Easy Ways To Drive More Traffic To Your Site
Increased traffic to your site matters. It matters because it is these visitors that you can convert into actual sales. Fortunately, there are some easy ways that you can boost the number of site visitors your business has. Read on to find out what they are.
The first tactic is to use onsite SEO. This means search optimisation techniques that will allow you business’s website to be found more easily. The first of these you should be concerned with is using keywords. The reason being that organically placed keywords will help your site show up higher on the search engine results pages (SERP).
However, it’s important to remember that it is not just single keywords and short phrases that are useful here. In fact, it’s also what is known as long-tail keywords as well. That is longer phrases that directly answer common questions that are associated with your business and product.
In fact, by using longer tail keywords, you can gain a significant SEO advantage in two ways. The first is that you can up your chances of being featured in a Google Rich Answer Box, which will appear at the top of the page. While the other is that you can be more easily found via voice search facilitated by services like Siri and Alexia as well. With both these things contributing to a higher SERP placement and so increased traffic to your site.
Use shareable content
Next, if you want to increase the number of visitors to your site, then you need to be creating shareable content. Of course, there is a wide range of content to choose from here such as video, animation, written posts, ebooks and guides.
However, for your content to be popular and shareable, it needs to be executed in the most professional way possible. In fact, if you are considering using video or animation, investing in corporate video production is usually the wisest option. After all, few people have the specialist skill needed to create a genuinely effective and professional-looking video that will be seen and shared by thousands of people.
Use email marketing
Finally, when it comes to getting more people to visit your site, you need to also consider email marketing. In fact, sending a targeted email to those in the demographic most likely to but your product is one of the most effective ways of increasing traffic.
Of course, there are some critical considerations to abide by here. The first of these is that you use personalisation wherever possible. One way of doing this is in the email subject line. A tactic that will make it much more likely that your message will get open and read.
Additionally, you can also use personalisation when it comes to the landing pages you create for visitors to be directed to via the link in the email as well. Something that makes the likelihood of conversion much higher and so ensures that the whole email marketing system for traffic is as effective as possible.