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My number 1 Instagram tool – it’s a biggie!

Let’s face it, as businesswomen, we are busy busy busy. Throw into the mix a family, or maybe you still have a job alongside your business, we need all the help we can get. Automaters are our best friends. From Tailwind for Pinterest to Facebook’s own scheduling tools. Automaters and schedulers automatically post and take action on behalf. Set them up and let them run!

Instagram, if you aren’t already familiar with it is a brilliant way to reach potential customers, but we rely on a few strategies to really leverage Instagram. You need as large an audience as possible, you need great content and you need to be consistent with posting.

Doing all that yourself is hard!

But I have discovered an automater which really take the effort out of Instagram. Meet…. Unsocialise! I was originally asked to test the software. After testing it I fell in love with it. It just does everything I need so effortlessly. I walk you through some of my favourite features, and I’ll also share the ones I WOULD NEVER use!

The scheduling tool

Unsocialise comes with a scheduling tool. It’s easy to use. Just drag your pictures in, write your captions and select the time you want it posting and wooosh! Unsocialise automatically posts. Not only that but you can put in the first comment. Currently (Jan 2019) I recommend putting 4 hashtags in the caption and 26 in the first comment.

You can tag the location – great for people who want to promote to a specific location. I recommend at least putting your country in as Instagram tends to like it when you use its different features. (Get yourself a boost in the old algorithm!)

It has a calendar and photo editor built in. To be honest I don’t use the photo editor as I really like VSCO for editing. The calendar is useful to make sure you have a post every day or as required.

Insights

I love love love the insights tool on Unsocialise. From the insights section you can manage all the automaters you have at your disposal, you can see how they’re performing and you can see your engagement level (aim for over 5%!). It’s really useful for at a glance account performance and also managing the account through Unsocialise all in one place.

Smart Follow Feature

This is like a little magic wizard in the Unsocialise box of tricks that finds your ideal customers for you. Well with the help of hashtags and your competitor profiles of course! Just give it a clue and it will automatically run at a speed that doesn’t endanger your account.

I liken following my target audience to leafleting through people’s doors. You’re simply letting them know you exist. It’s up to them to follow you back or not. I then use the unfollow tool to unfollow anyone who chose not to follow back. Otherwise, I’d be following about 30K!! It’s clever enough to know who it’s followed through the program and to only unfollow them. You can also set it on different speeds if you are confident your account can take it.

Smart Like Feature

This is probably my favourite tool on Unsocialise. You can set it who to like for a start. I have people who I support on Instagram and it’s really important to me to like their content, however it’s difficult to always get to it in my feed and I’m worried I’ll miss their posts if Instagram doesn’t even put them in my feed. So my Unsocialise likes them specifically for me. A must if you have clients!

You can also use it to encourage growth by setting it to like certain hashtags. For example, if someone uses the hashtag #shehustles, Unsocialise will automatically and instantly like their post! The hope is they then come and check you out and like what they see gaining you a new follower.

The final thing I use Smart Like for is to like my feed. It keeps on top of it so I don’t have to. This works in my favour as Instagram feels I’m an engaged member of the community. Believe me with the hours a week I lose on Insta I truly am, but this just makes sure everyone gets a like and my engagement levels are high!

Smart Message Function

The Smart Message function sends a DM when someone follows you. Now sometimes I find these spammy, but it’s receiving them, its the content inside the message. I personally like to have a bit of fun with it, like “here’s your spammy DM, no but seriously get yourself a brew and have a read of this….” that kind of thing. Entertain them and share your latest freebie or blog post. My Facebook Group grew mainly from including it in DMs believe it or not!

Just don’t be a Spammy Pammy!!

Functions I don’t use

I don’t use the Smart Comment function. I have never seen an auto comment that isn’t spammy, I’m terrified it’ll land on the wrong post. Once I posted on my personal feed about my darling cat passing and I got the most inappropriate comment. I’d hate to do that to someone I just find them really spammy and they’re not for me, but if you know a way to use them in a non spammy way then do let me know. Maybe owning it and having a hint of humour/sarcasm is how to do it!

The other one I don’t use is the repost function. My feed is curated or colour co-ordinated to the max! So I wouldn’t share other’s content on my main feed – only in my stories so I can’t tell you much about this function either.

Why I trust Unsocialise over other Insta automaters

What I really like about Unsocialise is how “caring” it is for your account. It’s a very considered automater. Due to the monitoring, auto function and speed settings, my account has never been restricted by Instagram on it. They monitor Instagram’s terms and make sure the automated behaviour is compliant for you. It’s nice to know they have your back but also help you to get the most out of Instagram!

It’s now bringing in a DM manager so you can manage all your Direct Messages in the program which I love as it means I can do it on the laptop and I’m a far faster typer on there!

I have hit a few snags and technical errors along the way, and if I’m honest if it weren’t for how amazing it is I probably would have defected, but each time customer services dealt with it super fast and they’re honestly so nice. I think a few other companies could learn from them to tell you the truth!

I’ve been using it for 4 months and I haven’t found another program as safe, that has all the functions I need in one place and that is so bloody useful!! Happy Instagram growth!!

Oh and did I forget to say – it’s only £10 a month!! Check out Unsocialise here!


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