As a blogger, you may find that you have your own routine with how you run things. You’ll have your set way of doing things, and that’s great! From the way you write your content and promote it, to the topics that you cover and the tone of voice that you use – everything you do will be unique. And that’s what makes your blog interesting. When you know that you’re building an audience and engaging with your readers based on your own content, it can be so exciting. You know that people are interested in what you’re doing, and it can be a huge sign of things going well. And it’s usually at this stage that you want to really start to take things to the next level.
If you’re really starting to grow your blog and you’re making money via advertising or affiliate marketing, then you may be ready for the next step. But what should that be? Well, a really great idea for you here is to launch products. And you have some options here. Maybe you’d like to launch some online products that your audience can start to buy. Or maybe you’d like to launch physical products that you’d package up and send out. And that’s exciting. Regardless of which route you want to go with, you’ll want to know how to launch. So let’s take a look at that.
Do Your Research
The first thing you need to do is to make sure that you’re doing some research into your product idea. Or maybe you have a few ideas, and you want to choose between them? Conducting new product research is crucial to launching something that will be relevant to your audience and that they will be interested in. But it can also help you to work out what might be the best option for you to go with.
Ask Your Audience
As a step on from that, you’ll want to think about asking your readers what they may want. If you really want to guarantee that your audience will actually be interested in buying the products you produce, it’s always better to ask them. So get their opinions, find out what they want, and even hold a focus group to make sure that your products will be in demand.
Create Or Source The Products
Next, you’re going to want to think about getting your products together. You may want to research how to make an ebook or set up an online course. Or you may want to go direct to the manufacturers to source the products or supplies to you need to launch physical products. Here is where you’ll want to spend a lot of time getting it right.
The next thing to think about doing is your marketing. As the product is being made, you will want to come up with your marketing plan, social media strategy, advertising campaigns and any PR you want to do around the product to drum up some early interest in it.
Add In The Ecommerce Functionality
Then, you need to make sure that you can actually sell the products on your blog. You will need to have an ecommerce functionality and a shop page. Also look into payment gateway vs virtual pos options to see how you’re going to take payment. You’ll want to make this as easy for your customers as possible.
Test The Process Out
Before you launch, it’s also super important for you to test everything else. The last thing you want to do is set the products live, tell your audience that items are ready to buy, and then have the site crash or realize that they can’t actually purchase the items. Here, as much testing as you can do will be what you should aim for. You’ll want to make sure that everything is working as well as it can be and that you’re 100% ready to sell.
Make The Launch Exciting
And then, you’re going to want to make sure that you launch in the most exciting way possible. When you’re coming up with a product launch strategy, try to do something new, different, and exciting. Maybe you can host an event and invite your readers? Or maybe you want to send out a countdown launch email without revealing what the product is? Just make sure that you keep your launch strategy on brand, and that your audience is going to be really excited about the new product.