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Category Archives for Business

This is how to master the perfect Instagram post

You’ve prepped your Instagram account to perfection, you are ready to embrace your Instagram followers, you are ready to watch those notifications explode, you’re ready to engage. The traffic to your website is going to make it crash. You hit that “share” button, and you sit back and wait. 24 hours later, 3 likes, no new follows and no traffic to your site. You wonder what’s gone wrong? Where are the hoards you were so ready to engage with?

The cold reality is you may not have been #instaworthy, or you’ve not used the right hashtags or even hashtags at all.

This guide will help you to produce quality content to attract the right people to your business or blog on Instagram.

instagram content

(Picture credit – Pixistock.com – visit for beautiful free images each month)

Cohesive Instagram feed

It’s really important your overall Instagram is cohesive. It must link to your brand and business. Think about it, if you are a hairdresser, and you want to attract people to your business you should be posting pictures of beautiful hair. It doesn’t have to be hair you’ve done, you can post inspiration, you can share other’s content, but you want to show what quality of hairstyles you believe in. If you posted about your pet dog, why on earth would anyone follow you to find out more or seek out information on hair? It amazes me how many people treat their business account as a personal one and post irrelevant images to their brand!

The feed should be colour coordinated, even if that is using all bright colours or just shades of blue for example.

When you post always ensure you are “on brand”.

Here are some examples of great cohesive Instagram feeds.

The image you post on Instagram matters

It’s not just about pulling the feed together overall. The individual picture matters. It needs to say open me, it needs to appeal to your audience. Scroll through your feed or through search results and you will see what I mean. What posts are you drawn to? Notice how some posts you stop and look at and want to read more, others you scroll on past. Search for images within your niche and see what appeals to you. Don’t directly copy these, but work it in a similar way.

Images need to be clear. No one will click on a poor quality image. I really recommend free stock websites such as Pixabay, Unsplash and Pexels. Pixistock has beautiful images and you get several free ones each month. You could also use Canva to create beautiful images that are #instaworthy.

 

multiple income streams

Captions that leave your audience wanting more

You have a beautifully curated feed, you’re ready to post a stunning eye-catching image, now it’s time to draw your audience in with your caption. Captions that are more “real” tend to get more engagement. People can identify with it, or you’re answering a question they have or clarifying something. You are offering VALUE! These can be short or long, mix it up. Don’t think your words have to directly correspond to your picture, for example, a nice picture of scenery posted with a caption that contains a motivational quote and details about why you are posting it can work very well.

I scroll through search results to engage with my followers (read more about engaging with your prospective followers here) and I like to comment on posts. Sometimes I literally can’t comment. The caption is so boring and offers so little I can’t think of anything to reply that won’t sound like one of the spambot replies!

Ask a question, try to get your followers involved. Just make sure they feel a pull to comment because engagement is Instagram currency.

 

Tags

Tags are a highly unused method to supercharge your posts. Tag a location every time. Whether it’s where you are, or your country or where the picture is taken, just always put a location in. Obviously, if you are a local business it should be the area you are based in to really boost local traffic. If you are an online business it’s still worth using the location tag as you can come up in searches so why miss the opportunity!

You should also try to tag people. You could tag accounts that might feature you, you could tag products you are using, you could tag people you are with or people who might be interested in your post. This pulls you into their feed, it’s a networking or promotional opportunity, and they may reciprocate.

 

Sharing

Some people don’t like to share the Instagram post with their other social media channels as they feel like people should have different content on each of the channels. To an extent I agree with this, however, depending on your time constraints it’s difficult. I don’t necessarily have time to post on all my social media channels for The Female Entrepreneur Hub several times a day! So I do share on Facebook and Twitter. However, I tend to top up the other accounts with their own content in addition.

 

instagram algorithm

Instagram Hashtags

You can use up to 30 hashtags on Instagram. This is across your caption and your comments (made by you). If you try to post more it won’t publish the comment. If you notice your image has gone on but the not the comment it’s likely this is why. You can put your comments in your post or in the comments. A lot of people use full stops to push them further down the comment so they are not as much of an eyesore. Another way to get around this is to post the picture then comment on it with your hashtags. It will pull you into the results just the same.

My advice is to use all thirty, particularly whilst you’re trying to maximise growth. You don’t want to go too high level with your hashtags. Instagram hashtags such as #motivation will mean your post falls in with literally millions of other posts and this isn’t going to help you. Much better to use more specific hashtags. So for The Female Entrepreneur Hub, I use hashtags such as #femaleentrepreneur or #workfromhome. It just narrows down your audience to people you really want to target. You want to aim to get in the top 9 pictures for that hashtag search.

I like to use hashtag generator such as Leetags (available on Android and iPhone)

Comments

Now you have posted your content you should start to see some likes and comments coming in. Hopefully, in time you will start to see some engaged comments. At first, you may just get spambot comments. You should still reply to these! I thank them for their comment. Use 4 words or more. Why? Because Instagram sees this as engagement and pushes your post further up the ranking for that hashtag.

instagram followers

By following these tips it should give you premium quality content for your Instagram feed and help attract the right followers for your business or niche. Get in touch or comment below if you have any questions or enjoyed this post!!

 

 


 

 

These basics will make your Instagram account more successful overnight

Why is my Instagram account setup important?

Instagram is a shop window for your store. No matter what you sell or do! It’s where prospective customers/visitors see at a glance what you’re about and whether they want to look at what you offer any further.

It has to look interesting and appealing at a glance.

Your branding has to be upfront and apparent.

On top of that, did you know that you can set certain things up so you can be found in searches? It’s Instagram SEO! No no no – don’t run away! I know SEO stuff sucks and boggles the brain at the best of times, but I’m going to give you the bare basic facts. You can set these up once and really that’s you done! I promise to keep it no frills and easy.

This is what I want you to do to get your Instagram marketing ready

Get Instagram setup correctly

If you don’t already have an Instagram account, it’s not too late! If you want to try an Instagram account for your business, give it a go. I personally find Instagram the easiest platform to market on, It’s way simpler than Facebook, and I find I can get engagement much easier. Set yourself up an account and then turn it into a business account in settings by linking it to your Facebook page.

instagram buisness setup

This is going to give you lots more stats and options. If you advertise products in your posts you can tag them. (To do this you add products to your Facebook page shop and they automatically pull through to Instagram.) You’re going to get important stats like when you get the most engagement with your posts.

 

What name to use on Instagram

So now you have your business account. There are no silly rules like on Facebook about changing your name. I want you to consider two things; your name (e.g. The Female Entrepreneur Hub) and your username (e.g. @the_female_entrepreneur_hub) on the profile.

If you can get something in here that is searchable for your business this will help you be found. So, for example, my name is easy to do this with, I want to appeal to Female Entrepreneurs… “The Female Entrepreneur Hub” covers this pretty well!

What if your business is called “wags and tails” because you look after dogs?! It’s not very searchable, so consider something like “Wags and Tails Dog Walkers” and “@wags_and_tails_dog_walkers. When people search “dog walkers” this should get you on the list.

Like Google, you start lower down and work your way up using engagement and growth strategies, but at least you’re on the list!

instagram followers

Instagram bio

Okay onto the bio. You can now use hashtags in the bio which will also pull you into search results. The bio needs to be what you offer the person. You might think it’s about you. It’s not! Sorry! The bio needs to tell the person why you are good for them, what you can offer them, why should they follow you? Try to answer this in your bio. Finish with one or two hashtags that are predominantly your niche.

Ensure you’ve added a link to your website. You can change this link as often as you need. You may want to direct them to specific pages or posts at specific times and with certain promotions. Test the link to make sure it works.

 

 

How your Instagram feed should look

Looking at the images now on your account. Look at your Instagram feed first. Does it reflect your brand? Is it cohesive? My “The Female Entrepreneur Hub” Instagram has a mix of different pictures, but it follows a pattern. You will only get certain types of pictures. I’m never in them (I hate having my picture taken!). If people are expecting pictures of travel, if you start posting pictures of your dog, it’s not why they followed you and chances are a few will unfollow. Are the colours cohesive and tied into your brand? You can see in the grid below how colours and images can be different but still on brand. Go back over your account and delete any posts that ruin the flow of your feed.

 

You Instagram profile picture

Now, look at your profile picture. Your options are your logo or an image that personifies your brand. This absolutely must be cohesive with your brand.

 

Brand Leader

By following these five tips you will ensure the basics are taken care of with your Instagram account. You will attract followers as they have a clear view of who you are and what your brand offers. You will gain more Instagram followers and this is essential for establishing yourself as a brand leader.

 

If you have any questions get in touch with us!

 


 

the female entrepreneur hub free guide

 

 

These 5 basic strategies will make you a successful female entrepreneur

Starting a business is hard no matter how what. It’s especially hard though as an entrepreneur that may be doing it all on their own (as most of us are). Focus, determination, micro and macro goals, a good support system, and strategic planning will get you far, but there are other strategies or skills that for sure need to be implemented in order for the business/blog/product can be successful and reach its full potential. Take a look at these tips we think are important at The Female Entrepreneur Hub and think about how they can be incorporated successfully into your business in order to take it to another level. Remember, restructuring and changing and doing it all over again is part of the process. Practice makes almost perfect and perfect practice makes perfect!

grow traffic the female entrepreneur hub

1. Research

One of the most important topics to wrap our heads around is research. It is fundamental to how well almost anything else related to our business or blog does in the market. Make sure to properly and thoroughly research the market you intend to target, research other similar products that are out in the market, research other startups that you can relate to, research the originality of your product/brand, etc. They key is to research and be prepared with information so the surprises can be minimized and not hit in the middle of a launch.

 

2. Branding, Networking, & Marketing (BNM)

The BRAND HAS TO BE STRONG. There’s a saying that “we eat with our eyes first”. Meaning we digest and process what we see before we even start reading or become interested; your brand has to be appealing along with consistency with its message and content, the brand has to be protected from copyright, and the brand has to represent the owner and what it’s intention to sell is.

Once a strong brand is established, NETWORKING has to occur. Meaning to reach out to as many people as appropriately possible;

  • join social media groups/chats
  • pass out business cards
  • follow and @ others
  • share others blog/business/product.

Which brings me to the last part, MARKETING. Without proper marketing, the business/product/blog will not thrive. Post on social media, do giveaways, encourage engagement with the audience and earn their trust. Market Market MARKET the business/blog/product. Be descriptive about what it offers and the benefits that come along with it.

Why not join in with our May Marketing Challenge for some new ideas! Just ten minutes a day to grow your business!

 

the female entrepreneur hub may marketing challenge

 

3. Be Genuine, Listen to Audience & Make Changes

Being genuine will help you grow a rapport with your audience and earn their trust. It’s important that these relationships are built in order for the business/product/blog to grow. If someone loves something, they will talk about it all day, the same thing when someone doesn’t like something. Consumer behaviours must be used to our advantage and understand that our audience/consumers are also human and want not only truth but quality.

 

4. Accountability & Goals

Be accountable for all your actions or lack of actions. If the work is not being dedicated to the business/product/blog, once again, it will not thrive nor grow. Begin by being consistently accountable for how time is managed, how tasks are prioritized and accomplished, for the relationships that aren’t watered, etc. Use a planner to stay on track and visually see to then map out how to be the most efficient and productive.

 

5. Finance

Finally, although money is super important, many of us started without making a dime in this business, but once you become an entrepreneur money is a must in order to make a lot of things happen and happen successfully. Be very very aware of income, expenses, and budgets set up. The more familiar with “the books” of your business and how it runs, everything else is icing on the cake. Little slip ups can have the most detrimental impact. By planning and staying organized, many of these slip ups can be avoided. In the planner, write out all incomes and expenses and how they need to be managed. Prioritize, prioritize, prioritize!

May Marketing Challenge – 10 minutes a day and you will grow your business!

 

the female entrepreneur hub may marketing challenge

Join the May Marketing Challenge on any of our social media channels!

FACEBOOK

INSTAGRAM

TWITTER

 

Or have the challenge sent directly to your inbox by registering here.

SCROLL TO THE BOTTOM OF PAGE TO SEE THE CHALLENGE FOR EACH DAY AS IT’S RELEASED!

 

Why marketing is so important

Marketing is essential for any business, however with the sheer quantity (and quality) of the information available, you can easily get overwhelmed! You can get so bogged down in reading and trying to work out what to do, you don’t actually spend your time wisely implementing thorough marketing strategies.

The May Marketing Challenge is going to cut through the noise and every day you will have a challenge to complete, that won’t take longer than ten minutes!

What you can expect to gain

You can expect to

  • gain genuine social media followers
  • increase engagement
  • boost blog/website traffic

I’m not going to give you crazy promises that you’ll gain 1000 followers in day! I can tell you gaining followers that aren’t engaged or interested in your content is pointless. They offer nothing and are unlikely to convert to readers or customers. You need to stop wasting your time on methods that gain you followers that offer no value!! With my methods, you’ll learn the basics for gaining followers actually interested in your niche or business. We’ll do it on a small scale for the challenge, but you can upscale it to grow your followers as you have time! You can use these strategies ongoing.

Focus

We’re taking a “little and often” approach across four platforms – Facebook, Instagram, Twitter, Pinterest. I would advise doing a little every day. We’re going to spread our time over the different platforms to give you a lot of ideas in May, however, once the marketing challenge is complete I would suggest picking one platform and focussing on that, even if that’s for a week at a time. You may even just have a preference for just one platform. But I would advise keeping doing little and often!

Join the challenge!

The challenge officially starts on the 1st May, however, you can join at any time, just get stuck in!! You will find the challenge posts on our Facebook, Instagram and Twitter account every morning!

 


Resources & links for the May Marketing Challenge

On certain challenges set by the May Marketing Challenge, you will need various resources and links. You can find these here! They will appear as required for each post and remain on here!

DAY 1 CHALLENGE INSTRUCTIONS

DAY 2 CHALLENGE INSTRUCTIONS

DAY 3 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions

DAY 4 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions

DAY 5 CHALLENGE INSTRUCTIONS – add a story to your feed today!

DAY 6 CHALLENGE INSTRUCTIONS – ensure Twitter account is on brand and post 5 Tweets throughout the day

DAY 7 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!

DAY 8 CHALLENGE INSTRUCTIONS – automate your strategy

DAY 9 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 10 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 11 CHALLENGE INSTRUCTIONS – supercharge SEO – write with intention. Go back over old posts and make sure you have hit all the points.

DAY 12 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 13 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 14 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 15 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 16 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 17 CHALLENGE INSTRUCTIONSpost is on Facebook feed today!

DAY 18 CHALLENGE INSTRUCTIONSGDPR proof yourself!

DAY 19 CHALLENGE INSTRUCTIONSCollaborations!

 

This is how to grow your Instagram to 1k followers in 30 days

Hello! So today we’re going to look at Instagram. Many dismiss Instagram as a low value source of traffic, but I’m here to tell you they are wrong my friend!!

How do I know this? Because I have a side hustle that makes me money consistently that we only really use Instagram to market!

Instagram is a gold mine – IF you have engaged followers that are interested in your content. For this reason doing follow trains and buying likes and followers is not going to work!! If they are following just because they want you as number in their follow list, it’s kind of pointless, they’re unlikely to engage with you, and even more unlikely to bring any revenue to your website. People then get discouraged thinking Instagram is rubbish and not for them, but it’s just because they went about getting their audience the wrong way.

That said I do have some theories about follower level influencing followers… read on!

instagram followers

1. Instagram content

You are going to focus on a few things. Firstly you need to be posting high quality content. This means eye catching, clear images. You need to consider if the images look cohesive together in your overall feed. Is the post going to make someone want to read the caption? People may even unfollow if you suddenly start posting content you didn’t previously! You don’t need to be in the post if you don’t want to be. You could repost other people’s content, you could post inspiration, you could just post your products.

 

2. Hashtags

You need to aim to trend in the top 9 posts of what your audience are searching, this is how you are going to be seen. It’s the equivalent of the first page of Google. Hashtags can be a tricky territory. You most definitely need to use them. Hashtags are like SEO on Instagram it’s how you are found. The other error is using really popular hashtags as there are literally millions of posts with the same hashtag and you get lost and end up with auto spam comments constantly and not proper engagement. You can use up to 30 hashtags – use them all!! Jennstrends.com offers some useful information on getting your post to the top of search results.

3. Engagement

This means engaging with current followers by replying to comments. It also means reaching out to accounts that would be perfect followers for your account. The way to find these accounts is to search a hashtag you would use for your business, then find a post, and either comment on their posts, or look to the followers of that post to see who is engaging. Go to their feed and engage with them. When engaging try to write 4 or more words as Instagram seems to think this makes for more genuine engagement. Chances are if it is genuine, it could well be more than 4 words!

 

4. Your captions

Think of this like a micro blog post. Think of giving value here, asking questions, it needs to be interesting content. Don’t share the same info over and over! Try to remain on the theme of your blog/business for example parenting, or travel. If your feed is about dog walking, people don’t want to all of a sudden hear what you had for tea… it’s not your audience!!

grow traffic the female entrepreneur hub

5. Tagging

This is really powerful way to increase visibility. You can location tag or tag people. The location tag doesn’t need to be where you are, it could be where the image in the post is. You can tag people who are relevant to the post, for example what you are wearing, the tourism board for where you are, the product you are using. Or you can tag people you work with or feature accounts. Make sure you tag location and accounts.

 

6. Ten minutes a day on Instagram

Spend 10 minutes per day interacting with other people who use hashtags that are relevant to your niche. Engage with them, drop comments, follow them.

 

7. Why follower level influences future followers

It’s better to have targeted followers rather a general audience. These are more likely to convert to customers. Instagram is very good for getting engaged followers. What I would say is that as your account grows, you will find your rate at picking up followers increases also increases. Think about it if you only have 200 followers, people may not see you as a big business or industry leader, if you have 10k plus, it’s going to look like you are a business that can be trusted. The good news is as you grow it will get easier to pick up followers.

 

8. Consider your profile

Use your keywords in your name and username, these are searchable. Your bio should be more about your customer than yourself. This should make your Instagram profile come up in search results.

 

Following these 8 tips should lead you to a vastly increased specific audience. Remember to just be consistent, try to engage for ten minutes per day.

I’d love to follow you on Instagram – send me your username here or drop your Instagram username or link in comments below!

 

Following these simple 13 tips will make your daily traffic go through the roof

Traffic is the very air we breath as business owners. It’s absolutely key to get the visitors through the online door. But how do we get the visitors to our online shop window? We have to use all the tools available to us to ensure we drive traffic to our websites. Then our words can do the talking. Check out this post on headlines (These 9 amazing headline tricks will make you have more traffic to your blog) to make sure the traffic then converts and clicks on your links.

Read on to find out how to grow your traffic starting from now.

 

grow traffic the female entrepreneur hub

Content

1. Quantity and Quality of content

Quantity and quality is a very fine and difficult balance. The ideal is plenty of top quality content. What often becomes the case is that there is pressure to produce quantity so quality slips, or vice versa. Producing content that people genuinely want to read and engage with will be picked up by various places. Search engines such as Google will notice and they will reward you by placing you higher in search results. The same will be true for social media. This will drive traffic. If you can have a post go “viral”, you’ve hit jackpot! I’ve written more about the balance of quality and quantity here.

2. Keywords

Keywords are search engine currency. However SEO has changed somewhat over the years. They are much cleverer and it’s really important to ensure the article has a good readability factor. Don’t just try and cram it full of keywords, you won’t be rewarded for it by the search engines and it won’t be enjoyable for visitors to read. This means less subscriptions and less repeat visits.

3. Tags & Image alt text

Tags are another quick and easy way to drive traffic to your posts. They don’t take long to put in and it’s a nice way to get relevant key words attached to your article. You can also put the keywords in the image alt text. This means if people search the images using those keywords, your image will pop up.

grow traffic the female entrepreneur hub

Linking to get traffic

4. Links & Trackbacks

Including links and trackbacks within your website and posts is a good way to drive traffic. It can be noticed by who ever you tag which can be reciprocated driving visitors your way.

Google also rewards this, they like the links between sites. Try to make sure you include at least one outbound link in every post.

5. Blogroll

Including a blogroll is such an easy way to put a list of links to other blogs. As above this linking could be reciprocated and it will be rewarded by Google.

6. Comment on other sites

Where it is appropriate you can visit other blogs and comment leaving your website address in your comment. I sometimes find this a bit difficult, it can feel a bit rude! it’s helpful if it’s not quite your genre, so for example if I was on a beauty blog, and someone asked a question about traffic (random I know) but I’d feel like answering that wouldn’t step on the toes of the original blogger. Some people might be more blatant, but I would be deleting any comments like that on my blog, so it could be a waste of time doing to others!! Where you can drop your link, Google will pick up on this as well, so you indirectly benefit.

grow traffic the female entrepreneur hub

Sharing and engagement

7. Social booking marking sites

StumbleUpon and Digg are great sites to share your best content with for an easy traffic boost. Consider these as well as Facebook, Twitter, Instagram and Pinterest. My advice is generally to focus on one platform at a time, don’t spread yourself too thinly and ruin the entire approach.

8. Forums and online groups

Forums and online groups are an excellent source of traffic. You can share your link, your expertise, people that you engage with won’t just support you directly, but they may recommend you and drive even more traffic to you.

9. Respond to comments on your site

Engagement, engagement, engagement!! So important across all your social media and also on comments that are put on your posts. As always this is two fold. Your visitors will appreciate it, and then return to your website, and the search engines like this repeat behaviour and engagement, pushing you further up the search results.

grow traffic the female entrepreneur hub

Get found

10. Submit to Google and other search engines

It’s always worth having Google crawl your website and pick up your sitemap. For the analytics alone it’s helpful, but it will help with Google ranking you as well. As I’ve said 3,427 times Google ranking = traffic! Sign up for Google analytics here.

11. Yoast

Yoast is a WordPress plugin. It’s perfectly placed at the end of your posts so you can optimise SEO. Traffic!!

12. RSS feed

RSS feed will notify people interested in your content to your posts. It’s a good idea to include a way for people to sign up for the RSS feed to not miss any traffic this way.

13. Guest Blog

Guest blogging is an amazing way to expand your reach. The bigger the blog you can land a guest spot for the better, use their valuable traffic and divert it your way!

 

Use the 13 tips above to maximise the traffic to your website. It’s essential to use multiple methods to gain traffic as if any source fails (for example if Goggle changes it’s algorithm) you still have the other methods to rely on. I particularly recommend Pinterest for long term traffic strategies. There are a few tools in our free 25 resources for bloggers to earn money in their sleep guide also which includes resources to grow traffic. Hint the majority of the 25 resources are free!

What has worked for you to get traffic to your website? Comment below or contact me here.

 

 

 

These 9 amazing headline tricks will make you have more traffic to your blog

Here at The Female Entrepreneur Hub we have seen everything from a headline that is dull as dish water through to headlines clearly aimed at shoe horning in as many keywords as possible.

Dull as dishwater headline – “I might go out tonight”

Unless you’re the Queen, or Oprah, chances are no one cares. Sorry. Not sorry.

Keyword stuffed headline – “Beefy beef is tonight’s beef dinner in a dish named Beef Beef dinner”

Don’t ask, my mind only thought of beef as I was writing this….

Neither are any good!

The reason? No one is going to click on them.

SEO or clickbait headline?

The debate has raged whether a headline should entice a person to click or whether it should satisfy SEO and rank in Google. Why do people think you can’t have both?

Google only wants one thing – engagement, engagement, engagement. How can you get this engagement? By getting people to see your content (SEO) and getting them to click on it (clickbait). You see you need both for a truly effective headline strategy.

multiple income streams

Follow these 9 tips to achieve a killer headline

1. Get the keyword in the headline – once is fine. Google at least can find your content then. You’ll notice when you use a search engine, the word you search is usually in the title of the results it brings up. Ideally you want the keyword at the beginning of the headline, but don’t compromise the readability to achieve this.

2. Bear in mind Google is smart. You don’t need to have your keywords next to each other, Google will work it out. So for example if my keywords were “coach” and “London”, it would be okay to have a headline that reads “An experienced coach in London” – the “in” won’t compromise results.

3. Be controversial but not inflammatory. For example, “This is why all personal trainers are crap!” Make sure you can back this statement up with facts!

4. Make something “outstanding”, “killer”, “incredible”! Much needed clickbait fodder.

5. Add big numbers when you can. For example, “How Tailwind increased my traffic by 300%”.

6. People love lists – 5 simple trick… 20 incredible ways to…

7. Use “this is why” or “will make you”. These have been proven headline gold. See this research below from Digg.com.

headline

 

8. Bear in mind you have the option for two headlines. You have the title that you know and love, then you the title that appears at the top of your article in the <h1> tags. If you use WordPress, you can use Yoast to do this.

9. Use Coschedule for help. You enter your headline and it will help you formulate it and improve on it. It gives handy suggestions on words to improves and length etc. Best of all it’s totally free. That’s why I included it in my 25 resources you can’t live without as a blogger list. You can find other resources as useful as this on the list! I really like to enter my headlines and try to beat the score, then once I get a green score I’ll use that headline.

We have created this handy image for you to save or pin to refer to when you write your next headline!

headlines

 

By using these 9 tips to formulate your headlines you should see far more clicks and traffic to your social media and website. Get in touch and let me know if any of these strategies worked for you. You can email me directly at Hannah@www.shehustlesinc.com.

 

The Female Entreprenear Hub - 25 resources free guideClick here to get your free 25 resources you can’t live without as a blogger!

 

This is why you need multiple income streams

Maybe you are waiting for your long-term business to start making an income? Maybe you have two businesses you love doing and don’t want to give up on either? Maybe your businesses just escalated?! But in actual fact, it can be a good idea to have multiple income streams.

I have several businesses. As well as running The Female Entrepreneur Hub, I’m also a freelance writer (Lancashire Freelancer) and I run an Etsy business with my sister (Blossom and Oak). As you can imagine this takes some juggling, especially with a 4-year-old son and an 11-year-old daughter! Why do I do it? The Etsy business is just a small side income, however, it’s taught me a lot and I love running it with my sister. I also adore making the clothes for babies, so I find it really fun. I write as I enjoy the research and the writing and it’s a useful and high paid income stream. Then I have The Female Entrepreneur Hub which is my passion! I do it for the love more than the money, but I’d love it to be my long-term business and plan to launch products and services through the website!

multiple income streamsThe argument for multiple income streams

Multiple income streams mean multiple sources of money coming into your bank. This can mean even if once income drops you still have the other income streams, so whilst it’s less, you do at least still have some income! Clearly, this is better than no income!

Chances are each business isn’t a full-time business, as if you are juggling a few businesses, your time is clearly split. This can be a good thing as you can push any of your businesses when you see the potential. You could take on someone to help, you could simply dedicate more time, but either way, you can invest in the business more to create more income.

organisation for multiple business

 

The argument against multiple income streams

The problem with having multiple businesses is there is likely to be a lot of work and you will feel split and pulled between each business. You need to be really mindful and organised to keep on top of everyday tasks. Making sure each business has a schedule that works with the others is essential.

You may feel so spread that you don’t give your best to each business. It would be better to manage two businesses that you can give 90% to each, rather than 5 businesses that you only give 40% to as any business that isn’t tended to is likely to flounder.

If you are employed and run a self-employed business as well, tax can be slightly more complicated and you’ll need to be aware of how much of your allowance you have used.

passive income

The answer?

Passive income is really key in this. If you can build a business that generates passive income it allows you time to work on other ventures. Passive income is where the business generates income without you really having to do too much. For example, you may have created an e-book or course. This may have taken you 1 month, but then that product sells for the next 2 years. You don’t have to do anything as your system is automated through a program such as MailChimp. The customer signs up via email, they pay via a payment system (such as PayPal) and MailChimp will automatically send the e-book for you. Other than the original creation you get to sit back and earn money whilst you sleep or holiday!

For example;

You sell 100 courses (about 2 per week), each course retails at £200 = £20,000!!

And that’s just one income stream. Add multiple courses and affiliate marketing into this and you’re looking at maybe 5 times this income!

In conclusion, multiple income streams can be a very good idea, just ensure it doesn’t get too much and the businesses begin to fail and your health becomes impacted.

If you would like to know what resources could help you manage multiple businesses, get a free copy of my 25 resources that will help you manage several businesses (and the resources are mostly free!). Get your copy here!

I love to speak to readers about their experiences, get in touch if you have any questions about starting or running a business!

multiple income streams in business

 

 

How to get Facebook to share the right image and caption

Any business needs social media to share their message far and wide. Social media is the tool to market businesses and can be used in different ways, in particular, Facebook has many great features for businesses. However, what do you do when you become aware that the image and caption being shared to Facebook is not at all the one you want? It might be an old image or a random one from down the page. You keep resetting your featured image and it makes no difference!

Frustrated? Yelled at the laptop yet?

Yell no more!

Here’s how to update your Facebook image and snippet about your website to ensure the right business image is portrayed.

If your website is built in WordPress this is going to be a whole lot easier.

Read on for non-WordPress users – hope is not lost!

 

How to override Facebook’s auto setting to ensure it’s sharing what you want it to share

yoast wordpress social

 

1. If using WordPress, install the Yoast plugin. Then go to SEO in the left column, click “social”, then click “Facebook” and make sure “Add OpenGraph meta data” is set to “enabled”. If social isn’t on the list you’ll need to enable Yoast’s SEO advanced setting.

 

You can set up a default image here that will be shown on Facebook, you may want to place a logo here. This can also be done in the step below.

2. Facebook will use the images on each page or post in a particular order. This can be very frustrating! Firstly Facebook won’t take any images below 200×200 pixels. It will then look for the image with the largest dimensions in pixels and set that as the default. For non-WordPress users, you will need to make sure the picture you want is the largest on the page. If you are a WordPress user, then you can use Yoast to override Facebook. If you go to the end of your post or yoastpage where Yoast gives you all the information at the bottom, you will then have a few options. You can leave the snippet for Facebook to pick up alongside the rest of the web, or you can give Facebook a specific snippet to use. To do this click the sharing icon.

You can edit the picture and snippet here to override everything else. Note the image ideally needs to be 1200 pixels wide and 630 pixels high.

Test this has worked (it probably won’t have…)

Test sharing the page or post to Facebook, has it worked? Probably not. This is because Facebook only crawls your website every so often for the data and it needs to re-crawl or as they call it “scrape” your website. The good news is you can get it to manually “scrape” your page by clicking here.

This is Facebook’s Sharing Debugger tool. Who knew. All you need to do is put the URL of your post or page in the box and click “debug”. If the tool tells you the page hasn’t been shared before then click “fetch”.

Check the data it pulls up under “when and how we last scraped the URL”, if this isn’t within the last few seconds then click scrape again.

It took me a few goes of publishing my page then scraping again, but after a few minutes, it pulled the data and images I wanted it to.

If you test the sharing again, it should now be working!

Happy marketing!

For the most up to date marketing tips and ways to maximise your potential as well as your business’s potential, sign up for free membership to The Female Marketing Hub here.

If you have any question or need help with your business – contact us here!

How to increase traffic with powerful content marketing

What is content marketing?

Content marketing is a method to reach out to your customers by using material such as videos, social media posts, blog posts, articles and content on the pages of a website. Content marketing typically uses certain methods so that it appeals to both the target market and to the search engines. This includes the use of keywords, interesting headlines and eye-catching graphics for example. You can see content marketing campaigns across social media channels and websites.

social media marketing

Why does it help your business?

Content marketing reaches out to your target market and pulls them in. This enables you to sell what you need. This doesn’t have to be a physical product, it could be a service, or simply that you want traffic to your website. Content marketing effectively drives traffic in the direction you want it to.

What strategies can you take?

There are arguments for both quality and quantity. It is usually better to find what’s best for your business. A high quantity of content will drive a lot of traffic to your website, but the issue is usually that the traffic is very general and therefore conversion is very difficult. For example, you have a hairdressing blog targeted at twenty to thirty-year-old females and you receive 500 visitors both male and female, all ages, all interests. How many of these will stay on the website to read the content? If they leave immediately this also increases your bounce back rate and Google doesn’t like this. It could, therefore, harm your Google ranking. You can check your analytics account to view statistics such as bounce back rate.

If you look at posting quality content marketing posts and you specifically target twenty to thirty-year-old females, who have an interest in hair and beauty, even if the content only receives 100 visits, the conversion rate will be much better and drive genuine engagement. Quality content is genuine, informative and interesting to the target reader.

With the recent algorithm changes across social media, it is clear that genuine content, with plenty of authentic engagement, is the way to ensure posts stand the test of the changes.

There has to be a happy medium between quality and quantity. The content needs to be interesting enough to attract an audience, but infrequent posting will not attract the traffic to grow a business.

content marketing

How can you produce quality content?

You need to be producing original and interesting content with correct keyword placement. The use of graphics will help. There are free programs that can help with this.

If this is something you neither have the time or ability to do there are people who can help. You may wish to use a content writer. This is actually my job other than running this blog. Content writers will provide content for blogs, articles, and websites with the aim of driving an audience to you by using words. You can chat with me about this by visiting my website – Lancashire Freelancer.

You could use a graphic designer to help with preparing images and logos. This is their speciality. They know how to use pictures and graphics in a certain way to push the audience to you.

You could also use the services of a search marketing specialist such as The Search Marketing Shop. This type of business can assist you by looking at your overall approach and pulling the whole content marketing strategy together.

Longevity of content marketing

It is accepted that it can take time for content marketing to work it’s magic. Time and consistency. It is worth considering your content marketing strategy now as a solid base for a business that will last years. For example, it can take time to rank in Google. Google takes statistics over months to decide if you are worthy of a spot on the front page of the search results. It’s not something you can necessarily implement today and see results immediately. It’s therefore worth taking the time and investing now.

That said social media is very instant and you may get rapid results, this is great, but don’t neglect your blog and website in favour of social media as the results come fast, but go fast. With the right content on your blog and website it’s slow and steady meaning it might take longer to get results, but when they come, they keep coming and keep gradually increasing. This can reduce pressure for finding the next big angle on a weekly basis on social media.

Again consider both social media content and blog and website content for a complete approach.

What positive results have content marketing strategies brought you? Please comment below or contact me to tell me what worked, what didn’t work and if you’d like any advice!

5 simplistic ways to begin blogging for money

Blogging for money

The nature of blogging has certainly changed, and many question if you blogging for money is still an option. It definitely is! There are people blogging for money making 6 figure sums such as Perez Hilton and there are people who do it for nothing, and simply for personal growth. There is everything in between.

Blogging for money does take effort and persistent. It is not an easy overnight money making scheme. But most of those are cons anyway, if it doesn’t take some degree of hard work at some point it’s usually a scam! People do give up, read here to find out why Linky Blog says people give up within a year. That said it is entirely possible. How do I know? Well, from this very blog!

blogging for money

How can I begin blogging for money?

Presuming you have already set up your blog and you are ready to begin monetizing it, these are various strategies you can use. (If you haven’t check out this post on setting up your own website which would apply to setting up a blog.)

You need to ensure you have quality content and start building a marketing list (read here for how to do this)

Once you have started to build your blog traffic and marketing list you will be in a position to start monetizing it.

What methods can I use to monetize my blog?

1. Affiliate marketing. This is where you include links to other businesses, and if they are clicked and/or the services purchased you will receive a payment for this referral. This is a great passive income as it requires no effort other than a few well written blog posts. I personally think it’s important to only endorse brands and services that fit your brand and you actually find useful. It’s important to be genuine otherwise it sounds like a hard sell and forced. Plus if you endorse anything that isn’t up to scratch, people will lose trust in your brand and not return to you. If you give them value, they will come back to you. Many products offer affiliate schemes, just Google the product name and affiliate, you will find any available schemes.

2. Adverts directly on your website. This would include Ad-sense by Google amongst others. This generates less income than affiliate marketing generally and it would depend on look and feel of your site as to whether this option would suit you. Some people don’t mind the ads appearing next to their content, others feel it would ruin the aesthetics of their website.

3. Become a guest blogger for others. Develop and refine your skills and get paid to blog for others.

4. Offer services through your site. For example consulting or coaching services.

5. Sell products through your blog. Anything that is related to your content. For example if it is a golfing blog you could sell special tees. Or it could be as simple as an eBook.

What you need to do

You now need to decide on your strategy and plan for it within your blog. Bear in mind you will need to keep marketing your blog to ensure you get the footfall. If Instagram’s new algorithm has impacted your marketing – click here to find out more how to work round this and future proof your feed.

You also might like to subscribe to the 7 day course we offer – completely free which goes into more detail about how to set up any business, including blogs over 7 days. Find out more here.

How to create powerful marketing lists for genuine engagement

The money is in the marketing list

Creating a marketing list, a list of email contacts, is essential for any business. It is a cornerstone of any marketing strategy. You may have the most amazing contents, products, services or offers, but if no one is looking at them, no one is buying them! In creating and expanding your marketing list you have a readily available audience. These are customers who have already shown interest in your brand.

email marketing list strategy

Why email over social media?

With social media platforms you get a lot of change. Algorithms are constantly changing (read here to get around Instagram’s latest algorithm change), and this means what used to work for you no longer does. Overnight your sales drop. The recent issues with Facebook highlight this, and now many are choosing to abandon the platform in the wake of the scandal. This is no good if you completely rely on this one platform for income.

Using email to contact your customers is a positive way to reach out to them personally, and it is not subject to any rules and requirements. For example it’s very difficult to actually get your post seen on Facebook and Instagram these days. With email you know it’s definitely being delivered directly to your customer. In addition people can see a post, and think they will come back to it, but forget or lose it. That’s it, your advertisement has disappeared. In an inbox it doesn’t disappear, it remains there until they take some action.

How to get people to sign up to a marketing list?

There are many ways to collect data. You can even go and ask people for it! The simplest way is to integrate a form into your website, and possibly even use a pop up to ask people to sign up. Learn how to create your own website here – even beginners can do this! This way you have their data, data they’ve been willing to give.

It helps if you can entice them with a hook or an offer of some description. Give them a reason to join your marketing list. People want value and this is the key to the collection of data.

How to use the data?

Once you have your marketing list you can pitch your product or services to them. There are many ways to do this with different services and you could even do it manually  from your inbox. I really like Mailchimp. It is free up to 2000 subscribers so ticks the box cost wise. I found it a little complicated to learn how use, but this is partly down to the sheer number of campaign types it offers. There is nothing Mailchimp doesn’t do! It integrates perfectly into WordPress.

You can send promotional material to your marketing list that is automated, professional and slick. You can also use it for pop-up boxes and subscription forms and so much more. It’s worth having a good explore of to find out how it could fit your business. You can personal everything in the campaigns and I love the automated feature. For anyone with the dream of a passive income or remote working automation is a godsend.

instagram algorithm

The end result?

Sign people up in the right way and then continue giving them information and promotions offering value, and your marketing list is a key strategy to grow your business overnight.

This is how anyone can create an impressive website in 6 steps

Why set up a website?

Why should anyone set up a website? If you are intending to start your own business having a corner of the web is imperative. It will cement your business as a trustworthy brand. Creating a website is the modern-day equivalent of a physical shop. Customers will believe in your brand purely from having the website and having quality content. To many, however, who may not have set up a website, this may seem a daunting prospect. You must set up a website to compliment any marketing strategy, it’s absolutely critical to drive traffic to your site and create strategies for future marketing.

remote working

How to set up a website?

Now you have the reasons for having a website, how do you go about getting yourself one?

I recommend your first step will be to visit www.one.com. Here you can see if the domain you want is available. “Domain” is the site you want to own. For example, www.thefemaleentrepreneurhub.com is the domain of this site. There is a box at the top which says “search domain here”. This is where you will type in your business name. For example “Carolsdogwalking”. The list will drop down and give you options. You can select from .co.uk or .com for example. I highly recommend selecting .com if possible. It tends to indicate a business that is more official or a leader. It ranks higher among consumers than say .net.

There are many domain providers, check what you are paying for and if there is a design feature included, otherwise you will end up having to design from scratch which can mean needing to purchase software.

Complete your order

This will take you to an order page. Don’t worry too much about adding extras at this point unless you know exactly what you want. All these extras will be available still after your purchase and you may have more of an idea what you need then. Hint – they also give you offers occasionally so it can be worth holding out unless you really need a service.

You will notice you have a discount applied. As an affiliate, I get paid for you using this service, but you also benefit with a £5 GBP discount! I can assure you I only use one.com for all my various websites. I use them for a few reasons.

  • ease of use
  • integration of wordpress
  • shop facility
  • google adwords freebie
  • fast customer service
  • price
  • reliability (I’ve never had a site go down)
  • personalised email address

All of this is only £4.80 for 12 months! I fail to see why anyone wouldn’t recommend them to be honest! There are other that are recommended such as Bluehost. To be honest I haven’t used them so I can’t comment on them, however I’m told they are good. I had to choose price as I had minimal funds to start my businesses and that’s where one.com won out.

If you complete the check out process, you will receive an email to confirm your email address. Once this is done you will get a second email to set up a password, then a third to confirm the process is finished.

You have now set up your website congratulations!

What is next in the set up of your domain?

Now you have your domain – for example www.carolsdogwalking.com you need a site. What if you know nothing about website design? Well you can employ a company such as The Search Marketing Shop who can design a professional SEO (search engine optimised) enhanced website for you, which is good for having a sleek-looking site from the get go. However if you have no money for this you may need to design it yourself. Luckily this is relatively easy with two different methods on one.com

start etsy business

Design of your website

You now have two options. You can use the inbuilt Website Builder on one.com  or you can use 1 click WordPress installation, both found in the control panel. Both will give you templates to choose from, both give you the freedom to design your own. I have used both, but at the moment I prefer the 1 click WordPress installation as I think you can create a much slicker site far easier. I personally like the Orfeo theme on WordPress, but there are literally hundreds of free themes to choose from. WordPress can feel complicated at first, but it’s well worth having a play with for good results.

Many other providers also integrate WordPress.

If this all feels too much and your budget allows for it, as I said earlier you can have this stage done for you by someone like The Search Marketing Shop, who will design a website for you and help you manage it. They are also experts at getting you to page one of Google which will help drive business your way.

Personalised Email

I recommend setting up official email addresses to go with your website.

If you are a one.com user, go to the control panel and you will see mail administration. Here you can set up email addresses such as “info@carolsdogwalking.com”. This looks far more professional than carolwalksyourdogs123@gmail.com. This will increase customer trust in your brand. You should set this email up on your mobile phone in an app as well so you get emails directly to your mobile phone. There are tutorials in the one.com help files to assist you with all of this, or your provider should explain how to do it.

SSL

It is worthwhile installing the SSL certificate once you have set up your website. If using one.com, you can login into the control panel and scroll right to the bottom where there is an SSL box. If you accept this, your site will be labelled as secure. This means you get the padlock in the address bar and your site becomes https instead of http. Don’t worry if this means nothing to you, it just means that customer’s browsers will be happier opening your page as it’s labelled as secure. Some people have settings on their browsers which won’t open sites without SSL certificates. If this were the case people would not open your site, leading to loss of business.

The end result

You should now have a completed website! You can attach the web address to your emails and social media to start promoting it. It’s also well worth signing up for a free Google analytics account to monitor the traffic and stats in relation to your website.

This is why remote working brings freedom and happiness

Why remote working? Picture this. You wake up today, you have about 4 hours of work you need to do, but the rest of the day is yours. What will you do? Go out with your kids? Wander around the shops? Picnic in the park (you’d be lucky in the UK with the amount of bad weather we have)? Watch a box set you want (need) to catch up on. You have enough income coming in to need only work 3-5 hours per day, so no money worries. Will you get the 4 hours done in the morning so the rest of the day is yours? Or will you spend the day doing what you love and work this evening once the kids are in bed?

The things you won’t need to worry about today

  1. a patronising boss
  2. unrealistic deadlines
  3. low hourly rate
  4. feeling like crap/unfulfilled/frustrated*

* delete as appropriate

What exactly does remote working mean?

Freedom is what it means. You work.. remotely. So you still have to work, yes, however you are not tied to a physical location to do this. In most cases this means online work of some description. You may actually remote work for a company and be employed under a contract, and this is great because it does usually mean a regular paycheck. However if you want the ultimate freedom then you need to freelance. You are your own boss. You decide your schedule, who you work for and who you don’t. Remote working as a freelancer means you decide what pay you work for per hour, what jobs you do and what time you do them in.

Why is remote working good for my mental health?

Regardless of whether you have a history with mental health issues or not, we all suffer stress to some degree. It’s known that work is a contributing factor in the majority of people’s lives.

Live to work or work to live.

If you can free yourself from that stress, you have won a huge battle. If you can rid yourself of high stress levels then you are much more unlikely to suffer with any mental health issues.

However, what if you are already struggling with any mental health issues such as depression or anxiety? It can depend how bad you are. If you are still able to function day-to-day and manage day-to-day task then it could be fine to set up or operate a business. You should find that run correctly, it will improve your condition. If you really aren’t very well at the moment, for example, if you couldn’t manage employment in your normal job, then now may not be quite the right time to start. You should focus on getting yourself better, the next goal could be to improve the quality of your life by remote working.

remote working

What kind of jobs can I do remote working?

  • Freelancing positions including writing, design, website building, sales, photography, consultants and many more. Visit sites like People Per Hour and Upwork to get an idea of what freelance work is available.
  • Specific remote working in your industry. If you search on job boards such as Indeed or Reed with the search term “remote” or “home based” and your industry, you should find specific jobs. You can also simply run this type of search through Google. You can also do these searches for general remote working jobs.
  • Blogger – you can start your own site through a web provider such as One.com. You can integrate WordPress into the site and use a free template. If you use this link, there is a discount for readers of As Acorns Grow and it will only cost you £5.00 for a year for an entire website, domain and mail package!
  • Social Media Influencer – If you have a strong social media presence you can have people pay you for using and reviewing their products. Even just a picture of them in your feed will bring in revenue. You would need to set up a website and direct people to it from your social media and have the ability to grow and manage social media channels. Check out @life_with_oaksandolive on Instagram for how this is done. You can really charge what ever your feed is worth, I’d suggest at least £100 for a package including a couple of posts across social media, and of course you should get the item for free.

There are many jobs when you start searching for remote working positions. I deliberately haven’t included things like filling in surveys as this is really an “extra income type of gig” rather than a “well paid job to support your family type position”.

remote working family

The perks of remote working

The perks of remote working are actually personal to you. You could travel whilst you earn money and use the money to see the world. It could be so you are at home with your family and pets. It could be because you are fed up of answering to a boss and simply want control of your own schedule. For some remote working as a self-employed person may not be for them. They may be worried about a stable income. But really, with a well thought out remote working strategy, this need not be an issue.

I’d love to hear more from you about your experiences of remote working!

Create your perfect business in 10 steps for improved health

Are you at a stage in your life where your health is being impacted by your work and you’d like to explore other income sources and businesses to create a happier and more content life?

chose a business that makes you happy

 

 

What if you created a business that left you so happy and fulfilled you barely got depressed and anxious?

A business that fit around your life and gave you the time to do the things you love, and make money from the things you love.

If this resonates with you, your mission is now to discover and explore what you truly love.

 

What are you good at?

This is what you need to do to get started

1. Write a list of what you enjoy

2. Write a list of your strengths

3. Examine these lists and think about any business ideas that could be made from either or a combination of any

4. Conduct research into similar businesses and the market and pay available.

5. Consider if the time to pay ratio is appropriate. For example ten hours work for £5 is no good.

Okay you’ve done the first part. Time for a cup of tea and the next stages!

6. Consider how much time this business will need?

Can you lay it aside for a day or so if you’re having a bad day as long as you’re generally organised? This is a very key point. Is it a reasonable number of hours per week that you can manage?

To work around this I have created several small businesses. That way even if I let one lull, the other are either ticking along or need bare minimum doing to keep bringing an income in. I can do what I enjoy or feel like that day. I find that because I have the variation between the business, even on a bad day there isn’t something I don’t feel like doing. Some days I’m happier at the laptop. Other days I feel like sewing. I do what I feel like that day. On a good day I power through as much as possible to either catch up or get ahead. When I am on top of everything I find it less likely that I’ll have a bad day anyway.

 

7. Consider start up costs.

If you don’t have upfront capital can you change around the business model. For example why not buy materials after the order is placed? Or consider dropshopping. So we have the money upfront. I’ve started all the businesses with pretty much no investment, sure it’s slower potentially to get going, but if you don’t have the capital there’s no other way!

 

8. Next I would recommend checking out the legal side of your business.

For example we looked at selling teethers. However there’s quite a lot of EU legislation that’s quite complicated with costly testing. Now there’s a lot of Instagram handmade teething companies out there, and Facebook ones, and I’ll bet you most of these don’t have the relevant testing certificates. What would they do if a child choked on a part? To me that wasn’t worth the risk and it wasn’t a viable business as it was too complicated. Check out any necessary legislation and insurances etc, and make sure you can handle these.

 

9. If you have got to this point you are pretty much ready to go.

Now you will need to come up with a name, branding and your target audience. These are massive topics within themselves so I’m going to write up separate articles to assist with these asap. Subscribe at the top of page to ensure you get these updates.

 

10. Well done, you have your business!

Now all that’s left to do is decide on your selling platforms, for example the social media platforms, Facebook, Twitter, Instagram, and a website. I can highly recommend One.com, if you sign up using this link you will get £5 off so it will only cost you around £7 for the year for a website including the domain!! You can integrate WordPress within your site, they have a webshop facility, and their own web designer in there which is very simple to use. I use them for all my various businesses including this website! Note I also get a bonus if you sign up, but I’d recommend them anyway for ease of use and price!

 

The Key Thing To Remember

The absolute key thing is doing what you love and enjoy and what you’re good at to get the sense of fulfilment and happiness from each working day. The next consideration is choosing businesses that are profitable, but that will work around your particular mental health needs.

For example if sitting at a laptop stresses you out, but you love dogs and walking, don’t set up a Virtual Assistant business that’s all based online via your laptop, set up a dog walking business!

dog walking business

Get in touch!

I’d really love to hear from you! Has this been useful to you? Have you followed the steps and come up with a business? Please do drop me a comment below or contact me here!

I’m adding content to build up the site every few days so do come back soon for more information on setting up your business, I’m going to be offering free guides as well. You can subscribe at the top of the page!

If you’d like to explore One.com to set up your website you can click here.

 

Post by Hannah Thornton

These 5 things will make your Instagram explode (and they will beat the new algorithm!)

I’ve learnt what I’ve needed about social media from the ground up. From marketing different businesses, both local and online, I’ve had to very quickly become adept at navigating Instagram, and what I would say is that in terms of online businesses I’ve found Instagram to be the easiest and most successful social media platform to market on. Maybe others have had a different experience, but I definitely depend on Instagram predominantly. Facebook I find better for local businesses.

When ever I hear about changes and new social media algorithms it fills me with dread.

AM I GOING TO HAVE TO RETHINK MY ENTIRE STRATEGY?

WILL I EVEN BE ABLE TO MARKET THROUGH INSTAGRAM ANY MORE?

You may have heard there’s going to be some huge changes coming to Facebook, but it’s difficult to find out what’s happening in the Instagram world. When researching this yourself, please bear in mind Instagram releases updates periodically, we’re not anticipating one huge big change where your feed will be null and void over night. However nobody knows what the changes will be other than those in the know at Instagram!

You can check here on Instagram about changes.

You will note Instagram quote the following in regards to changes made;

“we found that people are liking photos more, commenting more and generally engaging with the community in a more active way”

This is the focus for Instagram;

  • likes
  • comments
  • engagement
  • community

Work on this as a solid foundation then when changes occur it shouldn’t affect you too much.

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SO WHAT KEY THINGS SHOULD YOU BE DOING TO BUILD YOUR INSTAGRAM?

  1. Build Followers. This is achievable in a few ways. Your content needs to be spot on. Good images, on brand with good comments. Make use of your hashtags. Many say to just use a few hashtags, but I still prefer to use all thirty, but ensure you mix them up otherwise Instagram feel it’s a bit spammy. Follow people who are the audience you want, follow in bulk. There are apps that will do this for you. Like their posts, comment, get involved.
  2. Build relationships. We selected businesses and we work with them, sharing and recommending their products, and they return the favour. Comment and like their pictures, they should return the favour. It will all help to increase the level of engagement on your account.
  3. Be active for the hour after you post, answer any comments, even if it’s the spam ones, thank them for commenting, because Instagram picks up on this as engagement and will put your post instantly before more people.
  4. Use stories. We found that our views increased when we used stories, we use it as a way to show behind the scenes, but use it as you need, just use it! Instagram want this to be pushed forward, and as stories are actually used three times more than snap chat apparently it’s not something to turn your nose up at.
  5. Post regularly, at least one a day, but I don’t like to post more than three times a day.  You don’t want to annoy people! Bear in mind you don’t just have to post your own photos, you can post quotes, stock pictures, you can repost other’s posts, which again builds relationships. We found if we don’t post for a day or two the views will drop in the following days. This means Instagram isn’t putting our post into people’s feeds.

I am a busy mum with a few businesses, it’s difficult to wait around and create this engagement on Instagram so I have taken a few measures;

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SCHEDULING APPS

I use a scheduling app to schedule my posts. I personally use Tailwind although others are available. I use this for both Pinterest pins and Instagram posts. I like it because I can bulk upload, store sets of tags and manage it through my PC and phone via the app. It also analyses your account and works out the best times to post. You do get a free trial to see if it’s for you. I tend to do a week’s worth of posts in one hit.

I also use an app to add followers. I struggled to find one on I Phone but I have one on my android phone. I refuse to do the spammy generic comments as I hate those! But I would imagine they would help if you don’t mind doing them.

I turn of most instagram notifications as they get a bit annoying, but I do leave on the comment one so when I get a comment through I reply back instantly, like I say even if it’s just the spam/generic ones.

These are just some basic tips that you can implement straight away. These should stand you in good stead regardless of changes implemented. The key is genuine posting with engagement.

I wish you luck with your Instagram marketing strategy and I love to hear from you! What’s worked for you? Will you be implementing any of these changes? Are you worried about the impact on your account?

Follow these 5 steps to start your own Etsy style business

My sister and I have successfully been running a crafting business since October 2017.

Our business is called Blossom and Oak and we design, handmake and sell baby and children’s clothing and accessories.

We make a reasonable side income from this and it’s something we very much enjoy and get a lot of satisfaction from. It’s an amazing process to design, make an sell an item, and then people often share pictures of their children in our items and it’s overwhelming!

So you have an idea for something you could make and you’d like to sell it – how do you go about this? Especially if you have no upfront capital?

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Here is my start up plan to get your business going;

1. Complete costings. First and foremost can you make profit from your item? What would you need to charge to make this profit? Add up every part that needs to go into the design, and make sure it is sourced as cheaply as possibly, but ensure the quality is where you need it to be. Cheap components that are poor quality will make a poor product, customers won’t return if they aren’t happy with the quality. Is your product worth making? We like to add on a hourly rate for how long it takes to make, you may like to do this to ensure you earn a wage. What will postage look like? Do you need to factor this into the cost or will you charge for it? If selling this item will make you money, move to step two…

 

2. Market research. Is anyone else selling something similar? Compare sale price, you don’t necessarily have to be cheaper, bear this in mind, but if it’s exactly the same why would they pay a lot more for your product? How does the postage compare? Or do you have something that makes your item unique? Something that gives people a reason to buy yours? This doesn’t even have to be about the product. For example I see some Instagram business where the products are amazing, but they take terrible pictures on their bed, people won’t buy into it or even give it a second look! Will people be interested in buying your product? How easy will it be to market your item and sell it? If you think their is a market for your item and people will buy it, move to step 3..

 

3. It’s now time to make up your sample or samples. We like to purchase as little components as possible to make up the initial sample so we’re not left with excess stock. Consider where or who you can photograph this with. For example we need to put our products on babies, luckily we have a few in the family so we will make it in their size and give it to them in return for photographs and videos. It’s also good to test them, we like to get the babies to wear them, then wash them, and see how they do! Once you have done this move to stage 4.

 

4. Create your business name. I think too much focus can be put on this, think about other brands, Curry’s for example – sells appliances – you wouldn’t know from the name! The branding and products are more important, that said try to think carefully about the name, nothing that will offend, or isn’t easy to say or remember! Does anyone else have your name already? Your business may evolve so don’t pigeon hole yourself with your name. For example “Donna’s Dolls” – what if you move on from selling dolls?

 

4. It’s now time to build your marketing platforms. We are going to create the following;

  • Facebook business page – go to pages within Facebook and create a page. There is an app to manage the page but it’s not very good. There is more functionality on the desktop version.
  • Instagram page – try to get your name so it all matches
  • Twitter page – again your name is a good idea
  • Pinterest page – there’s lots of good tools that come with this and well worth it
  • Website – I highly recommend One.com it should only cost around £10-12 for the first year and it includes some nifty tools and email addresses etc.

Across all of these you are going to fill them all out and start posting pictures, news and updates. A blog isn’t a bad idea either. WordPress are very good and you can link this to your One.comwebsite. The reason a blog helps is because every time you post Google will pick up the new content and sees your site as a website with fresh detail on it. Google likes this and it will push you higher up the ranking.

I’m going to do a separate write up on marketing through all the different mediums as it’s pages and pages of content just for that alone! There’s a lot to it, but for now just start posting about your business, what you are doing, your products, how you feel, people like personal detail, they connect to you, don’t be something you’re not it’s hard to stick to. Start following people, liking their posts, retweeting, repinning, comment like and comment and like some more! Interaction is key with the new algorithms in Facebook and Instagram in particular. Move to step 5.

 

5. How will people buy? People do not like a barrier to the purchase. I wouldn’t recommend having them contact you to purchase. I invested in the webshop on One.com. This gives a direct and professional way for people to purchase. We also have an Etsy Shop. This picks up it’s own sales through Etsy, but is another way to do it. You can direct people from your website to shop here. You can also have a store in Facebook. You technically don’t need a website with these other resources, but I like to have our own individual shop front which pulls our brand together. One.com is also useful as it has a feature in the webshop to manage the orders which I like.

We offer a 3 week turnaround which gives time for the payment to come in, buy what’s needed and make the item, this means you don’t need up front capital to get going.

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You are now up and running! Well done! The key now is to market market market. Look at running competitions, grow your following. Don’t directly sell, but show people your products, offer them a reason to buy, whether that is simply showing them a gorgeous picture that makes them want to buy a product or it’s a giveaway. Interact where ever you can, you need to be active on social media every day, and I plan to go into how to do this.

For now here are some links you may find useful;

Maximise the SEO for your website

Get more Facebook page likes

Get more Instagram followers

What to tweet about

How to use Pinterest for your business

A risk free way to bring in an income whilst you set up your business

I wasn’t sure whether to include matched betting on this blog or not given the theme of the blog includes mental health. However I felt to not do this was doing what I really hate, in making the presumption every person with mental health and debt issues can’t manage their money. For me this isn’t true. I’m perfectly capable of managing my money, the struggle comes when I have no money because I’m unwell and not working properly! If there’s no money to pay the bills that’s where the issue lies!

So with that in mind and given my success with this during my first week I’ve decided to write about it.

I use matched betting to bring in an income along side other incomes.

matched betting as an income

I’m not going to go into the details of matched betting as it’s more complicated than I have time to explain really! I have used Profit Accumulator which literally gives you a step by step guide to matched betting. There’s others available such as Oddsmonkey, which I haven’t tried as yet.

The basic premise is that it’s risk free as you match a bet for and against something, for example a football team, and you make money from the offers bookies give you.

I have to say I have met this with success and made almost £500 in week 1!

Unfortunately I don’t have much of an income at the minute so this will be going to pay the bills, but I’m fine with this as it gives me time to collect myself and work on other projects such as this blog!

I had barely placed a bet before starting this, I’ve maybe bet on the Grand National a handful of times and been to the races once, it’s safe to say I know nothing about gambling, and to be fair I’m not fussed by betting. The risk has never interested me, and this week I’ve not been bothered once by making an actual bet with risk. If there was any risk this might happen I wouldn’t advise immersing yourself in this.

I’m worried about the longevity and would love to hear more on this, I wonder what sort of long term monthly income could come from this? I’ve googled it and found a mixed response. One main concern is moving to reload offers. At the moment as a newbie I’m still on welcome offers, but eventually these will be exhausted and I’ll have to move to existing customer offers – reload offers. Another concern is being “gubbed” where bookies basically stop giving you offers one way or another.

I’d like to at least keep going until I’ve managed to secure a secondary income from elsewhere…

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I can recommend Profit Accumulator – I will keep you updated on my progress, but pretty happy with it so far, and looking forward to matched betting at Cheltenham 2018 next week!

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