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Category Archives for Twitter

Narrow isn’t narrow in a niche; get more customers by targeting less

The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?

You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?

 

Content leads to relationships – but relationships with who? Identify your niche.

So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.

There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.

If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.

Then will that 1 person buy, maybe, maybe not.

You just put 100 posts out and you didn’t get one sale – sound familiar.

 

Relationships Build Trust

So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.

Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.

 

Trust leads to sales

Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.

 

Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.

I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.

Feel free to share this post if you loved it and found it helpful!!

Contact She Hustles inc here!

 

niche

 

These are 5 simple strategies to up your Twitter game

Twitter, Facebook, Instagram… the list goes on! It can become very overwhelming having to manage so many social media platforms when running a business/blog. The trick is to understand each platform and use them correctly. Here are 5 Tips that will definitely help generate traffic and kind of set the tone of how Twitter is played.

she hustles inc twitter

1. Twitter Branding & Promotion

Don’t forget to constantly look for ways to improve overall. That can be in the way marketing has been managed or lack of networking. Or even restructuring and coming back extra strong when it’s ready. The market is so saturated on any social media platform, including Twitter. Having a unique brand and logo that has a consistent theme will grab viewers attention and begin to create a loyal audience.

 

2. The Tweets

The distinction between Twitter and other social media platforms is the limit set to what can be posted. Tweets with characters under 100 are the easiest to get noticed and generate organic engagement. Make sure the tweet gets to the point and does not beat around the bush. Include videos, pictures, gifs, memes, links to create a Tweet that grabs someone’s attention.

For example a potential tweet we would use for our blog would be,

| Check out fellow blogger @shehustlesinc #SheHustlesInc |
| May Challenge is HERE! #SheHustlesInc |

 

she hustles inc twitter

3. RT’s & Mentions

Part of engaging in the Twitter consistently is participating in the platform by Retweeting others tweets, mentioning them in responses or ideas or promoting their blog/business/product. The more engagement put out, the more engagement reciprocated.

 

4. Twitter Hashtags

I’ve discussed the importance of engaging with the audience before and Twitter is no different. Not only is Twitter designed to generate real-time conversations, but it also allows everyone the opportunity to brand and market their business. Hashtags are the best thing to use in a Tweet. Make sure the hashtags used are consistent with the theme of your business/blog/product. Try to make the hashtag unique, yet easy to find.

For example a potential tweet we would use for our blog would be,

| Are you ready to join the May Challenge? #SheHustlesInc #IncreaseTraffic #Blogger |

The Tweet not only requires the reader to answer a question, but it also has the potential to drive that reader to the website and join the May Challenge, or at least subscribe. Along with having a good hashtag, make sure to research Trending hashtags and topics in order to stay up to date with the audience.

 

5. Engagement & Consistency

Tying everything together will be engagement & Consistency. No matter how much work is put in or rule and tips followed, if there is not enough engagement consistently with the audience, the audience will slowly be lost. Engage with readers and put in the effort to be genuine and take constructive criticism well because, without the audience, there is no traffic, there are no views. Being consistent will show determination and the passion that exists for the business/blog/product to make it successful.

If you found this useful drop us a comment below or contact us here!

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