Fake It Until You Make It: Strategies That Work

If you are an entrepreneur or want to get into business, then the likelihood is pretty high that you will have heard of the phrase ‘fake it until you make it.’ And when you think about it, it does seem a little dubious to fake some confidence to get where you want to be, or even a little delusional. But this is this the case? In fact, it has been backed by science that acting in a certain way can almost get you in a ‘rehearsal’ mode, starting a new way of thinking or doing things, and it can set off things for the future.


So if you want to be more of a success, then could ‘faking it’ be key? Here are some strategies that are all backed by science, as to why it could be a good thing for you, for your personal life, and your business life.



It has been found that if you want to lift your mood, you need to smile. It may be forcing yourself to do so in some instances, but it does things to your body to lift your mood and make you happier. When you have to multitask or face some specifically challenging task, then the task itself isn’t going to get any easier. But how you approach the task will decide how well things are done, and how you feel about it. Smile your way through it and it can be a much more pleasant experience.

Dress Well

There has been research at a North American University about how wearing certain clothing that is associated with positive qualities can help your performance in something. The study looked at a group of people that were given white lab coats. Some were told they were lab coats, and another group was told it was a painter’s smock. A control group wasn’t told anything. When asked to complete the tasks, the group with the ‘lab’ coats performed the best, as the clothing put them in the mood to be doing something scientific or focused. So dress for the job that you want, and the rest will follow.

Good First Impression

You only get one chance to make a first impression. And in business, that can be the difference between a paycheck or not. So first impressions need to be good. As well as looking the part, your business also needs to be acting the part. Do you think it will be taken seriously if you have a Gmail email address and an ill-designed website? What about if your address on invoices is your not-very-professional-sounding home address? If you look into the benefits of a mail forwarding address, then like a domain name email address, you will see that it can be the difference between being taken seriously or not. There have been studies that have shown that the more professional something looks, the more it is trusted.


The main focus here is to act the part, and the rest will follow. Which is a great lesson to remember in business. Good luck!


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