Is It Time To Get Serious About Your Blog?
Sometimes it is important to understand that if you have a blog, and you have dreams about making it your job or turning it into a business, that at some point there is a line you cross. The line goes from just playing with it, to taking the blog seriously. This isn’t just about the content you share, it’s all about the whole package. From the contact you make with brands, to how you present yourself at events, as well as ensuring your blog and social media is on point with your readership and your brand. There will be things you can do to cross that line without any issues, so here are some of the steps to take.
Turn it up a notch with your content
With blogging and social media, it isn’t always about the words that are written anymore, although that is important. It can often be just as important to have eye-catching imagery. A blog post can be much more appealing to look at and read with decent images. Platforms like Instagram are going to be more engaging with decent pictures. So it may be time to think about how creative you are with your photography but to also consider editing your pictures, and finding a look that you love as well as fits with your blog brand. You could also look at things such as YouTube and using video as another way to enhance your blog. There is plenty of youtube equipment for beginners you can get and it could be an amazing extension for you and open up some more opportunities. There are plenty of ways you can learn to do this by reading online articles.
Pitch to brands but be professional
If you want to turn your blog into a business then you need to work with brands and businesses in order to make this happen. Some opportunities may already be landing in your inbox, but you may also want to approach people as well. Email tends to be the most popular way to do this, but have you thought about the impression your email makes? Be personal in your email, and don’t just copy and paste the same text to every opportunity. It may also be time to refresh your email signature as so many bloggers can have a nightmare sign off scenario by sending out of date info at the bottom. It may also be good to personalise your email signature and content. Include a motivational quote perhaps.
Have you got a niche?
Do you have a blogging niche? It is a good idea to really know what you are writing about and what your blog is all about. It helps with branding, it helps with collaborations, and also helps you to move the blog from hobby to business. Have you thought about what your niche is? Perhaps it is already obvious to you where you want to focus.
Put in the time and the effort to make it your reality
Finally, it is also important for you to put in some time and effort to make your blog into a business and a job. It doesn’t happen overnight, which is why so many bloggers start out as using it as a hobby. But having it as a goal will help you to make these steps your reality, making the transition far quicker and easier to overcome.
Let’s hope these tips help you get serious with your blog this year.