Using Trade Fairs To Grow Your Brand
Getting the name of your business onto the lips of your customers is a big challenge. But time-and-time again, brands have successfully proved that it is possible to grow from nothing, to become known the world over. How do they do this? Brand marketing.
Marketing may not be your area of expertise, and that’s fine. If it were, you’d be a marketing executive. But, while you bring the knowledge and skills in your specialist area, you should understand the basics of marketing, and realize its significance in helping you build your brand.
How will you communicate your name, and concept to any potential clients? Your business needs a brand strategy, and these are the questions you will answer as you devise it.
Meet Your Customers Face-to-face
Trade shows are central in the calendar of many businesses. Buyers and sellers alike will convene, and between them determine what consumers will be taking home six months from now. Your brand needs in on that. You need to put your name out there.
If you want to stand out at a trade show, have a company design and build an exhibition stand for you. You’ll need something that shows that you are professional, and matches your concept.
Trade shows can be quite busy, and there may be many other businesses represented that you will be competing with. You need to offer some point of difference to them. Think about what your specific unique selling point is. You should know what your competitors are offering, as you may get asked about the differences between what you are offering.
Getting your message across means having a clear message. It might be worth writing a sales pitch that you can deliver to groups of people as they visit your stand. Practice your pitch in front of others until you can deliver it confidently. Remember, you are an extension of the brand, when your customers visit your stand, how you treat them is significant to their impressions of your business. Give them lots of reasons to like you, and to choose to work with you.
Show, Don’t Tell
The best way to get the features and benefits across to someone is to let them try the product in question. If you can show something working, then you should always choose to do this. If you stand around talking about it, it’s not going to sell it. People have great imaginations, but if there is no need to imagine, why would you make someone do that?
Think About The Big Picture
Give your visitors something they can take away from your stand. Let them know that they can get in touch with you anytime, and you can arrange a deal then. Take contact details and follow up on potential leads. The sales you make from a trade show might not materialize straight away, but it is an excellent opportunity to get out there and put your business in the radar of your potential customers.