Mistakes Made When Choosing A Company To Design Your Trade Show Stand

Most businesses will agree that trade shows and exhibitions offer fantastic opportunities to increase brand recognition and find new clients. Nonetheless, in order for this to be the case, you need to use the opportunity wisely. One of the things you must do is make sure you have an incredible exhibition stand. Your stand is responsible for generating attention and effectively displaying what your brand is all about. When you consider how important this is, you see why it is advisable to spend a decent amount of time looking for the best exhibition stand builders for your business specifically. Read on to discover the main mistakes people make, so you don’t make them.

Lack of experience

First and foremost, it is essential to find an exhibition design company with plenty of experience. The last thing you want is to be someone’s practice project. You need to be safe in the knowledge that this company has created hundreds and hundreds of exhibition stands, many times before. This is the only way to be certain they have the first-hand expertise, knowledge, contacts, and resources to provide a winning exhibition stand.


This is one of the worst things you can do. You need a custom built exhibition stand – something that has been designed specifically for your business.

Not checking their portfolio

Every good contractor who designs and builds exhibition stands should have a section on their website dedicated to their portfolio. Here you should be able to view some of the stands they have built so far. This will give you a good indication regarding the level of quality they can provide you with, as well as the amount of innovation and creativity they boast. The best portfolios are those that are diverse. You should be looking out for different types of companies and various kinds of stand designs. If the company displays this, you can be certain they can produce a stand that is completely in line with your brand and what your business is all about.

Failing to read reviews

In addition to the points that have already been mentioned, it is important to seek a company boasting a good reputation. Read reviews that have been left by previous clients. Were they happy with the stand they received? Was the company easy to deal with? Would they use them again? Testimonials are the only way to receive an honest evaluation of the company, otherwise, you are merely going to be reading a sales pitch. A mere five to ten minutes of searching online can alert you to any warning signs and ensure you do not select a company that has a poor track record.

Choosing based on price

Last but not least, it is obviously important to consider the price. After all, every business expense is one that must be evaluated carefully. Nevertheless, you definitely should not go for the cheapest company you find. If you do this, you are only going to suffer from an outdated design and a poor quality stand. Instead, make sure the company offers quality first, and then negotiate a price that fits in with your budget. You should also be certain the company can deliver the project to the deadline you require. A lot of issues have been caused because of companies failing to state their time limit from the offset.