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the female business centre

I failed 3,729 times…then success came!

In the past, I’ve posted snippets of my story and how I got to where I am now in business, but for the first time ever I thought I’d tell the story from the perspective of how you might be able to use my failures to help you on your journey.

The first thing I’d like to point out however is;

THEY’RE NOT FAILURES – THEY’RE LESSONS

It’s only a failure if you give up right!

Let’s take it back to the start

So let’s go back to the start, well the uni days at least. I actually studied Forensics and Analytical Science at university. However, I didn’t complete the course. A group of 8 girls on a night out had other ideas for me and unfortunately after a lovely night out with a friend we were attacked walking for a taxi. My skull was fractured in two places. They attacked for the sake of it, they didn’t take my phone, purse or jewellery.

I wasn’t very well for a while after and so I struggled to keep up with uni, with my bills and life in general. At the time I worked in marketing for a night club, this meant working the evening, and the noise and lights were too much with my head injury. I slipped into debt. By the time I could be around actual lights again, I owed so much money I needed to work full time and so I couldn’t manage my degree..

And that was that. Welcome to being an adult!! But so began my interest in marketing and sales!

An so the obsession began

What I love about marketing and sales is the psychology behind it. It’s not luck that you get a sale. It’s about understanding people’s behaviour and predicting it, and even shaping it. However, I didn’t know this at the start.

I loved working in marketing, I worked for a German engineering company, I worked for a entertainment business. I got to travel and studied and perfected my craft. Now you have to remember I did all this just as websites were really getting popular for businesses, Facebook was a mere twinkle in Zuckerberg’s eye at this point.

Then 11 years ago I had my first side hustle that was all mine. I started dog walking. The business had a small website but Facebook was the main place I got the business from. Boy was it easy to get business on Facebook back then!! I dog walked whilst on maternity. I put Kaitlyn in a carrier and earned extra money to make maternity leave a little more comfortable. When I went back to work, however it was hard to give time to the business, a 1 year old and my job, so the it was the business that gave way.

Rinse and repeat

Over the years this happened a few times. I’d want extra cash, maybe for a holiday, maybe a new car. I’d start a business, earn what I needed then pass the business on to someone else and resume my neat employed life.

I sold jewellery, I trained for 2 years (alongside my fulltime job) to be a personal trainer, I made handmade children’s clothes (still do!), I blogged. I tried Avon, looked into Forever Living and more!

But over time I wanted more. I’d got the bug. Structuring my own time, no earnings bracket. The decisions being all mine. Not disagreeing with a boss but having to do their bidding anyway.

I didn’t know it at the time but I’d been learning all there was to know about marketing and sales, and I’d been practicing on what I call my “mini businesses”. And all this was there ready for what came next.

The horror bag

One of my best and worst qualities is that I give give give. This is usually to the detriment of myself. And then when you can no longer give I find people get really annoyed with me and treat me quite poorly. When you have some one that is fair and doesn’t take take take the relationship works well. I’m not sure what you think, but I find many people are happy to exploit your good nature.

In the last job I was in the boss went one step further. She didn’t just take advantage. She was an outright fruit loop! She took great delight in making me feel as degraded as possible. I felt sorry for her really. She was in her fifties, and it makes you wonder what happened to a person to make them so mentally cruel?

At this stage in my life, mid thirties, two children, bills to pay, responsibilities area driver, especially in the work you do. I felt I SHOULD have a 9-5, I SHOULD go out to a job. My status was measured on my job title. My happiness certainly was not.

And boy did I start to slip. I got really down. I would sit at my desk in floods of tears before my boss arrived at the office. I would have to ring my sister or my other half to get help in stopping the sheer unhappiness pouring out of my body. You know that crying where you can’t breathe and it’s overwhelming – yeah that.

she hustles inc

Life became empty

It was like coffee didn’t have any taste, like the sun had no warmth, my children’s happiness was a necessity but I no longer felt it with them. I was going through the motions lost in the routine of the mundane and the SHOULDS.

And one day I broke. Now don’t confuse matters. Was I severly depressed and broken – yes. Did I have half an eye on my dignity – thank God -yes also! I calmly told my boss if she wanted the document finishing that I was working on then she’d have to do it herself as she wouldn’t be seeing me again. Got my coat and left. For good. Mid day.

Sheer panic kicked in. What had I done? How would I pay the bills?

For one month I existed. That was all I could manage. I prayed for the anti-depressants to kick in so I could feel something again. I waited and waited. And after 3-4 weeks the clouds parted and I felt the warmth of the sun again.

Welcome to the new and best chapter

So there I was, it was like I’d climbed out of the pit of depression and I was sat perilously on the edge. I could sink or I could try to get away. And I crawled away with every single fibre of me. I started writing for people. I made a decision that this was the time. This was the time for my own business I just felt it in my gut. It would take me away from the precipice, I just knew it. The business began “As Acorns Grow” – why was me growing and placing down strong roots. I didn’t feel it was quite right so I changed to Female Entrepreneur Hub, but then not long after discovered the Female Entrepreneur Association so thought I’d better change again and I became She Hustles Inc!

The official launch

I officially launched in May 2018 and I knew what I wanted from the business. I wanted to work from home. My home is my sanctuary. I was still having panic attacks from the episode in February and I just felt like when I was home I was safe and comforted.

I wanted to be able to choose my own hours as much as possible. I had learnt from all my service based businesses that in working for clients they dictate your hours, so ideally my business would be around a passive income model. And obviously, I knew that I wanted to share my passion for growing businesses. I wanted to share my 14 years of working in marketing and sales, and all the lessons from my side hustles.

The business grew… and grew… and grew!

Within 3 months the business was fulltime. A mixture of courses, products, paid blogging opportunities and clients was bringing in money, not just enough to pay the bills but to enjoy life again.

In October I was invited to speak at an event in London. That’s around 3 hours from me in the North of England. It took me about three weeks to say yes as my anxiety really kicked in. It was the thought of leaving the kids and my home – AKA the sanctuary. But something said to take the opportunity. And I did. My other half came with me for support and the last of my anxiety ebbed away.

I started the trip clinging to his arm. Trying to be brave. I ended it thinking I could take on the world!

What can you take from this?

Well, I’ve been a rock bottom. Crappy jobs, no money, the depths of depression. But that doesn’t define you. What defines you is how hard you climb. How hard are you willing to fight for your goal? What will you do for your dream?

Find your fight then make a plan. (I can help you with that bit! But the fight, that’s on you my lovely!)

I decided recently I wanted to give my fellow ladies a real boost in business. I know what it’s like trawling around Google looking for all the answers so I wanted to give you a head start and skip that part.

You can get my 6 best performing strategies here for your business


I hope it helps you to know that you’re not alone, that it can be done and that we don’t all have shiny perfect Insta lives! I’m always here if you ever need help!

Hannah Louise


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