How Should Your Business Spend Its Marketing Budget?
Every business needs to spend a big portion of their annual budget on marketing. It doesn’t matter how amazing your product is, you’re never going to make any sales if you don’t market it properly. Most businesses know that they need to spend money on marketing but they don’t know how to split that budget up and which areas to focus on. If you waste your marketing budget, you’ll burn through all of your cash and you won’t have anything to show for it. With that in mind, this is a great list of the top things you should spend your marketing budget on this year.
The number one thing that you need to spend money on is a good website. If potential customers come to your website and it’s poorly designed and frustrating to use, they’re going to leave immediately without buying anything. The same goes if the website doesn’t load quickly enough, people are only usually willing to wait a second or two before they get bored and go elsewhere. That’s why you should spend a bit of money on a good web design company that can make you the perfect website. Pay the extra to get your site optimized for mobile as well because the majority of people use mobile devices to access the internet.
When you’re finding a web design company, don’t just go for the cheapest price. You need to consider their previous experience as well so you can find a company that has built websites for companies that are similar to yours before. There’s no use getting a company that usually builds sites for accounting firms to handle the website for your restaurant business. Even if it means you have to pay a bit more, it’s always worth it.
If you’re going to engage customers online, you have to offer them something other than an endless stream of marketing posts on your social media. That’s why content marketing is so important. If you fill your website with lots of good quality articles that are useful to your customers, you’ll get a lot more traffic which you can convert into sales. If you want decent quality content, you’re going to have to pay for it. You also need to make sure that you’re posting content regularly because customers will stop coming back to your site if there’s nothing new for them on there. So, it’s worth investing a good chunk of your marketing budget into content marketing.
Email Marketing Automation
Email marketing is a surprisingly effective way to bring in new customers, especially if you combine it with deals and offers. But it’s very time consuming if you do it all manually and you’ll be wasting valuable time that could be better spent elsewhere. That’s why you should spend a large portion of your marketing budget on email automation. Then your marketing team can put their effort towards other areas like social media management.
If you’re not spending your marketing budget efficiently, you might as well put that money straight down the drain. Spend on these 3 things first and then split the rest over your other marketing activities.