If you’re serious about Pinterest marketing, scheduling on Pinterest is very helpful, especially if your target audience is in another time zone or you just want to save your time.
Hashtags are necessary, long pins are out, and pinning daily is more important than it has previously ever been.
So, if you love Pinterest and use it for your business like I do, relax because I’ve got some cool features to share about the best tool for making a schedule –Tailwind.
Tailwind is a scheduling tool that you can use to schedule pins on Pinterest. You can see when is the best time to pins, use it for analytics and that is not all! Using this tool you can save time and grow your blog traffic.
Tailwind has a great feature where you can automatically schedule pins for specific times weekly. When you join on Tailwind, it will begin to analyze your account and figure out the best time to pin. Tailwind will suggest times, based on when your audience is most engaged.
An important thing is the Browser extension
Tailwind Browser extension – It’s the easiest and fastest way to schedule Pins on Pinterest. And it’s available via Chrome, Firefox, and Safari.
This also allows you to schedule pins from anywhere around the web, including blog posts.
If you use Pinterest for your business and you’ve realised how important group boards are, then with this tool you can reduce the time invested and increase the effect. Board lists on Tailwind are the best way for you to schedule one pin
This tool gives you in depth analytics and insights so you can see what’s working and what’s not. It’s helpful to know how your Pinterest account is performing and what content your followers like to see.
You have ability to compare your best performing pins and see how many repins and likes each one has garnered.
I know how important it is to be well organized in your own business, therefore Tailwind has helped me a lot. This tool saves
Use Tailwind, find your flow and hustle with ease!
If you want an in-depth guide and 6 proven strategies to take your business to the next level (think fulltime income) click here. It’s a 34-page download filled with amazing tips and strategies from a business coach perspective!
The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?
You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?
So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.
There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.
If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.
Then will that 1 person buy, maybe, maybe not.
You just put 100 posts out and you didn’t get one sale – sound familiar.
So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.
Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.
Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.
Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.
I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.
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The next tool I recommend is Tailwind. There are many different schedulers such as Buffer and Hootsuite, but I particularly like Tailwind. I have found I get the best results from it. It’s very intuitive and I find the statistics really helpful to work out what pins are working. It pins to separate boards and spreads out the pins, so I spend a few hours creating pins on Canva, then upload them to Tailwind, get the captions on and links. Remember to get the keywords in your captions and ensure you get them on your group boards. By getting them across different boards you will find you can do about a months worth of scheduling in a few hours!
Again Tailwind offers a free trial (which again I do not profit from) so even if you just use the free trial to make your life easier for a few days and to give your Pinterest a boost, it’s better than nothing!
Using both of these will make life much easier and give your Pinterest a much-needed boost. Pinterest is an amazing long-term solution to traffic as those pins are long-lived and just keep getting repinned! Remember to make attractive pins, consider using a free service such as Canva.
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