Traffic is the very air we breath as business owners. It’s absolutely key to get the visitors through the online door. But how do we get the visitors to our online shop window? We have to use all the tools available to us to ensure we drive traffic to our websites. Then our words can do the talking. Check out this post on headlines (These 9 amazing headline tricks will make you have more traffic to your blog) to make sure the traffic then converts and clicks on your links.
Read on to find out how to grow your traffic starting from now.
1. Quantity and Quality of content
Quantity and quality is a very fine and difficult balance. The ideal is plenty of top quality content. What often becomes the case is that there is pressure to produce quantity so quality slips, or vice versa. Producing content that people genuinely want to read and engage with will be picked up by various places. Search engines such as Google will notice and they will reward you by placing you higher in search results. The same will be true for social media. This will drive traffic. If you can have a post go “viral”, you’ve hit jackpot! I’ve written more about the balance of quality and quantity here.
Keywords are search engine currency. However SEO has changed somewhat over the years. They are much cleverer and it’s really important to ensure the article has a good readability factor. Don’t just try and cram it full of keywords, you won’t be rewarded for it by the search engines and it won’t be enjoyable for visitors to read. This means less subscriptions and less repeat visits.
3. Tags & Image alt text
Tags are another quick and easy way to drive traffic to your posts. They don’t take long to put in and it’s a nice way to get relevant key words attached to your article. You can also put the keywords in the image alt text. This means if people search the images using those keywords, your image will pop up.
Linking to get traffic
4. Links & Trackbacks
Including links and trackbacks within your website and posts is a good way to drive traffic. It can be noticed by who ever you tag which can be reciprocated driving visitors your way.
Google also rewards this, they like the links between sites. Try to make sure you include at least one outbound link in every post.
Including a blogroll is such an easy way to put a list of links to other blogs. As above this linking could be reciprocated and it will be rewarded by Google.
6. Comment on other sites
Where it is appropriate you can visit other blogs and comment leaving your website address in your comment. I sometimes find this a bit difficult, it can feel a bit rude! it’s helpful if it’s not quite your genre, so for example if I was on a beauty blog, and someone asked a question about traffic (random I know) but I’d feel like answering that wouldn’t step on the toes of the original blogger. Some people might be more blatant, but I would be deleting any comments like that on my blog, so it could be a waste of time doing to others!! Where you can drop your link, Google will pick up on this as well, so you indirectly benefit.
Sharing and engagement
7. Social booking marking sites
StumbleUpon and Digg are great sites to share your best content with for an easy traffic boost. Consider these as well as Facebook, Twitter, Instagram and Pinterest. My advice is generally to focus on one platform at a time, don’t spread yourself too thinly and ruin the entire approach.
8. Forums and online groups
Forums and online groups are an excellent source of traffic. You can share your link, your expertise, people that you engage with won’t just support you directly, but they may recommend you and drive even more traffic to you.
9. Respond to comments on your site
Engagement, engagement, engagement!! So important across all your social media and also on comments that are put on your posts. As always this is two fold. Your visitors will appreciate it, and then return to your website, and the search engines like this repeat behaviour and engagement, pushing you further up the search results.
10. Submit to Google and other search engines
It’s always worth having Google crawl your website and pick up your sitemap. For the analytics alone it’s helpful, but it will help with Google ranking you as well. As I’ve said 3,427 times Google ranking = traffic! Sign up for Google analytics here.
12. RSS feed
RSS feed will notify people interested in your content to your posts. It’s a good idea to include a way for people to sign up for the RSS feed to not miss any traffic this way.
13. Guest Blog
Guest blogging is an amazing way to expand your reach. The bigger the blog you can land a guest spot for the better, use their valuable traffic and divert it your way!
Use the 13 tips above to maximise the traffic to your website. It’s essential to use multiple methods to gain traffic as if any source fails (for example if Goggle changes it’s algorithm) you still have the other methods to rely on. I particularly recommend Pinterest for long term traffic strategies. There are a few tools in our free 25 resources for bloggers to earn money in their sleep guide also which includes resources to grow traffic. Hint the majority of the 25 resources are free!
What has worked for you to get traffic to your website? Comment below or contact me here.