Any business needs social media to share their message far and wide. Social media is the tool to market businesses and can be used in different ways, in particular, Facebook has many great features for businesses. However, what do you do when you become aware that the image and caption being shared to Facebook is not at all the one you want? It might be an old image or a random one from down the page. You keep resetting your featured image and it makes no difference!
Frustrated? Yelled at the laptop yet?
Yell no more!
Here’s how to update your Facebook image and snippet about your website to ensure the right business image is portrayed.
If your website is built in WordPress this is going to be a whole lot easier.
Read on for non-WordPress users – hope is not lost!
How to override Facebook’s auto setting to ensure it’s sharing what you want it to share
1. If using WordPress, install the Yoast plugin. Then go to SEO in the left column, click “social”, then click “Facebook” and make sure “Add OpenGraph meta data” is set to “enabled”. If social isn’t on the list you’ll need to enable Yoast’s SEO advanced setting.
You can set up a default image here that will be shown on Facebook, you may want to place a logo here. This can also be done in the step below.
2. Facebook will use the images on each page or post in a particular order. This can be very frustrating! Firstly Facebook won’t take any images below 200×200 pixels. It will then look for the image with the largest dimensions in pixels and set that as the default. For non-WordPress users, you will need to make sure the picture you want is the largest on the page. If you are a WordPress user, then you can use Yoast to override Facebook. If you go to the end of your post or page where Yoast gives you all the information at the bottom, you will then have a few options. You can leave the snippet for Facebook to pick up alongside the rest of the web, or you can give Facebook a specific snippet to use. To do this click the sharing icon.
You can edit the picture and snippet here to override everything else. Note the image ideally needs to be 1200 pixels wide and 630 pixels high.
Test this has worked (it probably won’t have…)
Test sharing the page or post to Facebook, has it worked? Probably not. This is because Facebook only crawls your website every so often for the data and it needs to re-crawl or as they call it “scrape” your website. The good news is you can get it to manually “scrape” your page by clicking here.
This is Facebook’s Sharing Debugger tool. Who knew. All you need to do is put the URL of your post or page in the box and click “debug”. If the tool tells you the page hasn’t been shared before then click “fetch”.
Check the data it pulls up under “when and how we last scraped the URL”, if this isn’t within the last few seconds then click scrape again.
It took me a few goes of publishing my page then scraping again, but after a few minutes, it pulled the data and images I wanted it to.
If you test the sharing again, it should now be working!
For the most up to date marketing tips and ways to maximise your potential as well as your business’s potential, sign up for free membership to The Female Marketing Hub here.
If you have any question or need help with your business – contact us here!