How to Host a Successful Virtual Business Event

Pexels – CCO Licence

As a record number of people work from home due to the COVID-19 pandemic, businesses are beginning to see the advantages of having a remote workforce. However, operating remotely, and under current restrictions, does mean that you’ll be conducting meetings, sales pitches, and events virtually for the foreseeable future.

Due to this, it’s important your business is ready to impress potential clients and customers via this new medium. If you want to continue to grow your business in 2021, take a look at these top tips for hosting a successful virtual business event:

Implement a Theme

Virtual events can easily get off track isn’t there isn’t a theme in place. Whether you’re launching a new product, bringing thought leaders together, or pitching to prospective clients, a well-defined theme will help you to create an original, engaging, and useful itinerary for your event.

Triple-Check Your Infrastructure

When you’re hosting a live virtual event, it’s vital that your IT infrastructure doesn’t let you down. That’s why many businesses choose to partner with a webcasting & livestreaming company. When you’ve got professionals on hand to ensure you and your audience are connected, you can ensure your live event goes without a hitch.

Promote the Event

If your virtual event is open to new attendees, be sure to promote it well in advance. If you want to secure signups or generate interest, you’ll need to have an effective marketing strategy in place. Of course, it can take time to create and execute a successful campaign, so be sure to plan ahead and give yourself enough time to promote your upcoming event.

Provide Information in Advance

Sharing information with attendees in advance gives them a chance to get up to speed on the theme, subject matter, and content. This can help to ensure everyone is on the same page by the time the event begins and ensures discussion is more meaningful and useful. When you’re meeting virtually with multiple delegates, providing an itinerary for people to follow also helps the event stay on track and lets people take an active role.

Practice Your Presentation Skills

Most people don’t relish public speaking and presenting to a virtual audience can be even trickier. If you want to ensure your event is successful, it’s well worth practicing in advance. Taking a few coaching lessons can be a great way to enhance your virtual presentation skills and watching yourself back on video gives you a useful insight into how you come across.

Implement Follow-Up Contact

At the culmination of your event, invite attendees to get in touch with you afterwards but be sure to follow up as well. In addition to gaining useful feedback, a follow-up email or call can spark a lead or close a sale. Your follow-up campaign should be part of your overarching strategy, so ensure it’s not overlooked.

Hosting Virtual Events

As businesses switch to a more remote way of working, virtual events are set to become even more commonplace in 2021. By refining your presentation technique, connecting with virtual specialists and creating great content, you can ensure your company is an industry leader when it comes to virtual events.