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Anyone with a basic level of business understanding knows that branding is arguably the most critical aspect of running and marketing your company. Businesses can be made by a good brand, and a damaged brand can ruin a business.
With that being said, there aren’t many secrets with regards to building a brand. It’s quite straightforward, but this doesn’t stop people from making the same mistakes time after time. I don’t want this to happen to you, so here are the key things people forget when building a brand:
Making the office reflect the brand
It’s all well and good making your social media and online presence reflect your brand values, but this all goes to pot if your office doesn’t follow suit. It needs to be set up and designed in a way that aligns with your image, or else any visitors will be extremely confused. For me, it starts with the furniture inside. As you can see on tagoffice.co.uk, there are loads of different styles you can opt for in your office. The key is choosing ones that reflect your brand! Look at Google and Apple as examples; do they have very business-like desks and chairs in their offices? No, they have lots of quirky and modern designs, sometimes even using beanbags. This works for their brand as they’re marketed as modern and relaxed companies.
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Getting employees on-board with the brand
You won’t be able to build a successful brand if your employees aren’t on-board with it. By this I mean, they need to identify with the brand values and reflect them to the public. As an extreme example, imagine a business that builds a brand around the concept of animal cruelty and veganism. Then, an employee is seen in their uniform eating a burger – it doesn’t look good at all. If the people aren’t aligned with the branding, then you’ve got a problem.
Rebranding is an option
I don’t think a business should set out building a brand with the thought of rebranding in their heads. However, it’s foolish to completely forget that this is an option in some cases. There are loads of businesses that have been in a bad place because their branding missed the mark and their reputation just isn’t where it needs to be. So, they tore up the book and started from scratch with a complete rebrand of the company. This is something you shouldn’t forget about if things are going in the wrong direction. Often, it’s better to admit defeat and rebrand your business than to carry on down a path that’s clearly not working. There’s a helpful article on https://www.entrepreneur.com that shows you when it might be a good time to rebrand.
When your branding is on point, the rest of the business falls into place nicely. People identify with your company, they love the messages you convey, and you grow a loyal base of customers and clients. To ensure your branding strategy goes smoothly, make sure you don’t forget any of these three crucial things.