and Safari.
This also allows you to schedule pins from anywhere around the web, including blog posts.
If you use Pinterest for your business and you’ve realised how important group boards are, then with this tool you can reduce the time invested and increase the effect. Board lists on Tailwind are the best way for you to schedule one pin
This tool gives you in depth analytics and insights so you can see what’s working and what’s not. It’s helpful to know how your Pinterest account is performing and what content your followers like to see.
You have ability to compare your best performing pins and see how many repins and likes each one has garnered.
I know how important it is to be well organized in your own business, therefore Tailwind has helped me a lot. This tool saves
Use Tailwind, find your flow and hustle with ease!
If you want an in-depth guide and 6 proven strategies to take your business to the next level (think fulltime income) click here. It’s a 34-page download filled with amazing tips and strategies from a business coach perspective!
It is so important that your business brand gains a little more recognition. At the moment you’re running a small business that not many people have heard of. It is your job as the entrepreneur to make sure everybody in your target demographic has something to say about your brilliant brand. You need marketing strategies that actually work so that your brand name is shining strong even if the most crowded industry. Making your business brand stand out from your competitors is always going to be tough to achieve, but with some of the following ideas you will be able to get one step closer to success.
Find Innovative Ways to Get Your Name Out There
When your business is relatively new it can seem like a huge uphill battle trying to get your name out there into the world. There are some clever ways in which you might be able to achieve this, but you need to be creative and think outside the box. Check out the following range from the Pin Factory. You can design your very own pins, badges, coins and keyrings that represent your business brand. If you choose this option you can be sure that your idea will be completely unique to anybody else’s, because it will have your own design and your brand name printed right on there.
Don’t Blow Your Budget
When you’re trying to get your business off the ground it can be very easy to lose track of your budget. Getting over excited with your ability to spend money will land you in hot water eventually so make sure you are keeping track of everything you are buying. From start-up equipment to marketing methods, you will soon find that your hard earned savings are being eaten up by these day to day expenses. Monitor your income and outgoings carefully so that you never have to worry about running out of money.
Ask Customers for Honest Reviews
It is very important to ask your customers for feedback once they have spent their money on your product or service. This is the only way you will be able assess how good your services really are. Once you have gained some useful feedback from your loyal clients you will be able to start making much needed improvements so that you can make everything bigger and better than before. Feedback will help you to stay on top of any glitches or errors that might arise along the way too.
Always Keep Improving Your Methods
You should never feel settled with your business strategies; there will always be a way to keep improving them over time. As soon as you feel as though you have mastered everything, something better will come along. Stay on your toes and keep changing up your way of working so that you are challenging the norm.
So allow your business brand to be seen and heard amongst your target audience, using your very own creative ideas. As soon as the word starts spreading you will be proud of everything you have achieved so far in launching your new business.
Oh yes more changes to Instagram!
But don’t panic, all is well in the world of Insta, and this is only going to enhance your reach (not hurt it like the dreaded algorithm… yack – let’s not talk about that!)
The new update
New with the latest update is Alt Text. If you have a website you may have seen this with pictures you add. It’s a text description that displays if the picture doesn’t load. That may not sound much. Who wants to read words where a picture should be you ask – wait stop! It has a bigger purpose! Alt text is readable by Google meaning you can take advantage of it to make your website optimised to be found in search results.
So how does this help you grow on Insta?
The alt text will help your images be found on Instagram AND on Google! Which means you’re going to reach more people. You can add alt text under advanced settings when you post, or you can add to old pictures by editing. Instagram will try to assign a description automatically, but you may want to create your own for more accuracy and better results.
How to use for best results
When adding alt text you have 100 characters to describe the picture. Think about two things. Describe the picture accurately. For example, if it’s your dog lay in his bed write “a Springer Spaniel dog lay in on a blue bed”. Also think about keywords. If I was posting a picture for my account it may be me working on a laptop, for example, so I would write “a female entrepreneneur working on a laptop”. My reason being I want to come up in results for “female entrepreneur”
Get Insta working for your business
You may know my story. But for those of you who don’t this is the short version. Quit job Feb 2018 (hated it – made me depressed). Started She Hustles Inc May 2018. By July/August was a full time income. September took on team. Jan 19 launch new services and courses.
These are the facts, but what about me the girl behind the hustle?! Well I have time for life, I do all the school runs, I don’t miss the assemblies and plays where kids give their best Oscar worthy performances. I spend time with grandparents whilst I can. I walk my dog with no time restraints. I feel no stress from work or a boss I hate. I get to be creative and free rein to grow my business as I choose. Which mostly involves having Netflix on in the background whilst I chill with my laptop and a brew. Am I lucky maybe… did I work hard and find a way to achieve this – yes definintely!
So how did I achieve a full time business
I focused initally on growing an audience. If you don’t have an audience you have no one to market and sell your services to! I chose to do this through social media. I had my marketing background, but more was needed. I experimented and read and worked on the account until I found the most simplest quickest way to grow it. I found a way that takes very little time to grow very quickly (over 14,000 targeted engaged followers in 8 months).
I then implemented this over and over for my clients with the same results. One business quadrupled their income in 2 months alone! It’s free to do, no buying followers, no spammy tactics. In fact tactics that will convert your followers to customers. Which is often the missing piece.
After all what the point in having all those followers if they don’t want to buy from you!
You are important to me!
The other thing you may or may not know about me is how important it is for me to empower other women in business. So I decided to put my exact method in a planner. The planner is more than just how to organise your social media, it’s a guide to getting the most out your routine to grow the account.
Along side the space to plan and organise is a written guide explaining what to do and how to do it – in the most simple way possible.
Max growth – minimum time!
It’s undisputed that social media is one of the best ways to grow your business in this day and age. Despite talk of algorithms, pay to play and reduced organic reach, social media remains the top way to promote your business online. So how do we maximise it’s potential? We get organised and we have a plan.
At the core of everything in your business, you must clarify your brand. Your brand tells people why you exist, what you want to achieve, why it matters, and if you are a good fit for them. It’s really important to do in-depth work on this and really get to the core of the heart of your business.
Spend time exploring why you do your business, why you do what you do, and how you want to make a difference to someone’s life. Once you know the message and purpose of your business it’s time to get communicating it.
To get our brand and content out there, we use social media, typically Instagram and Facebook. So we need to get to grips with our content. Our brand and content have a very very important job. They become the salesperson in our business.
We are not there in person to build rapport with the customer, to explain the benefits and features of our products and services. We aren’t there to handle any of the reasons they may not want to buy. So we have to rely on our brand and content to perform this role.
For this reason we have to use our content carefully and in a considered way. We also have to be consistent and maintain a presence on social media.
Okay so you get how important it is to be consistent and have a social media presence, but how do you now fit that into your day around the 3,492 things you have to do in the business?
After spending a lot of time using social media to promote businesses, I came up with a plan and things I do regularly. I settled into this simple routine, it didn’t take up much time and it got results. My social media grew (check out my Instagram, I’m on 14K as of Jan 2019 and I started the account in May 2018). I felt organised and had time to do other things in my business.
It’s important to use your content wisely to make sales for you and planning is key for that.
Social media is about being social. It’s fantastic for getting customers directly, but there’s another way to use it. Take collaborations for example. Find another person within your niche, who’s not a direct competitor, and has a large audienc. In collaborating with them you are now being exposed to a brand new audience.
This is an audience you have put no time in to build and nurture, you just get to enjoy someone else’s hard work to benefit your business!
That said it works both ways, and the larger and more engaged your audience is, the better collabs you will get.
A good way to start can be with brand reps. Ask for people who are enthusiastic about your brand to talk about it and share content in return for a discount or freebies. The larger the audience and reach of the brand rep the better.
You may want to consider doing a contract if you do use brand reps. For example 1 social media post per week in exchange for 1 free product a month. This will cover you if they just take the product and disappear!
It can be a good idea to promote your account. You can do this in various ways. You could pay for ads, run a competition or use an influencer account.
I won’t go into paying for ads as this is a huge topic on it’s own! Social Media Examiner have some great resources on running Facebook ads.
Competitions where you ask people to like, comment and share are great for growth and engagement. It will create excitement and brand awareness at the same time.
You can also ask influencers to share your social media accounts. This does typically cost. However, if you pick an influencer account within your niche it can seriously help growth. For example if you sold bikinis, you’d look for an account which showcases bikinis from many different designers or stores and ask them to feature you. Their large audience is primed and ready to follow the particular niche and so it’s perfect for targeted growth.
I hope this gave you something to think about in using your social media to it’s full potential and you get some use from my free planner!
Let’s be honest here. If there’s one thing about business that we just all don’t seem to understand, it’s marketing. We know exactly what it can do for a company, and why it is so important that we invest in terms of money, and a lot of time and effort into making sure campaigns are set up and running. Even though it might demand so much brain power, do you ever understand what you’re doing it for? Do you understand how the techniques you’re using would work and are working for your business at the minute? Or are you just generally stumped, maybe leaving all of your marketing up to the marketing consultant you hire? We can almost put money on the fact that it will be the latter. But all is not lost! We’re going to list a few of the common tools a business uses, and why you should use it, and how it works!
Pay Per Click
Pay per click is actually one of the most common forms of marketing, and if you aren’t giving it a go right now, then you’re definitely missing out. Businesses all over the world are bidding right now on pay per click. It works by you having to pay for every click your business receives, but you really do get put in the limelight. To see PPC results, you bid on different keywords, and if you put enough money down on the table, your business will be one of the ads that will appear when a potential customer is searching for that keyword. You really do have to know what keywords are going to work well for your company, and you have to be prepared to invest a lot of time in it. But, for all of the time and money that you put into it, you should be able to get a decent amount of profit out of it at the end.
SEO is again, one of the most common marketing tactics that can be used. It works with keywords again, and allows your company to rank higher in search engines due to the backlink profile that you can build. You would typically go to an SEO consultant to do this, and they would advise you on how many links to have placed on different sites, and what keywords to use. You should always make sure that you’re using respectable websites to post your links. It can so easily happen that your website comes into trouble with search engines because of having too many links on spammy websites.
Social media is the last and easiest to understand. We think it’s pretty much only about the content you post, when you post it, and how you interact with the public. If you’re always posting professional pictures of products with interesting titles, and using hashtags effectively, it could be easy enough for your business to get noticed amongst the busy world that is social media.
If you’re planning a launch party for your new venture, product, or book… nothing is better than a launch party, yet, launch parties can be a pretty expensive endeavour – meaning you need to keep an eye on the return on investment of such an event, rather than simply seeing it as a good old fashioned knees up!
The challenge with planning a launch party is that if it doesn’t “pop” in the sense that it just feels a little flat and unspecial, it can actually harm your project rather than add credibility and excitement to the brand. Indeed, there’s nothing more sad to watch than a boring launch party where nobody is able to get excited or back the brand, due to the party not meeting the mark.
This is particularly sad given the expense that goes into even the most basic launch party, and in reality, when hosting a launch party you are going to be looking for premium event space for hire that gives a good impression, in a central location, rather than a village hall in the middle of nowhere.
For this reason, many people choose to work with event planners, yet if you’re on a budget this can feel like an unnecessary expense and if you’re choosing to go it alone and do it yourself, you’ll want to consider these principles to ensure your launch party is a success.
Of course, not everyone you invite is going to attend – as you need to ensure a decent incentive that is attractive to the right people… but when it comes to a launch party, you want as many relevant journalists, media, and influencers to attend. Now, when it comes to these people, be sure to focus on relevancy rather than the most high-powered.
You also need to consider what the purpose of your launch is, as if it’s to attract new customers, the focus should be more on catering to the needs and interests of buyers rather than the press. There needs to be a key benefit for anyone you invite, for instance, they will get to hear a famous speaker that can help their business or they will get to rub shoulders with other industry experts.
Nine times out of ten, they will not be coming to hear about you or your product launch – there has to be some other benefit to make it worth them attending.
It’s incredible how many people visit launch parties for the catering. There’s something very enticing about the idea of going to a launch party where you know there’ll be a good spread of food and wine.
Be aware that people have busy lives and the diaries of many key people will be full months in advance. Therefore, you want to ensure you don’t bring it together at the last minute and invite people on the fly – make sure you send out invitations at least a few months in advance, and follow up with them via email a month prior, a week prior, two days prior, and the morning of the event.
If you have been trying to get more clients online, and haven’t managed to turn your website into a lead generation machine yet, chances are that you will need to focus more on your clients’ needs and your customers’ behaviour. There are several ways you can tackle the project even if you don’t have a huge online marketing budget. Below you will find a few tips on how to make your digital marketing campaigns more effective.
Automating your online marketing will not only make your life easier but also improve your conversions. If you would like to grow your business online and connect with more people automatically, you will need to schedule your posts on your blog and social media accounts, find a way to communicate with your audience through updates and newsletters, and find out more about your market’s behaviour and buying decisions.
It might also be a good idea to find a way to improve your customer engagement when marketing to your target clients. You can create surveys, competitions, and other methods of finding out more about what your audience is looking for. It is important that you provide value before you ask them to trust you with their business. You can engage with your clients on social media, through online groups and by providing free advice on your blog.
Search engine optimisation is one of the myths most website owners don’t understand. In fact, it can be simple, especially if you are trying to target local customers. If you don’t have the time and energy to learn all about this method of lead and online traffic generation, you can check out the SEO services from Herdl and improve your brand’s visibility online while getting free traffic to your site online.
As mentioned above, social media is a powerful marketing tool, if used well. However, instead of focusing on the numbers and buying followers, you will need to earn them. There is nothing better than personal interaction and asking questions. Find social media groups and topics to follow and take part in the discussions, so you can prove yourself as a helpful person and an expert in the area, so you can improve your conversions through engagement.
If you own a small or medium sized business, chances are that you can take advantage of online review sites and directories. You can get a free listing and ask your current clients to leave you a review, Generally, your listing will be placed if you have more reviews and interactions on your page, and there are no paid ads available in the area or the industry. Make use of this free marketing tool to increase your brand visibility.
If you would like to get noticed by your customers and make the most out of your branding tools, make sure that you implement these methods to engage with your potential clients on a new level. Create meaningful connections and take part in conversations, and your brand will be more visible online.
It would be amazing as small business owners if all we had to actually do was our business. You know the thing we love to do, and what we actually set it up for in the first place! Unfortunately, that tends not to be the case, for the business to last we need customers. To get those customers, we need to be marketing our business. So what marketing should you be doing?
Sorry to say but there is no one size fits all. Local businesses need to focus on their local area for example, and each local area could have a very different demographic. For example, if you are a designer, premium, most expensive ever clothes shop, but you open a shop in the poorest town that ever existed, you’re probably going to have a battle on your hands. Each locality is different and will respond to your marketing in different ways, as well as to your products and services.
The same can be said for online businesses. Each niche is very different, has different audiences and different trends. So it’s super important to have a firm understanding of your niche and audience.
If you understand where to get in front of your audience, then now it’s a case of doing that. As a base level, you should be putting your content in front of them consistently. Again this depends on the business, but typically you should be posting on social media at least every other day. You need to have a good plan about how to get your business message across to them. Ensure your branding is strong and you remain on the brand. Then where ever it is you are placing your content, just keep doing it consistently with good value.
You can give your marketing a boost by holding special promotions. For example, you can run events or competitions. You could have a challenge on social media. This encourages people to participate and engage with your content and it should also encourage growth and exposure of your business.
Marketing is your business’s voice. It should be telling the world your message so that people come and engage with your business in one way or another. You should only spend time doing marketing that will serve you. If no one is responding to it, change it or ditch it. Concentrate your efforts where they make a difference.
Good marketing shouldn’t make your customers feel like they are being sold to. It should like you are having a conversation with them, they should feel included and enjoy the content, but never sold to. Content is important for building trust. This trust will secure your position as the business they chose to use without a hard sell.
Your marketing plan will be unique, it has to be to truly serve your business. Whatever efforts you make, ensure they are actually helping your business grow and get customers. Remember your content is a perfect way to secure the sale without you actually being there!
If you want to know more about getting your marketing truly working for your business, then consider a Growth Strategy session (complimentary with me) – we can chat about getting your marketing working for you.
For many companies, email is the main form of communication. It could be your first point of contact with clients and could, therefore, provide an important first impression. As a result, it’s vital that your emails look professional if you want to come across as a credible company. Here are just five ways to give you emails a more professional tone.
Use a custom email address
Don’t settle for a ‘@outlook.com’ email address. Instead, opt for a custom email address that end in @yourcompany.com. This will make you look much more legitimate. Try looking into email hosting for small business – many of these services allow custom email addresses along with other perks. There are guides online that can help you to set up your own email address.
Add an email signature
Many email services allow you to add an automatic signature to the end of emails. This could contain your company logo, helping to put an official stamp on your emails. These signatures can also be a great space for putting alternative contact details such as your phone number. Make sure to also link to your website and social media pages – it could help you to increase traffic to these pages.
Use templates for bulk emails
When it comes to sending a copy of an email to lots of people, consider using a professional template. This can look great when sending out press releases and bills and other official documents. You can download these templates online.
Use attachments wisely
There may be times when you need to add attachments such as a document or images to download. Be wary of the file size before hitting the send button as this could make these emails slow to send, plus you’ll be filling up space in you recipient’s inbox. Rather than attaching files to the email, storing these on a free cloud platform such as Dropbox and adding a link to these files. This will help to decrease the file size of your emails.
Always read before sending
The content of your emails also needs to look good, which means paying special attention to spelling, grammar and formatting. Make sure to read every email so that you can remove any mistakes before sending. With important emails, you may want to email them to a colleague to proof-read first. You could also try sending the email to yourself to check the formatting of it – some emails may look fine as you’re writing them, but when sent may appear to have uneven spacing and different font sizes. Checking over emails certainly takes extra time, but it could prevent you from making costly errors that lose you the trust of your customers.
Growing your business online is key if you want to experience any kind of success – with an online business, you can reach your audience, no matter where in the world they are. You are able to spread your message far and wide, much more than you would be able to if you were to simply start a physical business. However, knowing how to grow your business properly is imperative, Here, we’re going to give you 7 ways you can grow your business online now. Take a look and see what you can do to experience the success that you’ve always dreamed of:
Social media is key to growing any online business. First, you need to know who your audience are and where you’re going to find them. Do they use Instagram, Facebook, or Twitter? Using multiple channels works well but you need to be sure you can handle them – if not, hiring a social media manager can help. Post quality content and work on gaining social proof so you can encourage more people to work with you.
Email marketing can still work, but only if you do it right. You need to make sure you’re crafting attractive, compelling emails in order to do this. Email newsletter software can be a great help if you’re not sure where to start. Make sure your subject line is compelling, but don’t make it clickbaity. Avoid selling too much in these emails, too, and aim to provide people with content that makes them want to open your emails.
People tend to browse using a mobile device, so ensure your site is responsive enough for various devices. Your site must be easy to navigate, contain easy to find, relevant information, and look professional and attractive. Hire a designer – don’t try to do it yourself.
Use a framework that works, but never be a clone of another business. Let your own individual voice come through and always be authentic.
Being clear about who your audience is exactly is crucial. Do your research and find out what they want, need, and what their preferences are. Know what they are searching for online and do your best to provide them with it.
You can’t be afraid to charge a fair price. Competitive pricing is great, but that doesn’t mean you should be the cheapest out there. This could actually have the opposite effect and make people question whether what you’re offering is, in fact, a quality product/service.
Always give 100%, whether you’re writing content or creating products. Don’t hold back. You have to give your all in everything that you choose to put out. Whether this is a social media post, tips, blog posts, or a free product, you need to make sure it’s high quality and that it will support your goals. Aim to provide people with real value and always give from your heart.
Getting found in Google isn’t usually the issue. Almost all websites that are indexed correctly are found in Google, the challenge, is getting on the front page – as the majority of users simply don’t browse past the first page, meaning, if you are wanting to show up for a particular search term you need to be on the first page.
This is especially relevant when it comes to your brand name. If you have a brand that is a highly competitive word, for instance, let’s say your company name was “Cheap Hotels Thailand” then there’s a strong chance that you wouldn’t show up on the first page of Google, because other websites with much stronger domain authority would rank higher for this particular phrase.
When it comes to search engine optimisation, it can be a minefield of conflicting information with a lot of guesswork offered by the authors – meaning, it’s hard to find reliable information that you can trust to be accurate; not out of bad faith or negligence, but due to the fact this is such a fast-paced and highly evolving subject that what is written today could be irrelevant within a week’s time.
For this reason, it can be good to use specialist SEO services that are experts in this area, and keep abreast to all new developments and best practices; in fact, whilst this can be a significant financial investment – when compared to the amount of time it will save you, and the element of certainty in terms of following the right strategy, it can save you a lot of time and therefore money in the long term.
Plus, when you consider the amount of money some companies invest in keyword campaigns, using a specialist firm can help ensure you don’t waste thousands if not tens of thousands in advertising spend – ensuring you get a more attractive return on investment.
Given the fact SEO is a constantly changing area, this article looks at three fundamental tips that are unlikely to change as the principles have lasted the test of time.
We are often looking for the best keywords to use within our content marketing strategy, yet, the best strategy you can stick to is creating value for your customers – by providing authentically helpful and reliable information. When you publish decent content, users engage with it more – often sharing it to their friends, and even linking to it on other websites, meaning you become seen as a source of authority by Google.
The speed at which your site loads has a pretty significant impact when it comes to engaging users, as the majority of people will not wait more than 3 seconds for a website to load – yet, it can also have an effect on how Google ranks your content.
Repetition can be useful when it comes to human learning, but when it comes to machines scanning your content – if the same phrases are duplicated multiple times in one document, it can spot what you’re up to, and you will often lose credibility with such robots. Furthermore, don’t use content that is posted elsewhere (even on your same site) as this duplication of content is punished when it comes to SEO.
The idea that entrepreneurs should “know their customer” is not a new one. From the very earliest days of enterprise, business owners have sought to understand their customers; to try to anticipate their needs, and to engage in behaviours that will encourage customers to return to their company again and again.
However, while most entrepreneurs are aware – in an abstract sense – that they should “know their customer”, it’s well worth investigating this phrase a little deeper, and especially how the concept has developed in the modern world.
Why should business owners seek to “know their customer”?
There are two primary reasons a business should seek to know their customers:
How can business owners get to know their customers?
How does “know your customer” work in an ever-more privacy-focused world?
This problem is most often encountered when trying to get to know your customers theoretically, using surveys and focus groups. In a world that is hyperfocused on security, many customers don’t want to provide data to a company – and realistically, there’s very little you can do about that.
The best option for overcoming this barrier is to offer incentives for those who choose to engage with your company via surveys, focus groups, and market research initiatives. This could be a literal financial incentive, in that you pay them for their involvement, or could mean providing a discount code on their next purchase. Provided that customers feel they are getting something for providing information, you should be able to collect the information you need to increase your knowledge of your customer base.
The concept of knowing your customer still has a place in modern business, albeit expanded and tweaked beyond its initial purpose. Hopefully, the above considerations will benefit your own approach to knowing your customer in your own business.
The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?
You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?
So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.
There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.
If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.
Then will that 1 person buy, maybe, maybe not.
You just put 100 posts out and you didn’t get one sale – sound familiar.
So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.
Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.
Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.
Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.
I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.
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With thousands of businesses competing for consumer attention, creating a marketing strategy that allows you to stand out can often seem impossible. This is what leads many business owners to pay unnecessary amounts of money on sponsored posts, expensive advertisements, and buying followers and likes. Rather than waste your cash, you should focus on event marketing. This means planning or joining an exhibit, convention, seminar, or talk where businesses and potential customers can network. Here are four reasons to use event marketing.
Events Build And Maintain Relationships
With the technologically-minded world we live in, more and more businesses are embracing the use of social media for communication with their customers. However, as convenient as this tool may be, there’s nothing better than a face-to-face chat. This helps to humanize your brand and lets your customers see who is working behind the scenes. Hosting a marketing event provides the perfect opportunity for you to engage with lots of your customers and obtain their feedback.
Events Boost Your Brand Recognition
Events play a huge role in brand recognition, as everything about and involved in the event will have been planned by you and around your company, from the exhibition stands you display to the food you put out. For this reason, it’s crucial that you consider every decision carefully and get professional help whenever you can. For example, you could use a professional custom exhibition stand builder. An event planner would be a great help to ensure that nothing goes wrong.
Events Generate Sales And Leads
The very purpose of marketing is to generate leads and sell your product or service. With that in mind, it makes sense that your event help you do just that. Being there in person means that your potential customers can ask you questions there and then, which should give you a much better chance to close a deal. If you don’t manage to do this for one reason or another, you can still add potential customers to your database, which could result in a sale later down the line.
Events Establish Credibility And Leadership
Hosting an event shows potential customers and other businesses that you know exactly what you’re doing. In fact, it shows them that you know so much that you can teach and educate others. This will help to establish your credibility and leadership role in your industry, which should, in turn, lead to a greater level of trust and more sales. This is especially true if you offer a class or talk of some kind as part of your marketing event.
Events Offer Experiences To Remember
The purpose of event marketing is to generate strong word-of-mouth. For this reason, it’s vital that you give your audience an experience that they will remember and want to share. Of course, this is going to be limited slightly by your budget, but, by thinking outside the box, even the smallest funds can create something worth talking about. This will build brand affinity, which will inevitably lead to loyalty and sales.
Business events are vital in your marketing strategy, so make sure you consider hosting or attending one sometime soon.
A landing page is a critical part of any website. It is often referred to as a destination page or a lead capture page. No matter what you call it, there is no denying that it is one of the most important parts of your online presence when it comes to generating leads and driving sales. However, to achieve these goals, your landing page needs to be expertly constructed, and there are a number of different elements it needs to consist of. These are as follows…
Simple design – There is only one place to begin, and this is with the actual design of the landing page. If you stay abreast of industry trends or you even look at the different types of websites that are popular at the moment, you will have noticed that minimalistic web design has certainly taken over. This simple style of web design is effective because it packs a powerful punch and ensures that your brand image does not get confused. This is a necessity!
Trust signals – Not only does your website need to have a simple design, but it also needs to contain different trust signals. What is a trust signal? This could be anything from customer reviews to security badges. It is anything that indicates to potential customers that your website and consequently your business is one to be trusted.
Quick page load speed – Aside from the two elements that have been mentioned above, your website also needs to be quick to load. If your landing page is slow, you can be certain that potential customers will simply hit the back button and look elsewhere. There are so many studies that have shown that bounce rates increase dramatically with every second longer a website takes to load.
A strong Call to Action – A strong CTA is another necessity for any type of landing page. Your CTA must be evident from the moment someone lands on the landing page. This must be the first thing that their eyes divert to. Colour is a powerful tool in this regard. For example, you can use the colour red to create a sense of urgency and to encourage people to take action. However, you also need to be careful and make sure the colours you choose fits in with your brand image.
As you can see, there are a number of important ingredients that your landing page needs to have. If you make sure your landing page consists of all of the elements that have been mentioned above, you can go a very long way to ensuring that it not only looks good but that it operates well too and achieves the leads and conversions you are looking to achieve.
There is so much competition that a marketing strategy has to stand out from the crowd. Anything which isn’t memorable will go in one ear and out the other. Customers are like goldfish and you’re like their keepers: constantly feeding them little pellets.
Memorable marketing seems easy in this day and age. Just create a viral video which will get millions of hits on YouTube – easy. Or, use SEO to propel your site to the top of the Google rankings. What’s the problem?
The issue is that a business can’t create a plan without understanding the dynamics of making it unforgettable. Here are four you should remember for a long time.
Think of the times when you were hooked – what is the common pattern? The answer is an investment. You had skin in the game and that’s why you couldn’t turn away. The same thing applies to marketing, but it’s tricky to get an audience to invest emotionally. After all, they don’t care about the brand or the business. So, it’s essential to add an element which is close to their heart. Plenty of savvy companies are doing this with pollution. Plastic is harming the planet and eco-friendly firms are reminding their customers that they are part of the solution.
What viewers want to see is something funny and witty and clever. Granted, there are difficult features to include in a marketing plan, but it is possible if you flip the script. Take McDonald’s. One of the biggest corporations in the world, they sell coffee and competes with the likes of Starbucks and indie, boutique stores. Because they can’t target the hippy crowd, they appeal to the masses instead. Their current ad which mocks pretentious coffee-lovers is funny and simple and relatable. Plus, “it’s like a latte but stronger” is a solid tagline.
You’ve had an excellent idea and now want to put it into practice. So, you devise a plan which you think is thorough and effective. There’s only one problem: you’re not a marketer. Without the necessary skill and experience, there is going to be holes in the strategy and the boat will sink. This scenario is when bosses have to be diplomatic and realise an event production team will do a better job. Also, don’t overestimate the cost factor. Usually, a quality gig or advert or sponsorship will bring in more money than it costs.
The basic rules of marketing still apply today. Therefore, supply and demand are vital to success. You control the supply element, yet you need to boost demand. One way to do it is to pop up for a short time and then disappear into the background. Although it sounds counterproductive, it works because people get excited about the shops which appear out of nowhere. The fact there is a time limit means customers have to grab their opportunity now or risk losing it for a long while.
Are these hacks memorable enough to make your business stand out?
If you are struggling to create awareness about your company in your marketplace, and are spending too much time on promoting your offers, chances are that you will have to start working smarter instead of harder. You will have to up your game and find effective free marketing methods that will improve your reputation and increase your brand visibility long-term, focusing on the markets that are most likely to be interested in what you have to offer. Below you will find a few tips on how to get things done without paying for your advertising.
If you are stuck in 2001 and think that blogging alone will make you money and convert prospects into buyers, you need to change your mindset. Today’s audience is more interested in images, videos, recordings, and wants to be entertained. If you are not an expert in infographics and video creation, there are several online tools that will make your job easier. On the plus side, images and videos are much easier to share on social media.
It is also important that you manage and monitor your online presence and reputation. Once you have set up your social media profiles for your business, it is important that you actively ask for reviews and feedback and answer every single comment submitted on your site. This way, you can monitor the image of your brand that your potential customers see.
It might also be a good idea to create a press release campaign straight after you have launched your business so you can let your market know about what you stand for and what you offer that is different from other companies’ products or services. There are some rules of digital marketing and press release writing you might not be aware of, though, so it can be a good idea to talk to a professional before you launch your campaign.
If you would like to grow your online presence, it is also important that you spot opportunities for collaboration early. Whether you are looking for a brand ambassador or a blogger who has a lot of followers in your niche and seek opportunities to work together or offer an affiliate program for people who have connections and marketing channels to reach out to your potential customers, you will be able to create a win-win situation.
The good news is that you don’t have to sit in front of the computer all day if you don’t want to. You can pretty much automate your online marketing and test your campaigns, measure your results, and find out more about your target market at the same time. There are several great online marketing tools and social media schedulers that will help you keep an eye on your campaigns and your conversions.
Growing your brand on the internet can be challenging. There’s a lot of competition out there, and you will have to find a way to stand out and work smarter than the rest of the entrepreneurs in your market.
Many businesses believe they can have a website, launch a service or a product and boomshackalacka they will generate sales and sell out immediately. Unfortunately, reality soon sets in and they realise it’s not that simple. The orders didn’t come flooding in as expected.
The online marketplace can be lucrative. You can make a killing. Or you can disappear in an over-saturated marketplace. There are many ways to draw the traffic to your site, but after you’ve done that, the work doesn’t stop. You need to then use strategies to convert that traffic you have spent time and energy building to much-needed sales.
Treat people as individuals. People with feelings. They don’t want to have a product or service forced on them repeatedly. You need to offer them value. Value related to your product or service. Lots of lovely value. They will recognise your business for providing value in and around this topic and they will look to you when they need something more.
Then when it comes to the product or service itself, remember to tell your potential customer how they will feel if they buy this service. What will they gain?
Create a funnel. Even a simple one. Have them sign up for a freebie first. A freebie that offers great value and has something to do with your product or service. The people who have signed up are considered “warm traffic”. You can then begin the process of introducing your service or product to these clients. These are clients who have already seen the value you bring!
You don’t have to be pushy, but you may need to go into uncomfortable territory to close the sale. After you have given your freebies, your value, it will come to a point where you need to put your product in front of the customer and ask if they would like it. This can be verbally or in writing, maybe via email, but some statistics show that 80% of sales in businesses were the ones where the business requested the sale. Where it was pursued.
If you would like help generating more sales for your business, why not book a consultation with Hannah to discover simple tweaks to get more customers and income today.
You may be wondering what the difference between a Business Strategist and a Business Coach is. They both should help with the direction of your business, they both should achieve progress, they are both services you should use if you are feeling overwhelmed, frustrated and lost in your business! Both services are specifically for people in business.
Using a business coach or a business strategist should save you money and time for your business. They will get you where you need to be in a much faster time. Before you know it, your business will be elevated to the next level, with your dream business in sight!
However, using the wrong one may still leave you feeling lost, so you may well be wondering what the difference is!
There will always be a degree of crossover between the roles. In fact, there are coaches who are actually strategists and vice versa, simply because they’ve labelled themselves as a Business Strategist when they’re actually a Business Coach.
Which is kinda scary as they should know exactly what they do right!!
The most simple way to look at it is as follows;
A Business Strategist will offer structure, guidance, strategies and tips for your BUSINESS.
A Business Coach will offer structure, guidance, strategies and tips for YOU!
Let’s look at this in more detail;
During a Business Strategy Consultation, your business will be analysed, and your specific problems addressed. You can examine marketing, sales, getting more customers and followers, product and service development, time management, staffing, legal issues and much more. After working with a Business Strategist you should feel like you have a plan of action for your business to hit your goals. You should feel educated to proceed forward with your business and take it to the next level.
A coach will assess you! They should bring out the best in you so that you may serve your business better. They will look at your motivations through to your passions and purposes, and translate this into your business and brand.
They may also look at issues like mindset, motivation, confidence, limitations… that kind of thing!
Maybe you need both a Business Strategist and a Business Coach! I can’t tell you that. If you only want to hire one, I’d say the best thing to think about is where the bulk of the problems lie. If you want your business to succeed, you want to put goals in place, you’re happy to work for new customers, consider a strategist who will help drive the business forward.
If you feel that you are holding your business back, as you are feeling unmotivated, or distracted then consider a coach.
If you would like to discuss any strategy needs for your business, why not have a chat with us! We are experts in helping small businesses get the results they want! Have a free 30 minutes business advice on us!