The digital realm is rich with opportunity… But it’s also rife with competition. In order to establish yourself as a market leader in your field and rise above your competitors, it’s essential to harness the power of marketing. While a marketing agency will work collaboratively with you, analyzing your business’ strengths and turning them into compelling marketing copy which will see your engagement levels rise, this may not necessarily be viable on all budgets. If your budgetary constraints man that overheads need to be kept minimal, paid advertising may simply not be an option for you. While marketing expenses offer up a pretty healthy ROI, but there’s a lot to be said for the personal touch. After all, who knows your business better than you?
Extensive market research can give you a clear idea of what your target market are looking for in a service provider, but not all entrepreneurs are shameless self-promoters. Communicating why your prospective market should choose you over your competitors doesn’t come naturally to everybody. If you’re struggling to put proverbial pen to proverbial paper and come up with engaging marketing copy, here are some strings to your business’ bow that will help you to get the ball rolling…
Rarely does anybody start a business in a field in which they can claim no proficiency. Whatever the nature of your business, whether you’re a structural engineer or a makeup artist, whether you’re educated or self-taught, you devoted a great deal of time and effort into building the skills from which you now make a living. You may take these skills for granted, but all those potential leads out there will not. But don’t just tell them what you can do, show them with examples of previous work carried out and glowingly happy customer testimonials.
Most business owners spend a great deal of time working for others and learning their craft before deciding that they have learned all that they can learn under the corporate structure and go into business for themselves. Explain where you honed your craft and don’t be afraid to name drop prestigious employers or educational institutions that guided you on your journey.
Show users that you have years of experience solving problems just like theirs and you will earn their trust. Again, customer testimonials can be very useful here.
No entrepreneur is an island, and your prospective customers will want to know that you only hire the best, the brightest and those who are capable of doing the job to the high standards that your business demands of them. Again, don’t be afraid to highlight their skills and experience to help potential clientele get to know the people behind your business a little better and learn all the ways in which yours is a brand they can trust.
Finally, while overheads are important to manage, it’s also important to invest in the right tools for the job. Rarely does great work come from the use of inferior tools. Don’t be afraid to let people peek behind the curtain and take a look at the sophisticated tools and equipment you use to get the job done better than competitors who cut corners.