Back in the day, blogging was a purely personal pursuit. However, nowadays, it can actually develop into a full-time career and is the main source of income for increasing numbers of people around the world. So, if you want to make money from something that you actively enjoy doing and are probably already doing for free, read on!
The first step that you need to take if you intend to make money from your blog is to increase traffic through your pages. No matter how you intend to make money, you need to make sure you have mass exposure, and boosting your traffic ensures this. Here are just a few ways to get as many site views and page views as possible.
Choosing a Specialism
When you are blogging as a hobby, you can write on whatever subject you please. Why? Well, it doesn’t matter if you don’t get many views on a post and it doesn’t matter if you have a large readership or not – you are simply writing out of personal interest or investment in whatever it may be that takes your mind at any given time. But if you want to maintain a regular and loyal readership, you really do need to narrow things down and choose a specific area of specialism. If someone is interested in beauty and makeup and you always post around the topic of beauty and makeup, they will regularly check in to see what you’ve posted. However, if you only post about beauty and makeup for one in every ten posts, they’re likely to feel that they are wasting their time when they log on to find a post about another miscellaneous subject and are likely to stop visiting. So, know your readership and ensure that you’re providing them with what they want.
Blogging Regularly and Consistently
People lead busy lives and they don’t have time to waste regularly checking your site just in case you’ve posted something new. You should ensure that you blog regularly and consistently. This will allow readers to check in on specific days or at specific times, sure in the knowledge that they will have new material to read. So, decide when you want to post and stick to a routine.
Linking Your Social Media
Remember that your friends and family members can all prove to be valuable readers too! You can encourage people you already know to read your blog by posting on social media with links to new posts. These people already have an interest in you and what you have to say, so many will click the link and begin regularly reading your posts. This can significantly boost your traffic levels in and of itself!
Collaborating With a Social Media Influencer
If you want fast exposure, consider collaborating with a big-time social media influencer. Social media influencers often have tens of thousands, hundreds of thousands, or even millions of followers. Every time they post, their posts are seen far and wide. If you can encourage one to name drop or promote your blog, you are likely to see increasing numbers of people visiting upon their recommendation.
Ads and Sponsorship
Once you’ve got a whole lot of traffic passing through your blog’s pages, it’s time to start making some serious money. Now, the most common way that bloggers make an income is through advertisements and sponsored posts. If you have a lot of traffic, a wide variety of businesses will start to see your blog as a brilliant potential advertising space. If all eyes are directed on your posts, they want their products and services to be listed in a banner, at the side of an article, or part way between an article, as this will boost their own brand exposure. You can charge them to use this space. The amount that you should charge will largely depend on just how popular your blog is. If you have thousands of people viewing every post, they’re going to have to cough up a fair bit of cash. Another way to make money through ads and sponsorship is to directly review or namedrop products within your posts. Many businesses will pay you to directly review or endorse their goods.
An Online Store
Another way to make money through your blog is to create an online store within your blog. This will be a section of your website where you will be able to sell products to readers and make a little extra cash on the side. Here’s everything you need to know to get the ball rolling!
Creating a Store
Generally speaking, it is best to collaborate with a web designer to create a store within your shop. This professional will be able to create a professional looking space where you can list products, display photos and product descriptions, receive reviews on stock, and take secure payments through a payment gateway like BlueSnap.
You need to appear professional for people to feel comfortable spending money with you. So, it’s worth invest in professional product photography. This will ensure that your wares are displayed in their best light, and that customers know exactly what they are investing in. Product photographers have the high-quality cameras, lighting, and aesthetic know-how to achieve this.
If you’re a blogger, chances are that you’re already pretty good at writing. Spend a little time curating interesting, convincing, and appealing product descriptions. Not only will they give potential customers more information on individual products, but they could really help to secure a sale.
As you can see, there are various ways to turn your blog into a money making business! Just remember to focus on building a large and loyal readership first and everything should be relatively plain sailing!