Shop Til You Pop? Using a Pop Up Store to Promote Your Business!
Pop-up shops are taking over the retail world and really are rethinking traditional brick-and-mortar and big-box shops. As an up and coming business, a pop up could be a fantastic way to push your business to the next level. Here’s what you need to know.
What exactly is a shop that ‘pops up’?
Pop up shops are simply temporary retail spaces that sell merchandise of any kind. Since the vast majority of purchases are made online, pop ups help to drive sales through the highstreet and also have a novel and ‘cool’ factor. They can sell anything from art to baked goods to clothes, meaning if you’re the kind of business that sells products then you’re able to utilise a pop up store.
How long do pop up shops sell for?
Pop ups tend to stick around from anywhere between three days and three months. They’re very short term which is what makes them interesting. For the customer, it’s great news as they always have something new and interesting going on. For you as a business owner, it gives you the chance to promote your brand and awareness, if you’re currently only selling online and looking to get shop space, it gives you an idea of how things will eventually work.
Why are pop up shops good for business?
They can generate a lot of hype just as they’re novel, the feeling of ‘it won’t be around for long’ can encourage interested customers to take the plunge and buy something as they know they won’t be able to return at a later date. Pop up shops are usually in malls or on streets of busy towns and cities that get a lot of foot traffic, and so can mean a lot of exposure for your brand. The location is something you wouldn’t necessarily be able to afford as a permanent spot as a growing business, instead it enables you to utilise the location for a short time and generate awareness. In fact, pop ups tend to be up to eighty percent cheaper than a traditional retail store, which is exactly what you need as an upcoming business.
What do you need to set up a pop up shop?
First things first, you need to find the right space. Pop ups come in different shapes and sizes, and you need to be properly showcasing your items. Cram massive items into a small space for example and it’s going to put people off and feel crowded. On the other hand, you don’t want tiny items to feel lost in a vast room. Work on your branding, you’ll want to have signs and banners made up, as well as things like leaflets or business cards that you can hand out to customers while they’re there. In most cases, things like rails, shelving and the till will come with the space but you’ll need to check this out. If not, you could utilise an app like PayAnywhere.com. Think about the decor too, you won’t be able to start painting walls but you should create an atmosphere that suits your brand. How about interesting plants, large glamorous mirrors against the walls or colourful accessories?