How To Improve Your Business’s Appeal In Less Than 48 Hours
According to figures, it takes between five and seven impressions for customers to register your brand and remember it. Most small businesses, therefore, are fighting a losing battle. Even if they do get their logo in front of prospects, they’re unlikely to see it four to six more times to consign it to memory. And even then, that’s just to remember you, let alone buy anything.
Fortunately, you can do a lot to improve your appeal and get the traction you want in your local market (or wherever you happen to sell). Check out these must-see strategies.
Stand For A Set Of Values
Modern customers want great products, but they also care about what a company thinks. That’s why we’ve seen so much branding activity recently on racial and environmental issues. Firms know that consumers actively care about their position on these matters, and will consider them when buying products.
As a small business, you should think about which issues matter most to your customers. Don’t just jump on the bandwagon and go along with everyone else. It’s not original, and might not be relevant either. And remember, only focus on hot potato issues if you know that you’ve got the support of your audience. The last thing you want is a PR disaster on your hands because you said something that offended someone.
Revamp Your Attire
Uniforms are perhaps the most potent interpersonal branding tool at your business’s disposal. When your colleagues wear beautiful clothes that showcase your brand at its best, it creates an instant impression and automatically makes your customers feel as though they’re in good hands.
Today’s custom t shirt printing is relatively straightforward and simple to implement. You don’t have to be a designer or run your own production facility. Instead, you can convert your brand logo (and other features) into print that your staff can wear on uniforms. This way, they can advertise your business wherever they go.
Put On A Special Offer
Standing out in a competitive marketplace can be a challenge, especially if people don’t know about your product. The best way to get people to take a punt on you is to get the word out with a competition or promotion of some description.
Cutting the price of your lead product is one of the best ways to get people to try you out for the first time. It seems less risky if customers know that they’re getting something for fifty percent of the regular price. If they like it, they’ll come back for more. If they don’t, then no harm done.
Replace Your Signage
Some businesses can literally see a doubling or tripling of their success by simply changing their signage.
Don’t underestimate the importance of signs to attract customers and boost your company’s appeal. They’re important because they both attract customers and create first impressions. If your signage is weak, it might not even draw the eye of your customers. Replacing it usually takes a quick call to your local signage company and a couple of hours to install.