Improve Your Business’s Online Presence
In recent months, how we do business online has become increasingly important. Not only is the world growing digitally, but the pandemic has forced even quicker change upon us. With many employees and consumers stuck at home, businesses have had to innovate new ways of reaching people online. From restaurant takeaways to Zoom lessons and services, the internet has become the world’s most lucrative marketplace. Even if you do not offer an online product, it’s more vital than ever that you have an attractive online presence, especially if you want to grow your business. With reduced footfall and higher online orders set to continue for the foreseeable future, having a polished and thorough online presence may be the difference between struggle and success.
Your website is the shop window for your company. This is where consumers will come to purchase items, contact you, or simply just to check out who you are. They may land here initially through a web search, or they might be directed here from your social media channels. Either way, this is where their impressions of you will be formed. For the best results, don’t attempt to design your website yourself. It might seem a simple case of drag-and-drop, but the best websites are carefully crafted by companies such as R6 Digital to be both ergonomic and stylish. It’s harder than it looks! You want your website to be easy to get around, and for its design to match the logo and style of your company. Consistency is key.
Gone are the days when simply having a website was enough to constitute an online presence. Now, if you don’t have a profile on sites like Twitter, Instagram, and Facebook, it’s as if you don’t even exist. These platforms are a great way for users to contact you with questions, and for you to engage with the public. Targeted ads can be very useful for building a profile in a certain area or with a certain demographic. However, the real benefit of social media is in the personal touch it allows you to give to your business. The internet is flooded with screengrabs of business giants’ social media accounts bantering with each other, and with customers, and for good reason. They’re funny, engaging, and they give a brand a personality that endears consumers towards them. If you can tap into this trend for yourself, your online presence will truly be a success.
Blogging isn’t just for bloggers. You may have noticed that many business websites now have a ‘blog’ section of their website. This can be filled with many articles, from news updates to advice columns, to how-to messages about products, services, and more. A blog is another way to welcome customers and endear yourself to them by offering valuable information. It also promotes yourself as an industry expert on certain topics, allowing potential customers to trust you and the services you offer. Finally, blog posts are much more likely to be shared by others, resulting in free advertising as they link back to your website and your business.