Big brands use Instagram stories; the reason is for true engagement and growth
Instagram stories, love them or hate them they will help your social media account grow and encourage engagement. If like me you don’t particularly like being in front of the camera you may have been shying away from doing them. Never fear She Hustles Inc is here to help you use Instagram Stories to your full advantage!
What are Instagram Stories?
You can post a “story” to your profile, this can be videos or pictures, and people can see it for 24 hours, or you can have it featured permanently on your feed.
It’s very much like Snapchat, but on Instagram. The videos don’t appear on your feed (unless featured), and you can also share it to your Facebook stories directly from Instagram.
Why take advantage of Instagram Stories
Instagram stories should help with engagement and growth when used correctly. Apparently using Instagram stories can help you beat the new algorithm. It is thought that the interaction with your story let Instagram know you are achieving engagement, and even if it doesn’t get your post into your followers feeds, at least your story will be at the top of their page!
I really like stories for adding more personality to your brand. You could show behind the scenes content. Often our feeds are polished to perfection, but on your Instagram stories you can show the authenticity of your brand and take your followers on a journey.
It’s a really nice way to collaborate with other brands as well. According to Social Media Examiner, taking over someone’s stories for the day is a great way to use stories. Or you could do a collaboration with someone. Keep in mind you want to be offering value to your followers and enticing potential followers.
Why not tag people in the story to engage with followers?
How to get the most bang for buck with your Insta story
Okay so how do we make a story that’s not going to fall flat on its face? If you have nothing interesting to post, my advice is to think engagement. Go with a poll, ask a question, give a call to action. By inviting your followers to do something, you’re going to get that engagement you want on your social media accounts, but you’re going to give them something interesting to think about. Just posting a picture of your pizza is not exactly going to create a buzz is it.
Again with stories we can tag people and locations, so take full advantage of this. It doesn’t cost anything and could mean new people engaging with you over a familiar location for example or following you because of it.
You can use hashtags in the post, obviously not all thirty! But one or two hashtags won’t hurt!
Have a play with the different video features and text overlays to snaz up your post.
Remember Coco Chanel always said – take off the last accessory you put on!
I’d love to hear how Stories have helped your brand or if you found this useful! Drop me a comment below! Or get in touch!