How to create powerful marketing lists for genuine engagement
The money is in the marketing list
Creating a marketing list, a list of email contacts, is essential for any business. It is a cornerstone of any marketing strategy. You may have the most amazing contents, products, services or offers, but if no one is looking at them, no one is buying them! In creating and expanding your marketing list you have a readily available audience. These are customers who have already shown interest in your brand.
Why email over social media?
With social media platforms you get a lot of change. Algorithms are constantly changing (read here to get around Instagram’s latest algorithm change), and this means what used to work for you no longer does. Overnight your sales drop. The recent issues with Facebook highlight this, and now many are choosing to abandon the platform in the wake of the scandal. This is no good if you completely rely on this one platform for income.
Using email to contact your customers is a positive way to reach out to them personally, and it is not subject to any rules and requirements. For example it’s very difficult to actually get your post seen on Facebook and Instagram these days. With email you know it’s definitely being delivered directly to your customer. In addition people can see a post, and think they will come back to it, but forget or lose it. That’s it, your advertisement has disappeared. In an inbox it doesn’t disappear, it remains there until they take some action.
How to get people to sign up to a marketing list?
There are many ways to collect data. You can even go and ask people for it! The simplest way is to integrate a form into your website, and possibly even use a pop up to ask people to sign up. Learn how to create your own website here – even beginners can do this! This way you have their data, data they’ve been willing to give.
It helps if you can entice them with a hook or an offer of some description. Give them a reason to join your marketing list. People want value and this is the key to the collection of data.
How to use the data?
Once you have your marketing list you can pitch your product or services to them. There are many ways to do this with different services and you could even do it manually from your inbox. I really like Mailchimp. It is free up to 2000 subscribers so ticks the box cost wise. I found it a little complicated to learn how use, but this is partly down to the sheer number of campaign types it offers. There is nothing Mailchimp doesn’t do! It integrates perfectly into WordPress.
You can send promotional material to your marketing list that is automated, professional and slick. You can also use it for pop-up boxes and subscription forms and so much more. It’s worth having a good explore of to find out how it could fit your business. You can personal everything in the campaigns and I love the automated feature. For anyone with the dream of a passive income or remote working automation is a godsend.
The end result?
Sign people up in the right way and then continue giving them information and promotions offering value, and your marketing list is a key strategy to grow your business overnight.