Running a private health care practice can be tough. Unlike managing an NHS practice, you have to treat it as a business. As much as you want to do the best for your patients, and the community in general, you need to make money, attract new patients and build a client base. This means that there is a lot to consider, and most health care practice owners and managers spend time training in management and business as well as health care.
You spend time learning about the best ways to help your patients. Studying new treatments and technology. Sourcing and investing in the best equipment like an ultrasound machine and perfecting your bedside manner. Things like social media might not be something that you have thought about. Social media is for private use, or to let small businesses and blogger build an audience. It’s not for something as serious as health care, is it? You might be surprised at just how helpful social media profiles could be to your practice. Let’s take a look at why you need them.
To Keep in Touch
Communication is key to health care. As a busy practice, social media can give you an easy way to give your patients information. While you might not want to use it to pass on personal details and results, you can use it as an instant way to let your patients know about any changes to your opening hours, new services that you are offering, and things like health visitor clinic times and flu jab bookings. If a doctor is off sick or running late, Twitter is a fast way to let everyone know.
Social media can also give your patients another way to contact you. If your phone lines are always busy, having social media feeds can help to free them up and give your patients more ways to keep in touch.
Educating your patients and the community as a whole can be beneficial. Teaching them how to look after themselves, and what signs and symptoms to watch out for can help to keep them healthy, but it also means you’ll waste less time on needless appointments.
Use your social media feeds, and perhaps even a blog section on your website to teach your patients more about their health, the symptoms of common illnesses, things that they can do to take care of themselves at some and checks that they can do to spot illnesses. Write posts yourself, but also share posts from other trusted sources.
To Build Trust
To run a successful practice, you need to build trusting and loyal relationships with your patients. Social media can help you to do this. Communication, education and availability can all help with this, and social media lets you do them all.
Social media is also useful for building relationships as it lets you show a different side to your practice. When patients visit, they see the waiting room and their doctor. They are in and out as quickly as possible. They never get to know their doctors and the other staff. Use social media to introduce the team and to share a more personal side. Film videos, post interviews and use platforms like Instagram stories to show some fun.