Right now, it seems like it’s harder than ever to grow your Instagram organically because it’s not easy getting followers. That’s why many
Well, nothing is impossible, you’ve come to the right place. Here, we’re going to focus on 6 techniques to grow Instagram organically, without buying followers, using bots, or any other shady practices.
First of all, did you know that the words in your Instagram username are searchable?
If you can, try to add your
It is very important to focus on your Instagram name because the name is searchable on Instagram too.
Try to use important keywords related to your business/brand in your Instagram name. Write something that your audience would use to find your account.
Keep your photos clean and good quality. It doesn’t mean you can’t be creative anymore. Just make sure it is easy to see what your main subject is.
People don’t typically follow accounts that post low-quality pictures. They want to be inspired by what they see.
Instagram is using a technology called “image recognition”. This means that this technology can “scan” your photo to figure out what’s on it.
Hashtags are keywords. People can search for a hashtag on Instagram to find you. And Instagram checks what hashtags you are using to show your posts to people who like the same things as you.
Make sure your followers know you’re listening and that you genuinely care about their comments by interacting with them or even liking their comments.
Spend a few minutes a day liking and commenting on other people’s posts. Interact with people outside of your feed is key.
Before you post your photo to Instagram, there are two important things to keep in mind: your audience’s time zone and what time they’re most often checking Instagram.
If you want to get the results on Instagram you need to keep up with your audience.
If you want to improve your results in business to the next level (think
Let’s face it, as businesswomen, we are busy busy busy. Throw into the mix a family, or maybe you still have a job alongside your business, we need all the help we can get. Automaters are our best friends. From Tailwind for Pinterest to Facebook’s own scheduling tools. Automaters and schedulers automatically post and take action on behalf. Set them up and let them run!
Instagram, if you aren’t already familiar with it is a brilliant way to reach potential customers, but we rely on a few strategies to really leverage Instagram. You need as large an audience as possible, you need great content and you need to be consistent with posting.
Doing all that yourself is hard!
But I have discovered an
Unsocialise comes with a scheduling tool. It’s easy to use. Just drag your pictures in, write your captions and select the time you want it posting and wooosh! Unsocialise automatically posts. Not only that but you can put in the first comment. Currently (Jan 2019) I recommend putting 4 hashtags in the caption and 26 in the first comment.
You can tag the location – great for people who want to promote to a specific location. I recommend at least putting your country in as Instagram tends to like it when you use its different features. (Get yourself a boost in the old algorithm!)
It has a calendar and photo editor built in. To be honest I don’t use the photo editor as I really like VSCO for editing. The calendar is useful to make sure you have a post every day or as required.
I love love love the insights tool on Unsocialise. From the insights section you can manage all the automaters you have at your disposal, you can see how they’re performing and you can see your engagement level (aim for over 5%!). It’s really useful for at a glance account performance and also managing the account through Unsocialise all in one place.
This is like a little magic wizard in the
I liken following my target audience to leafleting through people’s doors. You’re simply letting them know you exist. It’s up to them to follow you back or not. I then use the unfollow tool to unfollow anyone who chose not to follow back. Otherwise, I’d be following about 30K!! It’s clever enough to know who it’s followed through the program and to only unfollow them. You can also set it on different speeds if you are confident your account can take it.
This is probably my favourite tool on Unsocialise. You can set it who to like for a start. I have people who I support on Instagram and it’s really important to me to like their content,
You can also use it to encourage growth by setting it to like certain hashtags. For example, if someone uses the hashtag #shehustles,
The final thing I use Smart Like for is to like my feed. It keeps on top of it so I don’t have to. This works in my favour as Instagram feels I’m an engaged member of the community. Believe me with the hours a week I lose on Insta I truly am, but this just makes sure everyone gets a like and my engagement levels are high!
The Smart Message function sends a DM when someone follows you. Now sometimes I find these spammy, but it’s receiving them, its the content inside the message. I personally like to have a bit of fun with it, like “here’s your spammy DM, no but seriously get yourself a brew and have a read of this….” that kind of thing. Entertain them and share your latest freebie or blog post. My Facebook Group grew mainly from including it in DMs believe it or not!
Just don’t be a Spammy Pammy!!
I don’t use the Smart Comment function. I have never seen an auto comment that isn’t spammy, I’m terrified it’ll land on the wrong post. Once I posted on my personal feed about my darling cat passing and I got the most inappropriate comment. I’d hate to do that to someone I just find them really spammy and they’re not for me, but if you know a way to use them in a non spammy way then do let me know. Maybe owning it and having a hint of humour/sarcasm is how to do it!
The other one I don’t use is the repost function. My feed is curated or colour co-ordinated to the max! So I wouldn’t share other’s content on my main feed – only in my stories so I can’t tell you much about this function either.
What I really like about
It’s now bringing in a DM manager so you can manage all your Direct Messages in the program which I love as it means I can do it on the laptop and I’m a far faster typer on there!
I have hit a few snags and technical errors along the way, and if I’m honest if it weren’t for how amazing it is I probably would have defected, but each time customer services dealt with it super fast and they’re honestly so nice. I think a few other companies could learn from them to tell you the truth!
I’ve been using it for 4 months and I haven’t found another program as safe, that has all the functions I need in one place and that is so bloody useful!! Happy Instagram growth!!
Oh and did I forget to say – it’s only £10 a month!! Check out Unsocialise here!
Are you looking for help and support in your business but either don’t know where to start or would love a business coach but can’t afford one? Start here! My free
Oh yes more changes to Instagram!
But don’t panic, all is well in the world of Insta, and this is only going to enhance your reach (not hurt it like the dreaded algorithm… yack – let’s not talk about that!)
The new update
New with the latest update is Alt Text. If you have a website you may have seen this with pictures you add. It’s a text description that displays if the picture doesn’t load. That may not sound much. Who wants to read words where a picture should be you ask – wait stop! It has a bigger purpose! Alt text is readable by Google meaning you can take advantage of it to make your website optimised to be found in search results.
So how does this help you grow on Insta?
The alt text will help your images be found on Instagram AND on Google! Which means you’re going to reach more people. You can add alt text under advanced settings when you post, or you can add to old pictures by editing. Instagram will try to assign a description automatically, but you may want to create your own for more accuracy and better results.
How to use for best results
When adding alt text you have 100 characters to describe the picture. Think about two things. Describe the picture accurately. For example, if it’s your dog lay in his bed write “a Springer Spaniel dog lay in on a blue bed”. Also think about keywords. If I was posting a picture for my account it may be me working on a laptop, for example, so I would write “a female entrepreneneur working on a laptop”. My reason being I want to come up in results for “female entrepreneur”
Get Insta working for your business
You may know my story. But for those of you who don’t this is the short version. Quit job Feb 2018 (hated it – made me depressed). Started She Hustles Inc May 2018. By July/August was a full time income. September took on team. Jan 19 launch new services and courses.
These are the facts, but what about me the girl behind the hustle?! Well I have time for life, I do all the school runs, I don’t miss the assemblies and plays where kids give their best Oscar worthy performances. I spend time with grandparents whilst I can. I walk my dog with no time restraints. I feel no stress from work or a boss I hate. I get to be creative and free rein to grow my business as I choose. Which mostly involves having Netflix on in the background whilst I chill with my laptop and a brew. Am I lucky maybe… did I work hard and find a way to achieve this – yes definintely!
So how did I achieve a full time business
I focused initally on growing an audience. If you don’t have an audience you have no one to market and sell your services to! I chose to do this through social media. I had my marketing background, but more was needed. I experimented and read and worked on the account until I found the most simplest quickest way to grow it. I found a way that takes very little time to grow very quickly (over 14,000 targeted engaged followers in 8 months).
I then implemented this over and over for my clients with the same results. One business quadrupled their income in 2 months alone! It’s free to do, no buying followers, no spammy tactics. In fact tactics that will convert your followers to customers. Which is often the missing piece.
After all what the point in having all those followers if they don’t want to buy from you!
You are important to me!
The other thing you may or may not know about me is how important it is for me to empower other women in business. So I decided to put my exact method in a planner. The planner is more than just how to organise your social media, it’s a guide to getting the most out your routine to grow the account.
Along side the space to plan and organise is a written guide explaining what to do and how to do it – in the most simple way possible.
Max growth – minimum time!
It’s undisputed that social media is one of the best ways to grow your business in this day and age. Despite talk of algorithms, pay to play and reduced organic reach, social media remains the top way to promote your business online. So how do we maximise it’s potential? We get organised and we have a plan.
At the core of everything in your business, you must clarify your brand. Your brand tells people why you exist, what you want to achieve, why it matters, and if you are a good fit for them. It’s really important to do in-depth work on this and really get to the core of the heart of your business.
Spend time exploring why you do your business, why you do what you do, and how you want to make a difference to someone’s life. Once you know the message and purpose of your business it’s time to get communicating it.
To get our brand and content out there, we use social media, typically Instagram and Facebook. So we need to get to grips with our content. Our brand and content have a very very important job. They become the salesperson in our business.
We are not there in person to build rapport with the customer, to explain the benefits and features of our products and services. We aren’t there to handle any of the reasons they may not want to buy. So we have to rely on our brand and content to perform this role.
For this reason we have to use our content carefully and in a considered way. We also have to be consistent and maintain a presence on social media.
Okay so you get how important it is to be consistent and have a social media presence, but how do you now fit that into your day around the 3,492 things you have to do in the business?
After spending a lot of time using social media to promote businesses, I came up with a plan and things I do regularly. I settled into this simple routine, it didn’t take up much time and it got results. My social media grew (check out my Instagram, I’m on 14K as of Jan 2019 and I started the account in May 2018). I felt organised and had time to do other things in my business.
It’s important to use your content wisely to make sales for you and planning is key for that.
Social media is about being social. It’s fantastic for getting customers directly, but there’s another way to use it. Take collaborations for example. Find another person within your niche, who’s not a direct competitor, and has a large audienc. In collaborating with them you are now being exposed to a brand new audience.
This is an audience you have put no time in to build and nurture, you just get to enjoy someone else’s hard work to benefit your business!
That said it works both ways, and the larger and more engaged your audience is, the better collabs you will get.
A good way to start can be with brand reps. Ask for people who are enthusiastic about your brand to talk about it and share content in return for a discount or freebies. The larger the audience and reach of the brand rep the better.
You may want to consider doing a contract if you do use brand reps. For example 1 social media post per week in exchange for 1 free product a month. This will cover you if they just take the product and disappear!
It can be a good idea to promote your account. You can do this in various ways. You could pay for ads, run a competition or use an influencer account.
I won’t go into paying for ads as this is a huge topic on it’s own! Social Media Examiner have some great resources on running Facebook ads.
Competitions where you ask people to like, comment and share are great for growth and engagement. It will create excitement and brand awareness at the same time.
You can also ask influencers to share your social media accounts. This does typically cost. However, if you pick an influencer account within your niche it can seriously help growth. For example if you sold bikinis, you’d look for an account which showcases bikinis from many different designers or stores and ask them to feature you. Their large audience is primed and ready to follow the particular niche and so it’s perfect for targeted growth.
I hope this gave you something to think about in using your social media to it’s full potential and you get some use from my free planner!
You may have noticed that Instagram just launched a bunch of new features, one of which is the “close friends” feature. I’ll be honest I thought that this would just be useful on my personal account at first, however then I realised how I could use it in my business.
You can now post on stories and just share it with a select audience by selecting to only share it with the “close friends” list. This means only the people in that list see the story.
You could use this feature to communicate with your best customers/clients, your biggest supporters and most loyal fans.
Obviously you could just show them content that’s meant for them and not for the rest of the world, but what else?
and my personal favourite you can start to treat this feature almost like a Facebook Group.
We know that Facebook Groups are great for engaging with our audience, for most they’re superior to the business page now, so how can we replicate this on Instagram?
I like the idea of creating a group of people on Instagram who see specific content just for them. You could let them know you’ve added them to this VIP list.
If you go to your profile and hit the three lines on the right hand top corner of the screen, you’ll see close friends in the menu. Click into it and add people to the list from here. Easy peasy!
When you go to post the story, do it all as normal, when you go to post you get the option to share with close friends only. Again nice and easy!
How will you use the close friends feature? As it was intended or for a little more business leverage? Remember you could also use on your personal brand page to be selective about what you share with your family and
Follow She Hustles Inc on Instagram here.
The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?
You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?
So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.
There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.
If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.
Then will that 1 person buy, maybe, maybe not.
You just put 100 posts out and you didn’t get one sale – sound familiar.
So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.
Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.
Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.
Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.
I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.
Feel free to share this post if you loved it and found it helpful!!
Contact She Hustles inc here!
Social media marketing is huge. It’s a fantastic way to grow your business and build an audience, and everyone from bloggers with small followings to international businesses are using it. But, as time goes on, social media is changing. In the early days, Facebook was a way to keep in touch with your friends and family. It was fun and nothing more. Now, social media is a massive part of our lives. When we apply for a job, our prospective employers check out our feeds to gauge what kind of person we are, and how reliable and professional we might be. Even those of us that don’t use social media for business are trying to keep things a little more guarded and sharing much less than we might once have done. But, is there still room for fun in your social media marketing? And can that fun help your business to grow?
While we want to show that we’re professional and competent, fun is crucial. One of the main benefits of social media is that it gives you a chance to keep things real. To show the people behind the brand, and to highlight your morals and beliefs. If we were all professional and just used social media to advertise, every brand or business profile would be the same.
People trust other people, much more than they trust brands, logos, business plans, adverts and corporate speak. Having a little fun with your social media feeds, by sharing fun content, pictures and videos and by using emojis, polls and lives, you have a great chance to show the personality behind your business and to build trusting relationships with your followers.
Again, people trust people. So, get other, real people sharing posts about you on their social media feeds. Then, share their post with a retweet, regram or comment. The best example of this is a fashion outlet or designer sharing a photo someone has tagged them in featuring their outfits. Your fans will love it. They’ll feel part of your brand, and like you care about their opinions and ideas. You could also be boosting their followings, which everyone loves.
Instagram and Facebook both give you the option to go live, or to share videos which will vanish after 24 hours. These are great places to get real and have some fun. Your main profile can still look polished and professional, but your stories can be more relaxed and less scripted. Film some behind the scenes videos of the inner workings of your company. Take a photo behind the scenes of a photo shoot, to show what’s really going on, be funny, be bold and let your followers in.
Social media shouldn’t all be about sharing your content and advertising your brand. It should be about building your relationships. Fun videos and engaging posts will help, but you also need to speak with people. Offer advice, answer questions, share other people’s posts and viral videos and engage with your audience. These relationships build trust and boost sales.
Do you have a dream of where you’d like your business to be in 1 year? 5 years? 10 years even? Do you know how you are going to get your business to that dream business? I mean do you have concrete plan to execute month by month? With realistic goals and targets? Do you know the help you can get? What services you could use? What free options are available? Who you could network with?
How you could make more money by doing less?
That’s where a business strategist can help. We look at where you are now, and where you want to be. Using my network and experience I help you set goals, explore new ideas, and maximise your business’s potential. Typically my services will see your customer list grow.
My business strategy consultation help you get your business from where you are now, to your dream business as quickly as possible.
Whilst I do hold a diploma in business, I have to say my knowledge comes from over ten years of running various businesses. I have managed all sorts of businesses from dog walking, through to personal training, through to freelance writing! I have served local customers in person, I have served people on the other side of the world online. I have worked with animals, children and adults! I had businesses before Instagram even existed!
And all of them were a success.
The only reason I don’t have those businesses now is because I created a better business. When I say better, I realised what I wanted in life. Where I wanted to direct myself, how I wanted to live. I stopped having work or businesses that dictated my life to me and reversed it. I now have a business that I love and fits my lifestyle and I want to share everything I learned with you!
Click here to book in and find out more!
Instagram has become more than just a picture sharing platform. With stories and IGTv, and more people than ever using the platform, your Insta is more than just a feed. It’s as important as your website home page. And there is one Instagram trend that is sure to position you as an expert in your niche. This trend will get you noticed, get you followers and give you the Insta-fame you crave.
This particular Instagram trend works for businesses of any size, Instagram influencers and even personal brand accounts. You might even start seeing your friends doing it.
Boost. That’s it. Boost. Instagram in 2018 is all about the boosted post. You want more likes? More engagement? You want to be seen as the top dog in your niche? You need to boost.
Right now if your friends boosted that post of them sat in that coffee shop, you might wonder what’s going on, but this is set to become the norm on the platform. It’s a sure fire way of being seen.
I’m not talking religion here, or even from iPhone to android, I’m talking business accounts. If you want to use advertising services on Insta you need to convert to a business account. This gives you lots of extra little titbits like analytics on your accounts and individual posts. You might not be happy to know that this also means your pictures are shown to fewer people. Yes, that’s right, you won’t automatically appear in all your follower’s feeds. In fact, the more followers you get, the less likely you will be to be seen!
Yep gutted. That Insta-fame comes with a cost right!
And the cost is boosting that post! The surefire way to get you back in feeds and search results.
I need a boost at many points in the day, from coffee in the morning, to being dragged to the gym by my gym buddy. This is a little social media boost to get your post and account seen by a target audience. It’s going to become integral to your growth on Instagram, and an Instagram trend that will be seen as the norm for businesses in 2018. It’s the one way to beat the dreaded algorithm.
We offer Instagram services designed to help you grow your Instagram organically. Check out how we can help here!
Arranging to collaborate with other businesses is a really good idea because you have your products exposed to each other audiences, this means you expand your reach. Often it can be more than that, with you sharing and supporting their normal posts and vice versa, it can really increase your brand reputation.
So how do you go about collaborating as a small business? You may feel unconfident about approaching other businesses or just unsure where to start.
Find another business that your customers would shop with, but that sells different items to you. Their items should be complementary to yours. For example, if you sell handmade baby clothes, collaborating with a handmade teether business is perfect. If you are a mummy blogger, collaborating with anything child related could work from clothes through to food through to household products and items.
It is certainly easier if you have a product you can swap with them. Bloggers and service providers will need to show what they can bring to the table. Bloggers will need to show that they have a good sized captive audience that makes it worth the other business giving you free stuff.
Once you’ve located a business you’d like to collaborate with, message them and say you would like to work with them. You could suggest doing a product swap so you have their product in your pictures and vice versa.
If you are not having much luck with option one, then you may need to invest a little. So you could look at items you already own or you could buy new items. Then when you post tag them in and refer to them. Hint – go with the type of item you want to receive for free! Let’s say you go on a lot of holidays as a family, and you’re a mum blogger. You want to be posting amazing pictures from your hotel, tagging them in and raving about them in the post. Or you could tag a fashion label you always wear or always put your children in. You could tag your favourite place on a day out, your favourite cafe or restaurant. Once your feed is big enough, you should find by tagging the right people you get freebies also!!
If you don’t have existing material then buy it. If you wanted to collaborate with a teether company, then buy a teether or two from them and regularly use them in your pictures. Tag them and give a little review in your post in a natural way.
“Little Sandra is loving the sunshine today and thank God for these teethers from @teethercompany keeping us sane whilst she’s teething. I’m passionate about shopping handmade and natural products and I love these! Anyone else’s little ones teething?”
You’ll notice there’s more to my caption that meets the eye! It’s telling a story, giving a review, working a collab and encouraging engagement! Boom! Read more about captions here!
Post like this a few times and the teething company will be happy to work with you. Try to select a company that’s roughly the same as you in terms of stats for the most success. Shooting for a bigger business would seem better, but they’re less likely to collaborate so it can be a waste of time.
The bigger you get, the better your collabs can be. Check out our new marketing membership for consistent growth for your business.
Here’s little Sebastion and Tizzy brand repping!
Search out brands and businesses looking for collaborations. There are a few easy ways to do this. You can search on Facebook just using terms like “collaborators needed”. Or try searching for “brand rep required”.
Brand repping is a good way to go on Instagram also. You can put yourself forward a rep in return for free or discounted goods. You need to make sure your feed is good and you post pictures already that they would easily slot into, so start thinking about this now if you don’t already so you have an established feed.
On Instagram, you can search collaborators, brand reps, or have a good look at hashtags used in your niche. There tends to be certain hashtags dependant on your niche that indicates people are up for a collab. You can also use sites like Collabfinder to locate businesses. But my best advice is to get lost in Insta or the book of Face and have a good look round your niche at who’s offering what.
The benefits of collaborations are huge, you will find you always have support from the other business and the benefit of their audience and marketing efforts!
The next tool I recommend is Tailwind. There are many different schedulers such as Buffer and Hootsuite, but I particularly like Tailwind. I have found I get the best results from it. It’s very intuitive and I find the statistics really helpful to work out what pins are working. It pins to separate boards and spreads out the pins, so I spend a few hours creating pins on Canva, then upload them to Tailwind, get the captions on and links. Remember to get the keywords in your captions and ensure you get them on your group boards. By getting them across different boards you will find you can do about a months worth of scheduling in a few hours!
Again Tailwind offers a free trial (which again I do not profit from) so even if you just use the free trial to make your life easier for a few days and to give your Pinterest a boost, it’s better than nothing!
Using both of these will make life much easier and give your Pinterest a much-needed boost. Pinterest is an amazing long-term solution to traffic as those pins are long-lived and just keep getting repinned! Remember to make attractive pins, consider using a free service such as Canva.
If you have found this guide useful please drop us a comment below or sign up to get even more tools here!
Twitter, Facebook, Instagram… the list goes on! It can become very overwhelming having to manage so many social media platforms when running a business/blog. The trick is to understand each platform and use them correctly. Here are 5 Tips that will definitely help generate traffic and kind of set the tone of how Twitter is played.
Don’t forget to constantly look for ways to improve overall. That can be in the way marketing has been managed or lack of networking. Or even restructuring and coming back extra strong when it’s ready. The market is so saturated on any social media platform, including Twitter. Having a unique brand and logo that has a consistent theme will grab viewers attention and begin to create a loyal audience.
The distinction between Twitter and other social media platforms is the limit set to what can be posted. Tweets with characters under 100 are the easiest to get noticed and generate organic engagement. Make sure the tweet gets to the point and does not beat around the bush. Include videos, pictures, gifs, memes, links to create a Tweet that grabs someone’s attention.
For example a potential tweet we would use for our blog would be,
| Check out fellow blogger @shehustlesinc #SheHustlesInc |
| May Challenge is HERE! #SheHustlesInc |
Part of engaging in the Twitter consistently is participating in the platform by Retweeting others tweets, mentioning them in responses or ideas or promoting their blog/business/product. The more engagement put out, the more engagement reciprocated.
I’ve discussed the importance of engaging with the audience before and Twitter is no different. Not only is Twitter designed to generate real-time conversations, but it also allows everyone the opportunity to brand and market their business. Hashtags are the best thing to use in a Tweet. Make sure the hashtags used are consistent with the theme of your business/blog/product. Try to make the hashtag unique, yet easy to find.
For example a potential tweet we would use for our blog would be,
The Tweet not only requires the reader to answer a question, but it also has the potential to drive that reader to the website and join the May Challenge, or at least subscribe. Along with having a good hashtag, make sure to research Trending hashtags and topics in order to stay up to date with the audience.
Tying everything together will be engagement & Consistency. No matter how much work is put in or rule and tips followed, if there is not enough engagement consistently with the audience, the audience will slowly be lost. Engage with readers and put in the effort to be genuine and take constructive criticism well because, without the audience, there is no traffic, there are no views. Being consistent will show determination and the passion that exists for the business/blog/product to make it successful.
If you found this useful drop us a comment below or contact us here!
Instagram stories, love them or hate them they will help your social media account grow and encourage engagement. If like me you don’t particularly like being in front of the camera you may have been shying away from doing them. Never fear She Hustles Inc is here to help you use Instagram Stories to your full advantage!
You can post a “story” to your profile, this can be videos or pictures, and people can see it for 24 hours, or you can have it featured permanently on your feed.
It’s very much like Snapchat, but on Instagram. The videos don’t appear on your feed (unless featured), and you can also share it to your Facebook stories directly from Instagram.
Instagram stories should help with engagement and growth when used correctly. Apparently using Instagram stories can help you beat the new algorithm. It is thought that the interaction with your story let Instagram know you are achieving engagement, and even if it doesn’t get your post into your followers feeds, at least your story will be at the top of their page!
I really like stories for adding more personality to your brand. You could show behind the scenes content. Often our feeds are polished to perfection, but on your Instagram stories you can show the authenticity of your brand and take your followers on a journey.
It’s a really nice way to collaborate with other brands as well. According to Social Media Examiner, taking over someone’s stories for the day is a great way to use stories. Or you could do a collaboration with someone. Keep in mind you want to be offering value to your followers and enticing potential followers.
Why not tag people in the story to engage with followers?
Okay so how do we make a story that’s not going to fall flat on its face? If you have nothing interesting to post, my advice is to think engagement. Go with a poll, ask a question, give a call to action. By inviting your followers to do something, you’re going to get that engagement you want on your social media accounts, but you’re going to give them something interesting to think about. Just posting a picture of your pizza is not exactly going to create a buzz is it.
Again with stories we can tag people and locations, so take full advantage of this. It doesn’t cost anything and could mean new people engaging with you over a familiar location for example or following you because of it.
You can use hashtags in the post, obviously not all thirty! But one or two hashtags won’t hurt!
Have a play with the different video features and text overlays to snaz up your post.
Remember Coco Chanel always said – take off the last accessory you put on!
I’d love to hear how Stories have helped your brand or if you found this useful! Drop me a comment below! Or get in touch!
You’ve prepped your Instagram account to perfection, you are ready to embrace your Instagram followers, you are ready to watch those notifications explode, you’re ready to engage. The traffic to your website is going to make it crash. You hit that “share” button, and you sit back and wait. 24 hours later, 3 likes, no new follows and no traffic to your site. You wonder what’s gone wrong? Where are the hoards you were so ready to engage with?
The cold reality is you may not have been #instaworthy, or you’ve not used the right hashtags or even hashtags at all.
This guide will help you to produce quality content to attract the right people to your business or blog on Instagram.
It’s really important your overall Instagram is cohesive. It must link to your brand and business. Think about it, if you are a hairdresser, and you want to attract people to your business you should be posting pictures of beautiful hair. It doesn’t have to be hair you’ve done, you can post inspiration, you can share other’s content, but you want to show what quality of hairstyles you believe in. If you posted about your pet dog, why on earth would anyone follow you to find out more or seek out information on hair? It amazes me how many people treat their business account as a personal one and post irrelevant images to their brand!
The feed should be colour coordinated, even if that is using all bright colours or just shades of blue for example.
When you post always ensure you are “on brand”.
Here are some examples of great cohesive Instagram feeds.
It’s not just about pulling the feed together overall. The individual picture matters. It needs to say open me, it needs to appeal to your audience. Scroll through your feed or through search results and you will see what I mean. What posts are you drawn to? Notice how some posts you stop and look at and want to read more, others you scroll on past. Search for images within your niche and see what appeals to you. Don’t directly copy these, but work it in a similar way.
Images need to be clear. No one will click on a poor quality image. I really recommend free stock websites such as Pixabay, Unsplash and Pexels. Pixistock has beautiful images and you get several free ones each month. You could also use Canva to create beautiful images that are #instaworthy.
You have a beautifully curated feed, you’re ready to post a stunning eye-catching image, now it’s time to draw your audience in with your caption. Captions that are more “real” tend to get more engagement. People can identify with it, or you’re answering a question they have or clarifying something. You are offering VALUE! These can be short or long, mix it up. Don’t think your words have to directly correspond to your picture, for example, a nice picture of scenery posted with a caption that contains a motivational quote and details about why you are posting it can work very well.
I scroll through search results to engage with my followers (read more about engaging with your prospective followers here) and I like to comment on posts. Sometimes I literally can’t comment. The caption is so boring and offers so little I can’t think of anything to reply that won’t sound like one of the spambot replies!
Ask a question, try to get your followers involved. Just make sure they feel a pull to comment because engagement is Instagram currency.
Tags are a highly unused method to supercharge your posts. Tag a location every time. Whether it’s where you are, or your country or where the picture is taken, just always put a location in. Obviously, if you are a local business it should be the area you are based in to really boost local traffic. If you are an online business it’s still worth using the location tag as you can come up in searches so why miss the opportunity!
You should also try to tag people. You could tag accounts that might feature you, you could tag products you are using, you could tag people you are with or people who might be interested in your post. This pulls you into their feed, it’s a networking or promotional opportunity, and they may reciprocate.
Some people don’t like to share the Instagram post with their other social media channels as they feel like people should have different content on each of the channels. To an extent I agree with this, however, depending on your time constraints it’s difficult. I don’t necessarily have time to post on all my social media channels for The Female Entrepreneur Hub several times a day! So I do share on Facebook and Twitter. However, I tend to top up the other accounts with their own content in addition.
You can use up to 30 hashtags on Instagram. This is across your caption and your comments (made by you). If you try to post more it won’t publish the comment. If you notice your image has gone on but the not the comment it’s likely this is why. You can put your comments in your post or in the comments. A lot of people use full stops to push them further down the comment so they are not as much of an eyesore. Another way to get around this is to post the picture then comment on it with your hashtags. It will pull you into the results just the same.
My advice is to use all thirty, particularly whilst you’re trying to maximise growth. You don’t want to go too high level with your hashtags. Instagram hashtags such as #motivation will mean your post falls in with literally millions of other posts and this isn’t going to help you. Much better to use more specific hashtags. So for The Female Entrepreneur Hub, I use hashtags such as #femaleentrepreneur or #workfromhome. It just narrows down your audience to people you really want to target. You want to aim to get in the top 9 pictures for that hashtag search.
I like to use hashtag generator such as Leetags (available on Android and iPhone)
Now you have posted your content you should start to see some likes and comments coming in. Hopefully, in time you will start to see some engaged comments. At first, you may just get spambot comments. You should still reply to these! I thank them for their comment. Use 4 words or more. Why? Because Instagram sees this as engagement and pushes your post further up the ranking for that hashtag.
By following these tips it should give you premium quality content for your Instagram feed and help attract the right followers for your business or niche. Get in touch or comment below if you have any questions or enjoyed this post!!
Instagram is a shop window for your store. No matter what you sell or do! It’s where prospective customers/visitors see at a glance what you’re about and whether they want to look at what you offer any further.
It has to look interesting and appealing at a glance.
Your branding has to be upfront and apparent.
On top of that, did you know that you can set certain things up so you can be found in searches? It’s Instagram SEO! No no no – don’t run away! I know SEO stuff sucks and boggles the brain at the best of times, but I’m going to give you the bare basic facts. You can set these up once and really that’s you done! I promise to keep it no frills and easy.
This is what I want you to do to get your Instagram marketing ready
If you don’t already have an Instagram account, it’s not too late! If you want to try an Instagram account for your business, give it a go. I personally find Instagram the easiest platform to market on, It’s way simpler than Facebook, and I find I can get engagement much easier. Set yourself up an account and then turn it into a business account in settings by linking it to your Facebook page.
This is going to give you lots more stats and options. If you advertise products in your posts you can tag them. (To do this you add products to your Facebook page shop and they automatically pull through to Instagram.) You’re going to get important stats like when you get the most engagement with your posts.
So now you have your business account. There are no silly rules like on Facebook about changing your name. I want you to consider two things; your name (e.g. The Female Entrepreneur Hub) and your username (e.g. @the_female_entrepreneur_hub) on the profile.
If you can get something in here that is searchable for your business this will help you be found. So, for example, my name is easy to do this with, I want to appeal to Female Entrepreneurs… “The Female Entrepreneur Hub” covers this pretty well!
What if your business is called “wags and tails” because you look after dogs?! It’s not very searchable, so consider something like “Wags and Tails Dog Walkers” and “@wags_and_tails_dog_walkers. When people search “dog walkers” this should get you on the list.
Like Google, you start lower down and work your way up using engagement and growth strategies, but at least you’re on the list!
Okay onto the bio. You can now use hashtags in the bio which will also pull you into search results. The bio needs to be what you offer the person. You might think it’s about you. It’s not! Sorry! The bio needs to tell the person why you are good for them, what you can offer them, why should they follow you? Try to answer this in your bio. Finish with one or two hashtags that are predominantly your niche.
Ensure you’ve added a link to your website. You can change this link as often as you need. You may want to direct them to specific pages or posts at specific times and with certain promotions. Test the link to make sure it works.
Looking at the images now on your account. Look at your Instagram feed first. Does it reflect your brand? Is it cohesive? My “The Female Entrepreneur Hub” Instagram has a mix of different pictures, but it follows a pattern. You will only get certain types of pictures. I’m never in them (I hate having my picture taken!). If people are expecting pictures of travel, if you start posting pictures of your dog, it’s not why they followed you and chances are a few will unfollow. Are the colours cohesive and tied into your brand? You can see in the grid below how colours and images can be different but still on brand. Go back over your account and delete any posts that ruin the flow of your feed.
Now, look at your profile picture. Your options are your logo or an image that personifies your brand. This absolutely must be cohesive with your brand.
By following these five tips you will ensure the basics are taken care of with your Instagram account. You will attract followers as they have a clear view of who you are and what your brand offers. You will gain more Instagram followers and this is essential for establishing yourself as a brand leader.
SCROLL TO THE BOTTOM OF PAGE TO SEE THE CHALLENGE FOR EACH DAY AS IT’S RELEASED!
Marketing is essential for any business, however with the sheer quantity (and quality) of the information available, you can easily get overwhelmed! You can get so bogged down in reading and trying to work out what to do, you don’t actually spend your time wisely implementing thorough marketing strategies.
The May Marketing Challenge is going to cut through the noise and every day you will have a challenge to complete, that won’t take longer than ten minutes!
You can expect to
I’m not going to give you crazy promises that you’ll gain 1000 followers in day! I can tell you gaining followers that aren’t engaged or interested in your content is pointless. They offer nothing and are unlikely to convert to readers or customers. You need to stop wasting your time on methods that gain you followers that offer no value!! With my methods, you’ll learn the basics for gaining followers actually interested in your niche or business. We’ll do it on a small scale for the challenge, but you can upscale it to grow your followers as you have time! You can use these strategies ongoing.
We’re taking a “little and often” approach across four platforms – Facebook, Instagram, Twitter, Pinterest. I would advise doing a little every day. We’re going to spread our time over the different platforms to give you a lot of ideas in May, however, once the marketing challenge is complete I would suggest picking one platform and focussing on that, even if that’s for a week at a time. You may even just have a preference for just one platform. But I would advise keeping doing little and often!
The challenge officially starts on the 1st May, however, you can join at any time, just get stuck in!! You will find the challenge posts on our Facebook, Instagram and Twitter account every morning!
On certain challenges set by the May Marketing Challenge, you will need various resources and links. You can find these here! They will appear as required for each post and remain on here!
DAY 3 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions
DAY 4 CHALLENGE INSTRUCTIONS – scroll to the post on the Facebook page for full instructions
DAY 5 CHALLENGE INSTRUCTIONS – add a story to your feed today!
DAY 6 CHALLENGE INSTRUCTIONS – ensure Twitter account is on brand and post 5 Tweets throughout the day
DAY 7 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 8 CHALLENGE INSTRUCTIONS – automate your strategy
DAY 9 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 10 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 11 CHALLENGE INSTRUCTIONS – supercharge SEO – write with intention. Go back over old posts and make sure you have hit all the points.
DAY 12 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 13 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 14 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 15 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 16 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 17 CHALLENGE INSTRUCTIONS – post is on Facebook feed today!
DAY 18 CHALLENGE INSTRUCTIONS – GDPR proof yourself!
DAY 19 CHALLENGE INSTRUCTIONS – Collaborations!
Hello! So today we’re going to look at Instagram. Many dismiss Instagram as a low value source of traffic, but I’m here to tell you they are wrong my friend!!
How do I know this? Because I have a side hustle that makes me money consistently that we only really use Instagram to market!
Instagram is a gold mine – IF you have engaged followers that are interested in your content. For this reason doing follow trains and buying likes and followers is not going to work!! If they are following just because they want you as number in their follow list, it’s kind of pointless, they’re unlikely to engage with you, and even more unlikely to bring any revenue to your website. People then get discouraged thinking Instagram is rubbish and not for them, but it’s just because they went about getting their audience the wrong way.
That said I do have some theories about follower level influencing followers… read on!
You are going to focus on a few things. Firstly you need to be posting high quality content. This means eye catching, clear images. You need to consider if the images look cohesive together in your overall feed. Is the post going to make someone want to read the caption? People may even unfollow if you suddenly start posting content you didn’t previously! You don’t need to be in the post if you don’t want to be. You could repost other people’s content, you could post inspiration, you could just post your products.
You need to aim to trend in the top 9 posts of what your audience are searching, this is how you are going to be seen. It’s the equivalent of the first page of Google. Hashtags can be a tricky territory. You most definitely need to use them. Hashtags are like SEO on Instagram it’s how you are found. The other error is using really popular hashtags as there are literally millions of posts with the same hashtag and you get lost and end up with auto spam comments constantly and not proper engagement. You can use up to 30 hashtags – use them all!! Jennstrends.com offers some useful information on getting your post to the top of search results.
This means engaging with current followers by replying to comments. It also means reaching out to accounts that would be perfect followers for your account. The way to find these accounts is to search a hashtag you would use for your business, then find a post, and either comment on their posts, or look to the followers of that post to see who is engaging. Go to their feed and engage with them. When engaging try to write 4 or more words as Instagram seems to think this makes for more genuine engagement. Chances are if it is genuine, it could well be more than 4 words!
Think of this like a micro blog post. Think of giving value here, asking questions, it needs to be interesting content. Don’t share the same info over and over! Try to remain on the theme of your blog/business for example parenting, or travel. If your feed is about dog walking, people don’t want to all of a sudden hear what you had for tea… it’s not your audience!!
This is really powerful way to increase visibility. You can location tag or tag people. The location tag doesn’t need to be where you are, it could be where the image in the post is. You can tag people who are relevant to the post, for example what you are wearing, the tourism board for where you are, the product you are using. Or you can tag people you work with or feature accounts. Make sure you tag location and accounts.
Spend 10 minutes per day interacting with other people who use hashtags that are relevant to your niche. Engage with them, drop comments, follow them.
It’s better to have targeted followers rather a general audience. These are more likely to convert to customers. Instagram is very good for getting engaged followers. What I would say is that as your account grows, you will find your rate at picking up followers increases also increases. Think about it if you only have 200 followers, people may not see you as a big business or industry leader, if you have 10k plus, it’s going to look like you are a business that can be trusted. The good news is as you grow it will get easier to pick up followers.
Use your keywords in your name and username, these are searchable. Your bio should be more about your customer than yourself. This should make your Instagram profile come up in search results.
Following these 8 tips should lead you to a vastly increased specific audience. Remember to just be consistent, try to engage for ten minutes per day.
I’d love to follow you on Instagram – send me your username here or drop your Instagram username or link in comments below!
Any business needs social media to share their message far and wide. Social media is the tool to market businesses and can be used in different ways, in particular, Facebook has many great features for businesses. However, what do you do when you become aware that the image and caption being shared to Facebook is not at all the one you want? It might be an old image or a random one from down the page. You keep resetting your featured image and it makes no difference!
Frustrated? Yelled at the laptop yet?
Yell no more!
Here’s how to update your Facebook image and snippet about your website to ensure the right business image is portrayed.
If your website is built in WordPress this is going to be a whole lot easier.
Read on for non-WordPress users – hope is not lost!
1. If using WordPress, install the Yoast plugin. Then go to SEO in the left column, click “social”, then click “Facebook” and make sure “Add OpenGraph meta data” is set to “enabled”. If social isn’t on the list you’ll need to enable Yoast’s SEO advanced setting.
You can set up a default image here that will be shown on Facebook, you may want to place a logo here. This can also be done in the step below.
2. Facebook will use the images on each page or post in a particular order. This can be very frustrating! Firstly Facebook won’t take any images below 200×200 pixels. It will then look for the image with the largest dimensions in pixels and set that as the default. For non-WordPress users, you will need to make sure the picture you want is the largest on the page. If you are a WordPress user, then you can use Yoast to override Facebook. If you go to the end of your post or page where Yoast gives you all the information at the bottom, you will then have a few options. You can leave the snippet for Facebook to pick up alongside the rest of the web, or you can give Facebook a specific snippet to use. To do this click the sharing icon.
You can edit the picture and snippet here to override everything else. Note the image ideally needs to be 1200 pixels wide and 630 pixels high.
Test sharing the page or post to Facebook, has it worked? Probably not. This is because Facebook only crawls your website every so often for the data and it needs to re-crawl or as they call it “scrape” your website. The good news is you can get it to manually “scrape” your page by clicking here.
This is Facebook’s Sharing Debugger tool. Who knew. All you need to do is put the URL of your post or page in the box and click “debug”. If the tool tells you the page hasn’t been shared before then click “fetch”.
Check the data it pulls up under “when and how we last scraped the URL”, if this isn’t within the last few seconds then click scrape again.
It took me a few goes of publishing my page then scraping again, but after a few minutes, it pulled the data and images I wanted it to.
If you test the sharing again, it should now be working!
For the most up to date marketing tips and ways to maximise your potential as well as your business’s potential, sign up for free membership to The Female Marketing Hub here.
If you have any question or need help with your business – contact us here!
Content marketing is a method to reach out to your customers by using material such as videos, social media posts, blog posts, articles and content on the pages of a website. Content marketing typically uses certain methods so that it appeals to both the target market and to the search engines. This includes the use of keywords, interesting headlines and eye-catching graphics for example. You can see content marketing campaigns across social media channels and websites.
Content marketing reaches out to your target market and pulls them in. This enables you to sell what you need. This doesn’t have to be a physical product, it could be a service, or simply that you want traffic to your website. Content marketing effectively drives traffic in the direction you want it to.
There are arguments for both quality and quantity. It is usually better to find what’s best for your business. A high quantity of content will drive a lot of traffic to your website, but the issue is usually that the traffic is very general and therefore conversion is very difficult. For example, you have a hairdressing blog targeted at twenty to thirty-year-old females and you receive 500 visitors both male and female, all ages, all interests. How many of these will stay on the website to read the content? If they leave immediately this also increases your bounce back rate and Google doesn’t like this. It could, therefore, harm your Google ranking. You can check your analytics account to view statistics such as bounce back rate.
If you look at posting quality content marketing posts and you specifically target twenty to thirty-year-old females, who have an interest in hair and beauty, even if the content only receives 100 visits, the conversion rate will be much better and drive genuine engagement. Quality content is genuine, informative and interesting to the target reader.
With the recent algorithm changes across social media, it is clear that genuine content, with plenty of authentic engagement, is the way to ensure posts stand the test of the changes.
There has to be a happy medium between quality and quantity. The content needs to be interesting enough to attract an audience, but infrequent posting will not attract the traffic to grow a business.
You need to be producing original and interesting content with correct keyword placement. The use of graphics will help. There are free programs that can help with this.
If this is something you neither have the time or ability to do there are people who can help. You may wish to use a content writer. This is actually my job other than running this blog. Content writers will provide content for blogs, articles, and websites with the aim of driving an audience to you by using words. You can chat with me about this by visiting my website – Lancashire Freelancer.
You could use a graphic designer to help with preparing images and logos. This is their speciality. They know how to use pictures and graphics in a certain way to push the audience to you.
You could also use the services of a search marketing specialist such as The Search Marketing Shop. This type of business can assist you by looking at your overall approach and pulling the whole content marketing strategy together.
It is accepted that it can take time for content marketing to work it’s magic. Time and consistency. It is worth considering your content marketing strategy now as a solid base for a business that will last years. For example, it can take time to rank in Google. Google takes statistics over months to decide if you are worthy of a spot on the front page of the search results. It’s not something you can necessarily implement today and see results immediately. It’s therefore worth taking the time and investing now.
That said social media is very instant and you may get rapid results, this is great, but don’t neglect your blog and website in favour of social media as the results come fast, but go fast. With the right content on your blog and website it’s slow and steady meaning it might take longer to get results, but when they come, they keep coming and keep gradually increasing. This can reduce pressure for finding the next big angle on a weekly basis on social media.
Again consider both social media content and blog and website content for a complete approach.
What positive results have content marketing strategies brought you? Please comment below or contact me to tell me what worked, what didn’t work and if you’d like any advice!
I’ve learnt what I’ve needed about social media from the ground up. From marketing different businesses, both local and online, I’ve had to very quickly become adept at navigating Instagram, and what I would say is that in terms of online businesses I’ve found Instagram to be the easiest and most successful social media platform to market on. Maybe others have had a different experience, but I definitely depend on Instagram predominantly. Facebook I find better for local businesses.
When ever I hear about changes and new social media algorithms it fills me with dread.
You may have heard there’s going to be some huge changes coming to Facebook, but it’s difficult to find out what’s happening in the Instagram world. When researching this yourself, please bear in mind Instagram releases updates periodically, we’re not anticipating one huge big change where your feed will be null and void over night. However nobody knows what the changes will be other than those in the know at Instagram!
You will note Instagram quote the following in regards to changes made;
“we found that people are liking photos more, commenting more and generally engaging with the community in a more active way”
This is the focus for Instagram;
Work on this as a solid foundation then when changes occur it shouldn’t affect you too much.
SO WHAT KEY THINGS SHOULD YOU BE DOING TO BUILD YOUR INSTAGRAM?
I am a busy mum with a few businesses, it’s difficult to wait around and create this engagement on Instagram so I have taken a few measures;
I use a scheduling app to schedule my posts. I personally use Tailwind although others are available. I use this for both Pinterest pins and Instagram posts. I like it because I can bulk upload, store sets of tags and manage it through my PC and phone via the app. It also analyses your account and works out the best times to post. You do get a free trial to see if it’s for you. I tend to do a week’s worth of posts in one hit.
I also use an app to add followers. I struggled to find one on I Phone but I have one on my android phone. I refuse to do the spammy generic comments as I hate those! But I would imagine they would help if you don’t mind doing them.
I turn of most instagram notifications as they get a bit annoying, but I do leave on the comment one so when I get a comment through I reply back instantly, like I say even if it’s just the spam/generic ones.
These are just some basic tips that you can implement straight away. These should stand you in good stead regardless of changes implemented. The key is genuine posting with engagement.
I wish you luck with your Instagram marketing strategy and I love to hear from you! What’s worked for you? Will you be implementing any of these changes? Are you worried about the impact on your account?