In the current business climate, there is nothing more important than your brand. Your brand needs to be strong, easy to recognise, and consistent. It also needs to have the right level of creativity to distinguish your business from the crowd. There is no denying that creating an effective brand can be difficult. The last thing you want to do is start over because this goes against the levels of consistency brands need to achieve. However, if your brand isn’t working, you should go back to the drawing board. So, with that in mind, let’s take a look at some of the key warning signs that your brand is not effective.
You don’t have a tagline – One of the easiest places to start is with your business’ tagline. If you do not have one, this is a problem. Your company’s tagline reinforces your communication. It describes what you do while ensuring your name is cemented in the minds of your customers and prospects. For a tagline to be effective, it needs to be easy to say, original, and memorable while also communicating what you do.
You can’t say what your brand is in 15 seconds or less – If you have a strong and effective brand, you should have no trouble saying what it is in 15 seconds or less. In a world of information overload and complicated communication, simplicity is the best anecdote. You need to be able to say what you do in a few words. If you can, this shows that your brand is clear and effective. If you cannot, you need to do a bit of re-thinking.
You don’t know where to start when creating content – When it comes to creating business content, you should know the voice of your company and the style that you should be using when it comes to working with a video production company or web design business. If you don’t, this says that you don’t really understand your brand. If you do not understand your brand, no one else is going to, indicating that it is confusing and lacks the strength needed to stand out in a crowded marketplace.
You do not have objectives that are in line with your vision, passions, and values – In the introduction, we mentioned the importance of consistency, and this really cannot be stressed enough when it comes to branding your business. You need to be compelling, focused, and succinct because people have shorter and shorter attention spans.
So there you have it: some of the signs that your brand is not working. If you have noticed any of the signs that have been mentioned above, this is an indication that your brand needs a bit of TLC because it is not working as it should. Perhaps it could be time for an entire revamp?