Narrow isn’t narrow in a niche; get more customers by targeting less
The ever elusive search for more customers. We all have a bottom line in business. A financial line. Even if you don’t depend on earning money from your business, if you’re in business you need to serve people in your niche for the business to be successful. But what if, despite your best efforts, the customers and clients aren’t forthcoming?
You post on social media, you may blog, you are in ALL the Facebook Groups (are you in mine – The Hustle Hub!?) but you’re still not getting customers! You even planned and scheduled content. You were consistent. But still no sales. Why?
Content leads to relationships – but relationships with who? Identify your niche.
So you are putting the content out there. But who are you aiming it at? If you cannot answer that question specifically then if we were to have a consultation session together I would tell you that you are marketing to the world! Yes, the whole. Entire. World.
There will be key points of your business – the selling points. There will be aspects about you that will connect you with people. After all, it is you they are also buying into. These points are what people subconsciously pick out in your content and connect to. That’s where the relationship starts.
If you are marketing to the world, let’s take even just a small cross-section – say 100 general people in the world, you may appeal to just 1 of that 100.
Then will that 1 person buy, maybe, maybe not.
You just put 100 posts out and you didn’t get one sale – sound familiar.
Relationships Build Trust
So we narrow down who we talk to and we aim our content at them. Now take a cross section of 100 people, all 100 should now technically be interested! Out of 100 interested people, how many might now go on to make a purchase – yes, you guessed it, more than 1 person that’s for sure.
Use your specific content to build relationships with your audience. People need to trust your business before they buy from you. Don’t force a sale, work on building the relationship with people in your niche.
Trust leads to sales
Once people trust you they are far more likely to buy. All this starts with meaningful content and forging connections with your audience. Without knowing who you are talking to how can you ever build this relationship.
Don’t be afraid of narrowing down your niche. Done correctly it shouldn’t hinder you, only help you.
I hope this helps you with this topic. For me, it’s an integral part of meaningful marketing. The best marketing should be almost hidden. The customer shouldn’t know they are being sold to and you shouldn’t feel like you are selling. You should feel like you are serving. If you want to chat more with me about this I offer 30 minutes free to think about this for your business.
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