So SEO…. or search engine optimisation…argh groan yack and yucky, but it’s really really not! I mean it can be, but there are just a few simple rules you can follow that will make a difference to your website or blog. Don’t get bogged down by the complex, you don’t have time for that right now, you have 100 things to do on your business and spending 273 hours reading about SEO techniques is not going to help with your productivity levels. We want to write, publish and move on. Bish bosh bash.
SEO is important. This is traffic for no promo work really. The search engines will sift your content and push your target audience in your direction. To not take advantage of SEO in every piece of content is a crime against marketing! You are writing the post anyway, why not optimise it for organic traffic?!
Types of content on your website or blog
There are generally two types of content on your website/blog. There is the static content, for example, your home page, about page, services page and contact page. This content rarely changes and remains on your website for reference. Then you have your blog. Even if you have a website that just sells services or products and your not a blogger, I recommend blogging, even if its two posts a month. The reason for this is because Google picks up on the fresh content and will push your page further up its ranks (page 1 spot baby!!)
Now my simple rules are going to apply to all your content. Yes, there could be a few different consideration if you go in-depth, but the purpose of these specific rules are to streamline your SEO technique and at least ensure the basics are there in all your content with very little effort!
1. Chose a keyword.
If someone was going to search your article on Google what is the one keyword they could enter? For this article mine would be “SEO”. Don’t overthink it, just go with the main theme of the content. An about page should be your name or the business name for example.
2. Use the keyword in the body.
You are going to use this keyword 5-7 times within the main body your post or page ideally. Now if this affects the quality then don’t do it, reduce this number, but I’ve never had an issue where I have just picked one keyword. Always make sure it’s in the first paragraph.
3. Use the keyword in the title and at least one subheading.
As it says in my subheading – get your keyword in the title and in at least one subheading. Not much more to say about that!
4. Add an image with an alt description
You can specify an alt description on your images, use your keyword in this alt description to get SEO points. If you don’t know where to do this email me at firstname.lastname@example.org or contact me here
, and I’ll do my best to show you where to do this.
5. Meta description and SEO title
The SEO title is the title you see when you search and you see the list of the results. The main title you see is the SEO title. I tend to keep this the same as my post title because I’ve already SEO’d that so keep it simple!
I then edit the “slug” so the keyword is first in the slug.
Next is the meta description. This is the info you see under the SEO title when you search. I try to write a reason for people to click the link here, although often the first paragraph works. Get your keyword in here.
6. Improve SEO with links
Get one internal link (so to somewhere on your own site) and one external link (to outside your website). Search engines just like this. A bit like how I like tea with one sugar. They just do. You can have more links than this but this is the minimum to consider.
7. Write more than 350 words
I think it’s actually hard to write a decent post under this! But this also applies to your about page. Try to get more than 350 words. I tend to aim for 500 plus on blog posts.
8. Use tags
It’s easy on WordPress to just add tags in at the side. Check with your provider on how you can do this. Add your keyword and any variations or topics to do with your keyword in the tags. Scroll to the bottom of this article to see my tags. These are like hashtags for your blog post and are searchable also.
And that’s it!
Okay, so you have 8 points. But think of it this way. You’re sat there to write your next blog post. You are brimming with ideas. Start with the body of your post, sometimes I write the intro last because it’s easier to explain what you’re going into after you’ve written it! But just have that keyword in mind and use it throughout and in sub-headings. Write your intro with the keyword. Get yourself a catchy headline with the keyword in it. Add a few pictures and put the alt description in there and then using the keyword. Lastly finish the meta description, SEO title and slug and chuck a few tags on. It’s not extra work, it’s just optimising the work you are doing.
If you are looking for more tips and professional help with your search engine strategy check out The Search Marketing Shop. They have offered me help and advice that’s been really useful!
If you have found this useful please do drop me a comment, follow on social media for more tips or contact me here!