Social media marketing is huge. It’s a fantastic way to grow your business and build an audience, and everyone from bloggers with small followings to international businesses are using it. But, as time goes on, social media is changing. In the early days, Facebook was a way to keep in touch with your friends and family. It was fun and nothing more. Now, social media is a massive part of our lives. When we apply for a job, our prospective employers check out our feeds to gauge what kind of person we are, and how reliable and professional we might be. Even those of us that don’t use social media for business are trying to keep things a little more guarded and sharing much less than we might once have done. But, is there still room for fun in your social media marketing? And can that fun help your business to grow?
Keep it Real
While we want to show that we’re professional and competent, fun is crucial. One of the main benefits of social media is that it gives you a chance to keep things real. To show the people behind the brand, and to highlight your morals and beliefs. If we were all professional and just used social media to advertise, every brand or business profile would be the same.
People trust other people, much more than they trust brands, logos, business plans, adverts and corporate speak. Having a little fun with your social media feeds, by sharing fun content, pictures and videos and by using emojis, polls and lives, you have a great chance to show the personality behind your business and to build trusting relationships with your followers.
Again, people trust people. So, get other, real people sharing posts about you on their social media feeds. Then, share their post with a retweet, regram or comment. The best example of this is a fashion outlet or designer sharing a photo someone has tagged them in featuring their outfits. Your fans will love it. They’ll feel part of your brand, and like you care about their opinions and ideas. You could also be boosting their followings, which everyone loves.
Behind the Scenes Videos
Instagram and Facebook both give you the option to go live, or to share videos which will vanish after 24 hours. These are great places to get real and have some fun. Your main profile can still look polished and professional, but your stories can be more relaxed and less scripted. Film some behind the scenes videos of the inner workings of your company. Take a photo behind the scenes of a photo shoot, to show what’s really going on, be funny, be bold and let your followers in.
Social media shouldn’t all be about sharing your content and advertising your brand. It should be about building your relationships. Fun videos and engaging posts will help, but you also need to speak with people. Offer advice, answer questions, share other people’s posts and viral videos and engage with your audience. These relationships build trust and boost sales.