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E-commerce has established itself as an integral component in the success of many businesses around the UK today. After all, the Internet has boomed in popularity over the past few years and people find the convenience of shopping online to be a major plus. If you don’t establish yourself online, then you are missing out on a monumental number of potential customers.

Nevertheless, setting up and operating an e-commerce software solution is not as easy as many may anticipate. You need to make sure you select the right e-commerce option first and foremost. Most businesses tend to opt for Magento. It is an open e-commerce web application, which boasts over 130,000 online retailer users at present; with Nike, Samsung, Harvey Nicholas, Olympus and Kipling being a mere handful of the well-known brands that utilise the e-commerce solution. It is suited to all size businesses and can be adapted to suit the company in question, so smaller businesses will find it just as useful as big conglomerates.

However, installing, personalising and utilising your Magento platform is just at the very surface of what you need when seeking a professional company to set up and develop the e-commerce for your business. You need to seek someone who can provide you with expert SEO, as well as tracking all efforts with a quality Magento e-commerce reporting tool as well. After all, the Internet is something which is progressing at a rapid pace in general, and online shopping is something which follows this notion. The only way you can adapt, enhance and improve is to be armed with the necessary research and information in order to move forward. This case study highlights this perfectly. Google is changing its requirements all of the time, and if you don’t use data to your advantage, you will find yourself at a huge disadvantage.

So what does Magento e-commerce reporting consist of? Well, this all depends on the company you choose to seek the tool via. Nevertheless, in general, there are certain components which you should expect and thus look out for. First and foremost, you should essentially be linked up to a wealth of data and information sources in order to provide feedback regarding how your e-commerce is performing and whether there are any problem areas.

The data you will be armed with will relate to your e-commerce store as a whole, as well as specific areas of your shop. For instance, you will instantly see product reports, turnover information, which locations buy the most from your store, total sales and more. Therefore, you will have the necessary data in order to make decisions regarding which products to remove, which area of your product base to expand, what sort of marketing you should cater to which location and more.

In addition to this, top Magento e-commerce reporting tools will provide you with access to a community of different business owners utilising e-commerce.  Therefore, you will be able to share ideas and discuss various matters. You will also be able to enhance your knowledge via regular articles and blog posts.

All in all, if you want your e-commerce store to flourish, then you need all of the necessary tools at your disposal in order to ensure this is the case. Magento reporting is essential because it is the only way you can develop and ensure all areas of your store operate to an optimum level.

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Categories: Business

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