Hello! So today we’re going to look at Instagram. Many dismiss Instagram as a low value source of traffic, but I’m here to tell you they are wrong my friend!!
How do I know this? Because I have a side hustle that makes me money consistently that we only really use Instagram to market!
Instagram is a gold mine – IF you have engaged followers that are interested in your content. For this reason doing follow trains and buying likes and followers is not going to work!! If they are following just because they want you as number in their follow list, it’s kind of pointless, they’re unlikely to engage with you, and even more unlikely to bring any revenue to your website. People then get discouraged thinking Instagram is rubbish and not for them, but it’s just because they went about getting their audience the wrong way.
That said I do have some theories about follower level influencing followers… read on!
1. Instagram content
You are going to focus on a few things. Firstly you need to be posting high quality content. This means eye catching, clear images. You need to consider if the images look cohesive together in your overall feed. Is the post going to make someone want to read the caption? People may even unfollow if you suddenly start posting content you didn’t previously! You don’t need to be in the post if you don’t want to be. You could repost other people’s content, you could post inspiration, you could just post your products.
You need to aim to trend in the top 9 posts of what your audience are searching, this is how you are going to be seen. It’s the equivalent of the first page of Google. Hashtags can be a tricky territory. You most definitely need to use them. Hashtags are like SEO on Instagram it’s how you are found. The other error is using really popular hashtags as there are literally millions of posts with the same hashtag and you get lost and end up with auto spam comments constantly and not proper engagement. You can use up to 30 hashtags – use them all!! Jennstrends.com offers some useful information on getting your post to the top of search results.
This means engaging with current followers by replying to comments. It also means reaching out to accounts that would be perfect followers for your account. The way to find these accounts is to search a hashtag you would use for your business, then find a post, and either comment on their posts, or look to the followers of that post to see who is engaging. Go to their feed and engage with them. When engaging try to write 4 or more words as Instagram seems to think this makes for more genuine engagement. Chances are if it is genuine, it could well be more than 4 words!
4. Your captions
Think of this like a micro blog post. Think of giving value here, asking questions, it needs to be interesting content. Don’t share the same info over and over! Try to remain on the theme of your blog/business for example parenting, or travel. If your feed is about dog walking, people don’t want to all of a sudden hear what you had for tea… it’s not your audience!!
This is really powerful way to increase visibility. You can location tag or tag people. The location tag doesn’t need to be where you are, it could be where the image in the post is. You can tag people who are relevant to the post, for example what you are wearing, the tourism board for where you are, the product you are using. Or you can tag people you work with or feature accounts. Make sure you tag location and accounts.
6. Ten minutes a day on Instagram
Spend 10 minutes per day interacting with other people who use hashtags that are relevant to your niche. Engage with them, drop comments, follow them.
7. Why follower level influences future followers
It’s better to have targeted followers rather a general audience. These are more likely to convert to customers. Instagram is very good for getting engaged followers. What I would say is that as your account grows, you will find your rate at picking up followers increases also increases. Think about it if you only have 200 followers, people may not see you as a big business or industry leader, if you have 10k plus, it’s going to look like you are a business that can be trusted. The good news is as you grow it will get easier to pick up followers.
8. Consider your profile
Use your keywords in your name and username, these are searchable. Your bio should be more about your customer than yourself. This should make your Instagram profile come up in search results.
Following these 8 tips should lead you to a vastly increased specific audience. Remember to just be consistent, try to engage for ten minutes per day.
I’d love to follow you on Instagram – send me your username here or drop your Instagram username or link in comments below!